Influencers or Analysts? Who has the most impact on your brand?

The worlds of Influencers and Analysts have never collied more than they are right now in the HR industry. Most of this has to do with the popularity of Influencer Marketing that has taken off in the past decade, and like most things in HR, we are now just catching up with the marketing trend.

Traditionally, in the HR space, companies selling products, technology, and services only really cared about two things: 1. What do our clients think of us, and 2? What do the “Analysts” think of us?

What’s an Analyst? 

Every industry has them. These are basically individuals who work for organizations like Deloitte, Gartner, Forrester Research, IDC, and hundreds of boutique firms specializing in specific parts of the HR ecosystem. The individuals spend a great deal of time understanding the landscape of a specific function in HR, the technology, the processes, what works, and what doesn’t, etc. Then your organization pays its organization a great deal of money for this expert knowledge.

The hope is, using this expert Analyst knowledge will ultimately help you save time, money, and missteps because you’ve hired a firm of experts to help you make the right decisions. Many of these experts have never actually worked a day in HR, but hold MBAs and such. Some of these people are some of the smartest people I’ve ever met, and if you listened to them, they could truly help you. Some are idiots working for a big firm.

Examples of Analyst I admire: William Tincup, Madeline Laurano, Trish McFarlane, George LaRocque, Ben Eubanks, Kyle Lagunas, John Sumser, Holger Mueller, Jason Cerrato, Josh Bersin, Sarah Brennanetc. 

This will then beg the question of well, then, what’s an Influencer? 

Influencer marketing has been around for a hundred years, but Kim Kardashian is the queen of modern-day influencers. I’m famous! You see me talking about or using this product. You buy this product. That’s really the backbone of influencer marketing. I mean Kimmy D would never steer you wrong, would she?

An Influencer is anyone in an industry that a measurable amount of people are listening to, which will influence their buying behavior. I write a blog post on some products that I’m using in my own shop. It’s super awesome! You go out, look at it, and decide to buy it and use it with your team. You’ve been influenced.

Most of the influencers in the HR industry are current or former practitioners, they’ve lived your life. Some are super smart and have the resume to back it up. Some are complete idiots. Any idiot can have a blog (I’m a great example!). Most influencers, like an analyst, have a specialty, something they’re better at than other stuff. Some influence full time, but most hold down ‘real’ jobs to pay the bills. So, they probably don’t have the time to deep dive into the industry, as you’ll see with analysts.

Examples of Influencers I admire: Kris Dunn, Dawn Burke, Carmen Hudson, Robin Schooling, Jason LauritsenLaurie Ruettimann, Jennifer McClure, Sharlyn Lauby, Steve Browne, Sabrina Baker, Joey Price, Mary Faulkner, Jessica Miller Merrell, Janine Truitt-Dennis, etc. (there’s really too many to name!)

Many of these people are HR Famous! They have worked hard to create an audience who for the most part listens to what they have to say.

You also have people that fall into this strange middle ground of Influencer-Analysts types that have no name. Maybe they started out as an influencer, then became an Analyst, or maybe they were an Analyst who became popular and started influencing. Examples in this camp are folks like: Josh Bersin, Jason Averbook, Sarah Brennen, Trish McFarlane, Ben Eubanks, etc.

(BTW – All of these people you should connect to! )

So, who has the most impact on your Brand? Influencers or Analysts? 

This is not an easy question to answer because like almost anything it depends on a lot! We all know of a certain product we love and regardless of the influence or what some expert is telling us, we will just buy it because we love it!

We also have an untold number of products and services we buy because someone we trust told us about it, and because we trust them, we go buy it.

If you’re a large enterprise-level product or service, basically selling to companies that have more than 5,000 employees, you better make nice with the Analyst community! They tend to have the ear of more enterprise buyers then you’ll typically see from influencers. I doubt very highly the CHRO of Google is reading this blog! (but I know the CPO of GM is!)

What I see is companies selling to enterprises usually work with both Analysts and Influencers. They want to ensure their message is heard across the buying community, so they don’t miss out on a potential buyer, and they have the money to do both.

Companies selling to under 5,000 employees and it starts to get a little harder to determine the impact of Analysts. I mean how many HR and Talent shops in Small to Medium-sized businesses have the money to pay for Analysts Research? Not many! If you run an HR shop of a 1500 person company, you do not have $50,000 to hear what the best ATS is! The ATS you buy won’t even cost $50K!

