The NCAA Transfer Portal in the New College Athlete Job Board!

If you are into college athletics, you have heard of the NCAA Transfer portal. If you are not into college athletics, basically the transfer portal is the technology used for an athlete of one school to let everyone involved know they intend to move from their current school to a new school.

There are over 500,000 student-athletes at NCAA sanctioned schools.

For the most part, we only hear about athlete transfers for the big sports of football and basketball, because that’s what the media covers, but it’s happening in all the sports.

So, what’s the big deal? 

Let me give you a quick history lesson. For centuries these NCAA schools have pretty much held all the power. Kids want to go to school to play sports, coaches at these schools recruited the athletes they wanted, and once they got that kid to sign his/her letter of intent that kid was basically stuck. Of course, they could leave, but if they did the transfer rules were so restrictive they almost always had to sit a year at the very least.

The coaches could leave for other schools, without any waiting period. Could be fired, etc. All the while the kid just had to stay and put up with whatever was thrown at them.

Recently though, the transfer rules have been relaxed allowing the vast majority of kids to transfer without having to sit out, if they are willing to give some reason that the NCAA feels are remotely close to being true and in the kid’s best interest.

“Oh, Johnny, didn’t get to play this year and he’s upset. Oh, his Mom is stressed out!? Well, we better let Johnny leave State U and go to HomeTown U so he can close to her and play football.”

So, yes, it’s become a complete cluster of movement!

What if this was your company? 

Now, I know what you’re going to say. Tim, this isn’t one company, this is thousands of schools that compete against each other, it’s just fair market dynamics at play. But, that is not quite true!

While we like to think of schools competing against each other, they’re all still staying in the NCAA! All the money is still being split up amongst the NCAA institutions. And just like a real company, some “divisions” are getting more resources than others, even though we talk about “equity” all the time!

HR gets less budget than sales because guess what, sales makes us money.

Football gets more resources than Men’s swimming because guess what?

D1 gets more resources than DIII because guess what? Turns out, some things are more important than others, or at least someone at the top made that decision.

This is more like one organization with 500,000 employees who all of sudden went out to all 500,000 employees and said if you don’t like your current job, or boss, or team members you work with, go ahead and apply for any job in the company, and we’ll let that manager determine if they want you or not!

Can you imagine the chaos?

All that said, I love it! 

The recruiter and leader in me love the transfer portal! I work hard to attract great talent and get them to sign on the line that is dotted. I then have this obligation to live up to what I sold this recruit on. If I don’t, I lose. If I do, well, that’s what the hell I was supposed to do, right?!

Too often, we are asking 17 and 18-year-old kids to make decisions on their life that isn’t reality. We wine and dine them, they show up to campus and learn that real life isn’t the recruiting trip. But then we expect them to live by this decision their adolescent mind made. This makes zero sense when you put into play that all these coaches lie and say whatever it takes to get them to sign.

Traditionalists in college athletics hate the transfer portal. They want it back to where they can control kids through a contract. I think this is the best, long term, for all involved. It is less likely you’ll have a few elite programs stash away all the great athletes. Once these athletes get to school and find out they won’t be playing any time soon, they can make a move that better fits them.

College coaches will have to be more transparent to recruits, or risk having a roster they need to rebuild each year. Kids will have to take more time to think about their long term future, or risk being seen as the kid who just jumps around when they don’t get their way.

This has all kinds of angles to corporate internal mobility! 

We love talking about internal mobility in corporate HR, but rarely can we point to organizations where it works great. Why? No, it’s not about technology. It’s about the same thing college athletes are facing. I thought I signed up for “X” and I got here and it’s “Y”, but oh, hey, great, I see “Y” over there in that department, let me move!?

Well, sorry, you can’t move, at least, not right now. First, you need to stay here for a year, and perform great, and get your boss to like you, and… “But, I just want to move over there and be great!?” Yeah, no.

It leads to the question, why don’t we allow employees to post and move jobs whenever they want? You hired them believing they would be great. They show up and almost immediately determine that the position they have isn’t right for them, but another one is. If you hired them believing they would be great, we should let them go be great, without waiting, right?

It’s messy. Like the transfer portal. Messy isn’t always wrong, it’s just messy as we work through it and figure it all out. The reality is, overall, the number is way lower than we think.

