What if you allowed anyone in your company to hire?

Let me walk you through a scenario and you tell me what I’m missing.

We all have hiring needs right now. Almost all of us are struggling to fill those needs. We love employee referrals! We also have great employees, doing great work who work with us, that we trust.

What would happen if we went to our employees and said, “Hey, we love you and trust you, so we are going to allow you to hire one person. You have total say in whether this person gets hired. We have a few parameters around HR stuff, drug screen, background check, etc., but the hiring decision is yours”.

You could probably add in some fun parameters like:

  • Here are the positions we have open that you can hire someone for. (IE., you might have some positions you don’t want the run of the mill making hiring decisions on)
  • If your hire fails, you won’t get this chance to hire another person for at least a year, so make it a good one!
  • If your hire succeeds, you will be given the ability to hire another person.
  • Maybe you want to throw some sort of bonus to your folks for successful hires, explain what “success” looks like, etc.

What might happen?

Honestly, I don’t know. I’ve never done it, but I think I would be willing to test it out.

Let’s dig into what we think would mostly happen.

My best guess is you would have some employees who would be like, awesome, I’ve got a friend or family member I think would do a great job, and I’m going to hire them. Yes! Some positions get filled and they have some employee sponsorship that will probably help hold them accountable and be more successful.

You will probably have a few misses. Yeah, I thought Johnny would do well, and since he has a record no one will hire him, but he’s my sister’s kid and I really thought he turned his life around and this was a great chance, but ultimately he’s a loser.

You will probably have some employees who think you are nuts and not serious.

The big question is would you allow this for any positions, or just low/no-skill type of positions? I mean, really, conceptually, it works for any level. If I have a finance position open, and there are certain requirements needed for the job, then it isn’t really that hard to see if the person can conceptually do the job or not with their experience and education. So, it could work for any level job, blue-collar or white-collar.

Does this empower your employees?

Imagine being an individual contributor in your organization and one day you wake up and go to work and you realize you can actually hire someone. I can have that experience of making a life-changing decision for someone else. That seems like it would be pretty powerful!

Do you remember the very first person you ever got to hire? That’s a giant career moment. I tend to think every person you hire is a pretty great career moment, but the first one is big!

I think being able to hire someone would be super empowering and it’s really just a next-level employee referral program. Instead of you just referring someone, just take it few more steps and make it happen!

I tend to look at our current staffing problems with a strong testing mentality. Let’s try a bunch of stuff and see what might work. Most of it won’t work, but we might run into something amazing! Maybe our first test of this concept is to go to a hand-selected group of 10 or 20 employees and give them the first shot. Measure the results, gather feedback, decide if it should be rolled out further or what changes should be made.

All that I know is that early in my career if the CEO came into my cube and said, “Tim, we are going to allow you to hire one person to work here!” I would have taken that assignment very seriously and would have thought that was super cool!

What do you think? Tell me how crazy this is.

Multi-channel Recruitment Marketing – Where are you finding candidates?

Humans are very much creatures of habit. We tend to get our food from the same places. Technology has figured this out and now many of us put in the same grocery order to pick up every single week. We tend to get our news from the same sources each day.

The problem is, we are different creatures of habit! My grocery order might be completely different from yours, and maybe from a different store. You might get your news from CNN and I get mine from Reuters. But we both get it online each morning. You might spend your time on social on LinkedIn and I spend mine on Twitter.

Most of us struggle to go outside of our habits.

This is a major problem for recruiters!

I tend to post stuff on basically three channels. This blog, which goes out everywhere. Directly on LinkedIn. Twitter updates. A little on Instagram. When I meet people who follow me they usually come from one of these three places, and I’m always amazed that many times they don’t cross over. Someone will say they found me on LinkedIn, but they never knew I had a site or was on Twitter. Someone followed me on Twitter for years, and just recently after many years sent me an invite to connect on LinkedIn.

I think we tend to believe everyone is everywhere. But they’re not. Everyone is everywhere, but they are all not in the same places!

Great recruiters are multi-channel recruiters. Average recruiters are a few channel recruiters. Crappy recruiters are one-channel recruiters.

I constantly have people, not in the industry who follow me ask me how can I be everywhere all the time. It must take so much time! I’m not really everywhere, I’m just where they are, so to them, it looks like I’m everywhere. Plus, automation helps a lot!

What is multi-channel recruiting?

If you spend the majority of your time on LinkedIn recruiting, you will find people and you will find some level of success. That’s one channel, but it’s a big channel for the industry.

