What if you let your TA Interns run your campus Career Fairs? #TC18Live

I’ve noticed something when I go onto campus for career fairs. The TA Pros that are there representing your company, don’t really want to be there. They don’t really want to be talking to students. They find this beneath them in many aspects.

That is if you’re over one year out of college! It seems like the only people who want to go on campus are your new hire recruiters. They’re super excited to go on campus! Then they get a year out and the culture beats them down and they become too ‘professional’ to talk to lame students who only want an internship, or they just want some of your swag!

Here’s what I know, when your TA interns go back to school for the year, they would love to represent you on campus to students at the fall and spring career fair! LOVE!  They would advocate for you, like your own people ever could!

What would it cost you? Like a few hours of $15/hr wage or something like that!

What would you get in return?

– “Recruiters” who love being at that career fair!

– “Recruiters” who love being at that school!

– “Recruiters” that candidates at that school would listen to!

– “Recruiters” that would do a better job than your current team!

What could go wrong?

I mean really, what would really go wrong if the interns took over a career fair? I’m guessing absolutely nothing! Oh, they might not spin bull shit as good as your internal team could spin bull shit, but on the positive side, Gen Z doesn’t really react to that style anyway!

The reality is Interns will take career fairs more seriously than your normal team. They are trying to impress you. They are trying to impress their classmates. They’ll give it their all. When was the last time you looked at your internal team and thought, “Oh boy, the team really gave it 110% on campus this season!” Never! You never thought this!

This isn’t about your team not doing well. They do fine! They’re representing you just fine. Fine. No, really, fine! The question is, do you want ‘fine’?

Sometimes the craziest ideas are the best ideas! I mean, if you have a campus that you’re just not making it happen, what do you really have to lose? Let the interns take over and they might just surprise you on how great they do. If they fail, oh well, you were sucking on that campus anyway!

Your EEOC Job Posting Statements are Hurting Your Diversity Hiring!

Employers discriminate in hiring. This is a fact. It’s been a fact for generations. It’s the main reason anti-discrimination statements show up on job postings. That and it’s the law for Public employers and Government contractors who are required to have these statements. Many private employers use these as well to show they don’t discriminate in hiring.

For fifty years we’ve seen these statements on job descriptions and job advertisements. Recently, two Economists from the University of Chicago did a study looking at the impact of candidate behavior when these statements are added to a job posting and their findings were shocking!

In their study, the two economists posted advertisements for an administrative assistant job in ten large American cities. Of the 2,300 applicants who expressed interest, half were given a standard job description and the other half were given a description with an equal-opportunity statement promising that “all qualified applicants will receive consideration for employment without regard to sex, colour, age or any other protected characteristics”.


For racial minorities, those who received the pro-diversity statement were 30% less likely to apply for the job—and the effect appeared to be worse in cities with white majorities (see chart). In a follow-up survey, the prospective applicants said the statement prompted worries that they would be token diversity hires.

30% Less Likely To Apply!!! 

What the what?!?!

This isn’t a study that was done decades ago. This was done in the past twelve months!

So, what should we do? 

One thing the study found that had a positive impact on increasing diversity application is to show your senior executives, including your CEO, talk in a ‘real’ transparent way on the impact that diversity has on your organization.

No, not some overly-produced puff piece about how we are all part of the same rainbow. Include video on your career site with your CEO telling stories about how D&I isn’t just a marketing tactic, but how it’s really impacted the organization in a positive way.

Have diverse employees ask the CEO question that gets to the heart of where D&I is in your organization. Don’t be afraid about keeping this conversation open and maybe a bit uncomfortable. The more real, the more candidates will understand that you’re really trying to make a difference.

If you really want to make sure you’re not missing great minority applicants who are skipping even applying to you, embed these videos right into your job postings!

Don’t think that when you put an “EEOC” statement at the end of your job posting is letting a diverse candidate pool know you’re a great place for them to work. They don’t buy it! You have to be better than that!

Could We Use Congestion Pricing Theory in Recruiting? #SourceCon

Oh, lord, what the heck is Sackett talking about now!?

Congestion Pricing Theory (CPT) is basically paying more for convenience. We see it used on things like tollways, where if you want to ride on this road you pay a premium, or if you want to use this certain lane on a tollway you pay more for the access to a less congested lane of traffic.

You also see it at places like the movies. You pay $12 per ticket to go to a movie on a Saturday night at 8 pm, but if you go at 10 am on a Tuesday morning, you might get that same ticket for $8. It costs more to go during the busy time.

