Please! Help me turnaround our employment brand!

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In HR and talent management discussions, I feel like I get asked two main questions:

  1. Which ATS do you recommend?
  2. How can we turn around our bad employment brand?

Let’s save the first question for another blog. Now, addressing the second question—it’s not always easy, but it’s definitely doable with some effort.

The first step is figuring out why your employer reputation is suffering. Sometimes, it’s a complex issue; other times, it’s more straightforward. For example, if your reputation took a hit due to how you treated employees in the past, rebuilding trust will take time. On the other hand, if it’s because of a recent negative news story, you can recover more quickly. I guess depending on the facts of that news story, though…

Start by pinpointing the root cause of your employer reputation challenges.

While some issues might be obvious, conducting employee surveys can provide helpful insights. I recommend alumni surveys among employees who left voluntarily—they often give constructive feedback.

The second important step is getting your entire leadership team on board.

HR efforts alone won’t be enough if leadership isn’t aligned. It’s not just about the CEO; all leaders need to acknowledge the problem and commit to fixing it. Once leadership is on the same page, the path forward becomes clearer.

The third crucial step is making your current employees believe that real change is happening.

Consistent communication is key. When employees see meaningful changes internally, they’re more likely to speak positively about your company externally. Consider identifying and rewarding employees who truly believe in the changes for referrals—this can drive positive change from within.

Lastly, work on changing the external perception of your company.

Don’t focus on external marketing before addressing internal issues. Fixing internal problems first will significantly strengthen your external branding efforts.

Remember, the initial steps require the most effort. Getting everyone in leadership to agree can be tough, especially if the root cause is ineffective leadership. There’s no quick fix for a damaged employer reputation. External marketing alone won’t solve it—it’s like putting a band-aid on a deeper issue.

What’s Your Manager’s Salary?

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Should you know your manager’s salary? Should companies share this salary information internally? I get it – they’re common questions. In today’s push for transparency, this is a complex issue. Generally, higher-level employees (not in publicly traded companies) are less inclined to support sharing this information within the organization. On the flip side, lower-level employees often desire more transparency.

Why is this?

The desire to know colleagues’ salaries boils down to trust. Interestingly, the higher you climb within an organization, the less you tend to trust those below you. That sucks, doesn’t it?  The lower you are, the more you trust those above you are making the right decisions. You could argue this. Sure many people at low levels don’t ‘trust’ management.  Yet, they still show up to work each day, and grind it out for $15/hr. Those at the top are making 6,7,8 figure incomes, and jump around from position to position.  Who is more trusting?

Whole Foods is known for its policy of disclosing all employees’ salaries internally. From Business Insider:

Whole Foods co-CEO John Mackey introduced the policy in 1986, just six years after he co-founded the company. In the book, he explains that his initial goal was to help employees understand why some people were paid more than others. If workers understood what types of performance and achievement earned certain people more money, he figured, perhaps they would be more motivated and successful, too. 

“I’m challenged on salaries all the time,” Mackey explained. “‘How come you are paying this regional president this much, and I’m only making this much?’ I have to say, ‘because that person is more valuable. If you accomplish what this person has accomplished, I’ll pay you that, too.’”

Beyond making compensation data available to all employees, Whole Foods also has its managers post their store’s sales data each day and regional sales data each week. Once a month, Whole Foods sends each store a detailed report on profitability and sales at each of the chain’s locations. In fact, in the late 1990s the widespread availability of so much detailed financial data led the SEC to classify all of the company’s 6,500 employees as “insiders,” according to a 1996 story by Fast Company.

“Timmy, that only works at a big, great companies like Whole Foods!” Yeah, you’re probably right. It takes a strong, positive culture to handle this type of information being out in the open. It takes extremely good leadership to handle the challenges coming in from average and weak performers believing they should get what someone else is getting. It takes a great talent acquisition team to hire the right people with the maturity to work in an organization that has this much trust in their employees to handle such delicate information. It takes co-workers trusting one another, that each one is adding value to the corporation, and respecting the value each brings.

