Category Archives: Dear Timmy

10 Things That Scare Me

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I listen to NPR in the mornings on my way to work. It helps me keep up on how my ultra-liberal friends are thinking, plus it’s my only access to news outside the U.S. on a regular basis. It’s important we make ourselves aware of all sides of the conversations taking place.

On a recent ride in I was introduced to an NPR produced podcast called “10 Things That Scare Me” which is a podcast about our biggest fears. The interview struck me with the idea that I’m not sure what my biggest fears are because my brain subconsciously helps me not think of them! 

I thought a good experiment would be to try and list ten things that scare me, with how I rationalize these fears. Here’s what I came up with in random order:

  1. Bees – My wife laughs at me about this. There’s an actual video of me she took of me freaking out about a bee chasing me. There’s no logical reason that I don’t like bees. Oh, wait, yeah there is, bee stings hurt!
  2. Heights – Let me preface this by saying I’ve jumped off the Stratosphere in Vegas and I’ve done many Zipline adventures. I love roller coasters. But have me climb a ladder and walk on the roof of my house and my legs are shaking like crazy! I think the difference is all about safety harnesses. I don’t mind heights if I’m safe, I mind heights when I could fall and die.
  3. Horror Movies – I don’t go to them, I don’t watch them, you can’t make me. Again, completely stupid I know, but yeah, I’m out!
  4. Something Bad Happening to my Wife, kids, or dog. I think I spend too much time thinking about this, but not half as much as my wife, but it’s still a fear. Probably will always be a fear.
  5. Not being able to pay my bills. This might seem irrational to many people. I’m a successful person. It comes from childhood and being raised by a single mom, who was trying to launch a business, and many times being at stores where they wouldn’t allow her to write a check because she had ‘bounced’ so many. And we definitely didn’t have any cash! Taking food back to the shelves of a store because you can’t afford it doesn’t leave you. That walk, with the employees staring at you feels pretty bad.
  6. Not knowing the right answer. For most of my life, in almost any situation, I’ve felt like I’ve had ‘the’ answer. School, work, life, love, okay, way less in love, but most things! So, I’m fearful of not having the right answer that will solve the problem. Turns out, some problems don’t have answers, or at least not a ‘right’ answer.
  7. Dying unexpectedly. I have this notion that I’ll die with some warning. I’m planning on it. There’s really only one time in life when you can truly tell people what you think, and I do not want to miss out on that time! We see random death every day, and it’s hard for me to understand it.
  8. Embarrassing people who are important to me. To know me is to know anything might come out of my mouth. Mostly that’s been a great trait over my life. Every once in a while, not so much. I truly care about my family and friends, and if I say or do something that embarrasses them, it truly impacts me deeply. Just not enough, apparently, to change my personality!
  9. Access to guns. Guns don’t scare me. I grew up around guns. I’ve shot guns. Hunted. Shot skeet. Etc. The access that mentally unstable people have to guns scares me because of fear #4 above. Guns are too readily available in our society and I can only pray and hope for the safety of those I care for.
  10. Failing my Mom’s company. For those who don’t know, I run the company my mother started and ran quite successfully for decades. 2nd generation family businesses have an extreme failure rate. I work and stress every day to not be a statistic. So, call me and do work with me! Help me conquer this fear!

So, what do you think? It feels pretty good to get your fears out there in the open. To look them in the eye. To introduce them to the world. They are definitely more scary when they are locked in my head!

What fears do you have that you have admitted? Hit me in the comments and let’s do this cleanse together!

Want to make more money? Do what your spouse does!

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I rarely find a person who believes they don’t want to make more money. “No, I’m fine Tim, no more money for me! I make $75,000 per year and you know what that one study says, it’s all I need to be happy!”

Good for you pal. I prescribe to different study that says if you make $175,000 per year, you’ll be happier than at $75,000, and if you make $1,750,000 you’ll be so much more happier than at $75,000 per year you’ll actually hire two people making $75,000 per year to tell you how much happier you are!

A recent study out of Princeton shows that if you want to make more money all you really need to do is be in the same profession as your spouse!

“Individuals who work in the same occupation as their spouse have significantly higher earnings on average than similar people whose spouses work in different occupations. For instance, a lawyer married to a lawyer makes more than an otherwise identical lawyer married to a physician or a teacher. The earnings effect associated with such “same-occupation marriages” is negative for less-educated men but positive for other groups and stronger for women than men.” 