Is More Efficient Recruiting Always Better?

If you’re in HR or TA and read this blog on a regular basis you know I’m all for making our recruiting process as efficient as possible! Primarily, because so many of us are woefully inefficient in using our technology and the belief that a more involved process must be a better process.

I’m a little nervous about the future and recruiting efficiency.

I think in our rush to become ever more efficient we might miss out on some great talent. At this point in the recruiting tech stack, I can actually automate every single piece. Anything you have a person do in recruiting I can automate. I can even ensure that candidates “don’t” get dispositioned if that’s how you like to play it! I mean about 50% of you don’t do that now, so it seems like that is probably the way you like it.

If recruiting was only about taking a requirement, matching that requirement to available talent, screening that talent, interviewing that talent, assessing that talent, and onboarding that talent, well then, technology can do that better and more efficiently than humans at this point. But, I think recruiting has always been about getting the best talent for your organization.

Available vs. best is where the technology starts to fall down if talent truly makes a difference in your organization. Honestly, for many, “best available” will work just fine, and it has for decades. The vast majority of organizations are hiring the best available at this point.

Technology is exceptional at hiring the best available. Technology hasn’t figured out how to hire the best talent that isn’t openly available at this point. If you don’t have that talent in your database, and that talent isn’t active on LinkedIn, or other job boards, technology has a really hard time getting your message in front of them.

The future of recruiting isn’t about efficiency. That is already here. The future of recruiting is about your organization’s ability to actually go out and discover who is the best talent for your organization. That person might not actually be in the “jobs internet”, or they were but that was five years ago so you’ll never see them as someone you want because the five years ago person isn’t your person you need today.

Efficient recruiting is great until it isn’t. If you suck at recruiting, then becoming more efficient at best practice recruiting (which recruiting technology can definitely make happen) will elevate your function for sure. But, efficient recruiting isn’t world-class recruiting. It’s just efficient.

The best talent acquisition in the future will be able to go out and discover the talent that hasn’t been discovered by everyone else. We like to believe that everyone who is anyone is on LinkedIn, or Indeed, or you name the site. But they are not, or they haven’t been active for a long time, so this is a hidden talent.

Too many TA shops are currently working too hard at becoming efficient and not hard enough at becoming experts of the talent for their industry and their marketplaces. You know I love technology. So, be great at technology, but don’t forget to be great at recruiting.

What is the Top Applicant Tracking Software (ATS) in the U.S.?

Okay, you guys know I love my guy, Rob Kelly over at OnGig and his team, for putting together data around the most used ATSs. OnGig recently released their latest report and I wanted to share some highlights and reactions.

First, let’s answer the biggest question – is this real? Yes, Rob and the team looked at over 1,000 companies and dug into which specific ATS they are using. Most were Enterprise level, but there were also a number of SMBs.

Here’s the breakdown: (click on the pic for a larger version)

 

Tim’s Reactions:

– In 2018, Workday had a 4.20% share in the enterprise ATS market. In 2020, that has grown to 21.92%, and they have thousands of customers going through and waiting on implementation. Workday has taken over the recruiting market at the enterprise level as of right now and I don’t expect that to change anytime soon.

– In 2017 Taleo’s market share was 25.51%, in 2018, 19.11%, and in 2020, 14.68%. Still a giant piece of the market, but it shows how Taleo didn’t react quickly enough to the changing marketplace to keep or grow their huge advantage. Keep an eye on Oracle Recruiting Cloud and the impact that will have for those Oracle customers looking to move to the cloud and away from Taleo.

– iCIMS share at 8.94% is extremely impressive, given they totally retooled their software over the past year or so, and basically pioneered the recruiting “App Store” marketplace concept which allows users to build an integrated stack with the features they want fairly easily. Also, this number doesn’t include many of the mid-market, SMB customers iCIMS have.

– Along with iCIMS, Greenhouse, SmartRecuriters, and Jobvite are all top best of breed ATS plays on the market and we are beginning to see this separation of organizations who are choosing the Best of Breed recruiting technologies, to those who are using the Giant HCM recruiting modules (Workday, Oracle, SAP).

What does any of this mean to Enterprise TA Leaders?

If I’m a current TA Leader working for an F1000 organization I better be ready to answer this question:

“Why can’t you, or can you, use the recruiting module for our large HCM stack?” 

