TransfoRM Recruitment Marketing Conference! Sign Up Today!

The World’s largest Recruitment Marketing Conference is Back for 2021! You can sign up for free here using the code “TIMTRANSFORM” to join TransfoRM 2021! The conference will be held on August 5th, coming to you live from DETROIT!

For the 5th year, I”ll be the Emcee for this event, and I’ll also be bringing you the 4th edition of my popular walk & talk series “Recruitment Marketing Bootcamp” and in this episode, I’ll be discussing AI in Recruitment.

TransfoRM is such a unique conference that has been breaking barriers since it was started five years ago, and it has created a community of some of the greatest Recruitment Marketing Professionals in the world. The interaction is tremendous, and I wish more conferences would take note of what TransfoRM does! It’s fast, fun, and informational. No back-to-back, one-hour sessions – sessions that are short and sweet, get to the point, and make us smarter!

Who else will be joining me for TransfoRM 2021 Virtual?

  • Torin Ellis – my friend and who I believe is the top Diversity Recruitment Strategist in the world, will be dropping his amazing knowledge on us!
  • Debbie Tuel – The Chief Joy Officer and the Queen of the Joy Roadshows for Symphony Talent
  • Chad Sowash and Joel Cheeseman – From the popular HR Tech podcast Chad and Cheese
  • Julie Sowash – Amazing disability advocate and star of the podcast Crazy and the King
  • Roopesh Nair – the CEO of Symphony, and one of the smartest dudes you’ll ever hear from in Recruiting!
  • Advent Health will bring you Talent Attraction Strategies you haven’t thought of!

What else? TransfoRM 2022 will be coming back LIVE and if you register using my code “TIMTRANSFORM” you will get $500 off the live event also, for next year, on top of getting into the virtual 2021 conference for FREE!

Even if you can’t make the live event on August 5th, sign up and you can get the content sent to you afterward so you don’t miss a minute of great ideas and motivation!

The One Reason It Is Almost Impossible to Remake Your Recruiting Department!

I got asked by a CEO of an F1000 company last week how would I build a Recruiting Department from the ground up if I was given the chance. Clearly, she was not happy with her current TA team and the results.

It’s a fun thought exercise to run through and we were talking socially, so we both played along. The problem is, in enterprise-level organizations, you never really get the chance to start from scratch. Anyone who would come in has plenty of legacy issues to deal with: technology, process, and the biggest issue, the people.

The people on your TA team become the biggest hindrance to you truly changing your talent acquisition function!

Why?

Not because they’re bad. In fact, some of them might be world-class. It’s because, especially in large shops, everyone is empire building! Okay, you want me to reinvent Recruitment Marketing, well, it starts with “Me” at the top, and then how many of my current team do I keep, and how many new heads do I get, and…

Recruiting Ops, Sourcing, Recruiting tech, etc. Every single leader you have has a number of goals and one of those goals is to grow their team! If you bring all of these people together, let’s say it’s you (the biggest leader) and all of your VPs and/or Director levels (let’s say 5 of those). If you truly started from scratch in your design, immediately you might not need three of these legacy leaders.

It takes a very, very, very, special person to throw themselves on the chopping block and say, in the new organization, I’m not needed! Like this is a one in a thousand type person. The rest all will work not with an open mind to what is best for the organization, but what is best for me and the organization, as long as the two things are running parallel to each other.

True story

If I do 100 recruitment consulting gigs, 99 of those times the leader will tell me how great the team they have is. Yet, they are totally failing!

They are open to change anything, except let’s be careful when we start talking about people. They’ll go to great lengths to save most of their people, even when facing team failure and ultimately probably termination.

“You can change the people, or you can “change” the people” – was a phrase a great leader use to love saying to me. Meaning, you can physically change people. Fire some, hire new ones. Or you can actually change people and help make them better. Both take a lot of work, but not “changing” the people, isn’t the right answer!

Back to my CEO friend and starting from scratch…

So, I reminded her I wrote a book about this very thing! But like most leaders, she just wanted the highlights. I went through at a high level what I would do, and she would jump in and say, “oh, we can’t do that, “Mary” is good and that’s her role…”

That’s when I became the thing I hate the most. Tim Sackett, Life Coach.

You asked me what I would do to remake your recruiting department. You didn’t ask me to remake your recruiting department with all the current people. That’s impossible. Mary might walk on water and maybe there will be another role for her, but I don’t need her the role she’s in, in my “new” recruiting department.

