Zero-point-zero!

Zero. Nada. Zip.

In my decades of hiring experience, that’s the exact count of candidates willing to commit to a job without a phone call. Zero-point-zero!

Chances are, your experience aligns closely with this. I swear it’s a universal benchmark across corporate, agency, and RPO sectors, spanning all job types—hourly, salaried, temporary, contract, and seasonal. The whole shabang. No one’s willing to just jump in.

Let me ask you a couple of questions:

  1. Would you accept a job without talking with anyone from the company?
  2. Would you go for an interview without prior dialogue about the role?

My guess is almost 100% will say no to number one, but some of you would actually say yes to number 2. Okay, I’ll buy some of you would go to an interview before ever speaking to anyone live about a job. I don’t think it’s many, but I’ll give you some people just want a job and a text or email communication is good enough for them. I’ll also assume the quality of those people will be questionable.

The fact is that there’s a very strong correlation between engaging candidates through live conversations and their commitment to the hiring process. Like extremely strong.

Recruiters who invest in meaningful phone outreach witness a surge in candidates eager to explore opportunities. This principle holds true in every recruitment setting—every single one.

If you’re not picking up the phone every day, you’re likely missing out on candidates who are ready to navigate your hiring journey.

I Want You To Want Me

We make talent acquisition much harder than it needs to be. We talk about employment branding, candidate experience, and recruitment analytics—all important, but sometimes we overlook the basics of attracting great talent.

At its core, the most powerful talent attractor is simple: it’s about being wanted.

I want you to want me.

Imagine getting a call from a recruiter who wants you to join their team. Doesn’t that make you feel good? It’s like a validation of your skills and worth. We all love to feel wanted—it’s a basic, natural emotion.

The key to successful talent acquisition is helping your team and organization understand this. Imagine if recruitment felt more like trying to impress someone you like, rather than assuming candidates should naturally be drawn to us.

Unfortunately, that’s often not the case. We tend to act as though candidates should be eager to join us, rather than recognizing our own desire to have them on board.

Now, flip the scenario. Imagine that same call from a recruiter, but this time they’re not interested in you personally; instead, they’re seeking referrals. How would that make you feel? Dismissed and unimportant, right?

We want to be wanted. We want to be desired.

If you can shift your recruiters’ mindset to embrace this concept, you’ll notice a remarkable change in how you approach candidate interactions. Understanding that candidates are just like us—yearning to feel wanted—makes recruiting feel effortless.

“So, I shouldn’t act like I’m doing them a favor by talking to them?”

Exactly! Treat every interaction like you’re hoping they’ll agree to a date—with enthusiasm and genuine interest, but without the direct proposal. Consider your communication with candidates as a reflection of how you’d want to be approached yourself.

Staying True to Your Game

The saying “Stay true to the game” pops up all the time. It’s been around in sports and pop culture for ages. Basketball especially! (Side note: who do you have winning tonight?) Anyway, I feel like I keep hearing it more and more.

“The game” stands for your thing, whether it’s sales, accounting, basketball, you name it. For me, it’s recruiting. Whether third-party, corporate, or RPO, we’re all in the same boat.

Being true to recruiting is kind of subjective. What does it even mean?

If you zoom out from recruiting and think about staying true to something you’re passionate about, how do you do it? How do you make sure it’s a priority? What do you do to show you’re committed?

This way of thinking sets the stage for understanding what it means to stay true to recruiting.

Recruiting is my thing. To keep it real, I stick to a few key things:

  1. I soak up as much recruitment info as I can.
  2. I connect with top-notch recruiters.
  3. I swap stories and tips with fellow recruiters.
  4. I’m always looking for ways to improve my skills.
  5. I know that staying loyal to recruiting is a choice I make.

Staying true to recruiting means always aiming higher, personally and professionally.

Sure, it’s not always easy, but it’s about staying true to the game.

So, here’s the deal this Monday. Share what your thing is in the comments below. Then, let us know how you’re staying true to it this week. Go for it.

Common Pitfalls in Contract Staffing

I work in contract technical staffing, and I’ve seen its drawbacks firsthand. Despite promoting its benefits daily, it’s rare for anyone to ask about its downsides in my 20+ years in this field. Surprisingly, most corporate HR and Recruiting Pros dislike contract staffing, yet few can say why, with only about 1% explaining their reasons (I made that number up, but it’s super low).

Many think contract staffing threatens their job security. They worry that if they use our services, they’ll become expendable. But that’s not entirely true. Contract staffing fills temporary talent gaps and handles project work, while corporate staffing focuses on permanent hires.