Oops, I Did It Again: The Big Regret

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Welcome back to Re-Run Friday – this post originally ran in April 2022!

The Big Regret! How’s that new job treating you?

When 4-5 million people per month change jobs, mostly for more money, there are going to be some consequences! Turns out, the grass isn’t always greener when you get more green!

A Muse survey, reported in the WSJ, recently found out that nearly 75% of workers who’ve changed jobs recently have regretted it, and 50% of those would try and get their old job back! That’s a lot! But it’s not surprising.

The biggest stressors we have in life are having kids, buying a house, and changing jobs. We tend to make bad decisions when stressed, and when you have 4-5 million people per month making that decision, well, that’s a lot of bad decisions!

What will we learn from the Big Regret?!

1. Money isn’t everything, but once you get more of it, it’s hard to go back to the old money level.

2. The old job and the old boss didn’t really suck, and the stuff we thought sucked at the old job, suck at the new job as well. It’s called “work” for a reason.

3. The power of someone paying attention to us and making us feel pretty is the most powerful force on the planet. Never underestimate it.

4. You can go back to your old job, but it will be different. It’s like going back to your ex. You are both a bit smarter and a bit more cautious now. There are some scars. Same people, same company, same job, but it’s not the same. Doesn’t make it bad, but you can’t expect it to be the same.

5. You can’t really judge a job until a couple of things happen: 1. You actually know how to do the job fully; 2. Co-workers stop seeing you as the newbie. In every case, that timeline is different. Be patient and do the job before you judge it.

6. If you find that you have an asshole boss at every job you work, the asshole might be you, not the boss.

7. In the future, when we have more jobs than available workers, let’s not act surprised when people start changing jobs. It’s happened in every similar economic cycle in the modern world. It’s called opportunity. Don’t confuse that with the world has changed.

What should you do if you hate your new Great Resignation Job?

  • Take some time to really determine what you hate. Was that different from the old job? Was it the same? Will it be that way at the next job? Too many folks don’t know what they hate and they just keep selecting the same jobs they hate time and time again, but with a new pay rate and new address.
  • Some of us immediately want to return back to our old job. That might work, it might not. A psychological thing happens to so many managers once you leave them. It’s like you broke up with them and now you want to run back to that comfort. You’ll find many have no interest, and it has nothing to do with your value and performance, and everything to do with them feeling like you’ll hurt them again.
  • Try and find something you like to do, but call it “work”. This is different than the B.S. you’re told about work doing something you love and you’ll never work another day in your life! I’m no life coach, but that crap doesn’t work. You call it “work” even if you love it, because one day you’ll show up to do what you thought you loved and find out its work, and you’ll be depressed and broken. You don’t love work. You love your family and your God and puppies. You work to put yourself in a position to be able to do what you love. If you’re super lucky, every once in a while those two things will overlap.

Job Titles That Are Killing Me!

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Has anyone thought about applying for a role like “Jr. Human Resource Manager”? Probably not, because let’s face it, job titles like that don’t exactly scream excitement or career advancement. Whoever decided to add “Jr.” to any job title ever – you’re killing me! Talk about taking the easy way out!

I hate spending 3 seconds on job titles, because job titles just scream, “Personnel Department”, but I have to take a few minutes to help out some of my HR brothers and sisters. Recently, I came across a classic job title mistake when someone had posted an opening and then broadcasted it out to the world for a, wait for it, “Jr. Industrial Engineer”. I almost cried.

Seriously! Did someone really sit down and think, “Yes, there’s a budding Industrial Engineer out there dreaming of being a ‘Jr. Industrial Engineer’?” It’s baffling. Some might argue, “But we use ‘Jr.’ to distinguish our less experienced engineers from the seniors.” However, I challenge you this: why not title it as a “Lesser Paid Industrial Engineer”? You’d attract the same caliber of candidates!

The solution is simple (yet often resisted). Establish a single pay band for all levels of Industrial Engineers, ranging from $38K to $100K, and compensate individuals based on their experience and qualifications within that band.