What we really discussed was how far could we use technology in today’s modern recruiting and where do people then fit within that modern recruiting tech stack? There are definite roles that are much needed, but there are also roles that I think could be done away with if technology was fully utilized.

It’s a fun leadership experiment to have with your team if you’re looking for certain behaviors. You’ll see immediately people trying to hold onto their territory, protecting their empire, not really even comprehending they really aren’t trying to remake your function, but only trying to build and maintain their empire.

The First Sign You Suck at Hiring!

Hiring people to work for you directly is probably the single hardest thing you’ll ever have to do as a manager of people. To be fair, most people are average at hiring, some are flat-out kill and probably 20% are awful at hiring.

The first sign you suck at hiring is your new hire turnover is an outlier in your organization, your market, or your industry.

So, what constitutes new hire turnover?

I find most organizations actually don’t measure their hiring managers on new hire turnover but use this to judge effectiveness on their talent acquisition team. That’s a complete joke! That is unless you’re allowing your TA team to make hiring decisions! New hire turn is a direct reflection of hiring decisions. Period.

When should you measure new hire turn?  Organizations are going to vary on this based on your normal turn cycles and level of the position. Most use 90 days as the cap for new hire turnover. That is safe for most organizations, but you might want to dig into your own numbers to find out what’s best for your own organization. I know orgs that use one year to measure new hire turn and orgs that use 30 days.

How do you help yourself if you suck at hiring?

1. Take yourself out of the process altogether.  Most hiring managers won’t do this because their pride won’t allow them. If you consistently have a high new hire turn comparable to others, you might consider this, you just have bad internal filters that predispose you to select people who don’t fit your org or management style. Don’t take it personally. I suck at technical stuff. I shop that part of my job off to someone who’s better. You might be an exceptional manager of your business, but you suck at hiring. Shop that out to someone who’s better!

2. Add non-subjective components into your hiring process and follow them 100% of the time. Assessments are scientifically proven to tell you what they’re designed to tell you. If you follow what they’ll tell you, you’ll be much more likely to make consistent hires. If that assessment gives you better hires, then keep following it, or find an assessment that does give you that consistency.

3. Analyze your reasons for each misfire hire. Were there any commonalities in those? What I find is most poor hires stem from a hiring manager who gets stuck on one reason to hire, which has nothing to do with being successful in your environment. Example: “I want high-energy people!” But then they work in an environment where they are stuck in a 6X8 foot cube all day. It’s like caging a wild animal! 

Numbers don’t lie. If you consistently bomb your new hire turnover metrics, it’s not the hires, it’s you! In the organizations where I’ve seen the best improvement in reducing new hire turnover, it was in organizations where new hire turnover metric results were solely the responsibility of each hiring manager, and nothing to do with talent acquisition.

It’s the 80/20 rule. 80% of most new hire turn is usually coming from around 20% of your hiring managers. Fix those issues and ‘magically’ your new hire turn improves.

Using Video to Attract More Talent! @Prezi

We do not use enough video when trying to attract talent! So, I made a video about how you can increase your use of video and attract more talent! Check it out!

HR and TA Peeps! I got a chance to test out Prezi’s new video presentation technology and you can see the results below. It’s pretty cool, and definitely a great way to do remote and virtual content for others!

You can go test Prezi Video for free! I really like the outcome as compared to a static slide deck and a window of me next to it!

Want to Recruit Better? Hire more Recruiters and less Recruiting Managers!

 

Take a look at what’s happened in healthcare over the past 40 years:

 

In the healthcare industry over the past forty years, there has been a 2000% growth rate in the number of “Administrators” in healthcare, which the number of Physicians has remained relatively flat. Now, some of this growth in administration could be that for decades prior there might have been a lack of proper administration and some of this growth is just catching up, but 2000%!?

And we wonder why the cost of healthcare in our country is out of control!

Healthcare isn’t the only place where this happens! The more successful an organization is, the more mid-level management hires increase. So, in times of prosperity, we tend to want to surround the worker bees with tons of management “help”. Our organizations get bloated with none productive hires all hired believing we’ll make those who actually produce more efficient and effective.

We do this in talent acquisition, a ton!

I get asked by HR and TA executives frequently about hiring recruiting leadership. Recently, I spoke with a CHRO who was struggling to attract talent and fill positions and I asked her to give me their TA structure. “Oh, we have a Director of TA, a Manager of TA, and a Recruiter.” So, you can’t hire, but you’ve got two TA leaders and one person actually doing the hiring!?

I told her to fire the director and the manager and hire 4 more recruiters and let the team of 5 recruiters work the openings. I was exaggerating a little, but she got my point. Positions don’t get filled by managing them to death. Positions get filled by recruiters generating activity that leads to filling positions.