However, it’s important to admit that contract staffing isn’t perfect. Here are three common reasons why contract staffing may not be the best fit:

  1. Falling in Love with Contractors: Sometimes clients fall in love with contractors who deliver exceptional work. However, assuming they’ll just seamlessly transition into permanent roles can lead to disappointment. Many contractors thrive on variety and project-based work, lacking the desire for long-term commitments. Contract staffing succeeds when both parties align on project objectives, deliverables, and timelines.
  2. Competing for Top Talent without Competitive Compensation: It’s tempting to believe that contract staffing can lure top talent away from direct roles, even when compensation isn’t competitive. However, attracting top-tier professionals requires more than just a tempting offer. If your compensation package trails behind the market, expecting top talent to make the leap is unrealistic. Contract staffing excels when it fills temporary talent gaps or project needs, not when it attempts to poach talent with subpar offerings.
  3. The Myth of Magic: Despite common misconceptions, contract staffing doesn’t come with a ready-made pool of candidates. While we excel at sourcing technical talent, I don’t have a magical roster of candidates awaiting their deployment. Instead, I identify and engage with suitable candidates, tailored to your specific needs, and we both go from there.

I get it—you want to see results fast once you’ve hired us. But for a successful partnership, it’s crucial to match your expectations with what we can deliver. Just like you manage your hiring manager’s expectations, I make sure our capabilities meet your needs, so we can work together effectively.

When both sides have realistic expectations and are on the same page, contract staffing can be a great solution for temporary talent gaps and project needs. By recognizing its challenges and how it works, we can build a strong partnership based on honesty and understanding.

What is a Passive Candidate anyway?

Every hiring manager wants passive candidates – to stumble on those hidden talents just waiting to be discovered. But what exactly defines a passive candidate today? Let’s break it down without the frilly stuff.

Traditionally, passive candidates were those who were not actively seeking jobs. But what does “actively searching” really mean? It used to include only the unemployed, those in irrelevant jobs, or on the verge of being fired. But that’s too narrow in today’s reality.

Recruiters often boast about finding “passive” candidates like they’ve hit the jackpot. But let’s be real. Take Timmy, for example. He seems passive, but he’s quietly applying for jobs while stuck in a dead-end job. Anyone with an online profile is fair game – they may not hunt for jobs daily, but they’re definitely open to offers.

So, here’s an updated definition:

“A Passive Candidate is someone found through various channels, not actively seeking your job.”

A passive candidate isn’t someone you found who hasn’t happened to think about applying to your job, yet. They actually might be the most active candidate on the planet, who you just happen to run into. Think of candidates buried in your database or referrals from employees.

We know a truly passive candidate when we speak to one. They’re a bit nervous. A bit surprised. A bit flattered. You can tell they’re not used to talking to recruiters and feel guilty talking to you. This is the person you’re hiring managers are asking for when they say they want a passive candidate.

This isn’t to say passive candidates are better. That’s an entire other post, but let’s not act like we are providing passive candidates when we aren’t.

Driving Change

What is the worst buying experience you’ve ever had?  For many, it’s buying a car.

Whether it’s brand-new or a used one, the process often sucks. It kicks off with the salesperson, who accompanies you on a test drive, bombarding you with small talk because (duh) they can’t trust you to drive alone, when all you want is to assess the car in peace. Then comes the excruciating negotiation dance between you, the salesperson, and their “sales manager,” dragging on for what feels like an eternity. And either way you feel like you’re getting a raw deal. It’s all set up to benefit the dealerships, not the buyers.

Recruiting can feel the same way for companies and job seekers. It’s uncomfortable, with both sides holding back information, or not asking certain questions. In the end, one side usually feels like they’ve won, while the other feels like they’ve missed out.

So, how can we change this?

It’s a tough question. If there were an easy answer, the car industry would’ve figured it out already. The problem is a lack of trust. Companies assume buyers don’t understand their need to turn a profit, so they play games with pricing. Similarly, recruiting tends to focus too much on skills and not enough on cultural fit. This leaves both parties unsatisfied in the long run.

Recruiting should transition from a one-sided sales pitch to a matchmaking service. Contrary to popular belief, I’m not just seeking the best talent—I’m after the best talent that aligns with our culture and can seamlessly integrate into our existing team. These may not always be one and the same. Yet, traditional recruiting focuses predominantly on skill matches. The hiring manager needs a Java Developer, so recruiting delivers one—but if there’s no cultural fit, both parties end up unhappy. The issue lies in the time-consuming and subjective nature of this approach, which gives HR departments palpitations.

While I don’t have a solution, I can’t wonder how recruiting might evolve if it took notes from Match.com rather than traditional job boards. Imagine a world where compatibility and cultural fit are most valued, where recruiting isn’t just about filling a position but forging meaningful connections between individuals and organizations. Give me Tinder For Recruiting, I don’t ask for much!

Online Ghosts or Privacy Hosts

Ever come across a candidate who seems to have almost no online presence? No LinkedIn profile, no Facebook or Instagram account, not even a trace on Google? It’s like they’re a digital ghost, right there in front of you with a resume in hand, but little else to go on.

Let’s say you meet someone like this – let’s call her Karen (not her real name, of course, I’m in HR – her name is Jill). She shows up for the interview with a solid resume, work history, and references, but beyond that, she’s pretty much a mystery online.

In today’s world, where social media is everywhere, this kind of absence can be scary. Usually they’re an Instagram story away and I know what you had for breakfast, how you like your steak, your husband’s name, cat’s name, the whole damn thing.

It raises questions. Why the secrecy? Is it a deliberate choice for privacy reasons, or could there be something more to it?

