It’s almost the end of 2016 for most people. Once Christmas hits and New Years coming a week later, it seems like most of the population just coasts through the end of the year.

You know what happens at the end of each year? People begin to evaluate their life and their career. It usually goes something like this: “2016 was like totally awful. What am I doing with my life? I need to find a job that I love!” (in my head I’m totally saying this in my best 80’s valley girl voice)

I run a recruiting shop. I’m not in the ‘love’ business, I’m in the ‘win’ business.

In recruiting, someone is going to win and someone is going to lose. I mean if you’re good. If you go after noticeably better talent, that talent is actually working for someone else when you find them 99% of the time.

That means one organization is losing that noticeably better talent, and one organization is gaining noticeably better talent. Win. Lose.

Love has nothing to do with being a great recruiter. I mean it’s awesome if you’re one of the crazy ones, like me, who love this game, but it’s not necessary to be awesome. What is necessary is an emotionally unstable need to win.

Great recruiting organizations win. They win at a far higher rate than they lose. We’re not talking baseball hitting, we’re talking great free throw shooting. It must hurt when you lose. It must feel like a first kiss when you win.

Love has nothing to do with winning and losing. Some of the strongest competitors I’ve ever faced really didn’t love doing what they were kicking my butt in, but they had a great passion for winning at anything did.

Too often as recruiting leaders we feel we need to find people who love recruiting. All leaders fall into this trap, trying to get their teams to fall in love with the work they do. The belief that ‘love’ will drive great performance. Which might actually work, but getting someone to ‘love’ work, is really hard, and rare.

Getting someone who only wants to win, that’s much easier to find and feed.

I’m not in the love business. It’s messy and emotional. I’m in the win business. That’s black and white. You either won or you lost, how you react to that outcome tells me how good of a recruiter you are.