A Christmas Present for Your CEO

This holiday season, you’ve got the chance to make your CEO’s Christmas wish list come true. It’s time to give them the gift of insights into what they really want from their HR and Talent Acquisition teams.

I created a short survey designed just for CEOs, all about what they wish HR and TA would do more of or start doing. It’s all about improvements, tech stuff, and making magic happen within your organization. They get to rate your HR team’s current performance, spot areas for improvement, and even prioritize the issues they care about most. Psst, CEOs, your secrets are safe with us – this survey is anonymous.

Spread the Joy

So, spread some holiday cheer and share this survey link with your CEO or hook me up with their email.

As HR pros, you have the power to make some serious magic happen. By getting your CEO involved in this survey, you’re not just boosting your own game but helping us all understand what makes CEOs tick across different industries!

I’m making this holiday season all about shaping killer HR strategies. Are you with me? Share the link with your CEO and let’s sprinkle some HR magic together!

Love vs. Victory

With Christmas approaching and New Year’s following shortly, it often seems like everyone’s just gliding through these final days. You know what tends to happen at year-end, right? People start assessing their lives and careers. It’s the classic: “2023 was rough. What am I doing with my life? 2024 is my year! I need a job I love!”

I run a recruiting agency, but my focus isn’t on “love”; it’s on clinching victories and having success. It’s a battleground of winners and losers. Tracking down the top-notch talent usually means they’re already working elsewhere when you spot them. You’ve got to win them over.

When you snag remarkable talent, it’s a win for one organization and a loss for another. It’s a straightforward win-lose situation.

Being an outstanding recruiter is all about a drive to win. Sure, loving this game (and I’m one of those who does) is great, but it’s not the make-or-break factor for success. What matters is the hunger for victory.

The best recruitment firms are consistently on the winning side. They rack up wins at a rate that overshadows their losses, like Stephen Curry hitting threes. Losing should sting, and winning should feel like that unforgettable first kiss.

Love isn’t what decides winning or losing. Some of the toughest rivals I’ve encountered weren’t crazy about what they were doing well; they were just determined to win.

Too often as recruiting leaders we feel we need to find people who love recruiting. All leaders fall into this trap, trying to get their teams to fall in love with the work they do. The belief that ‘love’ will drive great performance. Which might work, but getting someone to ‘love’ work, is really hard, and rare.

Getting someone who only wants to win, that’s much easier to find and feed.

I’m not in the love business; it’s messy and emotional. I’m in the business of winning. It’s clear-cut – it’s either a win or a loss.

HR Meets ChatGPT

Are you tired of the same old HR routines? HR and Talent Acquisition pros across the world are diving headfirst into the realm of ChatGPT. This AI wizard must be able to spice up their strategies, right!? Here are 5 popular prompts that HR and Talent Acquisition are throwing at ChatGPT:

  1. “ChatGPT, is this candidate a real person or a catfish?” HR isn’t meant to be Sherlock Holmes. We’re sick of desperately trying to unmask phony candidates – just tell me if they’re real or not! Expect a wild mix of advice in return, but how else will we know if this candidate is actually some weirdo scam artist living in his mom’s basement?
  2. “Craft a compelling job pitch for this job description!” When faced with the challenge of selling the unsellable—a lackluster job—we to ChatGPT for a miraculous solution. Yeah, it might be for the most boring job ever with a terrible salary, mundane tasks, and awful company culture, but make it irresistible!
  3. “Invent a mascot that represents our company culture!” Introducing “Happy Hootie”! Hootie is a wise owl wearing headphones, adorned with vibrant colors reflecting diversity and inclusivity. Their wings feature a mosaic of interconnected puzzle pieces symbolizing teamwork and collaboration. Hootie’s nest is a cozy library, showcasing our value for learning and knowledge-sharing. With a microphone in one claw and a book in the other, Hootie embodies our culture of harmony, where every voice is heard, and learning is celebrated. This mascot flaps around, spreading the message of unity, knowledge, and harmony throughout our workplace nest!
  4. “Craft a ‘thank you’ email to an applicant using only emojis!” 👋🙏📬📩🙏📝🤝🗣️🔜🌟 … oh sorry, you don’t speak emoji? Translation: Hello! Thank you for applying. We appreciate it! Let’s keep in touch! Talk to you soon. Best wishes.
  5. “ChatGPT, write a job description that makes even a pet rock excited to apply!” No really, that unsellable job description we mentioned earlier, we still need help. Please make this boring ass job description more appealing.
  6. “What do I respond to this candidate to show them that I’m interested, but not that interested, but still interested enough to show my interest?” *Inserts full email chain, with no regard to privacy and copyright laws* Response: I’m just a robot, I have no clue what you’re talking about.

