Using Video to Attract More Talent! @Prezi

We do not use enough video when trying to attract talent! So, I made a video about how you can increase your use of video and attract more talent! Check it out!

HR and TA Peeps! I got a chance to test out Prezi’s new video presentation technology and you can see the results below. It’s pretty cool, and definitely a great way to do remote and virtual content for others!

You can go test Prezi Video for free! I really like the outcome as compared to a static slide deck and a window of me next to it!

Want to Recruit Better? Hire more Recruiters and less Recruiting Managers!

 

Take a look at what’s happened in healthcare over the past 40 years:

 

In the healthcare industry over the past forty years, there has been a 2000% growth rate in the number of “Administrators” in healthcare, which the number of Physicians has remained relatively flat. Now, some of this growth in administration could be that for decades prior there might have been a lack of proper administration and some of this growth is just catching up, but 2000%!?

And we wonder why the cost of healthcare in our country is out of control!

Healthcare isn’t the only place where this happens! The more successful an organization is, the more mid-level management hires increase. So, in times of prosperity, we tend to want to surround the worker bees with tons of management “help”. Our organizations get bloated with none productive hires all hired believing we’ll make those who actually produce more efficient and effective.

We do this in talent acquisition, a ton!

I get asked by HR and TA executives frequently about hiring recruiting leadership. Recently, I spoke with a CHRO who was struggling to attract talent and fill positions and I asked her to give me their TA structure. “Oh, we have a Director of TA, a Manager of TA, and a Recruiter.” So, you can’t hire, but you’ve got two TA leaders and one person actually doing the hiring!?

I told her to fire the director and the manager and hire 4 more recruiters and let the team of 5 recruiters work the openings. I was exaggerating a little, but she got my point. Positions don’t get filled by managing them to death. Positions get filled by recruiters generating activity that leads to filling positions.

Of course, great leadership can help any function be more effective, but having leaders for the simple fact that we believe someone or something needs to be “managed” is short-sighted at best, and destructive at it’s worst. I’ll always choose a flatter structure over empire-building any day of the week. Give me some soldiers and let me fight!

The problem with hiring non-productive employees is what we’ve seen in healthcare. Once you get one administrator/manager every other employee wants to do the same thing. “Wait, I can get paid more and not have to actually produce!? Yes, please!” And soon you have a 2000% increase in hiring folks who don’t actually see patients, who don’t fill positions, who don’t make the donuts.

 

Why Aren’t You Celebrating When You Make a Hire in Recruiting?

When I was a brand spanking new recruiter right out of college something amazing would happen every single time we made a placement. Now, granted, this one in an agency environment, and we were kind of a small business, startup, but if we (not I, but anyone on the team) made a placement we celebrated!

Now, I’ve heard of TA shops where they ring a bell or play a song, or something like that. NO, I’m talking about closing down the office and popping a bottle of champagne that usually turned into other drinks, and coming to work the next morning with a slight headache, celebration! Doesn’t that seem crazy now, in the world we live in!? I know high-volume recruiters who are making 15 hires a week or more! That’s a lot of champagne!

It might not be popping bottles, but we should still be celebrating!

Let’s be honest. Currently, for almost all recruiters, we are on a treadmill and it doesn’t look like that treadmill is going to stop anytime soon! If there was ever a time to celebrate a hire, filling a position, it’s now! I had a TA leader tell me last week that she has never been more stressed in her career than she has been right now, and over the past 6-12 months. The job is non-stop, and not trying to sound too life-coachy but we have to stop and enjoy our successes!

So, what can we do to celebrate filling a position(s) on a daily, weekly, and/or monthly basis?