Behind the scenes, most analysts understand their biggest impact on the enterprise buyer, and because that’s where the money is, that’s exactly where they want to be! If you have buyers across small, medium, large, and enterprise markets, it then becomes a more difficult decision on how you use Influencer marketing.

The real answer to the question above is you engage with the analyst and influencers that have the most positive impact on selling your product. Unfortunately, most organizations have little or no idea if either side is having an impact on selling their stuff.

Who has the juice? 

I call someone who has ‘real’ influence as having the “juice”. If you have the ‘juice’ you have the ability to influence real buying decisions on a regular basis. Laurie Ruettimann tells you to go out and buy this new great HR product, and that organization will see a measurable sales increase directly tied to the links in her posts. She’s got juice!

I wrote about an HR Tech company a few months ago after a demo and a month later they sent me a bottle of gin because they landed a six-figure deal directly from my mentioning them in a post. That’s gin and juice! 😉

Most people who call themselves influencers in the HR space have little or no juice. Usually, because they just don’t have a large enough, sustained audience who is listening. They might be 100% correct in their recommendations and insight, but not enough people are listening to move the buying needle.

I love what the folks are doing over at Advos because they are actually showing organizations who have the juice and who doesn’t. I can tell you I have the juice and say I’m the #1 Influencer in the HR marketplace, but the reality is, anyone can say that! HRMarketer is actually giving data behind those words to let people know where the real juice is.

The truth around all of the analyst vs. influencer chatter is that you’ll find people in both groups who can help you and people in both groups who are complete idiots and have no value. The best thing to do is build a relationship with both, find out who moves your needle and aligns with the messaging you’re trying to get out, and then measure. Eventually, you’ll find the right mix that will work for your organization.

Pressure is a Privilege

“Pressure is a Privilege” – Billy Jean King

I’ve been watching the US Open this week and women’s finalist, Naomi Osaka was interviewed and said as she walks out onto the US Open court she pulls inspiration from the quote and sign that hangs just outside the court where the players enter.

In today’s world, we are all feeling a lot of pressure.

Parents struggling to work, teach, care for themselves. People fearful of the virus. People fearful of social and political unrest. People fearful of how they’ll pay their bills. It seems like every day the pressure just keeps increasing around us.

You are feeling pressure because something is expected of you. That expectation might be put on you by the outside world, or by yourself, but either way, here we are. You have expectations and that is a privilege. It causes us to be uncomfortable and being uncomfortable causes us to change and adapt.

Here is how King explains her own quote:

“I have this saying: Pressure is a privilege. Usually, if you have tremendous pressure, it’s because an opportunity comes along. I remember thinking about this, actually, when I was at Centre Court at Wimbledon. And I said, “All right. You’ve been dreaming about this moment. Is it a lot of pressure? Yeah. But guess what? It’s a privilege to be standing here.” Most of the time, in work or play or anything, if you really think about it, usually it’s a privilege. That I-want-the-ball feeling. Not “please double-fault.” Give me the ball. Give me the problem to solve. Let’s figure this out. Let’s go.” 

Let’s Go!

What Is Your 3 Minute Interview Monologue? This is mine!

Right now, with high unemployment and seemingly endless competition for jobs, nailing your interview is critical! Almost every failed interview can be traced back to the first three minutes. Experts will tell you the first ten seconds, but these are the same experts who have never interviewed or haven’t interviewed in the past twenty years. The reality is a little longer, but not much.

An interview doesn’t really start until you’re asked to open your mouth. And, not the small talk crap that you do while people get settled and wait for Jenny to get her coffee and find your resume.

When you get asked that first question, “So, tell us a little about yourself.” Bam! It’s on. Start the clock, you have 180 seconds to show them why they should hire you.

Here’s what I would say:

“I was raised by 6 women. My grandmother is the matriarch of our family. I was raised by a single mom, who had four sisters, my aunts, and my sister was the first grandchild born into the family. As you can imagine, I was dressed-up a lot! The women in my life love to laugh and I have always had a stage with them to make this happen. 

The other thing it taught me was to cook, sew, and iron. All of which I do to this day. My wife is a baker, but I’m the cook. Mending and ironing fall in my chore bucket around the house.

The real thing it taught me was the value of women in the world. I did my master’s thesis on women and leadership. My mother started her own company in 1979 when no women started companies. Not only that, but she also started a company in a male-dominated technical field.  I was nine years old, and she would pay me ten cents to stuff envelopes for her. We would sit on her bed and she made calls to candidates, and I would stuff envelopes with the volume off on the TV.

