Recruiting Communication Hacks #1

I was out at iCIMS Inspire last week, and I was listening to a recruiting product leader and TA leader talk about a process involving texting candidates. iCIMS purchased TextRecruit years ago, and it’s now baked into iCIMS. I think across the board, everyone believes you should be texting candidates at this point. It’s 100%. You won’t meet anyone in recruiting who’s like, “Hey, yeah, texting candidates is bad” as a form of communication with candidates.

I say statements like that above to see the one dumb person on LinkedIn who will share this post and give me the one outlandish reason in the world when you wouldn’t text a candidate. “Well, TIM! I once had a candidate who was blind and deaf and lived only underwater and communicated telepathically, so what about that person!? Should we text them!?” Yes! Now, go away.

For the most part, recruiters are pretty good about using expected communication norms with candidates. We kind of have to. If you’re awful at comms, your recruiting career will be shorted lived. This doesn’t mean there aren’t recruiters out there working in sweatshops that still don’t spam. Of course, we’ll always have that. But, for the most part, the vast majority of professional recruiters, agencies, RPO, and corporate try to communicate around expected societal norms in the areas they recruit.

One of those comms standards is the Opt-Out text message sentence:

“If you no longer wish to receive text messages from this company, reply “STOP” to unsubscribe from any further messages.”

Now, these messages all sound and look the same. We basically just copy each other. One person, one time, wrote a version of what’s above, and we’ve stolen and tweaked this same message.

When I was at iCIMS, this leader was sharing an example, and this came up, and no one batted an eye. Yep. Yep. Move on. That’s when it hit me. That’s an opportunity! Every single comm we send that touches a candidate is an opportunity to stand out and leverage your brand! We should be better than what’s above!

So, I started thinking. What would a great opt-out text message be for a recruiter? Try these on for size:

“If you no longer want to receive messages from Tim, simply reply “I HATE TIM” and make him cry!”

“Yeah, we know you didn’t opt in for this, but can you blame us? We wanted to offer you a job!? Reply “No Job For Me” to Stop these messages.”

“Hate Text Spam? You can call me instead and stop all of this nonsense! Come on. I dare you!”

“Look, I’m a Stan! No cap, but you’re super dank. Texts hit different but if you’re sus just reply “This ain’t it chief”

“Hey, I just texted you, and this is crazy! But if you don’t like me, just reply.”Maybe Later”

Wait, we get it. This isn’t for you. Before you opt-out, maybe you know someone who could use this. Please share it with them. Reply “Stop” to end these messages.

Had enough!?

We might want just to disregard this and think about our corporate brand and being “professional.” The reality is this isn’t your corporate brand. This is your employment brand. For some, yeah, just stick to the same old boring script. It’s safe. For many of us, let’s show candidates we can be fun and have fun, and we don’t take ourselves so seriously.

If we are going to jam thousands of text messages out to candidates, you might want to have a little personality in those communications. You don’t have to. You can be like everyone else. But you can.

Dare to be a bit different!

In Low Hire Times, Great Recruiting is More Important!

We have been on a great run! A historic run of hiring for about a decade now. That does not happen often. For the most part, over half of the current workforce has never seen a downturn in the economy that was sustained for more than a few months. It has been a heck of a good run.

Over the past decade, recruiting has seen massive evolution and growth. Our technology has improved immensely. Our skills have improved. Our branding and recruitment marketing has improved. At no other point in history has talent acquisition wielded more power than they have over the past decade.

I mean, it almost feels like recruiters have gotten respect! (almost)

Here’s the thing.

With all of this change and growth, we will still have organizational leaders when a downturn hits who believe we can cut recruiting as one of the first things. The axiom is if we aren’t hiring, we don’t need recruiters. That makes logical sense. In reality, we don’t really stop hiring. We just hire way less.

The truth is, when we hire less, each hire takes on much more significance. Our ability to hire really well when we hire fewer increases with importance. We don’t have slack in the system to make bad hires and have them be covered up by all the other hires.

If I have to hire one hundred people per month, leadership assumes some of those will be misses. If I can only hire ten per month, I can no longer have misses! False-positive hires can not happen when you only hire a few.

Why?

