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Live From #SHRM15 – Everyone Wants Priority Status

Jun 26

Next week I’ll be speaking at SHRM’s Annual National Conference in Las Vegas with my good friend Kris Dunn.  Come check us out!  Our session is titled: We’re Bringing Techy Back!  It’s on Monday, June 29th at 2pm in rooms N228-N230.

In this session we’ll discuss everything you need to know, as an HR and Talent pro, about selecting your next HR technology, what HR tech companies are saying, and what it really means. We’ll also give you some great tips on negotiating the price! Our hope is to take the fear and confusion of HR Tech and make it simple and clear.  We’ll also have some fun and probably be a bit snarky about the HR Tech industry!

Also, check me out on Periscope (TimSackett) as I’ll be attempting to do some live video feeds from the Expo floor and maybe, just maybe, live from our session at SHRM.  It’s super easy, just download the app to your phone and you can watch whatever it is I’m videoing, live, in real-time. You can also ask questions and make comments.

As I get ready to take off to Vegas I started thinking about checking in to my flight and hoping I’ll get a good status so I can find some space in the overheads and not have to wait at baggage claim.  I hate the concept of priority status, because I hate the way it ‘classes’ individuals.  I get it. Delta wants to take care of those passengers who are most loyal. I actually like that part.  After that, it all becomes a little hairy!

First comes the needs of those who need extra time and help boarding. Usually, elderly, injured and families with babies and strollers.  I’m fine with this, but the family thing has gotten out of control. I mean, look, your kid can walk by themselves, you don’t need extra time! You’re just gaming the system.  If I was smart I would befriend a really old person and offer to carry their bag!

First Class is next. Okay, they pay the most, I can buy into that.  I’m a capitalist. I can fit my brain around that.

Next, comes those skymile frequent flyer types.  Again, I’m all for loyalty programs, and would argue these folks should probably get on before first class, but they are both getting on early, so all have no real issues.

This is where all hell breaks lose.  Seating Status 1, or 2, or 3, etc.

There doesn’t seem to be any rhyme or reason behind the rest of us get on the plane!  They claim that ‘zone’ seating is done back to front, but if you’ve flown anytime recently you know that isn’t true.  You can buy into zone 1 if you want to pay a little extra to jump on early, but not as early as about 50% of the plane listed in the above classes.

Basically, Delta has created this entire system where people just all push towards the gate and wait for their zone, but try and get in early on their zone. It’s chaos!  And their is no reason for it.

Can you imagine if you did this with your employees or candidates?  It’s dysfunctional at best, and creates ‘fans’ who end up hating you at worst.

I fly about 12-15 times per year, not anywhere close to the real frequent travelers I know.  But each time I question the boarding process and what a bad process it is, on all airlines, not just Delta.

What’s a better way?  I like the pure capitalist play of seating by ticket price! Those who paid the most, get on first, all the way down to those who paid the least or got ‘free’ travel with miles. I’m even willing to have this take longer. It might not be ‘better’, but at least I can justify why I’m getting on last!

See you in Vegas.  Make sure you hit me up on Twitter (@TimSackett). I would love to meet you in real life while I’m at SHRM, unless you’re creepy, then please hit up Kris Dunn (@Kris_Dunn)!

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