Living with a single mom, who started a business during a recession was a challenge. I learned the value of work and started my first real job the day I turned sixteen. I paid my own way through college, my parents who could afford to help, but believed I would get more out of college if I found a way to pay for it on my own. I did. In hindsight, I’m glad they taught me this lesson. It was hard but worth it.

All of these experiences have helped shape my leadership style. I set high expectations but work hard to ensure people have the right tools and knowledge to be successful. I hold people accountable for what we agree are our goals. I believe hard work leads to success, and in business when you are successful you have way more fun! 

What else would you like to know about me?”

That’s it. I shut up and wait for a response.

What did I tell them in my three minutes?

I told them my story.  People don’t hire your resume, they hire your story.

If you want to get hired, you need to craft your story. A real story. A story people want to listen to. A story people will remember when it comes time to decide whom to hire.

Once you craft that story, sit down with as many people as possible, and tell them that story. You need to perfect it. You need to be able to “perform” that story in the interview so that it’s 100% natural. Pro tip: try and get people that don’t like you very much to listen to your story and give you feedback. They’ll still be nice, but you’ll get more honest feedback from them, then your fans.

You have 3 minutes! How are you going to use that time?

Recruiting Brainfood Tribune: 20 Questions with @TimSackett by @HungLee

One of the great things that blogging about recruiting and HR topics over the past decade has given me is a bunch of international friends and contacts. One of those friends is the founder of Recruiting Brainfood, out of the UK, Hung Lee.

You won’t find a nicer dude, doing great work for the recruiting space around the world. If you haven’t heard of the Player’s Tribune, it’s a sports website where instead of journalist writing, it’s the athletes themselves. You hear very personal stories from the athletes in their own voice.

Hung had the idea to do this for our industry (The Recruiting Brainfood Tribune) and he asked me to do this for his site through answer a series of twenty questions. I hope you like it, and make sure you subscribe to Hung Lee’s weekly Recruiting Brainfood newsletter – it’s exceptional!

  1. Who was your favourite teacher at school? What did you learn from that person?

Ruth Kemp, high school English teacher. She forced us to journal, and this was in the 1980s! So, each day we had to just write for 20 minutes a day. Write about anything, but you had to write even if you just copied text from a book or magazine. The cool part is she would read everything you wrote and respond with comments. So, even though I didn’t want to write, I loved her reactions to what I wrote! For me, it became a game to try and make her laugh or be shocked. She was smart and playful and always played along with my creativity. She taught me that I actually loved to write, I just didn’t know it. I ended up being her teacher’s aide for my junior and senior years. We would talk for hours about anything and everything.

She retired years ago, but when I wrote my book, The Talent Fix, I wanted to send her a copy because she was really the reason that it happened. I found out, through the school, that she was doing some volunteer work at the local airport assistance desk with some other senior citizens. I fly a lot, so I thought eventually I would run into her. One night on a last flight of the night coming into the airport at almost midnight, I finally ran into her on her very last day of volunteering ever. It had been 30 years since we had seen each other (she totally looked the same!). I walked up to the counter, and she asked me if she could help me. I said, “I’m Tim Sackett!” and she replied, “Of course you are!” We hugged and shared stories, and it brings tears to my eyes as I write this that I could see her one last time and let her know what a dramatic impact she had on my life.

  1. At what age did you become an adult? What happened, and how did you know?

I don’t think my wife thinks I’m an adult yet! I tell people I was raised by all women. My Grandmother was the matriarch of our family. She had five daughters, my mother being the oldest. The first grandchild in our family was my sister. I was the second. My parents divorced when I was four, and my grandparents help raise me a lot, being that my Mom was a single parent working a ton launching her business that I currently run. My grandfather passed away when I was twelve. At his funeral, I was sitting between my Mom and my Grandmother. My Grandmother leans over during the service, puts her hand on my knee, and whispers into my ear, “You are the man of the family now.” I’m quite sure I wasn’t an adult at that moment, but it definitely shaped so much of my life moving forward! To this day, I still hold the title as the senior-most “blood” male of our family, and my 90-year-old Grandmother still expects me to be the man of the family.

  1. What do you think is true that most people think is false? What do you think is false, that most people think is true?

I think if you fail a lot, you are more likely to keep failing. Our society tends to believe the opposite. Fail more! Fail faster! It’s all bullshit. I coached baseball, and if I had a…

Read the rest of the twenty questions over at Recruiting Brainfood – it’s all about me and stuff, but I think it’s pretty good. Hung asked some great questions! 