If times are tough and I only get to hire a few people. Multiple factors are at play. First, my hiring number is small. Second, the business needs great performers to survive and grow. Third, we truly need to know who the great performers are before we hire them. Forth, every low performer that makes it through the process exacerbates our already dire problem.

Bad Times Are Not The Time To Cut Talent Acquisition!

Bad times are the time to double down on ensuring your TA function is humming at maximum efficiency and effort. That your technology is performing exactly as it is supposed to perform. That you have very few false positives, and your Q0H (Quality of Hire) is through the roof. Also, you need to have hunters on your team, not just farmers.

Organizations will get leaner, and TA teams will get leaner. The recruiters who should keep their jobs should not be process jockeys. I can literally hire anyone with two ounces of sense to process applications. That is a pennies-on-the-dollar job. The recruiters who thrive in a down economy are assassins. Recruiters who can go out and find the best talent and talk that talent into coming onto your sinking ship.

This past decade was not a great decade to grow assassins. Why?

You would think the opposite to be true. Everyone was hiring. The competition for talent was fierce! Why didn’t we grow more assassins?

It’s a combination of technology, flow, and ease of apply. We had this strange convergence of a time when we had millions of open jobs, a time when it was never easier to find talent, and you could apply to jobs with one click. Basically, most TA shops turned into Inbound recruiting process shops. We post jobs. People apply. We process those applications. Rinse and repeat.

If there is candidate flow to your jobs, why spend the extra effort to make sure that flow is actually good? It must be good, right?! Just process more applications. We are hiring so many it doesn’t really matter, we’ll make some great hires out of that pile. Or we won’t. It doesn’t matter, we have another pile to go through.

Assassins grow when times are tough. You need to find yourself some assassins and get ready. Winter is coming.

The 5 Reasons Your Recruiters Aren’t Recruiting!

Oh boy, here we go. Buckle up, gang!

I guess I need to start at what the hell is “recruiting” and what’s not “recruiting.” We have to because what most of you are calling “recruiting,” I call processing candidates who applied to your job. To me, that’s administering the recruiting process, not really recruiting.

If you post a job and someone applies, technically, most of you call that recruiting. You’re paying a full-functioning human anywhere from $65K to $165K for them to be a “recruiter,” and they are posting jobs and waiting for someone to apply. I used to say I could train a monkey to do that job, but now I get to say I can easily train A.I. to do that job for pennies on the dollar.

Posting and Praying is not recruiting. Posting, collecting candidates who applied, and screening them, is what I like to call “Inbound Recruiting,” and that’s not really recruiting. It’s just administering the recruiting process. Do. Not. Get. Me. Wrong. Being amazing at administering your recruiting process is still valuable and needed. The best “outbound” recruiting shops will still have about 70% of their hires filled by “inbound” recruiting!

Outbound recruiting is then “real” recruiting. That’s when a recruiter has a requisition and really has no valid candidates for the hiring manager, and thus they have to go out and find valid candidates. Now, part of that process might still be finding new places to share and post jobs, but that’s only one small part. The larger part of “real” recruiting is cold outreach to people who don’t know your job is open or might know, but they need some persuasion.

Okay, Why Aren’t Your Recruiters Doing Any “Real” Recruiting?

1. They don’t have capacity because, as humans, we naturally fill our time with what gives us the most success, and in your current state, that is “Inbound recruiting.” This means you tell your recruiters, and you expect your recruiters to do outbound recruiting, but they can easily fill their day with inbound recruiting, and it pays the same. So, why not take the easier route?

2. They don’t know how to really recruit. Honestly, most corporate talent acquisition pros who have never worked in an agency have spent most of their career doing 99% inbound recruiting. That’s just the truth, and we know why from what I said in #1. So, we have to teach them how to do outbound recruiting! (Side note – HireEZ’s own internal Recruiter, Vivian Jiang, will be doing an Outbound Recruiting Session specifically for Corporate TA Pros at the Michigan Recruiters Conference on Nov. 10th in Detroit!)

3. They aren’t rewarded and recognized for doing real recruiting. Almost every time I work with corporate TA teams, I find that the recruiter who fills the most jobs is looked at and rewarded like they are the top recruiter. What I find is they rarely are the top recruiter, but they are the recruiter who processes the most fills through inbound recruiting.