So, let’s unpack this concept a bit:

  • I can understand that if I worked in the same job as my wife, let’s say we are both teachers. We would be a bit competitive (editors note: my wife and I, and our kids, are super competitors!) in our careers. We would both strive to be the best teacher with the most awards and education, continuing to push each other to reach the highest levels.

So, the concept makes sense so far.

  • I could also assume that two people in the same profession, let’s say doctors, would also be more willing and able to start their own business in that profession. It’s hard to hang your own shingle, but two of you and now you have a practice!

I really struggle to find how this doesn’t work in most cases. When I worked at Applebee’s we constantly had partner teams and it was rare that either partner failed. If your partner worked in your same profession, you constantly have this close person to share your pain, frustrations, celebrations, etc., with someone who truly understands!

All of this is predicated on finding a spouse that loves to do what you love to do, professionally.

Did this study just uncover a hidden secret to successful relationships? I’m not sure, but it makes sense that if you love what you do and find a partner who also loves that same thing, and you are both pushing each other to be successful, and because of that you both earn more money, well then, that relationship at least has a chance!

What do you think? Could you do what your significant other does? Would you like if they did what you did?

What is your most prized possession?

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I’m heartbroken watching the California fires. The stories coming out of California are just gut-wrenching. I’m struck by how people find the strength to stand up when they’ve lost everything but the clothes on their back.

I was listening to the podcast, Broken Record, with Malcolm Gladwell and, world-renowned music producer, Rick Rubin, who literally just lost his famous house in a fire. Now, I know, Rick is super-wealthy, but he also is a person who probably has a ton of irreplaceable things he’s gotten in his life. Awards, artifacts of his industry, etc.

He said he didn’t really care about the ‘things’ the fire took, but he was brought to tears by losing the hundred-year-old trees on his property. The trees, the land, was what made his home special and a sanctuary for his peace. While he could replant trees, he would never live long enough to see them as they were.

It made me think about my own possessions. What do I have that if lost I would be crushed? Not people or pets, but inanimate object-type of possessions. If I could only grab one possession before getting out with my life and my families lives, what possession would I grab?

It definitely wasn’t anything like of a material nature. I could replace clothes, furniture, and electronics. At first, I thought I knew, oh, for sure it would be pictures. Pictures of my boys as babies, but most of these have been converted to digital and they are in the cloud, so while there would be a few pictures lost, I would still have many that were probably similar.

Maybe it was something someone gave me to me, but I’ve already lost my most valued possession. After my grandfather died, I was twelve, my grandmother handed me a tattered brown envelop, aged by the years. Inside it was a few pictures of my grandfather in the Navy, along with his medals. I had them for years, but somewhere along the way they got misplaced and I’ve never been able to find them. I still think about that loss. It was the only thing I had of my grandfathers.

I came to the realization, while it would be painful to lose everything, there wasn’t one thing I would have to keep for myself. There was one thing I know my wife, though, would want. She keeps a box with letters and notes I’ve given her over the years. I’m sure there are letters and notes from the boys as well. She would definitely want those, so my one thing would be that box. I know those momentoes are important to her.

So, as you get ready for Thanksgiving I’ll ask you the same question, what one possession would you grab if you could only grab one and everything else would be lost? Hit me in the comments with what you came up with, and if you’re struggling for great conversation at your Thanksgiving table, ask your friends and loved ones this question.

“Overqualified” is Just another word for Age Discrimination

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Had a really talented lady reach out to me the other day. 49 years old, college grad, great portfolio of work. She has been interviewing and is being told she is “Overqualified”.

There is some truth about her being called this. She does have more qualifications than the position requires, but she fully understands what the job is and she wants to do that job, with no notion of wanting to do more than that job, unless her performance shows she’s capable of moving up and the company needs her to move up.

“Overqualified” is just another way to say “Hey, I think you’re too old to work for me!”

Tell me I’m wrong! Give me all the reasons someone is “Overqualified” for a job they want to work at and understand what the job specs are?

I’m a Heart Surgeon but it’s a stressful job, so I decided to take a step back and just do some Cardiac Rehab work. Still get to work with heart patients, but it’s a less stressful workload and pays a heck of lot less, you need less education to do that job.

Am I overqualified to do Cardiac Rehab if I have experience as a heart surgeon? Only if you tell me I am! It’s a job I want, and I have the skills and desire to do that job, so I would say I’m quite qualified to do that job, not overqualified.

TA pros and hiring managers say someone is overqualified when they’re too stupid to come up with another reason about why they don’t want to hire someone who has great experience and more years of experience.