 

7 Things Start Ups Teach Us That Will Increase Our Success!

My buddy John Hill works for Techstars as the VP of Network, go connect with him, he’s completely an awesome guy who will sit down and have a beer with you and talk about how to change the world for hours!  Last week he got to meet the latest crop of Techstar startups and came away motivated with some great learnings.

Here are John’s takeaways from the newest Techstar startups:

1. Nothing beats hustle. Nothing.

2. The world is full of good ideas, but only a few will execute them.

3. Relational capital is vital.

4. Networks matter. Surround yourself with those who can help you.

5. There are some wicked smart people in the world.

6. To build a great company you need help with funding, talent, and connections to business/industry to scale and the understanding of how to navigate each.

7. Suspend disbelief!

I’m drawn to each of the seven for different reasons but #2 jumps out because I witness this on a daily basis. There are two kinds of people in the world: those who execute and those who talk about executing. Hire those who execute. Understand that they are rare and you should overpay for this ‘skill’.

Do you notice nowhere on his list does he talk about failure. John is a motherfucking doer! He gets shit done. Techstars will only take a chance on startups led by people who will execute. John talks about ways to succeed not about just throwing caution to the wind and failing. The reality is most will fail, setting yourself up for success is key.

I love that he ends his list with “Suspend disbelief”. The world is a critic. Those who make it big have that special combination of John’s list. Great idea, ability to execute, the right network to make it happen, super smart, etc. What they also have is true belief! At the end of the day, you have to believe 1000% of your idea is going to work. No part of you even questions that it won’t.

If it didn’t work you would be destroyed because your belief was so strong that you never saw it coming when it fails. That’s how most great ideas actually make it. You find a combination of all of these things and you put money and resources behind it.

These 7 learnings aren’t about how to make a startup successful. These are how you make anything successful that you’re working on.

The 4 Lessons I Learned From Job Searching During the Pandemic! #TheProjectTakeover

Hi everyone! I’m back! If you don’t know me, I’m Cameron (Tim’s middle son) and I have been featured several times on my Dad’s blog, podcast, and social media. Recently, I have been featured heavily on his social feeds and blog because I am doing what no one wants to be doing right now: searching for a job. I recently graduated from the University of Michigan into a horrible economy and job market. Just my luck! While this job search so far has been frustrating and agonizing (and is still ongoing), I have learned a few lessons that I hope might be helpful for anyone in the same position as me. 

1. It takes a village

In order to find a job, most times you will need some help. I have needed some form of help to get almost every job that I have ever had. During this period, I have reached out and asked for help from more people than I ever have before. Although I really don’t like to ask for help, I have received so many encouraging and positive messages from people that have been trying to aid my job search  in whatever way that they can. Thanks to my Dad, I have a plethora of HR pros to help me through this, but I have received help from so many of my friends, adults in my community, and random people who saw a post on social media and reached out to me. When I do find a job, I will have a village of people to thank when I’m on the other side. 

2. When you’re stuck, try something new

One of the first things that I started at the beginning of quarantine was learning how to podcast. I have been a huge fan of podcasts for years and I have always wanted to be a part of the production of one. My Dad asked me to help out with his podcast and now, I am a producer and editor of the HR Famous podcast. When I started, I had very minimal knowledge of audio editing and the production/distribution of podcasts, but I have been able to learn more and add a new skill to my resume. Not only has podcasting helped me feel productive during my job search, but it may potentially open up a new door for me in my job search. 

3. It is a full-time job to get a full-time job

I think anyone who has job searched before may already know this, but as a recent college grad, I had no idea how much time it would take to get a real job. I thought I would be able to spend a few hours a week applying to 5-10 jobs and that would be enough. Oh, how I was SO wrong.  After 6 months of being on the job search, I cannot even fathom the number of hours I have put into looking and applying for jobs, networking with people, and updating resumes, cover letters, and portfolios. Although it is extremely exhausting and at times debilitating, I am (kinda) grateful that I have had something to fill my quarantined days. 

4. Don’t be ashamed

I would say I am a pretty outgoing person and I am not too afraid to talk to new people, but it is scary reaching out to people who have no idea who you are and asking for help. I was very reluctant at first to reach out to strangers on social media or through email and try to make a connection, but I am so glad that I did. After doing this for several months, I am starting to see the beginning of the benefits of doing this. Some new opportunities are starting to open up and people have been reaching out to me about them. It is scary to put yourself out there in a vulnerable way to new people, but most likely they’re going to be nice and try to help.