4. Your TA Shop is not structured to do real recruiting. See #1, but basically, you should have “processors” who only do inbound recruiting, and they are amazing at it, and then you have recruiters who only really recruit in a modern TA function. You can get processors for half the price of real recruiters, and they are measured completely differently than outbound recruiters.

5. Your hiring managers don’t know the difference. Right now, today, your hiring managers honestly believe that your TA team is recruiting for their opening. They have no idea that you are only posting jobs and collecting whatever person applies. Those people applying might be the worst talent in the industry, but you are selling them on they are the best. If they knew the truth, they would demand change. What I find is real recruiters work with hiring managers to actually uncover the best talent together in the best TA shops.

This isn’t easy!

I get it. The change management alone from moving from inbound recruiting to outbound recruiting is painful, which is why I think the best approach is to break up the function into two very specific processes of inbound and outbound. It never, and yes, I’m saying never, works to have and expect recruiters to do both.

We built the Michigan Recruiter’s Conference to specifically work with Corporate Talent Acquisition teams to start to work on these challenges and pain points, and I’m super excited to bring it back on November 10th in Detroit with our awesome corporate TA team sponsor DTE Energy onsite at their beautiful and modern campus. Join us!

iCIMS Inspire 2022 is Back – Virtual and Live! Nov. 17th! #iCIMSINSPIRE

Hey Gang! I’ll be attending iCIMS Inspire Live on Nov. 17th in Santa Monica, CA! Join me!

INSPIRE is an annual conference hosted by iCIMS, the talent cloud company. This award-winning event unites global talent and tech innovators to connect, learn, and celebrate. INSPIRE returns as a hybrid event on Nov. 17 with a limited in-person audience in Santa Monica, CA.

There’s an amazing lineup of folks, including:

Sekou Andrews, CEO, SekouWorld, Inc

One of the most successful spoken word poets in the world! Two National Poetry Slam championships, two national poetry tours, two Independent Music Awards, three Helen Hayes Awards, the most “Just Plain Folks” music awards in history, the 2020 ABA “Entrepreneur of the Year” award, and the first “Best Spoken Word Album” Grammy nomination for a poet in 30 years. 

Sonia Jhas is an award-winning Mindset and Wellness Expert

One of the country’s most influential voices in mental and physical well-being. With 80+ million media impressions and a social media following of over half a million, Sonia has been imparting her honest and ground-breaking approach to mind and body as a speaker, educator, author, and advocate for over a decade and is consistently ranked a top health influencer. 

Dee C. Marshall, CEO, Diverse & Engaged

Dee C. Marshall is an award-winning business owner, influencer, international speaker, and thought leader on equity, diversity, and inclusion across industries, sectors, and globally. Dee was recently awarded WBENC WBE Star Award, named 2021 Entrepreneur Magazine Top 100 Women of Impact, 2021 NJ Most Influential D&I Leaders, Top 50 People of Color List by RIO, Top 25 Influential Black Women in Business by The Network Journal, and Top 25 Leading Women Entrepreneurs.

As well as many talent acquisition industry insiders delivering content designed to elevate our talent acquisition practice.

If you can’t make it on November 17th, register anyway to get some of the content sent to you after the event.

Register Today for iCIMS Inspire 2022! (Virtual Registration is FREE!)

What are we missing around Quality of Hire (QoH)?

This week CrossChq released a report titled”The CrossChq “Q” Report” that was loaded with some research and data around the quality of hire. The quality of hire metric is like the holy grail of HR and Talent Acquisition! Everyone talks about it, but no one really feels like they know what it is and where they can get it!

Let’s dig into what they found

The one that will jump right out and make you question your own existence is this:

“Internal Referrals have a Quality of Hire -26% below the industry average”

What? The What?!

Since the beginning of time or at least the beginning of HR, we have all lived by one unbending truth! Referral hires were always of higher quality than some hires out of the general population. You get taught this in the first hour of the first day of HR and Recruiting school!

Turns out, we’ve been lied to or at least led to believe that referral hires were better when they weren’t. How could this be the case? Well, we love to believe in this one premise, which was probably never proven. We want to believe someone who works for us would never refer a candidate who wouldn’t be a great worker!

The reality is most people just refer friends or family, and they have no idea how that person works, nor do they really care. They just want to hang out all day with people they like, regardless of how they work!