Of course, great leadership can help any function be more effective, but having leaders for the simple fact that we believe someone or something needs to be “managed” is short-sighted at best, and destructive at it’s worst. I’ll always choose a flatter structure over empire-building any day of the week. Give me some soldiers and let me fight!

The problem with hiring non-productive employees is what we’ve seen in healthcare. Once you get one administrator/manager every other employee wants to do the same thing. “Wait, I can get paid more and not have to actually produce!? Yes, please!” And soon you have a 2000% increase in hiring folks who don’t actually see patients, who don’t fill positions, who don’t make the donuts.

 

The #1 Thing Recruiting Leaders Can Do in 2021 to Improve Recruiting!

There is a saying amongst many in the Private Equity world. The #1 thing you do after an acquisition of a company is to double its sales training!

Why?

Private Equity makes acquisitions to make money. The fastest way to make money is to increase revenue. That means more sales. Some will say it’s to decrease costs, but decreasing costs can have both short and long-term effects on revenue. So, get sales up, and then work to make the organization more efficient, etc.

Recruiting is sales! 

Want to make your recruiting better? Make your recruiters better! Great recruiting technology does not make average recruiters better. It makes them more average faster. Help make them a better recruiter, then give them great tools so they can be greater faster.

The number one thing a talent acquisition leader can do is increase the training of their recruiting team. The problem is, most talent acquisition leaders aren’t in the weeds enough to know how to do this on their own. So, we go out and find “experts” to come to train our teams.

The problem with so many recruiting experts is they are failed recruiters. They couldn’t recruit well, so they decided to go teach others how to not do it very well. For every great recruiting trainer, or recruiter training technology platform, there are a hundred awful recruiter trainers!

So, we get frustrated, “Well, Tim, we tried that a couple of years ago, it didn’t work, it was a waste of money.” Okay, I hear you, but you don’t stop trying! Just don’t go back to that person who wasn’t good. Great TA leaders, running great TA teams, have ongoing development and training of their teams. Not a “we tried it three years ago and it didn’t work’ development and training program!

Great recruiter training should pay off exponentially to your investment! 

I like to talk about recruiting dollars and sense. A mid to large talent acquisition shop can easily train their entire recruiting team for about the cost of one big agency fee. For that investment, you’ll probably save 5-10 agency fees, if the training is good and sustained!

It’s not a one-to-one investment to the outcome. It should be five to ten times the investment.

The mistake we make is we instead get sold on the premise that all we need to do is just have better technology. (BTW – it’s not an and/or proposition! It’s both! You need better recruiters and better technology!) Better technology does not make a bad recruiter better. Say that to yourself five times in a row!

What are you doing in 2021 to Improve Your Recruiters? 

In the past couple of months, we continue to hear about hiring increasing at an alarming rate. Organizations are going from zero to one hundred! On top of the rate of increase, so many TA shops cut their staffs during the pandemic, so now we have this problem. A problem that won’t have quick fixes.

You will have to build back up your team. Build back up your technology. AND, build back up the development of your team. Otherwise, you’ll make a short-term problem, a long-term problem, and probably one you’ll eventually get fired over.

You need to ask yourself, right now, what am I going to do to develop my team over the next six to twelve months? How can we do this so we get sustained improvement? What is the best bang for our buck, right now?

7 Very Short Rules For Being Better At Recruiting!

Over the past few months have had dozens of conversations with Talent Acquisition leaders across America. From SMB to Enterprise, all types of markets, and all with basically the same kind of problem. The need to get better at recruiting, and the need to do it very quickly! (By the way, I actually wrote a book on how to do that! Duh!)

The reality is, none of these folks wanted to read my book (TL;DR). Okay, actually, some have, but they still wanted those silver bullets. Yeah, yeah, I can read the book, but “really” just tell me what I need to do right now to get better! We are desperate to hire better, NOW!

Very Short Rules for Better Recruiting!

1. You must advertise your jobs.

No, posting your jobs on your own career site doesn’t count! Also, this isn’t free. Quality advertising that gets results will cost some money. Also, just posting on job sites, for most, will not be enough. Job sites are for people looking for jobs. The best organizations advertise to people who are not actively looking for a job, and those people are not on job sites.

2. Stop working on requisitions for Hiring Managers who are not “immediately” ready to hire.

Your team already has limited capacity to recruit. You don’t need to be messing around with openings with a hiring manager who is unsure. “Well, just leave it open. Maybe someone will apply.” No, it’s canceled, when you’re serious about hiring we’ll re-open that position and make a hire.