Every single CFO, CIO, and CEO, if they haven’t already are going to be looking at their financial, operational, and supply chain stack and making a decision, most likely, between Workday, Oracle, and SAP (there are some others, but these 3 own 90%+ of the market).

These leaders are being sold on the power of one platform and the ability to leverage all of that data, and part of that decision will be HR and TA explaining the benefits and drawbacks of going enterprise module solution versus best of breed.

By the way, and this is very important, your input to this decision, as a TA and HR leader, will be weighted by the overall cost of the combined organizational solution and decision. Don’t be confused and think you are an equal player in this decision. The reality is, we (HR/TA) are not, as our portion of this contract is peanuts compared to the rest. The CFO and CIO are the big players, so if you want leverage around what you need, make friends fast!

Final Thoughts:

Many of you will not be given a decision on the TA tech stack you are given. I find that unfortunate, but that is a reality at the enterprise level. HCM Recruiting Module, best of breed ATS, an Excel spreadsheet, they all work, if we make them work.

Workday has a tremendous partner network with some of the most advanced recruiting technology on the planet. You can build a great Workday TA stack. You can build a very strong Oracle TA stack. The key is getting the decision-makers to understand, no matter what system you choose, the core ATS is only the foundational piece, and each of us will have other pieces that we’ll need to add to that stack to make it most effective for our organization.

Those pieces will cost money, on top of the money that is spent on the foundational ATS. Try not to allow yourself to be handcuffed with a new ATS (at any level) and be told this is all you get. Modern-day recruiting and talent attraction take way more than just an ATS.

One last shoutout to Rob and the OnGig team – keep up the great work!

Finding Qualified Diverse Talent is NOT Your Issue!

During 2020, I’ve spoken to a lot of leaders who are concerned with their diversity recruiting. Every single one of them will say something like, “Tim, we just can’t find the ‘qualified’ diverse talent we need!” Sound familiar? Feel familiar?

I’m not a diversity recruiting strategy expert. I leave that to my friend, Torin Ellis. I do think I’ve got a bit of knowledge when it comes to overall recruiting, though.

When I break down the response I get from most leaders, regarding diversity recruitment I usually have one cringe, and one response. “Qualified?” What do you mean by that? I hear it as, you can find plenty of diverse folks interested in coming to work for you, but none of them, or few of them, are actually qualified to work for you. Is that how you read/hear that?

It makes me cringe a bit because what you’re actually saying is we don’t have a supply problem, we have a training and development problem, but you don’t even realize that. You could have your perfect diverse mix of employees if you just invested a bit in training and developing these great hired into great employees. But, you don’t see the value in that, which makes me think you probably don’t see the value in a diverse workforce, to begin with.

What I actually say to them is this, “You don’t have a diversity recruiting problem. You have a diversity pay problem because finding diverse “qualified” talent is easy. Finding ones that will accept your job, culture, location, and/or average to low pay is really hard!” 

Finding talent has never been easier in the history of humanity. We have more technology and tools than ever before. Finding is easy. Recruiting is hard..

Successful recruiting takes some skill. A success recruiter will find the “qualified” diverse talent you are looking for and then they’ll do a few things:

  • They’ll get them interested first. They will make them feel desired and wanted by the organization. By the hiring manager. By the team. Being Desired is a powerful drug!
  • Next, they’ll discover what that talent actually desires in their career. Quickly, efficiently, like a sniper.
  • Then they’ll make a determination: 1. Are we going to meet those desires. or 2. We won’t meet those desires.
  • One, you obviously move on to screening, assessing, etc. Two, and you move on to giving something back to this person. “I can’t help you right now, but I’ve taken notes and if I have anything that ever comes close to meeting what you need, I’m going to contact you back.” 99% of recruiters will never say that to a potential candidate.

Honestly, about 25% of the time when you tell someone “I can’t help you, but…” they’ll actually state a desire to keep going. You taking the potential away will make some reveal they actually have an interest. Doesn’t mean you will still move forward, but it’s a nice outcome.

I can easily find you “qualified” diversity talent. Don’t think so, call me. I can find anyone. The problem we’ll run into is that some of that talent is rare and will cost a premium to get. It’s a simple economic proposition, you can buy talent or build talent. They each have their costs and benefits. I find most organizations claim they want to hire diverse talent, but aren’t doing what it will take to make it happen.

