Category Archives: Talent Acquisition

Zero-point-zero!

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Zero. Nada. Zip.

In my decades of hiring experience, that’s the exact count of candidates willing to commit to a job without a phone call. Zero-point-zero!

Chances are, your experience aligns closely with this. I swear it’s a universal benchmark across corporate, agency, and RPO sectors, spanning all job types—hourly, salaried, temporary, contract, and seasonal. The whole shabang. No one’s willing to just jump in.

Let me ask you a couple of questions:

  1. Would you accept a job without talking with anyone from the company?
  2. Would you go for an interview without prior dialogue about the role?

My guess is almost 100% will say no to number one, but some of you would actually say yes to number 2. Okay, I’ll buy some of you would go to an interview before ever speaking to anyone live about a job. I don’t think it’s many, but I’ll give you some people just want a job and a text or email communication is good enough for them. I’ll also assume the quality of those people will be questionable.

The fact is that there’s a very strong correlation between engaging candidates through live conversations and their commitment to the hiring process. Like extremely strong.

Recruiters who invest in meaningful phone outreach witness a surge in candidates eager to explore opportunities. This principle holds true in every recruitment setting—every single one.

If you’re not picking up the phone every day, you’re likely missing out on candidates who are ready to navigate your hiring journey.

I Want You To Want Me

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We make talent acquisition much harder than it needs to be. We talk about employment branding, candidate experience, and recruitment analytics—all important, but sometimes we overlook the basics of attracting great talent.

At its core, the most powerful talent attractor is simple: it’s about being wanted.

I want you to want me.

Imagine getting a call from a recruiter who wants you to join their team. Doesn’t that make you feel good? It’s like a validation of your skills and worth. We all love to feel wanted—it’s a basic, natural emotion.

The key to successful talent acquisition is helping your team and organization understand this. Imagine if recruitment felt more like trying to impress someone you like, rather than assuming candidates should naturally be drawn to us.

Unfortunately, that’s often not the case. We tend to act as though candidates should be eager to join us, rather than recognizing our own desire to have them on board.

Now, flip the scenario. Imagine that same call from a recruiter, but this time they’re not interested in you personally; instead, they’re seeking referrals. How would that make you feel? Dismissed and unimportant, right?

We want to be wanted. We want to be desired.

If you can shift your recruiters’ mindset to embrace this concept, you’ll notice a remarkable change in how you approach candidate interactions. Understanding that candidates are just like us—yearning to feel wanted—makes recruiting feel effortless.

“So, I shouldn’t act like I’m doing them a favor by talking to them?”

Exactly! Treat every interaction like you’re hoping they’ll agree to a date—with enthusiasm and genuine interest, but without the direct proposal. Consider your communication with candidates as a reflection of how you’d want to be approached yourself.

Improving Diversity in Your Engineering Team

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Struggling to diversify your technical hires? You’re not alone if most of these hires are men, but by now you probably know the value of having diverse teams. So, how can you attract and keep more female and minority engineers? It’s tough, but doable!

Many of our clients quietly express interest in hiring female or minority engineers. Some HR folks worry about appearing discriminatory, but actively seeking diversity is not only smart but legal too. Look at Etsy – they boosted female engineering hires by 500%. It’s not about the numbers alone; it’s about meaningful change. Etsy revamped their interview process to be fairer to women, resulting in more female engineers joining them.

Here are three practical steps you can take:

  1. Publicly Commit to Diversity: Don’t keep it a secret. Let everyone know you’re actively seeking to hire women and minorities – add it to your marketing, careers page, all of the above. Transparency matters.
  2. Maintain Standards: Don’t lower the bar for just diversity’s sake. Stick to your hiring standards while actively seeking diverse talent. They’re out there!
  3. Involve Female Leaders in Hiring: Representation counts. Have female leaders lead the hiring process for engineering roles. They can bring valuable insights and help attract top female talent.

Remember, fostering diversity takes time and effort. Start small, but start now. Your engineering team’s future depends on it!

What is a Passive Candidate anyway?