  1. Acknowledge those fills as a true success. Period. Because here is what happens. We start off a meeting by saying, “Hey, I just want to recognize Mary because she made four fills last week and that’s just awesome! Now, let’s talk about the 660 openings we still have open!” That is defeating. Try and separate the success conversation from the rest of the work conversation.
  2. Have a senior-level executive, above the hiring manager, send notes of thanks and encouragement. We many times feel like second-class citizens in recruiting. We hear the hiring managers and their bosses talk sh*t about us in meetings. It’s our fault that these positions aren’t getting filled and because of that, they are failing. Actually, it’s all of our fault, but they love using that excuse. If senior executives recognize and celebrate the successes of the recruiting team, it goes a long way. It goes even longer if they actually understand their role in this failure!
  3. Have a Hiring Manager who just had some great fills happen, come buy lunch for the recruiters. Yes, it’s the job of TA to fill jobs, but if you’re a hiring manager and you want great recruiting, recognize and thank your recruiters, often. It’s a super hard gig right now. They will appreciate you.
  4. Have the CEO send a company-wide note or video recognizing an individual recruiter who has gone above and beyond to get positions filled. Share the stories. Yes, this makes this one recruiter feel special, but it also signals to the company how important recruiting is right now for our entire success.
  5. Don’t allow you and your recruiting team to be victims or use victim phrases or behaviors. Yes, we are in a difficult spot, but we are here together, and the only way we’ll get out of this, will be together, as one. We support each other, always. We only talk about our team and the teammates on our team in positive ways. We help each other, unconditionally. In times of crisis, victim mentality kills recruiting teams faster than anything. I’m not asking you to be “Polly-Ann-ish”. I asking you to understand where you are and do not allow outside forces to pull you apart.

Also, ring the bell, buy cupcakes, take the team down to Dairy Queen for an hour, do crazy stuff that shows the organization that a hire was made, and goddammit, that is important to recognize and validate!

Recruiting is hard. Life is hard. What makes it all worth it, it to feel valued. Valued for who you are, and the work you do. To have some enjoyment amongst the chaos. To feel supported by peers, and support them back. It doesn’t take much, but it does take something.

Keep grinding out there people. I see you! And once is while, Pop a Bottle of Champagne and Celebrate!

7 Very Short Rules For Being Better At Recruiting!

Over the past few months have had dozens of conversations with Talent Acquisition leaders across America. From SMB to Enterprise, all types of markets, and all with basically the same kind of problem. The need to get better at recruiting, and the need to do it very quickly! (By the way, I actually wrote a book on how to do that! Duh!)

The reality is, none of these folks wanted to read my book (TL;DR). Okay, actually, some have, but they still wanted those silver bullets. Yeah, yeah, I can read the book, but “really” just tell me what I need to do right now to get better! We are desperate to hire better, NOW!

Very Short Rules for Better Recruiting!

1. You must advertise your jobs.

No, posting your jobs on your own career site doesn’t count! Also, this isn’t free. Quality advertising that gets results will cost some money. Also, just posting on job sites, for most, will not be enough. Job sites are for people looking for jobs. The best organizations advertise to people who are not actively looking for a job, and those people are not on job sites.

2. Stop working on requisitions for Hiring Managers who are not “immediately” ready to hire.

Your team already has limited capacity to recruit. You don’t need to be messing around with openings with a hiring manager who is unsure. “Well, just leave it open. Maybe someone will apply.” No, it’s canceled, when you’re serious about hiring we’ll re-open that position and make a hire.

3. If a job is always open, it’s never open.

No one wants a job that is always open. There is a problem with that job. Why can’t you fill it? Why is it never closed? “But, Tim, this is a greenfield position!” Stop it! Think about this from a candidate’s perspective and the recruiter’s perspective. A candidate doesn’t want a position that never closes, and a recruiter doesn’t want to work that position. Plus, it’s very difficult to get both recruiter and hiring manager ownership over a position that never closes. If you have openings that never get filled, there’s a bigger issue at play.

4. It’s not Quality or Quantity, it’s both.

When it comes to measuring a recruiter’s activity and performance, quality and quantity are not mutually exclusive. We need both. You must work through enough candidates to get both a certain level of quality and enough quantity to meet the obligations of the job. We don’t have a quality issue, because every one of our recruiters would only send high quality. Not having enough quantity then becomes a work effort issue, that can be solved in a number of ways.

5. If your recruiters aren’t using your old ATS, they will not use your new ATS.

We buy technology because we truly believe it will make our TA team/process better. Thus, if they are not using our technology, there is a belief that they are better than your investment in technology. So, you must assume that this will happen with any new technology you buy as well. In my experience, this actually happens in about 90% of cases. It’s not a technology issue, it’s an adoption issue.

