The One Thing Most TA Leaders Miss When Creating Real Change

Our Hiring Managers just won’t give us feedback, or give us interview times. My recruiters just won’t use our ATS or our CRM. I can’t get our executives to understand our brand isn’t what they think it is.

I had an F500 TA leader tell me last week that their biggest issue was not finding candidates, or getting qualified talent, it was simply we can not get our hiring managers to give us interview times. They desperately want and need talent, we have thousands of openings, but they won’t prioritize hiring, so we lose great candidates.

In the Talent Acquisition industry, we see a constant churn of TA leaders. Mostly they get fired because they are ineffective in creating the change they promised when they were hired. At least once per month, I’ll have some well-meaning TA leader reach out to me and ask me this question: “How do I continue to hire, using our broken processes and systems, but also build the new system and processes that I’m supposed to do?”

That’s the catch 22, right?

I wish I had some silver bullet answer for them, but I don’t. There’s no ‘one’ answer for this problem, but I think there are some core pieces to the answer that have to be met:

1 – You have to have an executive, or critical function hiring manager, who will be your champion when you break out your plan of change.

2 – An understanding by you and your team, that hiring as we know it right now, will not continue, and for a bit, we’ll probably get worse and some people might hate us, in the short run.

3 – Change only happens when you actually make change happen. (Damn, I should put that on a t-shirt!) 

The Final Step? 

You stop doing everything people are used to you and your team does. You create tension. You might just stop hiring altogether. Send a note out to your hiring managers explaining that Talent Acquisition is broken. To fix it, we have to blow it up. So, for the next 4 weeks, you are all on your own for hiring. Have fun!

Create Tension! 

The only way you’ll get lasting change is if others feel your same pain. Understand, when you stop hiring, you might just have a hiring manager who will be just fine hiring on their own! They don’t need you. If you and your team got killed in a bad ropes course team building accident tomorrow, let’s face it, the organization would still hire and move forward.

But, you’ve created tension and now you can build something new that will be “the” way you’ll be hiring moving forward. Maybe that is a rules-based approach where every single screened candidate sent to a hiring manager needs a 24-hour turnaround on feedback and also if a manager has you work on their opening they give you pre-assigned interview slots, etc.

If they don’t play along, you don’t work on their stuff.

Might you get fired? Yes. Of course. Might you get fired if you don’t change? Yes. Of course. Damn, isn’t Tension great! Also, why it’s really important to have an executive champion, who buys into your plan!

Every single TA Executive/Leader I speak with actually knows exactly how to fix their problem. Their real problem is they want to change, but they want to do it without adding Tension. That is where they fail.

Why Does Spam Recruiting Work?

I just got done deleting the 17th phishing email from my personal email inbox today. Comcast, Amazon, Princes from far-off lands, I’ve never been more popular and, apparently, soon to be rich!

I was asking our Cyber Security company why phishing is still such a big deal. I mean don’t we all know by now that some Nigerian Prince isn’t going to give us a million dollars, or that Amazon doesn’t send us emails asking for our credit card numbers, or passwords!? There is no way someone can be this stupid, right!?

Apparently, I’m way wrong, we are all still a lot stupid! 

The reason phishing and spam are not because they are really tricking us. It’s the sure volume of messages and cadence. While we can all spot a fake fairly easily, can you always spot a fake when it’s sent a thousand times, all different times, with all different designs and strategies. Scammers will send a million to get one click. That one click will pay off.

Therein lies the strategy of why Spam Recruiting still works. It’s not about being good, or the best, it’s about being there all the time, knowing a certain percentage of the time will be the right time! Do we like it? Well, I guess that depends on who you are. If you happen to be that one person who gets the spam recruiting message at the exact time you’re desperate for a job, then yes, you will like it!

If you are the superstar performing software engineer getting twenty spam recruiting messages a day, you hate our industry!

Spam Recruiting Works Because It Works Some of the Time

I have never met one American-based TA Leader who believes that Off-Shore Recruiting firms (you know the off-shore RPO spam emails you get constantly all day long) actually are good. For the most part, they don’t recruit, they spam. Because they pay next to nothing to their workforce, they can spam a whole bunch and still make money, even if the entire process truly sucks.

They don’t have to be good. When you’re being paid like $10 a day, all you have to do is spam a couple of thousand people a week to get one placement a month and you’re making a profit for the “man”! Any company engaging in off-shore recruiting for hiring in the U.S. is basically engaging in slave labor. But, I digress. Back to crappy recruiting.