If you add in other channels depending on your market and industry, you will get even better. Maybe you are active on Twitter, Facebook, local groups, created a voice on TikTok, etc. You will be more successful than just one channel.

Now, build some personal pipelines from your ATS database and nurture those, add in a blog and a newsletter, build an additional audience, become a regular at your local university sharing content around job search, etc. Adding these channels will elevate you even more.

Having a great ad strategy and understanding where your audience lives and plays online is another key channel. I like using programmatic partners to help with this, but many will use Indeed, ZipRecruiter, etc. More channels!

My channels to becoming a successful recruiter might be vastly different than your channels, but finding multiple channels is key!

More channels are needed because we have no idea what percent of our target market is going to be in each channel. Let’s say we choose a channel, we like that channel, it’s comfortable to us, but only 10% of our candidate market is in that channel? You will most likely fail. When I see recruiters fail, it’s usually they are only spending time in one or two channels.

Also, maybe you are in two channels and the vast majority of candidates are in those two channels, but so are all the other recruiters going after that same talent. But, 5% of candidates are over in that third channel and no one is over there! That could be your winning channel!

I don’t need to be in every channel, but I need to be in enough where I’ll give myself the best chance to find the talent I need. Many times we give up on a channel too fast and never go back. We constantly have new recruiters come into our environment and they’ll find some candidate out of the blue, using a channel recruiters gave up on and haven’t been to in months! It’s those slap to the forehead moments! “Damn it! I used to get so many great hires from there and just forgot to go back…”

So, as your out there fishing today, think to yourself what channels are you not using that you should start using, and what channels are you using too much?

6 Signs You Shouldn’t Make That Offer!

If I have learned anything at all in my HR/Recruiting career it’s that everyone has an opinion on what makes a good hire. If you ask 100 people to give you one thing they focus on when deciding between candidates, you’ll get 100 different answers! Especially with today’s difficult hiring event where we are pushed to hire any warm body, don’t!

I’ve got some of my own. They might be slightly different than yours, but I know mine work!  So, if you want to make some better selections, take note my young Padawans:

1. They only have bad things to say about former employers. Notice I didn’t say “employer” singular, because we all can have a bad, toxic work choice we’ve made. Once it gets to multiple, you now own that, turns out you’re bad at knowing what’s good for you! Plus, there is a high correlation between hiring a candidate that bad mouth their former employer and that eventually they’ll be bad-mouthing you as well!

2. Crinkled up money. Male or female if you pull money out of your pocket or purse and it’s crinkled up, you’ll be a bad hire!  There is something fundamentally wrong with people who can’t keep their cash straight. The challenge you have is how do you get a candidate to show you this? Ask to copy their driver’s license or something like that!

3. Slow walkers.  If you don’t have some pep in your step, at least for the interview, you’re going to be dud as an employee. Of course, if the person has a disability, ignore this point!

4. My Last Employer was so Awesome! Yeah, that’s great, we aren’t them. Let’s put a little focus back to what we got going on right here, sparky. Putting too much emphasis on a job you love during the interview is annoying. We get it. It was a good gig. You f’d it up and can’t let go. Now we’ll have to listen about it for the next nine months until we fire you.

5. Complaining or being Rude to front-desk and/or waitstaff. I like taking candidates to lunch or dinner, just to see how they treat other people. I want servant leaders, not assholes, working for me. The meal interview is a great selection tool to weed out bad people. Basically, if you feel comfortable in an interview treating anyone bad, you’re a bad person.

6. Any communication issue where they aren’t apologetic. “Yeah, I know you contacted me five times about the interview, but like, the new game came out and I was like busy and stuff.” Hard no! I don’t need you to respond immediately, but at least have some awareness of the moment! Before you lose your shit, this is for both candidates and recruiters! If a recruiter is bad at communicating with a candidate they should be apologetic as well. Common civility is a bare minimum for an offer!

What are your signs not to make an offer?  Share in the comments!

Supply and Demand are Undefeated!

Why can’t you find talent?! Why are your workers resigning at all-time highs? Why can’t I buy the car I want? Why does my local supermarket keep running out of diet Mt. Dew in the 16 oz bottles!?

The law of supply and demand is undefeated in the history of the world! That’s why!

When there is a feeling of equilibrium in the talent market, meaning we seem to have enough workers and enough jobs, but not crazy on either side, our world works fairly well. For sure, there are outliers, but all of those have a real business answer to why you’re an outlier. Right now, it seems like no one has a real business answer to why everyone is an outlier!