Airlines fully embrace CPT when you pay a little more to get on the plane first so you don’t have to deal with full overhead bins, etc. Theme parks now have tickets you can buy that lets you bypass the long lanes. Congestion Pricing Theory allows consumers to pay more for what they believe is important to them.

So, could we use this model in recruiting?

Let’s say you’re Google and you have thousands of people apply to your jobs that will never get seen. Could Google use CPT to allow applicants to pay an upcharge if they were certain to have their application examined and given feedback? Maybe it’s $25.

For $25 you can be assured your application will have a real human look at it. Would you pay to ensure that would happen? Depends on the company, the job, the competition, your income level, etc. But, the reality is, if someone turns CPT on in their hiring process, and their brand is very attractive, people would pay the fee!

Now, ethically, is this right?

Ethically is it right to have roads paid for by tax dollars, then to drive on those roads in a less congested way, you still have to pay more money? Is it right to charge one person a different, higher, price for the same service that another person paid less for?

One of the main complaints that candidates have about applying for jobs is the lack of information. The reason they don’t get the information they want is it costs too much money for organizations to properly staff TA shops in a way that would allow them to give this high level of feedback.

Congestion Pricing models would definitely give candidates and organizations an option to offer this service for those candidates who truly wanted the feedback they desired or at least more feedback then they’ve historically been given.

So, we don’t do this because we’ll say it impacts the poor and those out of work the most. They can’t afford the price to ensure they will be seen, so the rich get richer and the poor get poorer.

I think it’s interesting that this is the main argument of doing something like this, but we don’t argue this type of pricing when it comes to other parts of our life where these things used to be free, and now they are not.

I’m not saying that we limit those who apply. All are still open to apply and all will have the same experience as they had before. Some, who choose to have an elevated candidate experience, will choose to pay for that experience.

I’m not saying this will ever happen, but if it does, I’m not going to be shocked because we’ve seen so many successes using CPT in other areas of our lives.

What do you think? Hit me in the comments.

Career Confessions from Gen Z: The 4 Essentials Every Office Should Have!

Ever since I was little, I’ve been pretty particular about the spaces that I live in. For my 12th birthday, my parents took me to Ikea and Target and let me “re-do my room” with a New York theme. I can also vividly remember the time when my Mom and I went to tour a college in Upstate New York and we almost left the hotel because we were worried about bed bugs. This particularness caused a lot of stress before going off to college about having to share a room with another teenage boy (a personal nightmare for me).

As I am entering the workforce, I know that this will carry over into the office that I work in. On average, a person will spend about ⅓ of their life at work. That’s longer than most of us will spend at any house we will ever live in! Since I’ve started interning, I’ve noticed some things that have made a big impact on my happiness and productivity at work:

1. Drink Machines: I am drinking water CONSTANTLY and I know that almost everyone sitting around me has a water bottle or cup at their desk. Having a water machine, like a Brita filter attachment or a Bevi machine, is more important to me than having elaborate coffee makers or nice vending machines. (editor’s note – the apple doesn’t fall far from the tree – I’m a life-long advocate for a Diet Mt. Dew soda fountain in the office!) 

2. No Cubicles: I didn’t anticipate this making such a difference, but I now do not want to work in a cubicle. At Quicken Loans (where I’m interning!), we have little half walls that make rows and columns, but they are short enough to see and talk to the people around you. This creates a much more open environment so I can ask questions without getting up or I can eavesdrop on other people’s conversations!

3. Bathrooms: Read my last post for more of my feelings about bathrooms at work but basically, just make them nice.

4. Updated Decor: I get that office decor is difficult. You’re never going to please everyone’s tastes, it’s expensive etc. BUT you could at least put in a little bit of effort to put some decor on your walls that is from this century. A good rule of thumb: if your decor is older than some of your employees, you probably should get rid of it! There’s nothing sadder to me than being surrounded by gray all the time. Liven it up a little!

Now, I could go on for a while about what else I look for in an office, but these are just the basics. Just put a little effort to meet your employee’s requests, and you’ll probably be on the right track!

Another Editor’s Note (because apparently, I don’t have my own platform to say anything I want): I’ve been telling HR leaders this for a couple of years now. With Gen Z – Design matters! It matters in your employment brand, it matters in your personal workspaces, it matters for younger generations. Perception of working in a great place is influenced by design. Don’t discount it! 


This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a Gen Z? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.

