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Archive for "The Recruiting Rules"

Dec 7

Does it Capture Eyeballs? #RecruitmentMarketing

First off, hat tip to my buddy, Glen Cathey for sharing the article I’m about to reference. If you don’t know Glen, do yourself a favor and get to know him, follow him, stalk him. He’s brilliant and I read everything he ever puts out. If released his grocery list, I would read it. The […]

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Nov 12

Stop Saying “We Love Vets!” You don’t, or You would actually Hire them for real jobs! #VeteransDay

Veteran’s Day was yesterday! I’m sure your social media team made a big deal out it. Send around a lot of American Flag IG and Twitter posts. Even put up a blog post on your site about how much you just love Vets! The problem is, it’s all a big fat lie! You don’t love […]

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Oct 26

Recruiting is not Marketing – Here’s why!

We love, I love, to say Recruiting is Marketing! I love Recruitment Marketing and the technology behind it, I think it’s brilliant! Recruiting is also not sales! Why is Recruiting neither Marketing or Sales? What’s the core function of marketing and sales? To welcome as many people as possible into your funnel so that all […]

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Oct 23

Your Weekly Dose of HR Technology: @ZipRecruiter – Connecting the Right People with the Right Jobs!

Today on the Weekly Dose I take an updated look at ZipRecruiter. Often I’m writing about technology on my site that none of you have ever heard of. I’m 100% sure almost every single person who reads my blog has heard of ZipRecruiter! At the very least you’ve heard their commercials on TV, Radio, Podcasts, […]

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Oct 19

5 Things Great Employers are Doing to Drive World Class Candidate Experience in 2019!

I’m still struck at how for the most part, we treat candidates like garbage. Historically in Talent Acquisition, we had this really weird power dynamic that took place. We believed we (TA) had jobs to give out or not give out, like prizes, so we would force candidates into our processes and make them jump through hoops. […]

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Oct 18

How do candidates find your company?

I have a brain crush on Smashfly’s Tracey Parsons. She’s a great Recruitment Marketer who flat out gets what you and I should be doing to get candidates to find us! I only tell you this because Tracey shared something online this week that I had to share. I came on a LinkedIn post by […]

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Oct 11

What if you let your TA Interns run your campus Career Fairs? #TC18Live

I’ve noticed something when I go onto campus for career fairs. The TA Pros that are there representing your company, don’t really want to be there. They don’t really want to be talking to students. They find this beneath them in many aspects. That is if you’re over one year out of college! It seems […]

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Oct 10

Never Say “No” for a Candidate! #TC18Live

Average recruiters say “No” for candidates a lot! It sounds like this: “You probably won’t be interested in this, but…” “I’m doubting this is for you, but…” “I’m guessing this position is below you, but…” Average recruiters give candidates an excuse to say No, even before we know if the candidate is interested or not! […]

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Oct 9

Your Weekly Dose of HR Technology: @Dice4Employers – New IntelliSearch Helps Uncover More IT Talent!

Today on The Weekly Dose I review Dice’s new product offering IntelliSearch. IntelliSearch is a proprietary recommendation engine simplifies the complexity of candidate search by allowing recruiters to input a job description, the ideal resume, or a list of skills to return relevant matches.  Boolean expertise is no longer required. IntelliSearch is super easy to […]

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Oct 8

Your EEOC Job Posting Statements are Hurting Your Diversity Hiring!

Employers discriminate in hiring. This is a fact. It’s been a fact for generations. It’s the main reason anti-discrimination statements show up on job postings. That and it’s the law for Public employers and Government contractors who are required to have these statements. Many private employers use these as well to show they don’t discriminate […]

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