Bad recruiting is a lot like bad sex. If you really need a job, you don’t care how you get it. Which perpetuates you just continuing to be bad.

Spam recruiting works, and will always work, because the world will always have candidates who just need a job. They don’t care that you’re awful at your job. They don’t care that you are spamming them. All they care about is getting the job. Also, if you do care. If you do hate bad spammy recruiters. It turns out you also are fine with them being awful when you’re out of a job!

Spam works because we are all vulnerable at some point. It feeds on us being weak, naive, and desperate. But, at the end of the day, it works. It doesn’t work well. But it does work. And that sucks.

Build the Perfect Recruiting Stack for a Hybrid World!

Talent acquisition has a major problem looming just over the horizon: Executives are preparing for business to accelerate in the near future and part of their plan is that talent acquisition professionals will be able to turn hiring on like a light switch. Unfortunately, the vast majority of talent acquisition departments do not have processes and technology systems in place to move this quickly.

On top of that, many of us had to reduce our recruiting budgets and teams! Now, the CEO comes down to your office and she says, “Hey! We’re getting the band back together! Get ready to hire 500 people by the end of the year!”

What are you going to do? 

Step 1: Sign up for my free webcast this week! Feb. 25th at Noon ET, 9 am on the West Coast – You get SHRM credit and a whole bunch of valuable information from yours truly!

Step 2: After the webcast – just do what I tell you! It’s super easy. Like only two steps to be super awesome at recruiting!

We will look at a bunch of strategies and technologies that organizations are using to get ready to hire in this crazy new hybrid world of work. Plus, the number one technique being used by organizations to eliminate ghosting by candidates.

Come learn how to build a light switch for your TA department and put your executive’s minds at ease for your talent attraction and hiring for 2021 and beyond.

REGISTER HERE!  (Free eBook for 5 tips for better Diversity Hiring as well!)

Thanks to Oracle Recruiting Cloud for sponsoring this SHRM Webcast!

The Single Biggest Truth in Hiring That No One Will Admit!

I’ve had my mind changed about a lot of things over the past decade of writing. I look back at posts I wrote 5 years ago, and think, “Wow, that was a stupid way of thinking!” I’ve also consistently written about things that I can’t prove, but I know to be true with every ounce of my being.

So, every time I find data that confirms my bias, I like to share it! It makes me think I’m still correct in my viewpoints!

The more attractive you are, the more opportunity you’ll get in your job choice and career! 

Think it isn’t true? Here’s the latest study from 2021, from three PhDs in Economics from Cal and the London School of Economics,  “Do Looks Matter for an Academic Career in Economics?” Want the short answer? Yes! Of course, don’t be stupid!

“Using unique data on Ph.D. graduates from top economics departments in the United States we test whether more attractive individuals are more likely to succeed. We find robust evidence that appearance matters for job outcomes. Attractive individuals are more likely to study at higher-ranked Ph.D. institutions, are more likely to find themselves in private sector jobs than in government jobs or in academia. Within academia, attractive Ph.D. graduates are more likely to be placed at higher ranking institutions. More surprisingly, appearance also predicts research productivity on the job.”

What did the study find?

  1. The more attractive you are, the better schools you’ll get into.
  2. The more attractive you are, the better jobs you’ll get.
  3. The more attractive you are, the better you’ll actually perform!

Now, come on. I get pretty people will get into better schools and get better jobs, but why in the hell do pretty people actually perform better!?! This has to be a flawed study, right!

“Pretty Privilege” is alive and well, at least in the United States, where this study took place. Maybe in other countries, like Canada, ugly people still have a chance. But, I’m doubting it. (Also, shout-out to Maria Alvarez for the “Pretty Privilege” title!)

Can people really have “Pretty Privilege”?  (FYI – the title of my upcoming autobiography is, “Of Course I Have Pretty Privilege, Just Look at Me!”)

So, I’ve laid out my theory of this before, but how soon people forget. So, here it is again:

Step 1: Pretty person gets a great job. Is Successful.

Step 2: Success and Good Lucks, get you a great choice of Mates.

Step 3: Pretty, Successful people get married and procreate.

Step 4: Pretty kids get into the best schools.

Step 5: The cycle repeats.

So, yes, of course, there is pretty privilege. So much so, we pretty people actually talk about it behind the Uggs backs! There are only two privileges stronger than Pretty, being white and being rich! If you have the trifecta-privilege, well, you’re basically unstoppable.