Career Confessions from Gen Z: Bathrooms matter to a great Employee Experience!

In my opinion, there are few places that are worse than a public restroom. There have been very few times in my life where I’ve been happy to use a restroom in a public area. I strongly dislike any bathroom that is not a private restroom or one that is in my home.

I have 2 main reasons for my strong distaste for public bathrooms: cleanliness and privacy. I can thank my Mom for my concerns about germs, and 9 times out of 10 a public restroom will be dirtier than my nice and tidy bathroom at home. My main problem with using public bathrooms is privacy. Even if I just went in to fix my hair, I don’t want anyone looking and judging me for doing it!

Although I really would prefer if I could just use my bathroom at home 24/7, that is not realistic especially when I’m working every day. I’m going to at least have to pee a few times. So, if I have to use a different bathroom than my own, I want it to be as nice as possible.

The bathrooms at Quicken Loans(where I’m doing my summer internship! Hey, guys!) check almost all of my boxes. They are extremely cleanly and I see cleaning staff work on the bathrooms a few times a day. But, the best part is the almost completely private stalls that they have! The walls in between the stalls and the doors go all the way from the ceiling to the floor. It’s my dream honestly.

No one wants to poop at work, and if they have to, it might as well be in almost complete privacy.

In addition to the cleanliness and the private stalls, the restrooms on my floor have baskets of toiletries; toothbrushes, stain sticks, lotion, hairspray, basically anything you could need to make you comfortable and fix any problems you may have. It’s so comforting to know that if I ever spill something on my clothes or have bad breath, I have a quick fix just a few steps away.

If you want to make sure your employees are comfortable and doing their best work, the bathroom is a good place to put some luxury into. Most people don’t enjoy using the restroom but we all have to do it. So why not make it a more enjoyable experience for your employees!


This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a Gen Z? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.

The ‘Can’t Buy Me Love’ Internship Program!

I’m a kid of the 80’s! Breakfast Club, Ferris Bueller, Pretty in Pink, St. Elmos.

There was one other movie from that era that stuck with me called “Can’t Buy Me Love”, starring a very young Mc Dreamy, Patrick Dempsey, and a very young, Amanda Peterson. Of course this was a favorite of mine because well let’s just I indentified with the main character!

Quick story line – Patrick Dempsey plays a nerd-type, nobody in high school who just wants to be one of the popular kids. Basically, the same plot line for every teen movie ever. He mows lawns and saves all of this money. He asks Amanda Peterson’s cheerleader character to be his girlfriend and he’ll pay her, believing that’s all it will take to make him popular.

She does it. She does the makeover on him. It works. It works too well. She really falls for him. He gets cocky. His world falls apart. He gets the girl in the end! God, I miss the 80’s!!!

The concept of ‘buying’ popularity is both brilliant and stupid. In high school, popularity is a valuable currency. If you have it, it’s awesome. If you don’t have it, you want it, but it’s not something that is very transferable. The key is association! If you’re in with the popular crowd or the right people or person, you can catch their popularity exhaust.

So, what’s the “Can’t Buy Me Love” Internship Program? 

Here’s what I’m thinking. If I was a college student, right now in the world, I would pay the right person, at the right company, to be their intern for the summer!

Stay with me.

Two kids graduate from a B-level college, both with a degree in business, both will similar GPAs. Kid #1 did summer internships with local organizations, mid-sized companies, good brands locally, solid stuff, nice resume. Kid #2 also did summer internships, but her internships were with Apple, Amazon, and Google.

Which kid are you going to hire? Which kid will get a job faster? Which kid will get the better offer?

Kid #2 – will get better everything!

So, it would be to the advantage of every kid to get the best internships possible! But, we know getting the best internships possible are super competitive and hard to get.

Next question: What is an internship, really?

An internship is an experience someone obtains that will help them obtain the next experience. That internship is basically validated by the organization, and more specifically, by the person who manages the intern.

How much would it cost me to get a manager/director/vice president at a major brand to let me ‘shadow’ them for the summer? $2,000? $5,000? Let’s say it’s for 10 weeks, and I’ll do anything this person wants me to do to help them, and I’ll show up every day and stay as long as they want.

Whatever it would cost, that money would be coming back to me 10X or 20X over my career when I hit the market looking for a job with “Giant Brand Experience” on my resume as an intern, with a reference from my ‘internship’ supervisor to back it up.

The “Can’t Buy Me Love” Internship Program!