3. If a job is always open, it’s never open.

No one wants a job that is always open. There is a problem with that job. Why can’t you fill it? Why is it never closed? “But, Tim, this is a greenfield position!” Stop it! Think about this from a candidate’s perspective and the recruiter’s perspective. A candidate doesn’t want a position that never closes, and a recruiter doesn’t want to work that position. Plus, it’s very difficult to get both recruiter and hiring manager ownership over a position that never closes. If you have openings that never get filled, there’s a bigger issue at play.

4. It’s not Quality or Quantity, it’s both.

When it comes to measuring a recruiter’s activity and performance, quality and quantity are not mutually exclusive. We need both. You must work through enough candidates to get both a certain level of quality and enough quantity to meet the obligations of the job. We don’t have a quality issue, because every one of our recruiters would only send high quality. Not having enough quantity then becomes a work effort issue, that can be solved in a number of ways.

5. If your recruiters aren’t using your old ATS, they will not use your new ATS.

We buy technology because we truly believe it will make our TA team/process better. Thus, if they are not using our technology, there is a belief that they are better than your investment in technology. So, you must assume that this will happen with any new technology you buy as well. In my experience, this actually happens in about 90% of cases. It’s not a technology issue, it’s an adoption issue.

6. You must know your own baseline recruiting capacity, then improve upon that.

Yes, I can tell you how many reqs, on average, a recruiter can effectively carry. Also, that number is basically meaningless to you. Your team, your leadership, your technology, your market, is different than everyone else. Continuous improvement of yourself, should be your true measure. You only know if that is happening, if you know your baseline performance.

7. Stop doing anything that doesn’t lead to or help you fill jobs.

Most of my job, as a recruiting consultant, is not about finding out what you’re not doing, but finding out what you are doing that you should stop doing. 100% of the time I find recruiters and recruiting teams doing things that have very little to do with filling open requisitions. While, organizationally, those things might be important stuff. Functionally, they are a waste of time.

Bonus Rule:

If you have recruiters who love to administer your recruiting process, but they do not love to actually recruit, you have two options: 1. Fire them; 2. Move them into Recruiting Operations if you’re an enterprise-size shop. You need recruiters who recruit, not ones who talk about the process. We do not have the time nor the resources to carry non-recruiting, recruiters on our teams. FYI, letting them go, won’t hurt your capacity, they weren’t really recruiting anyway!

What are your favorite recruiting rules for being better at recruiting? Share in the comments so we can all get better together!

If you can Recruit, you can Recruit!

I grew up and lived most of my life in Michigan. There are so many things I love about living in Michigan and most of those things have to deal with water and the 3 months that temperatures allow you to enjoy said water (Jun – Aug). There is one major thing that completely drives me insane about Michigan.  Michigan is at its core an automotive manufacturing state which conjures up visions of massive assembly plants and union workers. To say that the majority of Michigan workers feel entitled would be the largest understatement ever made.

We have grown up with our parents and grandparents telling us stories of how their overtime and bonus checks bought the family cottage, up north, and how they spent more time on their ‘pension’ than they actually spent in the plant (think about that! if you started in a union job at 18, put in your 30 years, retired at 48, on your 79 birthday you actually have had a company pay for you longer than you worked for them. At the core of the Michigan economy, this is happening right now and it’s disastrous! Pensions weren’t created to sustain that many years, and quite frankly they aren’t sustainable under those circumstances. Seniority, entitlement, I’ve been here longer than you, so wait your turn, etc. are all the things I hate about my great state!

There is a saying in professional sports – “If you can play, you can play”.  Simply, this means that it doesn’t matter who you are, where you come from, how much your contract is worth. If you’re the best player, you will be playing.  We see examples of this in every sport, every year. The kid was bagging groceries last month, now a starting quarterback in the NFL!  You came from a rich family, poor family, no family it doesn’t matter, if you can play, you can play. Short, tall, skinny, fat, pretty, ugly, not-so-smart, if you can play, you can play. Performance in your specific field of play is all that matters. A few year back the NHL released this video supporting the LGBTQ community (if you can play…) –

This is why I love being a recruiter!  I can play.

Doesn’t matter how long I’ve been doing it.  Doesn’t matter what education/school I came from.  Doesn’t matter what company I work for.  If you can recruit, you can recruit. You can recruit in any industry, at any level, anywhere in the world. Recruiting at its core is a perfect storm of showing us how accountability and performance in our profession works. You have an opening – and either you find the person you need (success), or you don’t find the person (failure). It’s the only position within the HR industry that is that clear-cut.