Why the resistance, you ask? Well, your senior compensation manager probably knows deep down that implementing such a system would lead to all your Industrial Engineers—juniors, mid-level, and seniors—earning $100K within two years!

And let’s not even get started on those numeric titles like “Accountant I, Accountant II,” which imply some grand career progression. Do you really think an Accountant is out there thinking, “Someday, I’ll be an Accountant III”? Also – what if someone doesn’t know roman numerals?

If only organizations like SHRM could intervene and educate HR professionals on effective job titling. Imagine SHRM representatives visiting workplaces and ceremoniously cutting up your HR certifications like expired credit cards if you used these job titles—it would be a game-changer!

Outdated job titles make companies look like relics from the 1970s-era Personnel Department.

But seriously, if you hear of any openings for Senior Associate HR Manager IV roles, I’m all ears!

Meaningful Work Isn’t Just Saving Puppies

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Lately, I’ve been thinking a lot about what makes work truly meaningful. Many HR professionals believe that for employees to be truly engaged, they need to feel that their work is meaningful.

I agree with this idea.

However, some HR pros have misunderstood this concept. They’ve started pushing social causes onto employees, thinking that supporting these causes equals meaningful work.

Tom’s shoes are the best example. Each pair costs around $45, but the materials and labor probably only amount to about $5. While Tom’s donates a pair to a child in need for each one sold, they’re essentially sacrificing $5 of profit per pair. Can we really say this is meaningful work?

So, what’s my idea of meaningful work?

Meaningful work isn’t about saving puppies. It’s not about supporting causes. It’s about employees feeling that what they do every day contributes to the organization’s success. For many organizations, this has little to do with supporting specific causes—although it might for some.

The problem with equating meaningful work with causes is that everyone has their own causes they care about. If an organization defines helping the homeless as its cause, that’s great! But now, they need to find employees who also care about this cause to make work meaningful for everyone.

In HR, we sometimes make the concept of meaningful work too complicated. Instead, we should help leaders communicate better with their teams about how individual efforts impact the organization’s success. Meaningful work is about using your skills to contribute to your organization’s prosperity.

Sorry, we’re not saving puppies or planting trees here – but I promise it’s still going to be meaningful to us!

What it Really Means to Be a Partner

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In our little world, being a “partner” carries weight, right? But, serious question. Does anyone really know what it means?

I operate a staffing firm, where I end up working for free quite a bit. Staffing involves providing services up front, hoping to get paid when the right candidate is found. To succeed, you have to minimize the unpaid work as much as possible. I also speak and write in the TA and HR space, I do free work there too. A lot actually.

Often, I’m asked for “favors” – which translates to free work. Despite being called a “partnership,” it’s usually one-sided—I give, they take. I get it, though. Sometimes, giving something for free can lead to future benefits. It’s like a “loss-leader” strategy.

In my experience, this strategy succeeds about 20% of the time. People generally like helping when asked.

In real business partnerships, it’s similar. While you don’t want to work for free, you should always get something in return. Always.

For example, if you partner with a hiring manager, they should provide valuable feedback or help with networking. If they give nothing, it’s not a partnership—it’s a one-way street.

Genuine partnerships involve support, respect, and mutual benefit. Just calling yourself a partner isn’t enough—you have to act like one too.

Staying True to Your Game

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The saying “Stay true to the game” pops up all the time. It’s been around in sports and pop culture for ages. Basketball especially! (Side note: who do you have winning tonight?) Anyway, I feel like I keep hearing it more and more.

“The game” stands for your thing, whether it’s sales, accounting, basketball, you name it. For me, it’s recruiting. Whether third-party, corporate, or RPO, we’re all in the same boat.

Being true to recruiting is kind of subjective. What does it even mean?

If you zoom out from recruiting and think about staying true to something you’re passionate about, how do you do it? How do you make sure it’s a priority? What do you do to show you’re committed?

This way of thinking sets the stage for understanding what it means to stay true to recruiting.