But, instead of can’t buy me love, it’s really I Can Buy Me A Great Resume! Don’t hate the game, love the hustle! It comes down to how much are you willing to invest in your future? You were willing to spend hundreds of thousands of dollars on that education. Don’t you think it’s worth a few thousand dollars more to separate your resume from the pack?

Food for thought, kids.

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The Anatomy of the Perfect Keynote Speech

I was recording a podcast last week with my friend and professional speaker, Jennifer McClure, last week for her new Impact Makers Podcast (check it out!). I won’t be for a while, but she has some great people she has already recorded including a brilliant session with William Tincup!

One of the secret ingredients to a well-produced podcast is that all the participants are somewhat ready for the conversation that is about to happen. So, Jen and I did some pre-gaming and post-gaming conversation that wasn’t recorded, and the topic of keynote speeches came up.

I was telling her that I had a new talk that I’m doing that is killing (speaker talk for doing well!) and I made a comment about it’s all just stories with bits of data thrown in to make the stories seem more important! (half joking) Jen commented saying, “That’s a blog post! The anatomy of a keynote!” So, here you go Jen!

Before I lay out the perfect keynote, you have to have some ingredients. Here’s the basic keynote ingredient list:

  1. A person who can speak. I would love to say an engaging person who can talk, but I’ve been to far too many conferences where this was a requirement to be a keynote!
  2. A book, working experience with a transcendent brand, or you’re famous. A book is always helpful, conference planners love to have keynotes with books. Books are like a driver’s license for a keynote speaker. But, you can also work Google or Facebook or Nike or just name a giant brand, and working for a brand like that takes the place of a book or your ability to speak.
  3. A price tag north of $20,000. You might be the most awesome speaker in the world, but if you tell them you’ll only charge $5,000, you’re out! Our conference deserves a much better keynote speaker than a $5,000 speaker, I mean we have a budget for $25K!
  4. It helps to be attractive, but the bigger the celebrity/brand the uglier you can be.
  5. Fashion that matches your speaking brand. If you’re a buttoned-up, semi-conservative speaker, you can’t get away with jeans and a hoodie on the keynote stage. If you cuss and drink a red bull and started a tech company and have a YouTube channel with 100K followers, you’ll look foolish wearing a suit and tie.

Okay, we have all the ingredients to a great keynote, what does the actual keynote look like? There are basically three types of keynotes:

Keynote #1I’m famous, you’re not! In America, especially, we are fascinated with ‘celebrity’. If you’re famous, you can keynote because somehow we believe you being famous gives you something important to say, even when it doesn’t.

The anatomy of Keynote #1:

– I’m famous!

– I have “being” famous stories!

– But I’m humble and I’m really just like you, but I’m famous!

– Here’s how you should live your life, because I’m famous!

Keynote #2I’m not famous, but I work(ed) for a famous brand/person. These keynotes can be fascinated because again we are all interested to know what the secret sauce is of other organizations, and our hope is this person will tell us.

The anatomy of Keynote #2 –

– I work for a famous brand, you don’t!

– Working for this famous brand is awesome! You should try it!

– Here’s what we do because we are a famous brand. You should try it!

– Here’s how you should live your life, because I work(ed) for a famous brand!

Keynote #3I’m a Professional Story Teller. A good portion of keynotes falls into this camp. Someone worked their butt off to learn how to be a professional speaker, paid their dues, probably wrote a book or two along the way, probably had a decent actual career to a point, people liked hearing them speak and they turned that into a full-time gig.

The anatomy of Keynote #3:

– Start with a story that will endear the audience to you, even if that story has nothing to do with you.

– Share some data or research, that might not even be yours, but the audience is like “Wow” that can’t be.

– Share another story (that isn’t even about you) that reinforces that data/research and ties to the concept of your new book that was written about other’s people research and stories.

– Another piece of research and data, that ties to the model you present in your book. Plus, acts as motivation for the audience to change something in their life.

– The final story, this is a big one (not yours, again), that you foreshadowed in the first story, and that will wrap up the entire keynote like a bow! This ending story is a crescendo of laughter, tears, and motivation to change your life in ways you didn’t dream of just sixty minutes before.

– Here’s how you should live your life, because I just entertained you for an hour and you have no idea why you want me to sign a book.

Okay, you guys know I love to joke and make fun of life. I get that it’s super hard and takes a ton of practice and talent to pull off a great keynote. I’ve seen keynotes that were brilliant and I know it’s a skill! I’ve also seen keynotes where the keynote speaker stole my time and the conference organizers money!