I have a team of recruiters who work with me. Some have 20 years of experience, some have a few months. The thing that they all know is if you can recruit, you can recruit. No one can take it away from you, no one can stop you from being a great recruiter. There’s no entitlement or seniority – ‘Well, I’ve been here longer, I should be the best recruiter!’ If you want to be the best if you have to go out and prove you’re the best.  The scorecard is your placements. Your finds. Can you find talent and deliver, or can’t you? Black and white.

I love recruiting because all of us (recruiters) have the exact same opportunity.  Sure some will have more tools than others but the reality is if you’re a good recruiter you need a phone and a computer, and an ability to connect with people. Tools will make you faster, not better. A great recruiter can play. Every day, every industry. This is why I love recruiting.

What is the difference between Recruiting and Sourcing?

I get asked a lot about what’s really the difference between Recruiting and Sourcing? Or, where does Sourcing end and Recruiting begin? Or something similar to these questions.

The answer is it doesn’t matter.

The organization has a need for talent.

The organization has to find or grow talent.

You and others in the organization need to figure this out.

So, figure it out!

Everyone is going to design and process this differently. Some will have Sourcers take it all the way until the candidate is screened, then the Recruiter will come in and finish the process. Some will have the Sourcers just find the talent, then have the Recruiter work to contact, screen, etc.

It doesn’t matter how you design it if it works for your organization, and, this is key, it’s replicable no matter who you have in the role.

Stop. Think. Let that process for a second.

One of the biggest mistakes I see really good organizations make is they build and design processes around the talent they have right now. One piece of that talent changes and all of a sudden it no longer works.

“Well, Tim, did all the sourcing and just handed me great talent!” Great, Tim quit because he was doing most of the work and you took all the credit. How is that process working now?

Talent Acquisition is really hard when you have to make it up new each time you have an opening! Talent Acquisition becomes sustainable when you can plug in the skill sets you need and the machine keeps spitting out talent no matter who it is.

Is it Sourcing? Is it Recruiting? It doesn’t freaking matter. Make it work for your organization.

What I find with the most innovative TA shops on the planet is they didn’t look at what everyone else was doing. They looked at what their organization needed and they solved for that problem. Many times the solution was doing something no one else was doing.

The Past-Employee Walk of Shame!

I’ve lost jobs and I’ve called old employers to see if they would want to hire me back. I’ve usually gotten a response that sounded something like, “Oh, boy would we want you back but we just don’t have anything. Good Luck!”  Many of us in the talent game talk about our employee Alumni and how we should engage our Alumni but very few of us really take true advantage of leveraging this network.

I was reminded of this recently when a friend of mine took a new job. You know the deal, shorter drive, more money, growing company, and oh, boy, just where do I sign!? The fact was, it was all they said, shorter drive, more money and they were growing, but they forgot to tell him was our operations are broken beyond repair, you will work 7 days a week and probably 12-14 hours per day because of the mess we have, but keep your head up it’s the only way you won’t drown here!

So, now what does he do?

He already had the going away party, bar night out with the work friends with the promises to do lunches and not get disconnected, packed up, and unpack the office into the new office.  Let’s face it, big boy, you’re stuck! Not so fast. He did the single hardest thing an employee can do he called his old boss after 7 days and said one thing, “I made a mistake, can I come back?”

Luckily for him, his past boss was a forward-thinking leader and so this past Monday he did the 2nd hardest thing an employee can do he made the “Employee Walk of Shame”.

You can imagine the looks from people who didn’t know him well, “Hey, wait a minute, didn’t you leave?” Having to tell the same story over and over, feeling like he failed, like he wasn’t good enough to make it in the new position.

HR plays a huge part in this story because it was HR who can make this walk of shame a little less rough. Let’s face it, it is different. You just don’t leave and come back as nothing happened. Something did happen, there was a reason he left and that reason isn’t going away. A transition back needs to be put into place even though he was gone seven days.  It’s not about just plugging back in, it is about re-engaging again and finding out what we all can do better so it doesn’t happen again.

It’s also about making sure you let those employees who you truly want back, that they are welcome to come back (assuming you have the job) and not just saying that to everyone. There are employees who leave that you say a small prayer to G*d and you are thankful they left! There are others where you wish there was a prayer you could say so they wouldn’t leave.

Make it easy for your employees to do the Walk of Shame, it helps the organization, but realize they are hurting, they are embarrassed, but they are also grateful!