During the interview, ask about it. Karen might mumble something about valuing her privacy – a word that still holds a lot of weight to some. As an employer, it’s tricky. Privacy matters, but so does transparency. Trying to balance these can be tough.

In the end, you might not get clear answers. But it’s a reminder that in today’s world, having no online presence can be a red flag when hiring. Or not. What do you think?

Getting Recruitment Right

Sometimes we get so far into the weeds in recruiting that we forget what is actually important.

We have to have a brand!

We have to have an ATS!

And now, a new ATS!

We have to have a CRM! What the hell is a CRM!

Our job descriptions need a refresh, and let’s face it, our career site could use some work too.

And don’t get me started on the employee referral program.

There’s always a million things to do in recruitment, and it’s hard to keep up.

But here’s the thing: recruiting isn’t rocket science. It’s just about finding people to join your team. There are plenty of potential candidates out there; you just need to let them know you’re hiring.

That’s the golden rule of recruitment: Spread the word that you’re looking for new team members.

It’s pretty straightforward, yet so many good candidates slip through the cracks because they didn’t know there was an opportunity.

Recruitment is all about getting the word out. Sure, you might get some applicants who aren’t quite the right fit, but that’s part of the process.

To find the right people, you need to cast a wide net and let everyone know you’re hiring. Cast that net people!

It’s not just about posting on job boards or your career site; it’s about creating a culture where everyone in your organization understands the importance of spreading the word about job openings.

Unfortunately, many companies miss the mark on this. Whether it’s because they’re too proud or they think it makes them look desperate, they don’t make enough effort to let people know they’re hiring.

This is a big mistake that can sink your recruitment efforts.

Recruitment isn’t about showing off; it’s about being humble and inviting talented individuals to join your team.

The Real Game-Changers

I can’t stand hiring managers who don’t want to hire moms because they might need to stay home with a sick kid or take an early lunch to catch their fourth-graders play. Both men and women managers have told me they’re not into hiring moms. It doesn’t sit right with me.

Why? I grew up with a single mom. I remember her choosing where to shop based on how many times she’d bounced a check there. I’d hand back stuff at the checkout ’cause they wouldn’t take her check, and we only had enough cash for a few items.

My mom started her own business, paid her mortgage, and raised two kids. It wasn’t perfect, but we made it. Those experiences shape a kid for life. It makes you appreciate what you have when you know you can live with much less.  My mom became hugely successful after I got out of college and my kids only know her as the grandma that has so much.  I can’t even describe to them the struggle, they have no concept.

The moms I bring in are some of the toughest workers on my team.  They come to work, which for many is a refuge of quiet and clean, and do work that is usually less hard than the other jobs they still have to perform that day and night.  They rarely complain, and usually are much better at putting issues into perspective and not freak out.

When I have a rough day, I try to remember that most of my day is done, but theirs won’t be until they hit the pillow. Old people and moms are the most disrespected of the working class. I swear by that. They are the most underutilized workers of our generation. A woman takes a few years off to raise a kid and somehow she’s now worthless and has no skills.

I don’t even want to write this post because I feel like I’m giving away a recipe to a secret sauce.  All these national recruiting companies are hiring the youngest, prettiest college grads they can find to work for them, and they mostly fail in the recruiting industry. Moms find this industry rather easy as comparable to what they are used to doing.

The real recruiting secret? Moms. They’re the main ingredient that makes it work.

The Truth About Reference Checks

When I started in Talent Acquisition and HR, I was sold on the idea that checking references was the key to snagging top-notch hires. The whole “past performance predicts future performance” spiel is practically carved in stone tablets right?

But around 100 reference checks into my HR career, I stopped believing it. Either I was a hiring genius (mostly true), or the reference check thing was a massive hoax.

Reference checks are the perfect scam. And not just any scam, but a scam that everyone is in on. Everyone knows the set up: The candidate wants the job, so they want to make sure they provide good references. The candidate provides three references that will tell HR the candidate walks on water. HR accepts them and actually goes through the process of calling these three perfect references.

Let’s face it: When was the last time a company passed on a hire based on a reference check? Most draw a blank; we hire based on references every single time. Is that a solid system? If you’re struggling for an answer or it’s always ‘never,’ maybe it’s time to rethink the whole reference check circus.

  1. Get Your Own References: Ditch the usual references candidates throw at you. In interviews, get the names of their old bosses. Give them a call – you might get some real talk even if official references are a no-go.
  2. Go Automated: Use fancy tech for reference checks that doesn’t make references feel forced into singing praises. It spills the beans on a candidate’s work style without giving away the game.
  3. Fact-Check with Tech: Google, Facebook, LinkedIn – they’re not just for stalking. Use them to fact-check a candidate’s story. With over half of people stretching the truth on their resumes, tech is your truth serum.

Smart HR folks should question a system that gives the green light to almost everyone. Catching less than 0.1% of fakers isn’t a sign of quality; it’s just lazy.

Break the mold, try new things, and maybe your company will see you as the one who can pull off walking on water.

What are your tips for checking references?