Breaking Down the 2020 @Jobvite Recruiter Nation Survey with @Kris_Dunn and @KellyWLavin

(Project fans – sharing a podcast called The Best Hire Ever – this week I was on it with my buddy, Kris Dunn, and Jobvite’s Chief Talent Officer Kelly Lavin! Check it out!)

20 – Breaking Down the 2020 Recruiter Nation Survey – Kelly Lavin and Tim Sackett

In Episode 20 of BEST HIRE EVERKris Dunn breaks down the 2020 Recruiter Nation Survey from Jobvite with Kelly Lavin (SVP of Talent at Jobvite) and Tim Sackett. The survey is a leading piece of research on how recruiters are feeling and working annually, and this year’s release speaks volumes about how recruiters are feeling in the middle of COVID.  Serious stuff as well as recruiters use of IG and TikTok, as well as recruiter turn-offs when viewing candidates on social.

Please subscribe, rate, and review (Apple) and follow (Spotify) to get the latest delivered to you.  Click here if you don’t see the player below!

SHOW HIGHLIGHTS

2:40 – Kelly talks about her love for the HR Capitalist blog, etc. Kris wants to hear more. Tim doesn’t.

5:10 – Kelly breaks down the reason for the Recruiter Nation Survey – the reason for it, what is is and why it is important.

6:48 – KD talks about the survey size and the MARGIN OF ERROR – in a shoutout to an election year.

7:30 – The gang talks about the biggest downwards shifts in where recruiters are no longer spending their time and money during COVID (pipelining, time to hire, employer brand, candidate experience, and increasing retention rate). Wow. So much honesty in 2020.

13:55 – The gang talks about the upwards shifts in time spent and investment (managing layoffs and diversity hiring).  Kelly, KD, and Tim wonder why the focus on diversity hiring didn’t trend upward more.  Lots of honesty in the report from recruiters.

17:45 – Kelly, Tim, and Kris talk about what the survey says about video interviewing and where recruiters think candidates struggle with video interviews.  95% of recruiters think they are good at viewing interviewing. Tim thinks most of the recruiters think they are good at it because they’ve never been on the candidate side in a video interview.  Kelly breaks down the issues with eye contact in a video interview.

24:30 – Tim talks about where recruiters are spending their time via the survey – social media and LinkedIn. Tim hates it. He rightfully points to the candidate database and referrals as where the hires are.

25:55 – KD mocks the uptick in the use of Instagram and TikTok for recruiter purposes. Kelly learns about how KD gets the best TikTok videos in next to no time spent.  Kelly and Tim lead a real conversation about how TikTok might be used in a smart way by TA teams.

28:43 – KD leads a conversation from the survey results about the biggest “recruiter turnoffs” when viewing a candidate on social media (skin shots, use of pot, and of course – spelling errors. LOL).  Stalk much?

RESOURCES AND SHOW NOTES:

————Kelly Lavin, Jobvite and Tim Sackett

Kelly Lavin on Linkedin

Jobvite

The 2020 Recruiter Nation Survey

Tim Sackett on Linkedin

————Kris Dunn

Kris Dunn on LinkedIn

Kinetix

The HR Capitalist

Fistful of Talent

Boss Leadership Training Series

Kris Dunn on Twitter

Kris Dunn on Instagram

The HR Technology Conference 2020 ReCap & Top HR Product Winners! #HRTechConf

For the past decade or so, the HR Technology Conference has been one of the top conferences I attend every year! I’ve spoken and many covered all of them as a blogger or analyst, so when HR Tech went virtual for 2020, you knew I was going to check it out!

Let’s face it, virtual conferences are not the same as in person. It’s a very small percentage of folks I know who like virtual over in-person, so I think we are all hoping that HR Tech 2021 will be live in person back in Vegas! All that said, the HR Technology Conference team put a really good virtual event, using the technology platform Swapcard, and I’m sure some behind the scenes production.

The content was exactly what you normally expect from the HR Tech show – my buddy Steve Boese in a fancy suit, looking great, but from his living room, the keynotes this year were a little less big-name celebrities, and more inside baseball HR Nerd celebrities, which I loved (shout out to Josh Bersin, Stacey Harris, John Sumser, Stacia Garr, Jason Averbook, Dr. Tolonda Tolbert, Marcus Buckingham, Lisa Buckingham, and Ken Solon – go follow of these folks – super smart and they all share great stuff!).