“Oh, Tammy, yeah, she’s overqualified to work in that job. I mean she wouldn’t be happy long-term reporting to me, and I mean she has more experience than I have!” Oh, she told you that? “Um, no.”

I constantly run into retired people who aren’t ready to retire and want to keep doing valuable work. They have great skills and knowledge, but 32-year-old Steve won’t hire them because Steve believes they won’t take his direction. That’s a Steve-issue, not the candidate’s issue!

By the way, this isn’t a young-to-middle-aged guy problem, women are just as bad! Turns out we all love to discriminate against old people, equally!

Tech companies are the worse. Creative companies are the second worse.

Tech companies believe only young people know technology. Creative companies think the only people who buy products and services are 26-year-olds on Instagram and Snap.

“Tim, you just don’t get it. I don’t want to hire someone who is going to retire in 5 years!” What’s your average tenure at your company? “4.2 years” Yeah, having someone for 5 years would really suck for you!

I had a hiring manager tell me this once when he interviewed a person who was 52! “I need someone who is going to stay long term!” Um, 13-15 years isn’t long term?! You’re an idiot!

I find telling hiring managers “You’re an idiot!” is super effective in getting through to them, and cutting straight through to their bias. It has worked 100% of the time in my career. It really works across all biases.

So, now tell me, why don’t you hire someone who is ‘overqualified”?

The Grass Isn’t Always Greener…

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This is HR’s go-to advice for employees who put in their two-week notice, especially if that employee is heading to a competitor:

“Just remember! The grass isn’t always greener!” 

HR is mostly right. I’d say here’s the actual breakdown of ‘greenest’:

  • 50% is actually about the same shade of green. You’re moving to just move. You’ll find the job, the people, the money, everything is almost the same. The only change is the name and maybe the location by a bit.
  • 30% is going to be a nice shade of light brown, meaning the grass isn’t green at all, it’s dead! HR wants to believe this number is higher but it’s not, but it’s high enough to give some folks some pause before making such a big decision.
  • 10% is way greener! Like green M&M green. Dream job green! Everything is better and you’re so happy you made the move. You found your dream job!
  • 10% isn’t grass at all. Someone replaced the grass with some other material, like in Phoenix where grass can’t grow so they pave the front yard and paint it green, or just put in rock and cactus. This is completely something you didn’t expect. You were hoping for a better job, and you got something that isn’t better but not worse, it’s not even the job you expected, so you can’t really compare.

So, you have about a 10% chance of getting what you think you’re getting. Not good odds, but like I said, most employees way overthink their odds on this and probably believe they have a 70-90% of bettering themselves when they move. Most will just stay the same or get slightly worse.

Why do we believe moving is better?

1. You’re being sold. Sold by a recruiter and a hiring manager that you’ll be moving from a trailer park to Disney World. You really, really want to believe that’s true, so you buy!

2. You over-value that what we don’t know, over what we already have. This happens in so many areas of our life. Relationships. Jobs. A table at a restaurant.

3. You over-value what others have, over what you have. Think about this for a minute. You’re so eager to get out of this job, yet others are so eager to get this job. What does that say? You’re brilliant and everyone else is an idiot? Probably not. The truth is usually somewhere in the middle.

Everyone keeps telling me all these ‘new’ young workers just want to jump from job to job. They don’t have loyalty, etc. The reality is much less about their desire to move, and more about them being more naive to the realities of changing jobs.  We all loved changing jobs until it backfires and you leave something good, for something crappy.

Once that happens, you’re less likely to change jobs the rest of your career, even if you’re in a bad job! Don’t underestimate what you currently have. It’s probably way better than you’re making it out to be, and the new gig isn’t as good as it sounds. That’s not sexy, that’s just reality.

Mailbag Question: Should Our Receptionist Hug Clients?

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So, yes, I’m the “World’s Foremost Expert on Workplace Hugging” so it seems appropriate that this week I would get the following question from a reader:

Dear World’s Foremost Expert on Workplace Hugging, 

My boss asked me to do something this week and before I did it I wanted to ask an expert, like yourself, and get some other opinions. The situation is our CEO has asked me to ‘tell’ our front desk receptionist that she will now be required to hug each client that comes into our office. Our CEO feels this will create a more welcoming and friendly environment for our clients. What are your thoughts on doing this?

Thinking this doesn’t right in Middle America! 

Yes, this was an actual exchange that I had this week! I made up the name, but everything else is as accurate as I can make and still protect the innocent!

