3 Great Learnings from Rejected Offers!

The CEO of Kapwing, Eric Lu, a video online technology company, recently wrote a blog post about what he and his team learned from recruiting engineers and had sixteen offers that were rejected! Go read it, it’s a great insightful post, from a leader will to share a bit of his pain and learning for the benefit of all of us!

First, we all know that recruiting technology candidates have been, and will continue to be, very difficult, especially in Silicon Valley. Eric knows this as well, but you still like to dig into your own data and find out more. I find most leaders don’t truly like to know why someone rejected their offer. In fact, most leaders make up excuses about the candidates who reject them, instead of learning more about themselves. So, Eric is already a pretty damn good leader by just wanting to know more about this issue!

Why do people reject your offers?

Before we even get into some of the common reasons, the reason most candidates reject an offer is that “we” (recruiting, hiring managers, leaders) did a crappy job at closing the potential candidate. What should happen is we all have pre-closed enough that when an offer is made, we already know the answer, and that answer is “yes”! You should rarely be surprised by this answer, and if you are, something failed in closing this candidate.

Money! (Duh, you really wrote that?!) Yeah, turns out people almost always want more money to come work for you, when they have a job and have some experience. They want a lot more money when they have those things and others who also want them.

No High-Level Title. Why? Ego, yeah. But, honestly, this is also another money thing! If you can actually get a higher title, this helps in your career progression. If I’m looking to hire a “VP” I want someone who has that experience or career progression. Most orgs won’t hire a “Manager” to become a “VP”, so titles matter to a lot of people. Even though they shouldn’t.

Your Brand/Position/Leader is what they want. This is the hardest one because many times there’s nothing you can do. Some candidates are looking for something specific and they don’t know if that will be you until they go through the process to find out. Sometimes that takes them to the end where they discover this isn’t for them.

What did the CEO of Kapwing learn from his rejected offers?

1. Expiring offers actually work! I absolutely love this concept! It’s a psychological concept to be sure! Once someone decides to accept your offer, even if other offers come in, they will usually stay with that offer. Kapwing had both sign-on bonuses and offer expiration dates! Take a look at this pic –

Expiring Offer Model from Kapwing

2. Access to your founders, C-suite, and Board can make a difference! But, really it’s more than just access, it’s also about those folks showing interest and making the person feel desired. If I’m interviewing for a non-leadership role and the CEO and a Board member reach out to me to say great things, that makes me feel all warm and fuzzy, and like those folks give a sh*t! I want to work for a company like that!

3. Communication from interviewers and potential new teammates is a big win! Candidates constantly get ghosted. They hate this and they hate “you” for it! If you want to land more candidates FORCE those who interviewed to email, call, send flowers, etc., and give those candidates constructive, yet positive, feedback. Also, have potential teammates of this person send notes, like “hey, Timmy, said he interviewed you last week and mentioned you have some knowledge around “X” we could so use you right now on this project…can’t wait to work with you!” A future employee wants to feel like they will find great friends at your company!

Shoutout to Eric Lu and the Kapwing team for sharing their pain, knowledge, and learning. It was a brave post, honestly, and I loved it!

The Top Recruiters Never Get Surprised! #Recruiting101

If there is one thing I could give a new Recruiting Pro it would be this simple advice. No matter how prepared you think you are, you really only need to prepare yourself, for one thing, being surprised.

You don’t really get judged on your daily stuff.  Let’s face it, 99.9% of the time that goes off without a hitch.  You get judged on how you handle surprises.

Surprises make and break great Recruiting Pro careers.

There’s really only one way to prepare for surprises.  You need to expect that a surprise will always happen. That one interview you desperately want, who calls to cancel with ‘car trouble’, the candidate who backs out of the offer after signing the paperwork.  Talk about it, plan for it, and basically come to grips that it will happen.  Then it will happen, and you’ll be the only one not surprised by it.

The best Recruiting Pros I’ve worked with had this one common trait, they were unshakeable when surprised.

Almost like they expected it.

TransfoRM Recruitment Marketing Conference! Sign Up Today!

The World’s largest Recruitment Marketing Conference is Back for 2021! You can sign up for free here using the code “TIMTRANSFORM” to join TransfoRM 2021! The conference will be held on August 5th, coming to you live from DETROIT!

For the 5th year, I”ll be the Emcee for this event, and I’ll also be bringing you the 4th edition of my popular walk & talk series “Recruitment Marketing Bootcamp” and in this episode, I’ll be discussing AI in Recruitment.

TransfoRM is such a unique conference that has been breaking barriers since it was started five years ago, and it has created a community of some of the greatest Recruitment Marketing Professionals in the world. The interaction is tremendous, and I wish more conferences would take note of what TransfoRM does! It’s fast, fun, and informational. No back-to-back, one-hour sessions – sessions that are short and sweet, get to the point, and make us smarter!