Everyone did very well, but of course, once again, Marcus stole the show! He’s ridiculous, great speaker, sharing “wow” content is always a show stopper. This year, Marcus shared some new data from an ADP study on Resilience (and boy in 2020 do we need more resilience!).

Go check it out, turns out, those who go through more change tend to be more resilient. This seems to make sense, but yet we move mountains and constantly make dumb decisions in our organizations because we believe our employees can’t handle change! Also, age/generational differences have zero impact on resilience!

Who won the award for Top HR Product in 2020? 

-Accelerated Coaching and Scaled Mentoring Program

PILOT, New York, N.Y.

pilot.coach

-Dayforce Wallet

Ceridian, Minneapolis, Minn.

ceridian.com

-Fuel Marketplace

Fuel50, Laguna Niguel, Calif.

fuel50.com

-Language Learning Solution

GoFLUENT, New York, N.Y..

gofluent.com

-Manager-on-the-Go

Paycom, Oklahoma City, Okla.

paycom.com

 Microsoft Teams, Outlook Integration

iCIMS, Holmdel, N.J.

icims.com

-Moodtracker

Workhuman, Framingham, Mass.

workhuman.com

-Next Gen Pay

ADP, Roseland, N.J.

adp.com

-Opportunity Marketplace

Oracle, Redwood City, Calif.

oracle.com

-Paychex Flex Remote Workforce Enablement

Paychex, Rochester, N.Y.

paychex.com

-People Experience

Workday, Pleasanton, Calif.

workday.com

-Pluto

Pluto, New York, N.Y.

pluto.life

-Remote Hiring Solution

HackerRank, Mountain View, Calif.

hackerrank.com

-Skills Graph

Cornerstone OnDemand, Santa Monica, Calif.

cornerstoneondemand.com

-Workforce Insights

pymetrics, New York, N.Y.

pymetrics.ai

-WorkVue

Willis Towers Watson, London, U.K.

willistowerswatson.com

Very awesome list of winners and products as you look to 2021 you should be setting up demos to keep yourself up on what’s the next latest and greatest technology in the HR space!

Big shout out to the LRP team for pulling off a great virtual event, it’s not easy to do this right and you guys certainly did! Thanks, Steve Boese, Jeanne Achille, Tim Burke, and Elizabeth Clarke! Can’t wait until 2021!

The HR Technology Conference is going to do another virtual event in March – HR Tech Spring which is a free event, so go save your spot now!

1 Free Job Posting from @LinkedIn if You Read This Post!

Pretty cool news coming out of LinkedIn this week! LinkedIn has made a few changes to help job seekers (#ImOpenToWork photo frames, Career Explorer, free skill courses, etc.) and also will be helping employers, especially SMBs, who need help connecting with this talent with FREE job posts! No, really, you don’t have to put a credit card or anything – no bait and switch!

Check out the video below…

How do we post that FREE job? 

Basically, if you’re a hiring manager, HR, TA, etc. and looking to hire, you just go and create a new job posting. You can find the job posting button by going to your main LinkedIn feed page, going to the upper right-hand corner, and clicking on “Work”. A drop down will show you a “Post a Job” button and you can click on that.

For SMBs who aren’t already using LinkedIn to post jobs, you will get one free job post to use. If you fill that job, you can post another. Basically, you get one free job to post at a time. If you are an enterprise LinkedIn user, you’ll get pushed into your account to post a job.

Once you add a job, you will be given the option to add the “Hiring” frame around your profile picture.

Check out this LinkedIn Blog post for additional details and links.

It’s pretty rare for an organization like LinkedIn to give away something so valuable for free! We know LinkedIn job postings work, we also know they can be quite expensive for SMBs to use.

I’m sure the cynics will say this is just another way LinkedIn is getting more people to use the platform and get addicted. Maybe! But, if it works, who cares! And, if it works and it’s free for an SMB to test, seriously, that’s a great thing! Take advantage!

Go post a job out on LinkedIn and then send me a note and let me know the results! I’m super interested to see how this works for everyone!

