This week on T3 I take review the talent acquisition software TextRecruit. TextRecruit is the first centralized platform designed exclusively for recruiting teams to assist in texting, engaging and measuring the effectiveness of texting candidates.

TextRecruit does what most of our ATS systems won’t, which is give you an effective and easy to use platform to reach out and engage with candidates via text. If we know anything right now it’s that candidates are getting more and more savvy to recruitment communication. Emails and phones calls, which are the two standard ways to communicate with candidates get less effective each year.

Text response to candidates continues to have a high response rate, quite simply, because most recruiters still don’t use it. Let’s face it, email has made recruiters lazy, and more and more candidates would prefer to communicate via text or some other form of short range messaging.

5 Things I really like about TextRecruit:

1. TextRecruit makes it super easy for your recruiters to mass text (create a messaging campaign), personalized text messaging to candidates and make each candidate feel like they were the only one being texted by your recruiter.

2. TextRecruit gives your entire team one platform to text from, gather responses, measure campaign effectiveness, etc. You can also embed unique URLs to drive traffic to specific landing pages, jobs, Google maps for interviews, etc.

3. Compliance with texting is still a new frontier. If your recruiters are using their own phones, or individual work phones, you have very little insight or control of what’s going on. Using a platform like TextRecruit makes all of this heartburn go away! Messages can’t be deleted from the system, so you see everything your recruiters send, candidate responses, and the entire message chain between the two.

4. TextRecruit Chrome Extension easily and instantly allows you to text candidates from LinkedIn. For those recruiters who are LI super users this is an awesome tool.

5. With traditional response rates hovering anywhere between 10-20% (on the high side with email), TextRecruit clients are currently seeing response rates, on average, of 37%. That’s giant!

I’ve been a huge fan of using text messaging in recruiting for the past few years, but it’s always been a struggle with most ATS technologies on the market. TextRecruit seems to have this figured out completely and works well in conjunction with any ATS you’re using.

TextRecruit also has some other pieces to their platform to check inclusing TextApply (self explanatory) and TextHR (an employee engagement and communication tool via text). TextRecruit is a price per recruiter model based per month.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great HR, recruiting, and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.