That’s because there isn’t one answer. Well, I take that back, there is, and it’s fairly simple, but your executives don’t want to hear it, we have more demand than supply of talent.

I find it super ironic that really smart executives won’t hear this when it comes to talent, but will go into every single board meeting and using different words tell their boards the reason they can’t sell enough products or services is because of supply and demand. But, when asked about talent, they truly believe TA/HR has a magic machine they can keep filling up with more candidates and employees that is never-ending!

There. Is. No. Magic. Employee. Machine!

By the way, everyone is to blame for this supply and demand issue. It’s not people who work. It’s the entire system failure that causes supply chain issues. What are these failures:

  • We are crappy at educating kids for future jobs. We take way to long to react to what our world needs for skills, from a public and private education standpoint.
  • Those that have the money are unwilling to properly incentize people for their labor and efforts.
  • Those who buy products and services are unwilling to pay more for all the crap we want.
  • Employers are unwilling to invest what is needed to grow their own talent and then do all they need to do to ensure they retain that talent.
  • We have a government that is basically incapable of doing anything besides work to get voted in again. Rinse. Repeat. Do nothing of consequence.

Gawd! That seems pessimistic, right!?

But, I don’t think so, because every single one of those bullet points we can control as a society, which is why we are all complicit in this problem!

This is not a complex problem. This is simply a supply and demand problem. Create more supply and bring back some equilibrium and everything will be back to normal. I have no fear that this won’t happen because supply and demand are undefeated!

Are Employer Vaccine Mandates Going to Kill Diversity Hiring & Retention?

If you follow most mass media outlets you would think the question posed is ridiculous! How the heck would vaccine mandates hurt diversity hiring, Tim? We all know the unvaccinated are mostly uneducated, Trump-loving, white folks! Right?! Right? Right…

Turns out, the “Unvaccinated might not be who you think!” The link is to a recent NY Times article and the current administration and the mostly left-leaning mass media don’t want all of us to know something:

“Almost 95 percent of those over 65 in the United States have received at least one dose. This is a remarkable number, given that polling has shown that this age group is prone to online misinformation

In New York, for example, only 42 percent of African Americans of all ages (and 49 percent among adults) are fully vaccinated — the lowest rate among all demographic groups tracked by the city.

This is another area in which the dominant image of the white, QAnon-spouting, Tucker Carlson-watching conspiracist anti-vaxxer dying to own the libs is so damaging. It can lead us to ignore the problem of racialized health inequities with deep historic roots but also ongoing repercussions and prevent us from understanding that there are different kinds of vaccine hesitancy, which require different approaches.

If you check the data in every major urban center, you see basically the same data. African Americans are more likely to be unvaccinated than white Americans.

Why does this matter?

I’m not judging African Americans about not getting vaccinated. I’m pro your body, your choice! I know this community has a deep mistrust of government and health care in our society based on history!

Here’s the problem! Every decision we make in organizations has short-term and long-term impacts. Many times we know and understand the short-term impacts. Often we have no idea of the long-term impact.

If Biden and his administration mandate all employers require employees to be vaccinated (I won’t get into the specifics of over 100 employees, etc.), and many enterprise employers, like major airlines, etc., require employees to be vaccinated or get fired, we are disproportionately impacting Black employees over every other race of employee!

Thank you, Democratic administration and President Biden! Thank you for getting more black workers fired than any other race by mandating vaccines. This is super helpful to our diversity hiring initiatives! What the what!?!

Stop it, Tim! This is about Workplace Safety!

Yes, it is. It’s always about something when we are firing black workers, isn’t it?

Ironically, I say this with a smile at how stupid we all are, the amount of workers who are getting fired, who are refusing to get a vaccine, who by a higher percentage are black workers, happens to almost identical the same percentage of Americans who actually die from Covid.

That’s to say, this number by percentage is extremely small!

“Yeah, but every life matters! If everyone was vaccinated we could have saved hundreds of thousands of lives!” Yes, you are correct, and I agree with you. Every. Life. Matters.

Inclusion.

Those vaccinated, matter. Those unvaccinated, matter.

Even all those black employees you have, who are fearful of taking a rushed vaccine that hasn’t had years of testing. Who have a history of bad stuff happening to them when it comes to government, healthcare, and mandates.

We love to think employer and government vaccine mandates are fine because it only impacts “the stupid”. Natural selection! If you’re too stupid to get the vaccine well then who cares if you get fired and die. Which is kind of the opposite of inclusion, right?