So, in 2017, a CEO of an actual, successful company, wants “Mary” the Receptionist to start hugging every client that comes to the office. Wow. Right? Just, Wow!

Here’s my response:

Middle America,

First, being a hugger, I actually understand where your CEO is coming from. When I go into a business and I’m met with a friendly (natural, unforced) hug. I feel very welcome! When I’m down south, I seem to get more hugs than if I’m on either coast or in a big city. So, part of me actually understands the psychology behind this request.

That being said, I have one question for your CEO (and I encourage to ask this question): “If Mary leaves as your receptionist, and you hire “Mark” to replace her, will your CEO still want “Mark” to go and hug every client?” I’ll take make a ‘big’ assumption here and say, no, probably not!

This is a very quick and simple way to point out how harassing this action would be viewed by normal people. If you decide to go down this path of making hugging an actual work requirement, you will end up in a lawsuit at some point!

Okay, I’m a hugger, so let me tell you how you get most of what you want, without the lawsuit! Go hire a natural hugger to man your front desk and never discourage this behavior! You’ll get most of what you want, especially if your CEO and others mirror this hugging behavior to every client they meet in front of this person.

Good Luck,

Tim The World’s Foremost Expert in Workplace Hugging!

I love HR because of this very real, innocent question. You never actually know what the heck you’ll walk into each day, and there is no way of planning for the insane things that happen!

Have a great Friday HR Pros! You deserve it!

GenX Rant: You’re not lonely, you’re just an idiot…

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So, the Washington Post ran an article this week where the former Surgeon General states that the U.S. has a “loneliness epidemic” it’s currently facing. A what?!

From the article:

“Vivek H. Murthy, who became the U.S. surgeon general in late 2014 after a lengthy confirmation battle over his remarks about guns being a health-care issue, added emotional well-being and loneliness to his list of big public health worries.

Now he’s writing about the impact the workplace has on those issues, taking his concerns to employers and speaking out about how the “loneliness epidemic” plays out on the job. In a new cover story in the Harvard Business Review, Murthy treats loneliness like a public health crisis, and the workplace as one of the primary places where it can get better — or worse. “Our social connections are in fact largely influenced by the institutions and settings where we spend the majority of our time,” Murthy said in an interview with The Washington Post. “That includes the workplace.”

Have we lost our f#*king minds!?

So, Timmy doesn’t make friends at work, goes home and spends eight straight hours on social media, or binge watches 8 episodes of Breaking Bad and feels like no one is his friend. That not an epidemic. Tim is an idiot!

I wasn’t a lonely kid, and I didn’t grow up being a lonely adult. Why? My parents would physically lock me out of the house from like after school to whenever the street lights came on. I was no ‘allowed’ in the house. They forced me to got out and make friends. It’s a learned skill, making friends. They said only one thing, “Go make friends.”

No instructions. No scheduled playgroups. Get your lazy ass outside and make friends. It’s not hard, just don’t be an idiot to the other kids who are were also forced outside. A ‘friend’ is not a social connection. It’s someone you physically talk to, touch, you know what each other’s likes and hates. You know their dreams and fears.

So, here we are in 2017, we can’t find enough talent, we’re struggling to help our leaders manage the performance of our workforce, and now we have to teach adults how to make friends? You have to be freaking kidding me!

A decade ago Gallup found out the ‘trick’ too happy employees is they have a ‘best friend’ at work. Little did we know, then, but apparently we do today, HR would become best friend matchmaker for friendship illiterate millennials who couldn’t look up from their phones for fifteen seconds to say an actual “hello” to Timmy as he walked by.

I give up. We’re all morons. Society is lost. China, please come takeover already…

Dream Gigantic

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I love this concept. It feels hopeful and aspirational.

I don’t do this enough. I don’t count myself as a dreamer, but I encourage my children to do this.  I want them to be the MLB Shortstop, the famous Fashion Designer, and world renowned Environmentalist.  They have Gigantic dreams.

I will do everything I can in my power to help them reach those dreams.  I tell myself I won’t be the parent who tells them they are unrealistic.  I won’t be the parent to tell them they are far-fetched.  I will not be the parent to tell them that their dream is out of reach. I have to keep telling myself this because as a parent it’s hard.

I have a career that has taught me to be pragmatic.  I’ve seen the best and worst of people, sometimes all in the same day. When people ask me for career advice I give them the safe answer because I know the reality of life, their dreams are longshots and most people are not willing to come close to the effort they need to exert to reach their dreams.