6. You must know your own baseline recruiting capacity, then improve upon that.

Yes, I can tell you how many reqs, on average, a recruiter can effectively carry. Also, that number is basically meaningless to you. Your team, your leadership, your technology, your market, is different than everyone else. Continuous improvement of yourself, should be your true measure. You only know if that is happening, if you know your baseline performance.

7. Stop doing anything that doesn’t lead to or help you fill jobs.

Most of my job, as a recruiting consultant, is not about finding out what you’re not doing, but finding out what you are doing that you should stop doing. 100% of the time I find recruiters and recruiting teams doing things that have very little to do with filling open requisitions. While, organizationally, those things might be important stuff. Functionally, they are a waste of time.

Bonus Rule:

If you have recruiters who love to administer your recruiting process, but they do not love to actually recruit, you have two options: 1. Fire them; 2. Move them into Recruiting Operations if you’re an enterprise-size shop. You need recruiters who recruit, not ones who talk about the process. We do not have the time nor the resources to carry non-recruiting, recruiters on our teams. FYI, letting them go, won’t hurt your capacity, they weren’t really recruiting anyway!

What are your favorite recruiting rules for being better at recruiting? Share in the comments so we can all get better together!

Should Candidate Response Time Be a Measure We Care About?

I have expectations as a leader in my organizations for other employees who are in a leadership position in my company. One of those expectations is, if I call or text you on off hours, weekends, vacations, etc., for something that is urgent to the business, I expect a reply in a rather short time frame.

Some people would not like that. I don’t care. You’re a leader, the business needs you, there’s no time clock for that.

That expectation is set for someone at a leadership level in my organization. They know this expectation before taking the job. Also, I’m not an idiot about it. I can probably count on one hand the number of times in the past five years I’ve reached out to someone on weekends or vacations expecting and needing a response.

But, what if you measured candidate quality in the same manner? Seems unreasonable, doesn’t it!?

Well, check this out:

Nardini is the CEO of the sports and men’s lifestyle site Barstool Sports. In a New York Times interview, she detailed her process for vetting job candidates. After saying she was a “horrible interviewer” because of her impatience, she explained a unique process for gauging potential hires’ interest in the job.

“Here’s something I do,” she said. “If you’re in the process of interviewing with us, I’ll text you about something at 9 p.m. or 11 a.m. on a Sunday just to see how fast you’ll respond.”

The maximum response time she’ll allow: three hours.

So, Erika believes if a candidate doesn’t reply back to her on a Sunday at 9 pm within three hours, they are not interested in a job.

This is why recruiting is hard.

You have moron leaders who come up with stupid ideas of what they think is ‘important’ and then they make you live by these dumb rules. This rule is ridiculous. Erika’s assessment of why this works is ridiculous. But, she’ll get a pass.

Why?

She’s a she. If some dumb white dude came up with the same rule the New York Times would write an expose on how this guy is a complete tyrant and out of touch with today’s world, and how crappy this candidate experience is, and how bad leadership this is, etc. But, no one will. She’s just leaning in and doing what the guys do!

Yes, she is. She’s being an idiot.

Now, I’ll say I actually agree with her on her assessment on response time, assuming the roles she is expecting a reply from in three hours are time critical roles. She runs a media site with breaking stories. Twitter has these things up in seconds, media sites need replies to what is happening within minutes and hours. So, there could be some legitimacy to something as arbitrary as measuring candidate desire by response time.

It’s fraught with issues, to be sure, but for certain roles, it might find you some good talent. Should it be a golden rule of hiring for your organization? No, that’s just dumb.

If you really want a silver bullet I ask every candidate if they’re a dog person or cat person. Works every time!

How Should We Structure New-Hire Sign-On Bonuses for Hourly Hires?

Right from The Project mailbag comes this beauty of a question! Very timely in that so many organizations are moving super fast to add sign-on bonuses for new hires to help them attract more hourly candidates right now. Here’s the actual question:


Dear Tim,

We are looking to offer a new hire sign-on bonus for our hourly hires. I was wondering if you have any advice in terms of what is the best way to do this that one, makes it attractive to candidates, and two, works to help retain these hires so we aren’t just throwing money away?

Thanks for the help,

Mandy


How would I offer an hourly sign-on bonus?