The Ingredients of Success

I still remember an NPR interview snippet that caught my attention a few years ago. The topic? Success. Initially, it seemed straightforward—talent equals success, right? Wrong. The interviewee outlined four crucial components:

  • Talent
  • Persistence
  • Patience
  • Luck

You don’t have to have all four at the same time to be successful, but you’ll probably have all four in some kind of combination if you are successful.

Personally, I admire the relentless, persistent hustlers—the ones who refuse to take no for an answer. Persistence is their superpower, a key ingredient in the recipe for success.

Patience, though, isn’t a close friend of persistence. They rarely coexist. Yet, as I think of the successful individuals in my life, they all have great patience. Having patience doesn’t mean you’re willing to sit around and wait to be successful, it’s about understanding that success often demands time—put that on a coffee mug (we’re going to have a whole collection)!

Now, luck. Successful people never want to admit luck is involved. I’m a self-made person. I did it on my own. I’m not lucky! Luck is a bad word to successful people, it discounts the hard work, the effort and the time you put into becoming successful. But, again, each successful person I know can point to a time, or a person, or a meeting, or some chance circumstance that can only be categorized as luck.

I like this model. It doesn’t let you off the hook. You still have to do it all. You can’t just say, “well, I didn’t get it because I wasn’t lucky enough”. That’s not true, be patient. “I didn’t get it because I wasn’t talented enough.” No, keep at it. Luck finds those more rapidly who are talented, persistent, and patient.

Looking back, sure my career journey has been fortunate, but it took grinding thirty years to stumble upon that stroke of luck.

What are my 2024+ predictions for Talent Acquisition?

Predictions, opportunities, dilemmas, hopes, wishes, I’m not sure what we should call this, but I’ve got some ideas floating around about what happens next in our little recruiting world. Most predictions are worthless. I love to consider myself a futurist in our industry, but after doing this for so many years, I don’t think I’ve ever had one prediction actually come true!

So, let’s throw out some ideas for 2024:

  • Video Interviews will become a thing! Just kidding, that would have been an amazing prediction ten years ago. I do think video interviewing technology has another life as we move forward with AI advances. Imagine being able to take a long-form video screen or interview and have AI cut you a highlight real, instantly, to send to a hiring manager. Some will say that this tech can do this now, but it’s not quite right. I want a video screen solution that takes every candidate and breaks down that 10-20 minutes of video screens and gives me their best 90-second commercial on why we should move them forward. Hiring managers will only see this. No application. No resume. Just the candidate commercials.
  • AI that constantly follows up with candidates and hiring managers. When I look back at the top recruiters in my life, the one trait that stands out with all of these people is their ability to follow up better than anyone else on both sides of the recruiting equation. AI can now do this or even act as our assistant to do this activity, but it’s not yet built out to make it that useful. I need the AI to sound and act like me. To follow up in a cadence that is like a real human. To push both sides in a way that seems urgent, and human, and brings me into the loop when it senses a real human touch or voice is needed to get it to the next level.
  • We all know there are now AI application bots candidates are using that help candidates apply to hundreds of jobs at a time. Everyone in the industry sees this as bad because candidates don’t even know what they are applying to. The reality is that ATSs and matching technology will advance to understand these applications are coming from AI and recruiting will use its own AI to combat this. So, we end up with competing AIs. Sounds awful for all involved. What’s the solution? I think it will be “our” AI (recruiters) will be better in determining which AI applications might be a real fit and then do the reach out to the candidate to invite them to “really” apply in another method to check for interest and true match. I’m hopeful our AI wins!
  • “Real” human contact becomes a recruiting luxury. Most organizations will go full automation and I back that and understand that. There’s too much to gain by going full automation. However, some organizations will understand that while the crowd goes down one path, it might be best for their brand and organization to go down another. Maybe the way to separate yourself from the pack, in the future will simply be to be more human to your candidates. To give them real people to talk to. Talent acquisition has always been about trust and relationships. The future of TA is definitely more automation in the right places of your process, but it’s also about being more human in the right places within your process.
  • Remote work is not the answer for most people. Frankly, most workers won’t have the option because their work can never be remote. Also, in 2024, GenZ will overtake Boomers for the first time as a larger percentage of the workforce. We have an epidemic of loneliness in the world. Having people work by themselves most of the day does not help this. Having young people do this is disastrous to our social makeup of society. I’m not saying you don’t offer up flexibility. Young people still want that. But don’t think just because you want to be remote as a Millennial or GenX, that’s the right decision for your entire organization. Humans are social animals. We have been since the beginning of mankind. Pushing everyone to remote work isn’t evolution; it’s just bad for society. Treat them like adults, be flexible, and be robust in building culture.
  • Come see me at SHRM Talent in Las Vegas on April 14-17th. I’ll be keynoting and launching my new book, The Talent Fix, Vol. 2. We can talk shop. Be social. Discuss the future of TA. Basically, we can nerd out on all things talent!