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Every hiring manager wants passive candidates – to stumble on those hidden talents just waiting to be discovered. But what exactly defines a passive candidate today? Let’s break it down without the frilly stuff.

Traditionally, passive candidates were those who were not actively seeking jobs. But what does “actively searching” really mean? It used to include only the unemployed, those in irrelevant jobs, or on the verge of being fired. But that’s too narrow in today’s reality.

Recruiters often boast about finding “passive” candidates like they’ve hit the jackpot. But let’s be real. Take Timmy, for example. He seems passive, but he’s quietly applying for jobs while stuck in a dead-end job. Anyone with an online profile is fair game – they may not hunt for jobs daily, but they’re definitely open to offers.

So, here’s an updated definition:

“A Passive Candidate is someone found through various channels, not actively seeking your job.”

A passive candidate isn’t someone you found who hasn’t happened to think about applying to your job, yet. They actually might be the most active candidate on the planet, who you just happen to run into. Think of candidates buried in your database or referrals from employees.

We know a truly passive candidate when we speak to one. They’re a bit nervous. A bit surprised. A bit flattered. You can tell they’re not used to talking to recruiters and feel guilty talking to you. This is the person you’re hiring managers are asking for when they say they want a passive candidate.

This isn’t to say passive candidates are better. That’s an entire other post, but let’s not act like we are providing passive candidates when we aren’t.

Driving Change

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What is the worst buying experience you’ve ever had?  For many, it’s buying a car.

Whether it’s brand-new or a used one, the process often sucks. It kicks off with the salesperson, who accompanies you on a test drive, bombarding you with small talk because (duh) they can’t trust you to drive alone, when all you want is to assess the car in peace. Then comes the excruciating negotiation dance between you, the salesperson, and their “sales manager,” dragging on for what feels like an eternity. And either way you feel like you’re getting a raw deal. It’s all set up to benefit the dealerships, not the buyers.

Recruiting can feel the same way for companies and job seekers. It’s uncomfortable, with both sides holding back information, or not asking certain questions. In the end, one side usually feels like they’ve won, while the other feels like they’ve missed out.

So, how can we change this?

It’s a tough question. If there were an easy answer, the car industry would’ve figured it out already. The problem is a lack of trust. Companies assume buyers don’t understand their need to turn a profit, so they play games with pricing. Similarly, recruiting tends to focus too much on skills and not enough on cultural fit. This leaves both parties unsatisfied in the long run.

Recruiting should transition from a one-sided sales pitch to a matchmaking service. Contrary to popular belief, I’m not just seeking the best talent—I’m after the best talent that aligns with our culture and can seamlessly integrate into our existing team. These may not always be one and the same. Yet, traditional recruiting focuses predominantly on skill matches. The hiring manager needs a Java Developer, so recruiting delivers one—but if there’s no cultural fit, both parties end up unhappy. The issue lies in the time-consuming and subjective nature of this approach, which gives HR departments palpitations.

While I don’t have a solution, I can’t wonder how recruiting might evolve if it took notes from Match.com rather than traditional job boards. Imagine a world where compatibility and cultural fit are most valued, where recruiting isn’t just about filling a position but forging meaningful connections between individuals and organizations. Give me Tinder For Recruiting, I don’t ask for much!

Don’t Just Wait to Be Discovered

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As a recruiter, we’re always on the lookout for talent. Whether we’re at work, running errands, or enjoying time off, we are constantly searching for people with the right skills and drive.

But, I’m here to tell you, opportunities won’t just land in your lap. If you’re waiting for someone to find you, you could be waiting forever.

Because recruiters don’t stumble upon talent by accident. They look for people who are actively showing what they can do. Every single day. It’s like trick-or-treating – we only go where there’s a light on.

Too often, I meet people who want a new job but aren’t doing anything about it. They’re afraid to let their current employer know they’re looking. But that’s not the best way to get noticed.

Instead of waiting around, get involved. Connect with others in your industry and community. Let people know what you’re looking for.

Even in today’s job market, there are plenty of opportunities out there. But you have to put yourself out there to find them.