Now, some will want to argue. “Tim, attractiveness is in the eyes of the beholder!” This is usually said by a person who is a six, or lower, on a scale of 1 (troll) to 10 (goddess). To which I could lay out countless studies on attractiveness and call bullshit, but hey, you’re not very attractive, thus, not really my competition, so believe whatever you want, I’m 2/3 of the way to the trifecta!

So, if you have never read my stuff and this is the first time, and you’re ugly, right about now, you’re pissed! So, let me say, the paragraph before is half-joking, I’m 3 for 3, baby! 😉

What can you do if you’re not Pretty? 

First, if you’re asking yourself this question, I’m sorry, you should have more confidence, high confidence is super pretty! But, I get it. We all can’t be the belle of the ball.

If you don’t have Pretty Privilege, you need to do some other stuff extraordinary well. Be way smarter. Grind and Hustle way harder. Network way better. You must outwork the Pretty People. Invest a lot in your outward appearance. You might not be super attractive, but you can definitely be prettier than a lot of other folks! Be the tallest of the Seven Dwarfs, is all I’m saying.

Let’s break it down.

You and the people at your company responsible for hiring aren’t always hiring the best candidate. Mostly, they hire the candidate who can do the job, which also happens to be the best looking of the candidates they interviewed. All things being equal, hire pretty, is the strategy. I’m not saying it’s the best strategy, I’m just saying it’s the strategy most organizations follow, but would never admit to.

We see this in organizations all the time. You walk into an organization and you start to go, wait, I think there’s a problem, everyone here is way too good looking! Almost always, those organizations are super successful as well. Back in the day, the c-suite would call this “image”. We are upholding an “image” of the firm. What they were really saying was, you need to be prettier to hang with us!

So, keep ignoring Pretty Privilege if you want. It’s alive and well and most likely determining your next hire.

 

 

 

What Does Tim Sackett Actually Do?

So, besides my beautiful wife asking this question, frequently, I get asked this question all the time! During the spring and fall conference season, I’m out and about all over the world speaking. At almost every stop I’ll have at least one person come up to me and ask,

“So, what do you actually do?” 

Ugh! It’s the single biggest failure of my life! How did I do so well to “brand” myself, but then have so many people not know what I actually do for my job?!

I probably should start each conversation like an AA meeting:

“Hi, my name is Tim Sackett, and I run a technical staffing company!” 

BTW, I think that’s actually Step 13 of AA! Staffing firm owners will agree with this!

That’s the real job. That’s the money maker. I run a recruiting shop! Like most of you, I have to go out and buy a recruiting tech stack that works. I need to decide if I spend money on Indeed, or LinkedIn, or ZipRecruiter. I need to hire and train recruiters. At the end of the day, I’m in the weeds finding talent.

Unlike most Staffing Firm executives, I can’t really hide. I’ve been blogging and speaking for ten years in our industry. When I meet with new clients who want to use my team, I try and tell them, “I think we’re better than most, but the one thing I can guarantee is I won’t lie to you, or take advantage of you! I’m too public! You could kill my brand overnight if I was one of those cheesy staffing guys selling you a load of bullshit!”

The name of my company is HRU Technical Resources. I own the company, now, but in reality, my Mom started the company in 1980. (Check out her profile pic from the 1st day! She looks like Farrah Fawcett!) She’s the original OG Recruiter! In her 70’s, she still could out recruit probably 99% of Recruiters in the world! Old school and proud of it! I like to tell people I was “born” into staffing, as my Mom started the company when I was a boy and I would sit on her bed as she made interview calls at night and watch TV with the sound off.

Want to work with me? I want to work with you! 

Here’s what we do:

  • Contract staffing – helping organizations for 40 years build that part of their company that they want to maintain as contingent to add flexibility to their workforce.
  • Sourcing Projects – we will your funnel with talent and let you do the recruiting
  • Project RPO – we bundle some critical hiring for you and do the entire thing end-to-end
  • Traditional Direct-hire staffing

But, wait! What else do you do? 

I also do a bunch of Talent Acquisition consulting with corporate clients as well, helping them build out their own recruiting tech stack and just flat out execute better when it comes to their own direct hiring and figuring out what’s the best way to get the most out of your recruiting team. It usually starts out like this, “Tim, can we talk? Our talent acquisition department is broken and we need some help!”

I’m also an influencer, advisor, and analyst in the HR Technology industry. I work with tech companies in a number of ways from brand awareness, to product marketing and development, sales strategy, etc. As a reader, you see this in the demos and reviews I do, over 100 per year, but behind the scenes, that’s actually working with these organizations in a number of ways.