What predictions or ideas do you have about the future of Talent for 2024 and beyond?

Are you chasing shadows?

Ever heard of the “decline effect”? It’s this quirky psychological phenomenon where the more you try to improve something, the more it starts to decline. That’s what’s happening with Employee Engagement. You can always blame the economy or limited options for employees, but that’s not the full story. There’s a deeper reason behind the decline.

Let’s talk about the obsession with Employee Engagement in the last decade. HR departments went all-in, focusing solely on boosting engagement. We measured and implemented programs. We celebrated the uptick in scores. But then, despite our relentless efforts to push those scores higher, they started dropping again. Blaming managers, employees, or vendors didn’t solve it either.

It’s like buying a house. The first one was perfect. Then came the bigger houses with more space, more to handle, and more problems. Happiness didn’t grow with the size.

We’ve thrown everything into making employees happy—new perks, freebies, and fixes. But there’s a limit. Employees were engaged before this frenzy. Seeking more doesn’t always lead to better results; sometimes, it leads to worse outcomes.

Employee Engagement isn’t about more—it’s about balance. Don’t fall into the trap of endlessly chasing more. It’s a dead-end road that gives you less and less over time. Find a sustainable approach to engagement that doesn’t exhaust your efforts.

Spice Girls Know Best

The Spice Girls have always had it right: “If you want my future, forget my past.”

But not HR. HR remembers everything. Once you’ve made a mistake, it’s hard to expect a clean slate in the future. Mark still holds the title of “top salesperson” despite a dry spell lasting three years. Jessica has the “drama queen” label from an incident 18 months back, even if there’s been no repeat. Once labeled, it sticks.

So, what’s the game plan?

If you screw up, if you sense that label, or if a specific issue has warranted repeated discussions, it’s time to consider a career move to a new organization. Pay attention to the number of discussions—once is a potential oversight, but twice or more likely lands you a Lifetime Label. These labels echo stick. Messed up with a subordinate? You’re forever “that” boss, unless you marry them, and even that comes with its own label. But get divorced? Back to square one.

This idea also extends to positive instances which is a good thing and a bad thing. Remember the manager who transformed a struggling business into a standout? Despite multiple failures in similar roles, their name popped up each time a struggling business nearby needed help. However, their initial success owed much to the team’s efforts. Placed in similar situations with different teams, they failed. Yet, the past clung, painting them as the ultimate “fixer.” HR just can’t forget your past!

The real issue? HR won’t acknowledge this tendency. So, if you truly want to “zig-a-zig-ha” in your career, sometimes, moving on is the only way forward.

Reality check! Your candidate experience is probably fine

Here’s the deal about candidate experience: it’s often pitched like it’s some tangible product, but truth be told, it’s not.

We’ve got these big shots in the industry telling us otherwise. They thrive on advising companies spooked about the fallout from a candidate having a bad experience. But let’s face it, that story’s made up. Sounds necessary, but it’s not.

Here’s how Candidate Experience probably came to be:

  1. Imagine this scenario: an exec’s relative applies for a job online. The system does its thing, rejects the unsuitable candidate, and sends the usual ‘Thanks, but no thanks.’ But here’s the twist!
  2. The exec learns that their bright relative got zero interaction or even a shot at an interview. Cue the family drama.
  3. To save face, the exec lays into the Talent Acquisition head about the treatment of candidates.

And voila! Candidate Experience drama unfolds—all because a relative got snubbed.

The exec, not wanting it to seem personal, drums up other reasons, and everyone just follows suit. “Treat candidates like our customers! Turn them into fans of our brand! Treat them better than ourselves; it’s a talent edge!” We start buying into this spiel, thinking our methods stink. But the fear that a sour candidate will boycott our products? It’s blown out of proportion. Only a tiny fraction think this way—just par for the course in Talent Acquisition.

For most Talent Acquisition leaders, what we’re doing is just fine. We treat candidates like regular humans, communicate whether they fit or not, and it works. Yeah, some of us might have some wonky processes, but we don’t have any huge issues. The biggest fib in HR? Making Candidate Experience out to be a big deal. Candidates aren’t asking for much—they just want to know we received their application and our thoughts on their fit. Treat them like people: a simple ‘thanks, but no thanks’ or ‘we’re interested, here’s what’s next’ does the trick. Be communicative.