So stop waiting to be discovered – go out and make it happen. Success isn’t luck; it’s hard work.

Online Ghosts or Privacy Hosts

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Ever come across a candidate who seems to have almost no online presence? No LinkedIn profile, no Facebook or Instagram account, not even a trace on Google? It’s like they’re a digital ghost, right there in front of you with a resume in hand, but little else to go on.

Let’s say you meet someone like this – let’s call her Karen (not her real name, of course, I’m in HR – her name is Jill). She shows up for the interview with a solid resume, work history, and references, but beyond that, she’s pretty much a mystery online.

In today’s world, where social media is everywhere, this kind of absence can be scary. Usually they’re an Instagram story away and I know what you had for breakfast, how you like your steak, your husband’s name, cat’s name, the whole damn thing.

It raises questions. Why the secrecy? Is it a deliberate choice for privacy reasons, or could there be something more to it?

During the interview, ask about it. Karen might mumble something about valuing her privacy – a word that still holds a lot of weight to some. As an employer, it’s tricky. Privacy matters, but so does transparency. Trying to balance these can be tough.

In the end, you might not get clear answers. But it’s a reminder that in today’s world, having no online presence can be a red flag when hiring. Or not. What do you think?

Ditching the Generics

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You might say you’re only hiring ‘top talent’, but you’re probably settling for generics. It’s like choosing between store-brand and name-brand meds – sure, generics might seem like a good deal, but do they really measure up?

Here’s how you can tell.  Ask yourself why you hired one of your recent hires.  If it was because they had the skills to do the job, a nice personality, and didn’t smell funny, you hired a generic.  If you hired them because they can do the job and you can specifically say why they fit your culture, you hired a brand name!

There lies the problem, you have a generic employment brand. It doesn’t have to be generic. You made it generic because it sounded safe and professional. Because it sounded like every other boring brand you have heard or seen. “Timmy, you don’t get it, we aren’t Google or McDonalds”.  Thank God. No one likes that crappy food and Google probably hires worse than you.

At my company, we keep it real. We’re all about being down-to-earth, welcoming families and pets into the office, and valuing hard work over clock-watching. Yeah, we swear in meetings. We’re not afraid to take risks, and we value building strong client relationships. And yes, we’re pretty loyal to our alma mater, but that’s just part of what makes us unique.

We don’t settle for generics; we look for people who fit our brand. Those who don’t, well, they don’t stick around for long. Because generics and brands just don’t mix. Brands build strong cultures; generics leave people feeling disconnected.

So, it’s time to ditch the generics and start building a team that’s as unique as your brand. Because when it comes to talent, being generic just won’t cut it.

Getting Recruitment Right

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Sometimes we get so far into the weeds in recruiting that we forget what is actually important.

We have to have a brand!

We have to have an ATS!

And now, a new ATS!

We have to have a CRM! What the hell is a CRM!

Our job descriptions need a refresh, and let’s face it, our career site could use some work too.

And don’t get me started on the employee referral program.

There’s always a million things to do in recruitment, and it’s hard to keep up.

But here’s the thing: recruiting isn’t rocket science. It’s just about finding people to join your team. There are plenty of potential candidates out there; you just need to let them know you’re hiring.

That’s the golden rule of recruitment: Spread the word that you’re looking for new team members.

It’s pretty straightforward, yet so many good candidates slip through the cracks because they didn’t know there was an opportunity.

Recruitment is all about getting the word out. Sure, you might get some applicants who aren’t quite the right fit, but that’s part of the process.

To find the right people, you need to cast a wide net and let everyone know you’re hiring. Cast that net people!

It’s not just about posting on job boards or your career site; it’s about creating a culture where everyone in your organization understands the importance of spreading the word about job openings.

Unfortunately, many companies miss the mark on this. Whether it’s because they’re too proud or they think it makes them look desperate, they don’t make enough effort to let people know they’re hiring.

This is a big mistake that can sink your recruitment efforts.

Recruitment isn’t about showing off; it’s about being humble and inviting talented individuals to join your team.