All four of these lessons add up to one bigger lesson that is something I am still working on: you cannot tie your identity to the amount of rejection and failure you receive. It has been agonizing to see my friends start their jobs at incredible companies or get ready to head off to grad school, while I sit and wait for any company to email me for an interview request. However, I know that I did almost everything I could have done during college to aid me in this job search and the cards are just stacked against me right now. In the future, I will be grateful for all of this rejection because I will be better equipped to handle it then. It just feels pretty damn bad right now. But it will get better for me and for everyone. 

Cameron Sackett is a recent Communications and Marketing graduate from the University of Michigan with internships in social media and marketing at MTV/Viacom, Quicken Loans, Ann Arbor Film Festival, and Skill Scout.

COVID Career Pivots – The One Thing You Need to Know!

On a daily basis, I get messages from folks who are ready to make a pivot in their career, and with so many folks losing their job because of COVID the amount looking to pivot seems to be increasing. Career pivots aren’t a new thing. On average people change jobs like 358 times during their career or something like that.

Here’s how that conversation normally goes when I have a conversation with a friend who’s deciding on a pivot:

Friend of the Project: Tim! So, I lost my job (or I hate my job) and I’ve always wanted to be a Professional Puppy Petter!

Me: OMG! Me Too! I love puppies! So awesome!

FOP: Okay, so I’m currently making low six figures, like $127,350. And while I know I won’t make that same amount in my pivot profession, I still need to make $127,300. What advice do you have for me to become a Professional Puppy Petter?

Me: Don’t.

FOP: Haha! No seriously, petty puppies are my passion! I’ll do whatever it takes!

Me: You have to be prepared to take a pay cut of at least 99% (in reality, for most career pivots, it’s probably 30-40%).

The reality is, most of the actual examples are people asking me how to get into HR. They are usually coming from a sales job or management job where they are making $65-85K. Some even have an HR degree, but little or no experience.

That’s awesome. I love HR! But, you have to be ready and prepared for an offer around $40-45K for your first HR job, depending on the market. That means you need to adjust your lifestyle to make that career pivot. I find about 1 out of 25 people are willing to make that adjustment.

When I first jumped from agency recruiting to HR I took a 65% cut in pay to move into straight corporate HR. I actually lied about how much I was making because it was probably double what my new corporate boss was making. They never would have hired me knowing they were making me an offer so low from I was currently at. But, I truly wanted to make that pivot!

Career pivots take major sacrifice, but often they are worth it if you find a career doing something you truly care about. It’s easier to pivot at the beginning or end of your career. You have less to lose. When you are mid-career with a house payment and kids and a dog, career pivots are almost impossible, without major adjustments to lifestyle.

The one thing you need to know…

Career pivots have less to do with your ability to do the new job and everything to do with your willingness to take a major step back in life comforts.

Good luck out there my friends!

Will You Have Your Kids Return to School this Fall?

I’ve talked a lot about return to work, but what about return to school. The reality is, this one decision will have a ton of impact on your workforce. This is playing out across the nation right now and parents are stressed to the max about what’s going to happen.

First, I think both educators and parents believe the best place for kids to learn is in the classroom. No one is really debating this, except maybe those folks who believe in homeschooling.

I heard a quote today that helped me gain some perspective on this issue from the Superintendent from the Ithica, NY school district, he said:

Parents will forgive us for educational malpractice, but they will not forgive us if we don’t take of their children’s health.

In hindsight, I don’t think any parent who pays attention to their child’s education felt like public education was good last spring when everything got shut down and kids got sent home. Remote learning, the first time around, failed miserably across the board in a crisis. We’ll see how it goes this fall for those school systems who have already made the decision to delay or outright not return in the fall.

We’ll forgive the educational malpractice of public education because we understand the extraordinary circumstances. We will not forgive schools returning and kids dying. The nation will come unglued. If you think cancel culture is bad, wait until the first kid who gets COVID at school and dies. There will be complete anarchy.

There are two things American’s won’t put up with: Kids dying and Puppies dying. 

We know the chances of a kid dying from COVID are rare, but they are not zero. If schools go back, some kid will die from COVID. Some teachers and administrators will 100% die from COVID, and it seems like the nation, for those who want return to school, are actually fine with that concept. I mean, look, it’s either you die or I have to stay home and teach my kid math, sorry. For those about to cancel me, understand that the last sentence is called sarcasm.