Who else will be joining me for TransfoRM 2021 Virtual?

  • Torin Ellis – my friend and who I believe is the top Diversity Recruitment Strategist in the world, will be dropping his amazing knowledge on us!
  • Debbie Tuel – The Chief Joy Officer and the Queen of the Joy Roadshows for Symphony Talent
  • Chad Sowash and Joel Cheeseman – From the popular HR Tech podcast Chad and Cheese
  • Julie Sowash – Amazing disability advocate and star of the podcast Crazy and the King
  • Roopesh Nair – the CEO of Symphony, and one of the smartest dudes you’ll ever hear from in Recruiting!
  • Advent Health will bring you Talent Attraction Strategies you haven’t thought of!

What else? TransfoRM 2022 will be coming back LIVE and if you register using my code “TIMTRANSFORM” you will get $500 off the live event also, for next year, on top of getting into the virtual 2021 conference for FREE!

Even if you can’t make the live event on August 5th, sign up and you can get the content sent to you afterward so you don’t miss a minute of great ideas and motivation!

Why Aren’t You Celebrating When You Make a Hire in Recruiting?

When I was a brand spanking new recruiter right out of college something amazing would happen every single time we made a placement. Now, granted, this one in an agency environment, and we were kind of a small business, startup, but if we (not I, but anyone on the team) made a placement we celebrated!

Now, I’ve heard of TA shops where they ring a bell or play a song, or something like that. NO, I’m talking about closing down the office and popping a bottle of champagne that usually turned into other drinks, and coming to work the next morning with a slight headache, celebration! Doesn’t that seem crazy now, in the world we live in!? I know high-volume recruiters who are making 15 hires a week or more! That’s a lot of champagne!

It might not be popping bottles, but we should still be celebrating!

Let’s be honest. Currently, for almost all recruiters, we are on a treadmill and it doesn’t look like that treadmill is going to stop anytime soon! If there was ever a time to celebrate a hire, filling a position, it’s now! I had a TA leader tell me last week that she has never been more stressed in her career than she has been right now, and over the past 6-12 months. The job is non-stop, and not trying to sound too life-coachy but we have to stop and enjoy our successes!

So, what can we do to celebrate filling a position(s) on a daily, weekly, and/or monthly basis?

  1. Acknowledge those fills as a true success. Period. Because here is what happens. We start off a meeting by saying, “Hey, I just want to recognize Mary because she made four fills last week and that’s just awesome! Now, let’s talk about the 660 openings we still have open!” That is defeating. Try and separate the success conversation from the rest of the work conversation.
  2. Have a senior-level executive, above the hiring manager, send notes of thanks and encouragement. We many times feel like second-class citizens in recruiting. We hear the hiring managers and their bosses talk sh*t about us in meetings. It’s our fault that these positions aren’t getting filled and because of that, they are failing. Actually, it’s all of our fault, but they love using that excuse. If senior executives recognize and celebrate the successes of the recruiting team, it goes a long way. It goes even longer if they actually understand their role in this failure!
  3. Have a Hiring Manager who just had some great fills happen, come buy lunch for the recruiters. Yes, it’s the job of TA to fill jobs, but if you’re a hiring manager and you want great recruiting, recognize and thank your recruiters, often. It’s a super hard gig right now. They will appreciate you.
  4. Have the CEO send a company-wide note or video recognizing an individual recruiter who has gone above and beyond to get positions filled. Share the stories. Yes, this makes this one recruiter feel special, but it also signals to the company how important recruiting is right now for our entire success.
  5. Don’t allow you and your recruiting team to be victims or use victim phrases or behaviors. Yes, we are in a difficult spot, but we are here together, and the only way we’ll get out of this, will be together, as one. We support each other, always. We only talk about our team and the teammates on our team in positive ways. We help each other, unconditionally. In times of crisis, victim mentality kills recruiting teams faster than anything. I’m not asking you to be “Polly-Ann-ish”. I asking you to understand where you are and do not allow outside forces to pull you apart.

Also, ring the bell, buy cupcakes, take the team down to Dairy Queen for an hour, do crazy stuff that shows the organization that a hire was made, and goddammit, that is important to recognize and validate!

Recruiting is hard. Life is hard. What makes it all worth it, it to feel valued. Valued for who you are, and the work you do. To have some enjoyment amongst the chaos. To feel supported by peers, and support them back. It doesn’t take much, but it does take something.

Keep grinding out there people. I see you! And once is while, Pop a Bottle of Champagne and Celebrate!