So, I give them options I think they are willing to work for which are usually less than Gigantic.

Every day I have to consciously turn this off as I drive home.  You see the reason we have dreams is that we have a belief that there is something more, something better.  Dreams can be Gigantic and you reach them through Gigantic effort.

5 Great Excuses to Miss a Coworkers Wedding!

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I had one of my Recruiters ask for some advice this week. It wasn’t work advice, it was a little more personal.  She had told a person she would attend a wedding of a family member with them but was having second thoughts. It was one of those Holy Crap moments! I don’t really like this person that much, and I don’t want to go to a family wedding with him and send the wrong message.

So, what was my advice?  It started out pretty straight. Tell them the truth!  “Look, dude, I’m just not that into you, and the last place on earth I want to be on Saturday evening is sitting at a table with your parents and Aunt Betty with them thinking “ours” is next!”

As you can imagine, that wasn’t going to do.  Not that she didn’t want to tell him the truth, but she also didn’t want to hurt him. She was looking for a softer way to cut him loose.  You know! A how-do-I-get-him-to-not-want-me-to-go excuse like he can’t stand my breathe or I have hammer toes, or something!?

Now, she was truly diving into my end of the pool!  You want a “Fake Reason” why you can’t go!  YES! I’m in HR. I’m in Recruiting. I’m the king of fake excuses of why people don’t get the job!  I’m on it!

So, here’s the first 3 I gave her:

  1. You haveVD! (Ok, I know this is strong right out of the gate – but let’s face the facts – most dudes will run from this!  Funny Fact: She is a millennial and had no idea what “VD” was! I’m old! Using WWII references like it was cool 2017 slang!)
  2. Your Dog/Cat has Cancer!(Sketchy I know, but girls and their pets…this one might work.  Funny Fact: Her dog actually did have Eye Cancer but was cured, so not technically lying…)
  3. You have to Babysit for a Co-worker!(Now this one is fraught with problems guys have gotten this one before and they might pull a. “Oh, I’ll come and help!” then you’re stuck and have to find some brat to babysit for the night. Funny Fact: She was like “Oh, hell No! I have a Real Job, why would I babysit!”)

All of this brainstorming got me thinking of how I’ve personally gotten out of going to Co-workers Weddings that I didn’t want to go to.  Here are my Top 5 Excuses to  Miss a Co-worker’s Wedding:

  1. I’ll be on Vacation! This is good because you usually find out about the wedding of a co-worker way ahead of time. All you have to do is actually plan for this and take your vacation during the weekend of the wedding. Far, far away from the actual wedding.
  2. My kid has a sports tournament out of town that weekend.  A little sketchy, but it is really hard for them to verify you really didn’t have a sports tournament, and let’s face it, I’m going to my kid’s sports game (the 127th of this year) vs. your once in a lifetime moment.
  3. I came down with the “Flu”!This one nobody believes, but it’s the go-to excuse because everyone uses it and it has been internationally certified as an acceptable lie to get out of anything. A case of diarrhea always works as well and no one digs deeper on this excuse!
  4. My Mom/Dad/Grandma/Grandpa/Great Aunt Betty/etc. fell and are at the hospital. I needed to go see them. They needed my help. It was serious.  Let’s face old people fall. In fact, it might be the only thing they have left to do. You hear about old people falling every day. Very usable excuse in a pinch because it’s somewhat believable and old people don’t remember later on when someone asks “How are you doing after your fall?”, and they’ll go “better” and then complain about their aches and pains.
  5. I’ve got another Wedding that same day! Again, believable, but what you’re really saying to the person is “I’ve ranked you lower than someone else in my life. I hope you understand, but I didn’t buy you a place setting off your registry!”

What is your top excuse for not going to a co-worker’s wedding?

How Big Is Your Hotel Room? Measuring your HR Influence! #SHRM17

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Just got off the spring HR conference season, although it seems like the HR/TA conference season is now never ending. It used to be the conference season for HR and TA conferences were spring and fall, with the one outlier being SHRM National at the end of June. Now, you can go to a conference in any month of the year!

As one of the many people in our industry that writes, speaks, etc. Some folks would consider me a person who has some influence in the space. I certainly don’t have the most influence, but I do okay. My wife likes to call me a ‘micro-celebrity’, meaning I have about 23-ish HR pros around the world who know who I am, and might want a hug when they see me!