Mandates are easy when you are led to believe that it’s all about firing poor, dumb, white folks. But, when you look at the data and realize that once again we are targeting black folks more, are vaccine mandates still the correct answer?

(Okay, that’s like 3 vaccine posts in the last week. I’m done, you know my stance. I’m pro-vaccine, I encourage it for everyone, but I’m also pro-choice about decisions that impact your body.)

Do Candidates Really Love to Get Text Messages from Recruiters?

In the past ten years, there hasn’t been a bigger advocate, publicly, for text messaging candidates than myself. When recruitment text messaging software first hit the market I was all-in from day one.

At this point, the data speaks for itself. As compared to other forms of messaging (email, LinkedIn Inmail, snail mail, smoke signals, etc.) text messaging gets at least 5-10x more open and replies than any other form of messaging. So, the answer to the title question has to be, yes, right?!

Not so fast, my friends!

At the beginning of 2021, I was struggling with a lot of the data around candidate experience (CX). While we’ve been focusing on CX for the better part of a decade, we haven’t really seen the numbers consistently in a productive way, and recently we’ve even seen candidate experience numbers drop. My thought was, maybe we are focused on the wrong thing. Maybe it’s not about their “experience” but simply about the “communication,” we deliver.

We reached out to every single candidate we interviewed in 2020, thousands, and got over 1500 responses from these candidates. One of the basic, foundational questions we asked was “What form of communication do you prefer to receive from a recruiter about a potential job, as the first outreach?”…  

The form of communication candidates prefer is…

Read the rest of this post over on Emissary.ai’s site by clicking through here!

Zig when others Zag! Hiring the Unvaccinated!

So many people are getting fired for not getting vaccinated! Or at least that’s what the media makes it sound like, right?!

In reality, the number of employees getting fired for refusing to get vaccinated is actually super low. About as low as the percentage of people who catch Covid and die, I’m guessing…ugh! data, am I right!?

Southwest Airlines CEO claims that he didn’t want to mandate vaccines for his employees, but he got pressured by President Biden. Seems like a strange flex for a powerful CEO. “Joe made me do it!” Really, he did? Really? Or is it, you just are following the industry trend and your competition is doing it and your customers probably feel better about being in metal tubes with a staff that is vaccinated?

Still, I believe that there are certain advantages for doing the opposite of the populous in many situations. Like, maybe, this one. You are having a really hard time hiring folks, why don’t you just make a public display out of “We want your poor, and your hungry, and your Unvaccinated!”

Zig when others Zag!

Now, this plan is free of problems. If you have some folks who are super-vaccinated (what does he mean by that…) maybe they’ll want to leave your employ and go somewhere else. That might happen.

Also, having a larger population of employees who are less likely to be vaccinated, may lead to some additional health risks, and possibly some additional costs associated with increased health insurance costs! You could offset this by not having health insurance and just paying extra for your employees to go out to the government exchange, or some other form of skirting this bill.

But, you would definitely be in the minority of employers who would be welcoming the unvaccinated! I’m also assuming your employee demographics would skew younger and republican, but, hey, fly your freak flag!

Also, not mandating a vaccine could have a big impact on increasing your diversity numbers, as black folks as a percentage are less likely to be vaccinated than white folks across the country. So, if diversity matters to you then this might be a great strategy to try out!

The market you hire in, of course also matters. Down south, might be something to think about. Hiring in the big metro coastal cities, well, this might work against you.

Recruitment Marketing Messaging for this “Zig” hiring strategy!

I wonder what it would look like if an organization just came out and full unvaccinated is the way to go! I’m guessing we would see some job advertising messaging like:

“Didn’t want that Covid Juice!? We might be the place for you!

“No shot? No Problem! Apply today!”

“We are a Vax-Free Workplace for Americans! Or really anyone who will show up and work!”

“We’ll love you even if you are unvaccinated and have a hickey! Apply Today!”

Any day you can use “hickey” in job advertising is a day you’re winning at life.

Our reality is, whether you like or agree with it, there are some outstanding people who have made the personal choice to not get vaccinated. Smart, hardworking, great employees, who someone will be terminating for this choice. Their loss, the organizations, is your gain or could be.

If you read my post yesterday, you know I’m pro-vaccine, but I’m anti-vaccine mandate for employees. I think there are many things we can do besides forcing an employee to get a shot they don’t want and still protect our other employees, customers, and even the unvaccinated workers.