It’s a great question because there isn’t any one correct answer. The correct answer is you do what it takes to meet your goals! In this scenario, without giving up Mandy’s specific details, here’s what I would do:

  • Offer an amount that makes staying on extended UI/Stimulus a non-issue. So, if someone is making $300 a week additional stimulus ($1200 per month), I’m going to pay that on top of our hourly wage.
  • Pay this sign-on as a fraction per hour worked. So, an additional $300 per week would be $7.50 per hour over your normal hourly rate. So, a person who normally makes $15/hr, would be making $22.50/hr until the “sign-on bonus” is paid off.
  • The decision you have to make is how long do you pay this additional extra hourly sign-on addition? One month, two months, until the end of September?! I would pay it for one month and if the person quits and tries to collect unemployment, we would challenge it. The reality is, once someone has worked for a month, there more than likely going to keep working. The ones who really don’t want to work, won’t make it a month.
  • “Tim, we just can’t afford that much”-edition. I hear you, $300 per week is way too much. What can you do? Steal workers from other employers who are making roughly the same as what you pay, but you pay more, just not $7.50 an hour more! Maybe you pay $2/hr more.
  • But, wait, you’re not done! What about your current workers? The reality is, if you start offering a sign-on bonus to new hires, your current employees are going to be upset, especially your best ones! So, you have to make it good with them. More than likely you end up in a compensation track that pays your more experienced people more than your new hires. The key for success here is whoever is getting the best pay must be your best performers, or you get rid of them.
  • Also, you can’t pay your more experienced hourly workers $.50 to $2/hr more if you’re paying new hires sign-on bonuses worth more than that, but you don’t have to pay them the same. The key is to make sure your best workers are being paid at a rate that leads the market, so they can’t go anywhere else for similar work in your market and make the same or more. Pay for performance.
  • Move quickly to make changes to market compensation. In crazy employment times, as we have right now for hourly workers, you can not rely on paid compensation data and services. They move too slow. Pay attention to what candidates are telling you and make some calls to fellow pros around your market to see what folks are paying.
  • Bonus Tip: Have multiple sign-on bonus/retention plans for potential new hires/current employees to choose from! Let’s face it, no one plan will be what everyone wants. So, design three and let them choose. Maybe some want an additional hourly rate, maybe some want a retention bonus paid at the end as a lump sum, and maybe some want something totally different. Get creative!

Brainstorming Idea: What if you paid bonuses for certain activities that lead to the new employee behaviors you wish to have? Show up for the interview, get $50 cash in your hand. Show up to the first day of work, get $100 cash in your hand. Make it through the first week, etc.! Reward based on the behavior you want to happen, and ensure it happens. Yes, payroll will hate you, but it doesn’t mean that it can’t be done!

Yes, this is expensive, but not as expensive as going out of business because you can’t find labor. You can always increase your prices for your products and services to meet this additional demand. Say hello to inflation, it’s going to happen, the current administration made sure of that with a multi-trillion dollar stimulus package!

The key to making sign-on bonuses work is to only pay those bonuses fully to those workers who truly are working. If you start paying that higher wage to slackers, you’ll be dead in the water. People are willing to work market leading wages, but they are also willing to collect market leading wages for not working so hard if you allow it.

The Weekly Dose: @Rejobify – A Better Way to Reject Applicants!

Today on your Weekly Dose of HR and TA Technology, I take a look at the candidate experience technology Rejobify. Rejobify is a combination of a better candidate rejection template experience versus your normal ATS rejection email and free candidate tools that will help them in their job search.

Rejobify was founded by RecTechMedia’s founder, Chris Russell. I’ve known Chris for at least a decade and he’s one of those guys that just gets Recruiting Technology and the pain points of recruiting at a very high level! So, I knew if Chris was behind this, it was going to be useful and cost-friendly, because he gets what it’s like to be a head of talent!

Rejobify is basically a platform that your rejected candidates can use for free to increase their job search skills. It’s a seven-day course that takes them through things like how to build a better resume, higher-level interview skills, how to better search for a job, etc. They do this through your normal rejection process by simply clicking a personalized link that you have built into your normal rejection templates.