I get it, trying to work from home and educate your children at home is less than ideal. One of our strengths as Americans is our ingenuity, though. Why aren’t we coming together as neighbors and creating our own neighborhood educational/family bubbles? Five families with school-aged kids get together and each family takes all the kids one day a week and create an 1800s one-room schoolhouse where kids of all ages will do their work, get help, and mentorship from each other.

While the rest of the world laughs at us because somehow we believe wearing a mask to saves lives tramples our freedoms, we need to figure this stuff out, and unfortunately, our government and our public education aren’t really going to help us. But, that’s okay. I decided to have my kids, and I can decide how to educate them. Those “freaks” who homeschooled their kids and none of us understood, figured it out. Turns out homeschooled kids are pretty smart. We can figure it out too.

Public education and higher ed have been broken for a while. The pandemic is speeding up their demise. Tech companies are feverishly working to disrupt this space in ways we can’t even comprehend right now, but those won’t be ready by September. Yep, it sucks. All of this sucks in comparison to a year ago. But, the other great American trait we have is optimism, and I’m optimistic our kids, under their parent’s guidance, will be just fine.

This Was Not Plan A!

My son Cam Sackett graduated from college in May from the University of Michigan. He’s an amazing young man.

His plan A was to start his career in Communications/Marketing/Social Media with a global media company (Viacom/Disney/Netflix/Apple/HBO/NPR/NBC/CBS/Etc.) in a great city like New York, L.A., Chicago, D.C., San Francisco, London, etc.

He has an education. He has the internships at big brands, doing the right things, and getting the right experiences. He’s a thousand times more prepared and ready than his old man coming out of college.

This is not Plan A

It’s rare that you have once in a lifetime things happen. It’s called a one-hundred-year flood for a reason. It usually will only happen every one hundred years, and there’s a good chance it won’t happen to you. But, it’s going to happen to someone.

Millions of college graduates graduated from college this spring and early summer. They all have hope and aspirations of starting their careers in great jobs they’ll love and will stay with for the rest of their lives! This is their plan A.

Plan B – which we don’t talk about outside of maybe Mom and Dad, was they would accept a job outside of their desired companies, but still in one of my target cities and in their chosen career field. At which point, they would kill the game, and eventually end up at their dream company and in their dream job!

This is not Plan B.

Plan’s C – Z all suck. At least that’s what they believe. Plan C isn’t in the location I want or the company I want or the job I want. Nope. It’s a job. It’s a company that needs your help. It’s in a location that is where the job is. They might not even care that you went to college and graduated, or that you were Summa Cumma Laudda whatever.

Everyone has a plan until they get punched in the face. – Mike Tyson

Covid-19 is a world champion heavyweight boxer in his/her prime. And it’s punching the vast majority of folks right in the mouth.

So, you wobble back to your corner and you sit down on that stool. Head still ringing from the shot to the head you took. You instantly get pissed at folks around you. Your school. Your government. Your parents. Your friends. How could they not prepare you for that punch! Why didn’t someone tell you that you were going to get punched right in the face!?

The bell rings and you must get back into the ring and prepare yourself to get punched in the mouth again. There is no throwing in the towel. The older you are the more you smile at this. It’s because you’ve taken punches. You’ve got knocked out. You’ve gotten back up, and you stepped back into the ring. We all will take punches and it sucks! It sucks super hard! I’ve tried with all of my might and wisdom to put my kids in a position where they would not have to take a punch. God damn it! They still are taking punches.

That is not Plan A, but it is the plan you’ve got. Welcome to the show, kids.

Dream Gigantic!

I love this concept. It feels hopeful and aspirational.

I don’t do this enough. I don’t count myself as a dreamer, but I encourage my children to do this.  I want them to be the MLB Shortstop, the famous Fashion Designer, and world-renowned Environmentalist.  They have Gigantic dreams.

I will do everything I can in my power to help them reach those dreams.  I tell myself I won’t be the parent who tells them they are unrealistic.  I won’t be the parent to tell them they are far-fetched.  I will not be the parent to tell them that their dream is out of reach. I have to keep telling myself this because as a parent it’s hard.

I have a career that has taught me to be pragmatic.  I’ve seen the best and worst of people, sometimes all in the same day. When people ask me for career advice I give them the safe answer because I know the reality of life, their dreams are longshots and most people are not willing to come close to the effort they need to exert to reach their dreams.

So, I give them options I think they are willing to work for which are usually less than Gigantic.

Every day I have to consciously turn this off as I drive home.  You see the reason we have dreams is that we have a belief that there is something more, something better.  Dreams can be Gigantic and you reach them through Gigantic effort.