When you go on the HR/TA conference circuit, as an influencer, you get humbled very quickly, as you run into conferences where your influence is minimal, and come conferences where you’re the rock star. I just came back from a conference where I was humbled, so I wanted to share how you can tell your value at a conference as an influencer!

It’s the size of the hotel room they give you!

Let me break down the ratings of Influence “5” being the highest influence, “1” being the lowest influence in the HR space:

Level 5 HR/TA Influencer:  You’re in the suite life! Gerry Crispin is a level 5 influencer! I was at a conference with him recently and his “room” was actually 4 rooms with a breakfast nook, two fireplaces, and a hot tub! That’s influence! We won’t talk about my room as compared to his! Level 5 Influencers also are picked up at the airport by someone holding a sign with their name on it. Probably have a gift basket in their room that includes something cool like a pair of Beats by Dre or Oakley sunglasses or something. Most level 5 influencers do not attend conferences for free, many of these gigs are paid gigs. (I’m not saying Gerry was paid, just that those at level 5 can get paid if they desire)

Gerry is a level 5 influencer because TA buyers listen to what he has to say. If Gerry says buy “X” software/product, people will buy. If he says “Y” software/product is crap, people won’t buy. Don’t tell me you’re a level 5 influencer without being able to move the market!

Level 5 HR/TA Influencer upgrade moment – Kyle Lagunas had a giant suite on top of the Bellagio in Vegas this year. I got invited. It was HR nerds acting like rappers, and it was awesome!

Level 4 HR/TA Influencer: You get to stay at the same hotel as a Level 5 influencer but you don’t get the same room! You probably don’t get the private ride to your hotel from the airport, but they’ll send you a note on what shuttle to take, you might even get the gift basket, but you will never get the breakfast nook! Level 4 and 5 influencers also are personally invited to these conferences, they never have to ask to attend. You’ve reached a certain level when you’re no longer begging to come to an event and work for free!

Once you reach level 4 you start getting invited to private dinners with vendors. Really nice meals at restaurants you would never go to unless someone else was paying and ordering drinks you wouldn’t if you were paying the tab.

Level 3 HR/TA Influencer: Welcome to the Hampton Inn, are you a Hilton Honors member? If so, we can get you a free bottle of water and move you to the top floor! Level 3 Influencers have made it to the land of not having to pay their own way to a conference, congratulations, that’s actually a huge step! The expectations though for this honor will be you’ll be writing, tweeting, IG’ing, Facebook live’ing, Snapping your life away for two straight days. It’s a big step to reach level 3, but that step comes with a lot of work conference organizers expect from you. At level 3 you’re probably booking your own hotel, flight and sharing an Uber to the event. But, you can turn those expenses in and get reimbursed.

Most likely at level 3 you probably had to ‘apply’ to attend the conference. Someone took a look at your name and others who applied and determined you carried enough influence to make the ‘list’. No one was contacting you asking you to come, but to be in the game, you must play the game! Level 3 influence comes with VIP access to the big HR parties, which usually means you don’t have to stand in line!

Level 2 HR/TA Influencer: You’re paying your own travel, but enough level 3-5’s didn’t want to come to our event, so we’ll give you a free pass to get in! With this free pass, we’ll make you dance like a monkey and do anything else we ask. Where a t-shirt with your logo? Sure! Many level two’s will bunk up in a two queen room. I once asked Kris Dunn if he wanted to share a room and he wouldn’t talk to me for a month! He was definitely not at level 2!

Level 1 HR/TA Influencer: At level 1 you’re paying your own way for everything. Travel, conference admission, etc. You’re probably sharing an Airbnb with other level 1’s and 2’s to help offset the cost, but you’ve got a dream, the Gerry Crispin 4-room suite dream! Plus, you can probably make at least a meal or two from snacks and candy given out at expo booths, and some giant HR vendor will have a huge party you can attend with the rest of the heard!

Some vendors completely screw themselves when they don’t understand the levels! If you’re a level 5 and a vendor treats you like a level 3, you can best believe you’ll never go back to that event! But, if you treat a level three, like a level 4 or 5, you just created an influencer friend for life! It works both ways!

The key for vendors is to try and get the most value for the level. It’s Moneyball! I want an up and coming level 3, who will probably be a 4 or 5 soon, to be at my event! I can get level 4 or 5 influence, on a level three budget. The hard part for all vendors is understanding who actually has real influence and who’s just pretending. Since I wrote the HR/TA Influence levels, I’m putting myself down as having some influence! 😉