So, yeah, I write a lot. I speak quite a bit. I do webcasts, etc. But that’s not the full-time gig. I wrote a post a few years ago titled “What would it take to get you to work 80 hours per week?” I don’t work 80 hours per week, but I probably work 60-ish. A lot of nights and weekends to make both my full-time and my side gig work.

The reality is, if I don’t work my full-time gig, my bills don’t get paid. That’s real life. So, let’s work together! I would love to get to know more of you and work with a bunch of you. Send me a note and let’s connect – sackett.tim@hrutech.com.

2021 Workforce Report by @iCIMS – 84% of HR Pros Believe Their Diversity Recruiting Sucks!

I love workforce data and you love workforce data, so I’m super excited to share my breakdown of iCIMS’s latest report on the 2021 Workforce. Of course, we anticipate there will be a ton around remote workers and virtual hiring, and we can also anticipate the level of focus on DEI hiring and culture initiatives are only going to increase in 2021.

Let’s breakdown the iCIMS 2021 Workforce Report

– iCIMS hiring data seems to point to a moderate economic recovery when you look at the overall job postings, hiring activity, and employer sentiment to hire more in 2021 with 91% of employers stating they will be hiring in 2021. That’s a big number!

– Recruiting tech stacks are evolving in 2021 in a big way to accommodate the ongoing trend of being able to hire virtually. 97% of organizations stating they will invest in virtual interview technology. That’s a lot of video interviewing tech buys! And, online assessment buys! Probably some video job posting buys as well.

– Gig hiring isn’t going away anytime soon, in fact, it’s growing internally. 60% of organizations are relying on contingent labor to help meet workforce needs, which tends to go in the opposite direction of the economy. Meaning, as the economy weakens, we usually see growth in contingent as organizations get nervous about the future. In strong economies, we less growth in contingent. Also, organizations are posting more and more internal gigs for their own staff as development opportunities.

84% of organizations are concerned that their current strategies and tools are not reaching diverse and inclusive pools of talent. Hmmm…should be an excellent opportunity for sourcing and recruiting technology that states they can reach DEI talent, but be careful. Most of those tools, just reach back into the same pools you have already been trying to get talent. DEI recruiting starts and ends with real recruiting and outreach, professional apprentice programs, paid internships for DEI talent, employee advocacy programs, etc. There is no magic technology that will pull DEI talent out of a hat. Most fail at DEI recruiting because they keep doing the exact same thing they’ve always done, but added a picture of a person of color to the job posting.

– Probably one of the most overlooked tech items of 2020 from a recruiting standpoint. Internal collaboration tools like Teams and Slack had massive increases in usage. Recruiting teams that can figure out how to leverage these tools best, will have a distinct advantage at leveraging their employees to help them recruit better and faster. 90% of organizations started using these tools over the past year!

– Finally, 2.7 million candidates applied to jobs via Text Messaging in 2020, and that number is increasing every single month moving forward. Anytime I present and mention utilizing text messaging in recruiting it always gets more questions than anything else! Applying via text, communicating with candidates via text, is the new norm, not innovation. If you’re not doing it as a recruiter, you should be fired.

Go download the report, it’s packed with great information and data around how organizations of all sizes are moving forward with their recruiting technology and strategies.

Hiring for a High Give-a-Damn

Josh Zywien, the CMO of Paradox, made a great hire this past week and I sent him a note telling him so. I like to do that. He knows he made a great hire, but it’s always nice to get a note confirming your belief! If you don’t know Josh, you should give me a follow, he’s one of the good guys in our industry.

Josh responded to my note with a statement I wanted to share because it’s profound:

I like to hire people who have a ‘high give-a-damn’! 

I absolutely love that and told him I was stealing it!

What does hiring for High Give-a-Damn Mean? 

It’s one of those intangibles you know when you see it. Like porn. Hard to explain, but when I see it, I know what it is. High Give-a-Damn (HGD) individuals don’t just care about their job and their company. HGD is pervasive in all aspects of their life. You’ll see it come out in other ways away from their career as well.

The High Give-a-Damn Traits:

  • High attention to detail
  • Live an orderly life
  • Most likely, well-kept house, clean, probably makes their bed every single morning.
  • Classic fashionable dress style not to stand out, but you notice them
  • They say the right things and the right times
  • They can be counted on
  • Follow-through is impeccable
  • They give a shit about stuff that matters
  • Have a habit of taking care of their physical & mental self, more than the average person.