Great keynotes at any level start and end with great storytelling. The best tie those stories to an actual takeaway that will help you get better at something. That takeaway could be personal or professional, it doesn’t matter. The best keynotes also entertain you a bit. They are masters at almost instantly getting you to trust them and like them.

My least favorite keynotes are famous people. I’m not impressed by celebrity. The worst ones are the new Q&A’s with celebrities. It’s an insult to my intelligence that you’re getting paid $150K for an hour and you couldn’t even come prepared with an hour of material, instead, you just show up and we’ll ask pre-sent questions and listen to your lame answers.

My favorites are people you entertain me, teach me something, take me on a journey with them for an hour. It seems like the hour was over in twenty minutes. I want more. My all-time favorite is Malcolm Gladwell. He’s a masterful storyteller and I could sit and listen for hours.

Who is your favorite all-time keynote speaker and why? Hit me in the comments!

Career Confessions from Gen-Z: When You Get “Ghosted” by an Employer!

Although I am referred to as the “Gen-Z expert”, I would not claim to be an expert on the dating practices of Gen-Z members. However, I am familiar with the concept of “ghosting”. If you aren’t familiar with this practice, here is the definition from Urban Dictionary: “To avoid someone until they get the picture and stop contacting you.” Pretty harsh, huh? Now, this is a classic example of young people just avoiding their problems and being too afraid to face them. But, we aren’t the only ones doing this!

My name is Cameron Sackett, and I have been ghosted by a potential employer.

Yes, I said it. I am only 19 years old and I have been a victim of ghosting.

Here’s how it works people. Let’s say you apply for a job and low and behold, they invite you in for an interview! Next, you go in for the interview and it goes really well and WOW, they offer you the job right on the spot! They say “oh, we’ll be in touch next week!”, and you leave feeling like you’re on Cloud 9. All of sudden, it’s next week and you hear nothing. You wait around and still nothing. Finally, you email them and they email back saying “some internal things are changing in the company, we’ll be in touch as soon as we can”. And you never hear back again.

This is what happened to me a few months ago. And it sucks. So, I’m here to say, don’t ghosts your candidates. Don’t fall into the easy trap of avoiding potential confrontation and just own up to it! Be honest with your candidates. If you can’t hire them anymore for whatever reason, let them know! Don’t just forget about them and leave them hanging, desperately yearning for an internship, so you can gain much needed experience to get other internships that will help you find a worthwhile job after you graduate (or at least in my case).

On the other side of the coin, don’t let yourself get ghosted. You may think that this is all because it was a shady company, but no! This happened to me at a perfectly well-respected company and I’m sure it does at plenty of others. If someone is offering you a position, get it in writing. I don’t care how you do it, but don’t fall into the same hole that I did.

Now, I’m not trying to call out anyone on this post because. Even though it made me upset, everything ended up working out and I’m all set for a summer internship at a different (better) company. I’m writing this for all of the hiring managers and recruiters out there who offered a position they can’t fill anymore. Also, I’m writing this for all of the candidates that were offered a job that they desperately need or want, but somehow disappears. Let’s lead the way and end job ghosting and hopefully, Gen-Z will follow suit and stop being assholes.

Editor’s Note (Yeah, Cam’s Dad) – So, I’m a Gen-Xer but clearly I was on this ‘ghosting’ thing way before my Gen-Z son – when I wrote this post –  The Reson You’re Being ‘Ghosted’ After Your Interview!  All the way back in March 2018! 😉 

This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a GenZ? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.

The Weekly Dose of HR Tech: @HRmarketer now has Employer Brand Advocacy!

On the Weekly Dose this week I review HRmarketer’s new Brand Advocacy product. If you don’t know who HRmarketer is they are someone you should probably take a look at. They were originally developed as a real-time data and HR industry insights product to help drive HR marketing and media relations campaigns, primarily for the HR vendor community to sell better to all of us (and they still do a great job at doing that!).

What HRmarketer found out over the past years was that they had built most of what an Employment Brand function would need to have a fully automated employee brand advocacy tool as well. Since they already built a brand advocacy tool for vendors, building one for employees was pretty similar with a few changes.

So, what the heck is an employee brand advocacy tool!?

Think of Employee Brand Advocacy the way you think about all those consumer brand you follow socially and love. One of my favorite brands is Nike. I follow them on Instagram, FB, Twitter, etc. If they share cool content, I tend to share a lot of that cool content with my followers. As you can imagine, Nike loves this kind of content share, because it’s coming from a fan.