 

4 Reasons You Fight to Keep What You Have vs. What You Need!

I recently had a great conversation with the CEO of Greenhouse Software, Jon Stross. Jon developed a model he calls the Hiring Maturity Model. Basically, it’s a scale or curve of where your recruiting department is in terms of technology maturity.

Part of that conversation was a fascinating piece around why do we keep technology that isn’t moving us forward or making us successful? Don’t say budget! It’s not budget! Let me explain that.

What are the four reasons why we would rather keep stuff we have versus getting stuff we actually need? 

1. We fear the pain of change. “Moving from one ATS to another ATS is hard work and takes years and it’s just not worth it, Tim!” You’re wrong. It was that way when we had on-premise software, but with modern-day Saas platforms, this isn’t as painful by a mile! My most recent ATS change took 6 weeks, and we had zero downtime because kept the legacy system going while we got used to the new system.

2. We fear short-term lower performance over the benefit of long term gains. Well, it might not be great, but we know what we have. What if we change and it’s worse!? It won’t be because you will do your due diligence and research and you’ll make sure it will be exponentially better! If what you have isn’t that good, you must be willing to build something better. Your organization needs you to do this.

3. We feel stupid and don’t know the technology enough to advocate for change. This is very legitimate. I feel stupid every single day about technology. I’ve got some stupid thing with my Macbook going on and I can’t figure it out and drives me crazy! Demo. Demo. Demo. I felt stupid about our TA Tech space and I just started demoing everything I could find and it opened up a completely new world of what is possible in talent acquisition.

4. It was your call, originally, to get what you have, so bailing on it now looks bad on you. Do you still have an iPhone 4? No!?! What!?! Why not!? When the iPhone 4 was launched it was AWESOME! Oh, wait, the iPhone 12 is better? Turns out, technology improves. What you thought was best two or three years ago is now a dinosaur in the technology world. So, just like IT, Finance, Operations, it’s okay to say, hey, the tech we have now isn’t what we need today to stay competitive for talent.

Did I say demo? For the love of St. Petersburg, Demo! It’s the single best thing you can do to develop yourself around getting smarter about the technology in your functional professional area of expertise.

Too many of us keep processes and systems way too long for reasons that when you really dig into it, don’t even make sense. “Well, Tim, we have to use this ATS because payroll is tied to it and payroll says we can’t change.” Um, what!? Does payroll drive revenue for the organization? Does payroll find and develop talent for the future of the organization? Stop it! Stop the excuses.

Oh, Budget! 

I forgot it’s the pandemic, you don’t have a budget. Actually, you do. I mean you’re already spending it on crappy software that isn’t working for you. Stop spending that, and you have all kinds of budget! I have never met one CEO/CIO/CFO who when shown a better more efficient way of doing business wasn’t all in on giving it a try if it didn’t cost them more money. Same money? Okay, let’s do it!

Check out the Greenhouse podcast with Jon and me. He’s a great dude. I love his voice and cadence, I could listen to him all day!

4 Things You Can Do to Get Candidates to Open Your Emails!

I found some cool data that probably got overlooked a while back from CB Insights. Now, this data is from 2016, but it’s super relevant!

CB Insights did some testing with their own email newsletter that went out to 175K+. A very big sample and the reality is they have the exact same goal as we all do, Get Candidates to Open Our Email!

These 4 things work really well in getting people to open your email:

1. Brand Names. CB found that using a big brand name like Apple, Google, Nike, etc. in your subject line increases your odds greatly of getting someone to open your email. Now, you might be asking yourself, “Tim, how the heck am I going to use a brand name in my recruiting emails!?” How about something like, “3 Ways we are a better place to work than Apple!”

2. Short TitlesLess is more when it comes to attention-grabbing subject lines! I suggest under 5 words if possible. “Are we paying too much?” or “I’ve Got a Quick Question” or “Sackett” – Yep, in my own testing, the one email that gets open at a higher rate than any other is when I only put my last name in the subject line!

3. Negativity. This seems counter-intuitive. No way! People love positivity. You are right, but negativity draws them in! “How Candidates Fall on their Face!” will get opened way more than “How Candidates Succeed!” Again, in ten years of blogging and making headlines, this data also rings true. I get way more interaction on negative headlines than positive headlines.

