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Archive for "Branding"

Mar 28

The Employment Branding Arms Race!

Here’s why HR and Talent Acquisition is NOT like Marketing. This is marketing – Nike, Addidas, Under Armour, etc. all fight for market share.  Nike signs Lebron, KD and Kobi. Under Armour signs Steph Curry. Addidas gets D Rose and Wiggins. All of the shoe companies are trying to sign the top sports talent to […]

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Mar 24

2 Minutes with Tim! SHRM-SCP or HRCI-SPHR?

Hey! guys, I’m trying a new platform out this week called Anchor.FM which allows me to post audio right on my blog, and if you have the Anchor App which you can download for free from the App Store for iPhone, you can easily respond back. Here’s how it works – I have 2 minutes […]

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Mar 22

T3 – Employment Branding Activation tool @Universum_eb

A couple times a year I get to demo a product that totally blows me away.  This week on T3 that product is Universum! Okay, let’s first get out of the way they Universum uses an underscore in the Twitter name which is a kiss of death in marketing! I have to let this go, […]

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Mar 16

The First Rule of Recruiting

Sometimes we go so far into the weeds in recruiting we forget what is really important. We have to have a brand! We have to have an ATS! Or a new ATS! We have to have a CRM! What the hell is a CRM! Our job descriptions need to be better! Our career site sucks! […]

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Mar 4

My exact 3 minute opening Interview monologue.

Almost every failed interview can be traced back to the first three minutes. Experts will tell you the first ten seconds, but these are the same experts who have never interviewed or haven’t interviewed in the past twenty years. The reality is a little longer, but not much. An interview doesn’t really start until you’re asked […]

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Feb 12

Chipotle’s HR Just Had a Major Screw Up!

If you pay attention to the news at over the past few months you’ve heard about the E. coli outbreak at a number of Chipotle restaurants all over the U.S.: “The FDA and the Centers for Disease Control and Prevention (CDC) along with state and local officials are investigating two separate outbreaks of E. coli […]

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Feb 4

Recruiters – Have You Figured Out Snapchat? You better…

I’ll be the first to say, I don’t currently use Snapchat.  My sons do. In fact, they use it constantly. So, do their friends. Teens and College students are using Snapchat to communicate with each other in a major way, and you are starting to see major stars and athletes join as well. Unless you […]

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Dec 23

The Best Talent Expects Tougher Interviews

I was reminded this week about the importance of tough interviews and their importance! My friend has been interviewing at a number of good companies for high-level jobs. He’s going to be a great hire for someone, he’s a top notch talent. Great resume, experience, education and personality. He’s a five-tool player, A level talent! […]

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Dec 21

The Next Generation Just Named Itself! #NicknamingYourselfIsStupid

Have you ever had a nickname you didn’t want?  You were in the third grade and crapped your pants and some dumb kid called you ‘Stinky’ and it stuck, for life! The rest of your life you got to go around being called ‘Stinky’ and having to explain this to people. I think most people […]

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Dec 4

2015 Top Post: Resumes Objectives Sent From G*D

I’m on vacation this week, so you’re getting a best of week from The Project. These are the most read posts of 2015 to this point. Enjoy!  This is an actual resume objective from an actual candidate’s resume that was submitted for a position at my company (HRU Technical Resources) this past week: Objective: (As […]

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