Here’s what we know about rejected candidates right now. First, most don’t even know they’ve been rejected, because we kind of suck at dispositioning candidates. Rejobify helps you ensure not only is your process of dispositioning working, but you can now measure it to be certain.

What I like about Rejobify:

  • For one, it doesn’t change the workflow of your recruiting team, but it does work immediately to raise your candidate experience of rejected candidates.
  • Rejobify gives candidates this psychological feeling that yes, I was rejected, but this company cares enough about me to give me some feedback and direction for the next steps.
  • Rejobify actually measures which candidates begin and complete the training as candidates click through the links and sign up for the training.
  • Using a tool like Rejobify has the potential to help you increase your employer rating on Glassdoor as so many of our negative reviews many times are coming from displeased rejected applicants.

At the end of the day, giving rejected candidates a better experience is a clear differentiator from your competitors. Most employers, at least 50% by recent studies, still don’t even tell candidates they’ve been rejected. They just kind of ignore them and hope they die or something! This has a long and ongoing impact to your employer brand, especially in small and highly competitive markets.

Using technology to not only help ensure you let every candidate know they’ve been rejected but turning this opportunity into a positive for your brand by showing the candidate you want to help them on their search is a true win-win. I found Rejobify to be a cost-effective and automated way to help you increase your candidate experience at a time when most candidates don’t feel very good about the experience or your brand! Well worth a demo, and there are no integration issues with your ATS as it gets built out within your current ATS process (meaning? super easy and inexpensive to get it up and running!).

Talking Talent Acquisition Tech w/ Madeline Laurano (@madtarquin)

Madeline and I are back with our second “Vlog” as the kids like to say! We are Vloggers! Which is like one step below “Influencers” but you get to keep your dignity!

In this episode of Vlogging with Talent Nerds (not the real name, we aren’t naming it) Madeline and I talk Recruiting CRM technology. It’s part of the recruiting landscape that keeps morphing into other areas of the stack, and honestly, we find it pretty complex for the average TA leader.

Madeline Laurano and Tim Sackett – Vlogging TA Nerds!

Question: Do you use a Recruiting CRM? If so, about what percentage do you feel you and your team actually use?

Hit me with your answer in the comments!

Do people really not want to work?

On my way to work this morning, I saw seven businesses that had “Help Wanted” signs out front. The sign above is from a fast-food restaurant requesting you be nice for the few staff they have that are working their butts off to get you fat! Please be patient, your fries, double cheeseburger, and shake will be with you shortly.

I was on vacation for Spring Break (yeah, I said it), and traveled out to St. George, UT, and spent time outside hiking. Stopped at a McDonald’s for a Diet Coke on our way back from Zion and the manager was locking the doors at 2:30 pm in the afternoon. He apologized and said he normally has 50 employees on the schedule, but currently only has 16 and can’t keep the doors open!

Do People Really Not Want To Work? 

1st – Of Course People Don’t Want To Work!?! How stupid is this question!? (Wait, so let me get this straight, I don’t have to work? And I’ll get money? And I don’t have to pay rent? Okay, I’m not gonna work.)

2nd – Read #1.

3rd – If you give anyone the choice to not work, but still get their bills paid, they will not work. This is what is currently taking place in this great country of ours. In fact, some folks are making more not working than they were working. So, none of this is surprising!

The surprising part is politicians seem to be the only people alive, in America, who don’t understand that businesses can’t get people to come to work right now. They like to point to unemployment numbers, but those numbers are not telling the true story of what’s happening across the vast majority of industries.

Certain companies and industries got hurt super bad by Covid. We needed a policy that was sniper rifle accurate to help those people. Our government, instead gave us a nuclear bomb acting like everyone was in trouble. Which lands us in the position we are in right now. Too much work, not enough people who need to work at this moment.

No, Really!? Do People Not Want To Work? 

Here’s my take:

People want to do things that make them feel valued. Things that make them feel satisfied. Where they have some freedom of choice. And at the end of the day they feel safe, secure, and that they matter.

The vast majority of jobs from $10/hr to $20/hr can’t meet those basic needs.

If anyone of us was given the choice to not work and have our basic needs met, even for a short period of time (like the current Stimulus package) most would take it and do things they would rather be doing. Some will help others and volunteer. Some will take time for themselves. Some will actually do nothing and just wait until the time comes around when they have to go back to work to meet their basic needs.