Here’s what I know, if I can think up an idea, someone else already has as well. So, it’s just a matter of time before we hear about a company out there that will market itself as the “Unvaccinated Workplace” and welcome all those employees that other companies are terminating.

6 Surprising Ways GenZ is Changing the Workforce!

I’m in love with Gen Z! It might be because I’m raising 3 Gen Zers, two in college, one on the way, but it’s also because I love how each generation is shaped by the period of time in which they are raised, and I think Gen Z, specifically, was raised in one of the most unique periods in history!

We’ve had the Millennial “differences” jammed down our throats now for a decade! When it first started, I was fascinated with the differences, now I’m just bored. I think what we learned with the Millennials was that so much of what each Generation has, is truly just based on time in life. Then we have this much smaller percentage of some stuff that truly makes each generation stand out.

Gen Z was raised during the Great Recession. This is a fact, it’s not something we can discount. The generations directly before the Boomers, the Silent Generation, and the Greatest Generation, were raised during the Great Depression, this had a significant impact on how they viewed the world, and how they viewed jobs specifically. Gen Z will have some modern similarities to these generations.

You can not be in your formidable years, have the access to information that Gen Z has always had, and see your family and friends lose jobs, houses, etc., and not then have that come out in your relationship to work in some unique way. There’s been very little out about Gen Z, to this point, but recently there was a fairly substantial study done with over 25,000 Gen Zers. Here’s what it said:

97% of Gen Z own a Smartphone, 93% own a Laptop! Gen Z is digital natives. They are the very first digital-native generation. They grew up with a smartphone in their hands before they could even communicate what they wanted or needed in a meaningful way. Gen Z will not ever work well in an environment that doesn’t use technology to solve common problems. “We have always done it this way” makes no sense to them. Not in a frustrating way, but in a truly perplexed way. Kind of like how someone looks at a Caveman exhibit in a museum.

Gen Z is very price-conscious. Employers will love them because they constantly work to get lower costs of goods and are very adept at doing things on their own when they feel they can produce similar quality for a lower cost. Again, go back to what they saw growing up. They use technology for price comparison, reviews, check availability, etc. Rarely will you be able to sell Gen Z in one meeting, and without competition also being in play.

Only 1 in 8 Gen Zs gets their information from printed materials. Good job on those printed career fair brochures! You might as well just have a big bonfire at Corporate HQ because your printed job material is almost worthless with Gen Z. Although, they do consume information through a ton of channels including social media (79.7%) – yeah, that Twitter/IG is just a fad…TV/Video, radio, and video streaming services, etc. When we go to recruit Gen Z, we have to be ready to use multiple forms of media to reach them.

Crazy enough, Gen Z actually loves to read books, not digital.  Again, generationally, Gen Z was raised during the Harry Potter days, etc. Some of the best young adult literature in history was written during their young years, and in hard economic times, a book is a fairly inexpensive entertainment option that takes up a lot of time. No wonder Gen Z is a generation of readers! 77% prefer to read a printed book, rather than digital. So, while we tend to focus employee development on online on-demand types of media, some leaders will find giving a book to Gen Z might be a real connection for them.

Gen Z demands information. Gen Zers, for the most part, won’t demand to be the boss, but they will demand to be kept in the loop. Why? Because they’ve always been able to find out anything they wanted in seconds, so you playing the power position of keeping information from them will not go over well! When you’ve never not had information, working in a corporate culture that uses information as power, is a stifling environment to be in.

Gen Z is the most diverse generation in American history. I will tell you my sons are somewhat confused by old people’s obsession with diversity issues. They understand America is far from perfect, but they also have grown up in a generation that is much more accepting than any generation before them, so they find ‘our’ obsession with these topics sometimes overdone. They would prefer to focus on how we are similar, then on how we are different.

Currently, Generation Z is about 40% of our workforce and growing. The largest generation in the workforce, with Millennials being a shrinking second place. Gen Zs are not Millennials, just like Millennials are not Gen X, etc. Each is mostly similar, with some differences. Gen Z will take some getting used to for some leaders, but those who embrace their uniqueness will truly get rewarded!

3 Great Learnings from Rejected Offers!

The CEO of Kapwing, Eric Lu, a video online technology company, recently wrote a blog post about what he and his team learned from recruiting engineers and had sixteen offers that were rejected! Go read it, it’s a great insightful post, from a leader will to share a bit of his pain and learning for the benefit of all of us!