Recruiting is my thing. To keep it real, I stick to a few key things:

  1. I soak up as much recruitment info as I can.
  2. I connect with top-notch recruiters.
  3. I swap stories and tips with fellow recruiters.
  4. I’m always looking for ways to improve my skills.
  5. I know that staying loyal to recruiting is a choice I make.

Staying true to recruiting means always aiming higher, personally and professionally.

Sure, it’s not always easy, but it’s about staying true to the game.

So, here’s the deal this Monday. Share what your thing is in the comments below. Then, let us know how you’re staying true to it this week. Go for it.

Common Pitfalls in Contract Staffing

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I work in contract technical staffing, and I’ve seen its drawbacks firsthand. Despite promoting its benefits daily, it’s rare for anyone to ask about its downsides in my 20+ years in this field. Surprisingly, most corporate HR and Recruiting Pros dislike contract staffing, yet few can say why, with only about 1% explaining their reasons (I made that number up, but it’s super low).

Many think contract staffing threatens their job security. They worry that if they use our services, they’ll become expendable. But that’s not entirely true. Contract staffing fills temporary talent gaps and handles project work, while corporate staffing focuses on permanent hires.

However, it’s important to admit that contract staffing isn’t perfect. Here are three common reasons why contract staffing may not be the best fit:

  1. Falling in Love with Contractors: Sometimes clients fall in love with contractors who deliver exceptional work. However, assuming they’ll just seamlessly transition into permanent roles can lead to disappointment. Many contractors thrive on variety and project-based work, lacking the desire for long-term commitments. Contract staffing succeeds when both parties align on project objectives, deliverables, and timelines.
  2. Competing for Top Talent without Competitive Compensation: It’s tempting to believe that contract staffing can lure top talent away from direct roles, even when compensation isn’t competitive. However, attracting top-tier professionals requires more than just a tempting offer. If your compensation package trails behind the market, expecting top talent to make the leap is unrealistic. Contract staffing excels when it fills temporary talent gaps or project needs, not when it attempts to poach talent with subpar offerings.
  3. The Myth of Magic: Despite common misconceptions, contract staffing doesn’t come with a ready-made pool of candidates. While we excel at sourcing technical talent, I don’t have a magical roster of candidates awaiting their deployment. Instead, I identify and engage with suitable candidates, tailored to your specific needs, and we both go from there.

I get it—you want to see results fast once you’ve hired us. But for a successful partnership, it’s crucial to match your expectations with what we can deliver. Just like you manage your hiring manager’s expectations, I make sure our capabilities meet your needs, so we can work together effectively.

When both sides have realistic expectations and are on the same page, contract staffing can be a great solution for temporary talent gaps and project needs. By recognizing its challenges and how it works, we can build a strong partnership based on honesty and understanding.

Improving Diversity in Your Engineering Team

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Struggling to diversify your technical hires? You’re not alone if most of these hires are men, but by now you probably know the value of having diverse teams. So, how can you attract and keep more female and minority engineers? It’s tough, but doable!

Many of our clients quietly express interest in hiring female or minority engineers. Some HR folks worry about appearing discriminatory, but actively seeking diversity is not only smart but legal too. Look at Etsy – they boosted female engineering hires by 500%. It’s not about the numbers alone; it’s about meaningful change. Etsy revamped their interview process to be fairer to women, resulting in more female engineers joining them.

Here are three practical steps you can take:

  1. Publicly Commit to Diversity: Don’t keep it a secret. Let everyone know you’re actively seeking to hire women and minorities – add it to your marketing, careers page, all of the above. Transparency matters.
  2. Maintain Standards: Don’t lower the bar for just diversity’s sake. Stick to your hiring standards while actively seeking diverse talent. They’re out there!
  3. Involve Female Leaders in Hiring: Representation counts. Have female leaders lead the hiring process for engineering roles. They can bring valuable insights and help attract top female talent.

Remember, fostering diversity takes time and effort. Start small, but start now. Your engineering team’s future depends on it!