So, basically, if you are hurting for workers and you pay below $20/hr, you are going to be in a world of hurt through at least this summer and maybe longer.

What Can You Do To Get More Workers? 

First, do everything in your power to keep the workers you have. Be kind. Be helpful. Be understanding. If they are overworked, be empathetic and try to do what you can to help them and their quality of life.

Second, don’t give new employees stuff you won’t give your current employees. I see this constantly. Oh! Hey, come work for us and we’ll give you a $500 signing bonus! But you won’t give your current employees a $500 retention or Hard Work bonus.

Third, stop thinking you are all that and a bag of chips! You can’t just throw up a Help Wanted sign and get workers. Be Better! Yep, that means you might actually have to put money into recruiting. Yes, hourly recruiting is as important as salaried recruiting and in many businesses more important. But, I find most organizations that hire a lot of hourly workers are vastly under-resourced when it comes to hourly recruiting as compared to salary recruiting.

Fourth, it’s time to take some chances with all those biases you have. Hire folks who test positive for weed. Hire folks who went to prison. Hire folks who aren’t your “Norm”. It’s time to take some chances, which really aren’t chances, but being more inclusive in hiring, but that’s an entire other post.

Finally, vote differently. If one employer is having a problem hiring, most likely that employer isn’t really that great to work for. If tens of thousands of employers are struggling to hire, something went wrong at a macro-scale. In terms of our current situation, we know exactly what went wrong. Bad policy is causing some short/long-term pain for employers.

Economics will eventually take care of this problem. Employers will pay more, offer more, change. This means we’ll all pay more for stuff we used to get cheaper. Some businesses will go under because you won’t agree that paying more is worth what they offer. This will cause workers to be unemployed. Making it easier for employers to hire at market wages. The law of supply and demand is undefeated.

 

Recruiting Idea! This Might Actually Work!

Why don’t potential candidates pick up your phone calls? Well, yes, no one picks up phone calls anymore, but, no, people still pick up phone calls for certain reasons. We don’t pick up phone calls when we don’t know who it is or we don’t want to talk to the person who’s calling.

Why do we pick up phone calls? 

  1. We actually like the person who is calling and we want to talk to them.
  2. We actually believe the incoming call is super important.
  3. It’s a return call we have been waiting for.

Under number 2, let’s put things like, it’s your boss calling, the kid’s school, your spouse, the police or fire department, hospital, etc. You see who it is on your cell phone screen and you instantly believe you need to pick up that call!

My family hates me! 

There’s this fun game I like to play with my family. You see, my monthly cell phone bill is equal to the GDP of a small country. So, I will, from time to time, get onto my cell phone account online and change the names of my family to something I think is funny. So, now when they call someone, instead of the receiver seeing “Tim Sackett” they might see something like “DJ TImmy T”, as an example!

Did you know you could do that!? You can, and it’s super fun! At least, it’s super fun if you have the power to be the person who can change those names to anything you desire!

My wife’s phone still says, “Kimmy” and I chuckle every time she calls me. I’m sure my son, Cameron, would love it if I changed it to “Queen”.

What does this have to do with Recruiting!? 

Oh, be patient little baby birds! I’m going to feed you!

Let’s say you’re trying to track down a potential candidate. You’ve sent the emails, the In-Mails, and even tried texting, but you are being shut out. You even *69 direct-dialed, and still, no pickup or response! The average recruiter/sourcer would have given up, but are not average! You’re slightly above average and you want to keep trying!

You see it now, right?

You go into your cell phone account and you start testing different names to see who will this potential candidate pick up for! Let’s say this person works for General Motors, here is what I might try:

  • “Ford” , “Chryseler”, “Toyota”, “Tesla”, etc.
  • “City” Police or fire – of whatever town they might live
  • “College” where they graduated
  • “Your Dream Job” they probably won’t pick up, but they’ll laugh!
  • “General Motors” who isn’t going to pick up a call coming from their own employer!

Just like Sex Panther, 60% of the time, this works every time!

Want to know why recruiting can sometimes get a bad reputation? Because I have the ability to come up with ideas like this!

If it works. It works. Don’t hate the players, friends, hate the game!