People with HGD don’t drive around in a messy car with a coffee stain on their shirt. They might not have a lot of money, but what they have, they take care of. They do more with less because part of HGD is not to waste resources, both professionally and personally. So, you take care of your stuff. Part of your ‘stuff’ is your personal self.

I’ve written about organizations “Hiring Pretty” in the past. About the scientific research that shows organizations that tend to hire more attractive people actually have higher results. There is a bit of this in HGD. Individuals with HGD most likely get the most out of the attractiveness they have.

It doesn’t mean the person has to be naturally ‘pretty’ but think of the time when you took that one selfie, that one time when you were feeling super cute, had that one hat on, the light was right and now it’s your favorite IG photo. Yeah, that, but now what if you did that every day? That’s HGD. “Felt cute, not ever gonna delete!”

Now, at this point, you might be saying, “Tim, all of this seems superficial. There is nothing here about skill or performance, about actually being able to do the job.” Yeah, I’m not only hiring for HGD and nothing else. This is about, what if I had three people who had similar skill level, education, experience? At that point, my tiebreaker is who has the most HGD?

Who is going to bring the most HGD to the team? Because in the end, when I’m going to war with my team, I want people who give a damn. Yeah, we might be making widgets for crackheads, but I still want people who want to make the best widgets for crackheads. People who want to make sure that crackhead has the best experience with our product and service. (Right now, Josh is like, WTF, how did I get in a Tim Sackett Blog Post with Crackheads!?)

Not enough Hiring Managers are hiring for HGD. In fact, as a society we kind of gone soft on HGD. We have this belief that you can be HGD in your personal life, but not your professional life, or vice versa. The reality is true HGD is always on or never on as a personality trait. You either give a damn about your life, or you don’t. I want to be around and work with people who are HGD.

You’re an Idiot if You Still Check References!

One thing really hasn’t changed in hiring in like fifty years. Before we hire someone, in certain higher-up levels within our organizations, we do this little dance. The dance is us asking you for “professional” references, that we must check before we can “officially” hire you, and you giving us such references, which are basically your friends.

Don’t think it’s a dance? Think it’s truly helpful in finding noticeably better talent? Answer me this one question:

How many candidates have you rescinded the offer to because they received a bad reference? 

Wait! WAIT! Let me first take a guess at your answer…Let me see thousands of candidates, hundreds of hires, divided by the square root of 73, and my answer is: ZERO!

I’ve asked this question to thousands of HR and TA pros, thousands of candidates and basically it’s like one out of a thousand, and even that “one” has a story! “Oh, sure, just last week Tim we rescinded an offer. So, we checked the references as usual, and everything came back that this candidate was Jesus-like, could walk on the water, all of that. But, our receptionist knew someone who went to school with this guy, who happens to know his girlfriend’s mother he broke up with two years ago and come to find out, he’s a loser!”

So, the references were fine, but…

Checking References in the traditional way that over 90% of organizations still use is a complete and colossal waste of time and resources! 

Look, I get it. It’s always been done this way, but the reality is this isn’t a quality of hire check, this is am I hiring someone who is stupid enough to not give me people who will at least say good things about me check. While you might still think that measure is valuable, it’s not. Traditional reference checking does not filter out enough candidates for it to be worth the amount of time and resources you put into it.

Now, I am a big fan of Reference Checking Technology, automated reference checking because this technology, on average, will eliminate around 10% of the candidates you want to hire, for very good reasons! Modern-day reference check technology is about helping you select candidates you see as technically a good fit, but you want to double-check the cultural fit.

Reference check technology also has a low resource impact. It’s automated so you aren’t having a real person track other people down to see how well you can all lie to each other. The questions that are asked, usually through email, are about a candidate’s preferences. I like to work in “X” way. The reference then is asked how they feel the candidate likes to work best on a spectrum of answers where both spectrums are positive. So, it’s hard for a reference to “game” the system.

Look, I hate calling you an idiot! 

I know you are checking references. Or at the very least, your executives think you’re checking references, because, let’s face it, they know nothing about hiring and science. They had their references checked back in the 1990’s, so they feel it’s something we must legally do or we’ll get fined or something. They have no idea!

Be better.

Stop checking references, manually. Start checking references using technology that will actually help you make a better hire. Also, don’t just take my word for it, or the word of one of the many reference check technology companies, prove it to yourself. Make some baseline measures you believe are important, test the technology on your next “X” number of hires, then check those measures again. Did you get better? Awesome. Did you stay the same or get worse? Hmmm, interesting, let’s dig into that! Continue to test and improve. Stop doing shit that makes you look like an idiot!