It’s not brain surgery; it doesn’t need a ton of time or cash. You don’t have a real problem. I get it, everyone’s telling you otherwise, so it feels real. But trust me, it’s not!

A Holiday Wishlist for HR Pros

As the holiday season approaches, let’s get into the gifts that HR professionals across the board are actually asking for this Christmas. And no, it’s not just about world peace or the wishful return of a discontinued Starbucks flavor—let’s get real about what the HR world truly desires.

Among the top items on this list are new HR AI Tools. Imagine getting our hands on some AI Tools that could turn us into HR superheroes, making us 10 times more efficient! It’s like getting a power-up in a video game, but for real-life HR adventures in 2024.

Another contender for the ultimate gift? The ability to hire more staff. It’s not only about filling positions but about alleviating the burden on overworked teams and managers. And a gift that keeps on giving to the candidates hired!

Then there’s the gift of a revamped employment brand. Imagine having the appeal of companies like Google, Marriott, and Apple. Being in a workplace that has that kind of pull seems amazing. Even though it’s not all glitz and glam, having a standout brand makes you daydream about being part of that crew.

Of course, there’s also the quest for top-tier talent. This isn’t merely a single wrapped present but more of an ongoing pursuit. Securing the cream of the crop is the ultimate aim and promises to make an HR professional’s life exponentially easier.

Working in HR is like having a secret Santa superpower. With a sprinkle of time, a dash of influence, a pinch of strategy, and a dollop of luck, we wield the magic to grant these wish-list items to our organizations. It’s like being the HR wizards making holiday miracles happen all year round!

What’s your ultimate gift for HR this holiday season?

The biggest thing I learned this year

It feels like the world is burning, and no one can agree on anything. I know that I feel this way because I make a conscious choice to go on social media, and the algorithm targets me with content that increases this feeling. That’s just the reality we live in. We are getting fed a non-stop diet of content that isn’t necessarily good for our psyche.

The biggest learning I had this year wasn’t about my social media use. I’ve known about that for a while. I’m a technologist, so I understand why I’m fed what I’m fed. My learning came late in the year as conference season came to a close. As I looked back on the year and the interactions I had with people, I realized something.

I interacted with hundreds, if not thousands, of people throughout the year, and almost never did those interactions include politics or what I would call stressful or uncomfortable conversations. Most of the conversations were about HR or Recruiting with other professionals who were passionate about HR and/or Recruiting. Men, women, people who identify as something other, gay, straight, queer, etc., old, young, black, white, Asian, Indian, etc.

So, I know that many, if not a majority, of the folks I positively interacted with throughout the year most likely had many different ideologies than I did. Yet, we still had enjoyable and educational conversations. We left feeling like we had a connection that we could call on if needed. Never once did I, or someone I was speaking with, make the conclusion that we couldn’t listen and learn from each other because we were talking about something we had in common.

That was my big learning for 2023 and something I’ll take into 2024.

We do not focus enough on what we have in common with each other. We focus too much on the few things we might have differing opinions on.

I met and connected with so many great people in 2023 all across the world. Amazing people who are now a part of my global network of friends and professionals that I will rely on. People of all kinds who I value based on our commonalities, not our differences.

The world, our politicians, our technology, Artificial Intelligence, and often our friends and family are working to rip us apart. Begging us to lean into our differences like it’s a badge of honor. Wanting us to believe that a few differences are much more important than an overwhelming amount of ideas and philosophies we can agree on.

Some of the closest people in my life are the exact polar opposite of me politically. I actually think this makes me smarter and helps me keep an open mind. I’m able to do this because I also know, that while we might think of some things differently, we think about way more stuff the same. And it’s these common beliefs that build a strong relationship.

As you think about your goals and dreams for 2024, I would love to challenge you to do just one thing. Before judging someone (and I’m the king of judging folks!), first try to come up with three things you have in common and verbalize those to that person. Watch where the conversation goes. You will most likely create more friendships. Learn new things about those around you and yourself. You will probably be a bit happier and less stressed.

What I noticed throughout most of 2023 is that I kept running into new people who seemed lonely. I think the loneliness stems from us believing that everyone is different from us when we are mostly the same. In reality, you’ll never find anyone who is the same as you, but we are made to believe that is some kind of worthwhile goal. It’s not. Everyone is different from you. The key is to find out what we have in common, and what we share.

The world wants us to hate each other. I don’t buy that garbage. I’m the hugger guy. In 2024, I’m going to purposely try to find things between us that are common and keep our focus there. I’m really interested in where that will lead us. I already know what the opposite has been doing.