First, we all know that recruiting technology candidates have been, and will continue to be, very difficult, especially in Silicon Valley. Eric knows this as well, but you still like to dig into your own data and find out more. I find most leaders don’t truly like to know why someone rejected their offer. In fact, most leaders make up excuses about the candidates who reject them, instead of learning more about themselves. So, Eric is already a pretty damn good leader by just wanting to know more about this issue!

Why do people reject your offers?

Before we even get into some of the common reasons, the reason most candidates reject an offer is that “we” (recruiting, hiring managers, leaders) did a crappy job at closing the potential candidate. What should happen is we all have pre-closed enough that when an offer is made, we already know the answer, and that answer is “yes”! You should rarely be surprised by this answer, and if you are, something failed in closing this candidate.

Money! (Duh, you really wrote that?!) Yeah, turns out people almost always want more money to come work for you, when they have a job and have some experience. They want a lot more money when they have those things and others who also want them.

No High-Level Title. Why? Ego, yeah. But, honestly, this is also another money thing! If you can actually get a higher title, this helps in your career progression. If I’m looking to hire a “VP” I want someone who has that experience or career progression. Most orgs won’t hire a “Manager” to become a “VP”, so titles matter to a lot of people. Even though they shouldn’t.

Your Brand/Position/Leader is what they want. This is the hardest one because many times there’s nothing you can do. Some candidates are looking for something specific and they don’t know if that will be you until they go through the process to find out. Sometimes that takes them to the end where they discover this isn’t for them.

What did the CEO of Kapwing learn from his rejected offers?

1. Expiring offers actually work! I absolutely love this concept! It’s a psychological concept to be sure! Once someone decides to accept your offer, even if other offers come in, they will usually stay with that offer. Kapwing had both sign-on bonuses and offer expiration dates! Take a look at this pic –

Expiring Offer Model from Kapwing

2. Access to your founders, C-suite, and Board can make a difference! But, really it’s more than just access, it’s also about those folks showing interest and making the person feel desired. If I’m interviewing for a non-leadership role and the CEO and a Board member reach out to me to say great things, that makes me feel all warm and fuzzy, and like those folks give a sh*t! I want to work for a company like that!

3. Communication from interviewers and potential new teammates is a big win! Candidates constantly get ghosted. They hate this and they hate “you” for it! If you want to land more candidates FORCE those who interviewed to email, call, send flowers, etc., and give those candidates constructive, yet positive, feedback. Also, have potential teammates of this person send notes, like “hey, Timmy, said he interviewed you last week and mentioned you have some knowledge around “X” we could so use you right now on this project…can’t wait to work with you!” A future employee wants to feel like they will find great friends at your company!

Shoutout to Eric Lu and the Kapwing team for sharing their pain, knowledge, and learning. It was a brave post, honestly, and I loved it!

@Hiretual’s 2021 Software Engineering Recruiting Report!

The single most-searched-for candidate on the sourcing technology platform Hiretual over the past twelve months has been for “Software Engineer”. Turns out, almost everyone, in every industry, in every market has a need for Software Engineers!

Hiretual recently released their 2021 Software Engineering Report (Click to download report) and it’s packed with some great data, you can download the report for free! Here are some nuggets from the report:

– The companies having the most success in recruiting Software Engineers are paying 13.2% more than the industry average!

– The sweet spot for experience level that companies are looking for is between 6-8 years. Those folks are probably going to be the hardest to find and most likely being paid above the market average. (Pro-tip – go for segments of experience that others aren’t – 10+ years, or under 4 years).

– The big East Coast cities are begging for Women and Underrepresented Ethnic Minority candidates more than the west coast. (San Francisco metro area probably has a more robust pool of women and underrepresented ethnic minority software engineer candidates than anywhere else in the US).

How can you use this report to help us recruit more Software Engineers?

1. Zig when others are zagging!

If everyone is trying to hire Software Engineers in San Fran and Austin, maybe you should hire in Chicago and Boston? Or Nashville and Atlanta. Let’s face it, most Sotware Engineers can Software Engineer from almost anywhere!

2. Fish in bigger ponds.

Use the data to know where to spend your job advertising dollars, and where to focus your sourcing efforts. Too often we spend way too much time fishing in small ponds for big fish when we should be fishing in big ponds for bigger schools of fish.

3. Pay us like you owe us!

Your C-Suite, especially your CFO needs data around compensation by market. It doesn’t matter how great you are at recruiting, and how great your recruiting technology is. If you aren’t paying the appropriate amount of money, you will lose.

Check out the 2021 Software Engineer Report by Hiretaul!