Now, think about how you can use that with employees with your employer brand.

Not all of our employees love us. Some just like us, or they’re on the path to loving us! We all have a few employees that are truly in love with us! They love us, we love them! If you asked these employees to share some content with their networks, they would in a second! Without even asking why. Remember, they love you!

If you truly want to build and grow your employment brand, you need employee brand advocates! Now, you can do this manually and send a million emails asking for help, then send more emails showing them a piece of content to share, then hoping most will share. You can do that. It’s tough, and it’s hard to maintain.

This is where HRmarketer comes into play by automating the entire employee brand advocacy function for you! It’s like Employee Brand Advocacy on steroids!

What I like about HRmarketer’s Employer Brand Advocacy program:

It’s priced to get people to test it! You don’t pay by the size of your company, you pay by the number of advocates that use the program. So, you can start small with one group and see how it works, then, as you prove the value, you can expand where you need it. (HR vendors should take note, this is a great pricing model).

Super easy to create as many employee groups as you want. By skill, by location, by demographics, by hiring a manager, etc. Want more female referrals? Just create a group of all of your female employee brand ambassadors and have this group share content and job openings with their network.

Advocates don’t have to live inside the platform. Once it’s set up and permissions approved, email reminders of new content go directly to your ambassadors who can then pick and choose what content they share and how they share it. You can also set up mobile and desktop notifications as well for new content.

It measures the analytics so you have real data on the effectiveness of various content you share. Plus, you can also see which advocates are having the most impact, and figure out how can you leverage these employee ambassadors even more, or even set up rewards.

I’m a gigantic fan of this technology!

If you’re running a large TA shop, an employee brand advocacy program is a must. If you want to do it really well, employee brand advocacy automation is a must. HRmarketer made this platform super easy to use, you don’t have to be techy to use it, and they made it cost effective to test and show your organization the value.

So, I tell you to demo a lot. I know, I love tech and I geek out about this stuff, but this is one you really need to demo if you want to start an employee brand ambassador program, or just have interest in what and how other organizations are using these programs to expand their employment brand. Just demo it, you’ll see!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Career Confessions from Gen-Z: What Social Media Should You Use to Recruit Gen-Z?

Like my Gen-Z counterparts, social media has been a part of my life from a very young age. Unlike many of my fellow Gen-Zer’s, I may have less Twitter followers than one of my parents, but I like to think my knowledge of social media is up with the rest of them.

Social media branding can be a make or break asset for companies. Too much advertising can make you seem old-school or unapproachable, but too little activity will make you seem irrelevant. It is absolutely vital to create a brand through social media in order to appeal to Gen-Z. Here’s the lowdown on each major social media platform and how to use them for the greatest success:

  1. Twitter: Twitter allows for the greatest interaction between you and your potential employees. I recommend to maintain a large and active Twitter presence and do your best to interact with people or current events/trends, rather than posting only ads about your company. (Look at Wendy’s Twitter interactions for an example).
  2. Facebook: While Facebook’s influence is still the largest of all other platforms, Gen-Z is not the most active on this site. We may all have profiles, but we are not as active on this as other sites, like Twitter and Instagram. I would keep a steadily active presence, but focus your Gen-Z branding efforts on the other platforms.
  3. Instagram: This one is tricky. Although it’s my favorite social media site, the little interactivity amongst users makes it difficult to recruit. I would focus your video content here since Instagram and Instagram stories are widely used for short video clips and it is an easy way to find a Gen-Z following.
  4. Snapchat: All I have to say is STAY AWAY. Please do NOT try and recruit people on Snapchat. Not only is it awkward, it is not the place people go to in order to look for a job. The only feature that is usable for recruiting efforts is the stories feature, and I would recommend using this on Instagram instead.
  5. YouTube: Like I said in my last article, go crazy on YouTube. Get that video content going and go share it on Instagram, Facebook, Twitter etc. Utilize YouTube to the best of your ability and it may result in big success.

While I may not know a lot about HR, I know a lot about social media and Gen-Z. Social media can seem very daunting, but all it takes is a little effort and a little personality. Try to be different. It will be evident if you are making an attempt to brand yourself over social media and Gen-Z will realize that. We’re not all social media crazed monsters like our parents want you to believe. I promise.

Let me know what you think about social media branding in the comments! What’s working for you? What isn’t!?