 

Bad Hires Worse!

If I could take all of my education and experience and boil it down to this one piece of advice, it would be this:

Bad Hires Worse.

In HR we love to talk about our hiring and screening processes, and how we “only” hire the best talent, but in the end, we, more times than not, leave the final decision on who to hire to the person who will be responsible to supervise the person being hired, the Hiring Manager.

I don’t know about all of you, but in my stops across corporate America, all of my hiring managers haven’t been “A” players, many have been “B” players, and a good handful of “C” players.  Yet, in almost all of those stops, we (I) didn’t stop bad hiring managers from hiring when the need came. Sure I would try to influence more with my struggling managers, be more involved but they still ultimately had to make a decision that they had to live with.

I know I’m not the only one, it happens every single day.  Every day we allow bad hiring managers to make talent decisions in our organizations, just as we are making plans to move the bad manager off the bus. It’s not an easy change to make in your organization. It’s something that has to come from the top.

But, if you are serious about making a positive impact on talent in your organization you can not allow bad managers to make talent decisions.

They have to know, through performance management, that:

1. You’re bad (and need fixing or moving);

2. You no longer have the ability to make hiring decisions.

That is when you hit your High Potential manager succession list and tap on some shoulders.  “Hey, Mrs. Hi-Po, guess what we need your help with some interviewing and selection decisions.” It sends a clear and direct message to your organization we won’t hire worse.

Remember, this isn’t just an operational issue it happens at all levels, in all departments.  Sometimes the hardest thing to do is look in the mirror at our own departments. If you have bad talent in HR, don’t allow them to hire (“but it’s different we’re in HR, we know better!” No you don’t – stop it).

Bad hires worse, over and over and over. Bad needs to hire worse, they’re desperate, they’ll do anything to protect themselves, they make bad decisions, they are Bad. We/HR own this. We have the ability and influence to stop it. No executive is going to tell you “No” when you suggest we stop allowing our bad managers the ability to make hiring decisions they’ll probably hug you.

It’s a regret, I have something I will change. If it happens again, I won’t allow it. I vow from this day forward, I will never allow a bad hiring manager to make a hiring decision at least not without a fight!

Is More Efficient Recruiting Always Better?

If you’re in HR or TA and read this blog on a regular basis you know I’m all for making our recruiting process as efficient as possible! Primarily, because so many of us are woefully inefficient in using our technology and the belief that a more involved process must be a better process.

I’m a little nervous about the future and recruiting efficiency.

I think in our rush to become ever more efficient we might miss out on some great talent. At this point in the recruiting tech stack, I can actually automate every single piece. Anything you have a person do in recruiting I can automate. I can even ensure that candidates “don’t” get dispositioned if that’s how you like to play it! I mean about 50% of you don’t do that now, so it seems like that is probably the way you like it.

If recruiting was only about taking a requirement, matching that requirement to available talent, screening that talent, interviewing that talent, assessing that talent, and onboarding that talent, well then, technology can do that better and more efficiently than humans at this point. But, I think recruiting has always been about getting the best talent for your organization.

Available vs. best is where the technology starts to fall down if talent truly makes a difference in your organization. Honestly, for many, “best available” will work just fine, and it has for decades. The vast majority of organizations are hiring the best available at this point.

Technology is exceptional at hiring the best available. Technology hasn’t figured out how to hire the best talent that isn’t openly available at this point. If you don’t have that talent in your database, and that talent isn’t active on LinkedIn, or other job boards, technology has a really hard time getting your message in front of them.

The future of recruiting isn’t about efficiency. That is already here. The future of recruiting is about your organization’s ability to actually go out and discover who is the best talent for your organization. That person might not actually be in the “jobs internet”, or they were but that was five years ago so you’ll never see them as someone you want because the five years ago person isn’t your person you need today.

Efficient recruiting is great until it isn’t. If you suck at recruiting, then becoming more efficient at best practice recruiting (which recruiting technology can definitely make happen) will elevate your function for sure. But, efficient recruiting isn’t world-class recruiting. It’s just efficient.

The best talent acquisition in the future will be able to go out and discover the talent that hasn’t been discovered by everyone else. We like to believe that everyone who is anyone is on LinkedIn, or Indeed, or you name the site. But they are not, or they haven’t been active for a long time, so this is a hidden talent.

Too many TA shops are currently working too hard at becoming efficient and not hard enough at becoming experts of the talent for their industry and their marketplaces. You know I love technology. So, be great at technology, but don’t forget to be great at recruiting.