4. Surprises. Different viewpoints that people don’t expect. “Punching Your Boss Can Get You a Raise!” or “Older Workers Have More Energy Than Millennials!” or “Hiring Dumb People!” Basically, people open these because they don’t agree with the headline. What the heck is Tim talking about today!?!

So, if all of these things work. What does CB Insights say doesn’t work, in fact, what should we stop doing with our subject lines? 

  • All of the opposites of above! Long headlines, positive headlines, boring, etc.
  • Question Headlines. “What 3 Things Are You Doing to Hurt Your Brand!” While Buzzfeed has made billions with these clickbait headlines, CB found readers are getting fatigued with these types of headlines. (I will tell you “The X Things to do…” headlines still work in my world. 5 Ways to Hire More People! Will always do well.
  • Broad topics do worse than Niche. A headline that says “5 Ways to Attract More Talent” will do worse than “5 Ways to Attract More Nurses Right Now!”

The key to great email subject lines is they get opened! If you send out a hundred emails to candidates and no one opens them, it doesn’t matter what the content is and how much time you spent making it perfect. Get Them To Open Your Emails! Is the single most important thing you should worry about first!

It’s very Recruiting 101, and it’s something almost every recruiting shop struggles with, but then we go and focus on the picture we’re using. Does it have a puppy and a kid in a wheelchair? No, stop the presses! Stop it. Fix the basics first, then worry about doing the higher level stuff.

What is your most responsive email subject line?

@LinkedIn’s Future of Recruiting Survey says the #1 Skill for Recruiters in 2020 is… @LinkedInNews

I know you hate clickbait headlines, but they work, plus I know you want to know, so why give it away in the title! I mean I don’t get paid for my dashing looks and witty charm! Thank goodness!

LinkedIn launched its 2020 Future of Recruiting survey results today and it’s one of my favorite content pieces to comment on. Click through the link to download it for yourself, it’s packed with interesting data around talent acquisition and recruiting!

The #1 Skill for Recruiters in 2020 is…Adaptability!

Did you guess that? I didn’t. I think I could have probably could have had 50 guesses on not got that one. Here are the others:

Fastest growing skills for recruiters in 2020:

● Personal Development +44%

● Diversity & Inclusion +42%

● Talent Pipelining +37%

● Decision-Making +34%

● HR Strategy +30%

Okay, I can see personal development being high on the list, since 2020 has brought a lot of quality time working in remote settings and high unemployment numbers for recruiting pros, I think most people have been thinking about their personal and professional development.

I actually would have guessed D&I would have been #1. 2020 will be remembered for a few things – Covid, Social Justice, and the U.S. finally getting a sane person in the White House. So, from a talent acquisition perspective, I would have guessed diversity and inclusion recruiting to be the top priority.

HR Strategy actually makes zero sense to me! So, you’re in talent acquisition and your most needed skill is HR Strategy? Quite frankly, it makes you question the results overall. How could that be? Talent Pipelining? Yep! HR Strategy? Nope! But, it’s 2020, weird times.

Another big eye-opening stat from the report:

70% say Virtual Recruiting will become the new standard!

Okay, this one will take some explaining and background. First, what do you mean by “virtual recruiting”? So, for this data, that basically means, the process we have for recruiting can be done virtually. Sourcing, video interviewing, online assessments, etc., can all be done virtually, so I guess, yes, in that case, “virtual recruiting” is the new standard.

But, honestly, most of that stuff was already fairly standard.

I think the bigger aspect is Recruiters believing they’ll continue to be virtual/remote after Covid. I think Covid has shown organizations that in a pinch, yep, recruiting can be done virtually. But, every organization will have to truly decide is it better or the same as before, or possibly worse?

I’ve spoken to a number of F500 executives who aren’t super keen on remote recruiting because the relationships with hiring managers are worse, synergies amongst the TA team aren’t as robust, and brainstorming around testing and how to improve seem weaker in remote settings. Some of that can be improved, but it still comes down to leader perception.

We’ve been automating recruiting since the first Caveman needed a new assistant to track dinosaur migration patterns, so the fact that we’ll continue to automate and be able to recruit from anywhere in a mostly Saas environment should not be surprising to anyone.

Go download the new report. Some really good stuff around TA budgets and everyone’s favorite new topic, Internal Mobility, as well.