Another thing in the report that was somewhat shocking:

“Interviews show only a 9% correlation rate to Quality of Hire!”

Okay, we all know that our hiring managers suck at interviewing. In fact, almost everyone sucks at interviewing! Why? For one, 90% of hiring managers don’t interview enough to ever sharpen that skill. On top of that, we are all too gullible and believe what we here and don’t dig in. BUT, this number is shocking!

I think most organization should be testing “no-interview” hiring. That doesn’t mean we don’t talk to people or try validated assessments (more on this in the study), but formal interviews with a 9% success rate are a giant waste of time!

This study is definitely worth a download and read. I’m always skeptical of vendor-based research, but I really like the effort, data, and quality of this one. I think it has some true merit. We all know we need to select better, but we mostly keep doing and believing the same stuff, without really any merit.

Why Does Spam Recruiting Work?

I just got done deleting the 17th phishing email from my personal email inbox today. Comcast, Amazon, Princes from far-off lands, I’ve never been more popular and, apparently, soon-to-be rich!

I was asking our Cyber Security company why phishing is still such a big deal. I mean, don’t we all know by now that some Nigerian Prince isn’t going to give us a million dollars or that Amazon doesn’t send us emails asking for our credit card numbers or passwords!? There is no way someone can be this stupid, right!?

Apparently, I’m way wrong, we are all still a lot stupid! 

The reason phishing and spam are not because they are really tricking us. It’s the sure volume of messages and cadence. While we can all spot a fake fairly easily, can you always spot a fake when it’s sent a thousand times, all different times, with all different designs and strategies? Scammers will send a million to get one click. That one click will pay off.

Therein lies the strategy of why Spam Recruiting still works. It’s not about being good or the best. It’s about being there all the time, knowing a certain percentage of the time will be the right time! Do we like it? Well, I guess that depends on who you are. If you happen to be that one person who gets the spam recruiting message at the exact time you’re desperate for a job, then yes, you will like it!

If you are the superstar performing software engineer getting twenty spam recruiting messages a day, you hate our industry!

Spam Recruiting Works Because It Works Some of the Time

I have never met one American-based TA Leader who believes that Off-Shore Recruiting firms (you know, the off-shore RPO spam emails you constantly get all day long) actually are good. For the most part, they don’t recruit. They spam. Because they pay next to nothing to their workforce, they can spam a whole bunch and still make money, even if the entire process truly sucks.

They don’t have to be good. When you’re being paid like $10 a day, all you have to do is spam a couple of thousand people a week to get one placement a month, and you’re making a profit for the “man”! Any company engaging in off-shore recruiting for hiring in the U.S. is basically engaging in slave labor. But I digress. Back to crappy recruiting.

Bad recruiting is a lot like bad sex. If you really need a job, you don’t care how you get it. Which perpetuates you just continuing to be bad.

Spam recruiting works, and will always work, because the world will always have candidates who just need a job. They don’t care that you’re awful at your job. They don’t care that you are spamming them. All they care about is getting the job. Also, if you do care. If you do hate bad, spammy recruiters. It turns out you also are fine with them being awful when you’re out of a job!

Spam works because we are all vulnerable at some point. It feeds on us being weak, naive, and desperate. But, at the end of the day, it works. It doesn’t work well. But it does work. And that sucks.

The US has Relatively Low Rates of Hiring Discrimination. But you don’t believe it!

Do we have hiring issues in the US? Yes. Are many of those issues really bad? Yes. Is the US worse than most other countries? Hmmm…

There was a meta-field study done with over 200,000 job applicants (that’s a massive data sample) in 9 counties in Europe and North America. The study found there is hiring discrimination in every country, but some countries are worse than others:

What did the study find?

– The USA has one of the lower rates of discrimination while France and perhaps also Sweden have very high levels.

– If you travel the world, the findings are very surprising. If you have just sat your butt in the US, this is hard for you to comprehend with the US’s history of slavery, and you probably find this surprising. Turns out, many other parts of the world still act like discrimination isn’t happening and ignore they have a problem.

– Capitalism, in fact, is likely to predict less discrimination in hiring. Again, competitive hiring practices actually help decrease discrimination in the labor market.

The authors of this study are Lincoln Quillian, Anthony Heath, Devah Pager, Arnfinn H. Midtbøen, Fenella Fleischmann, and Ole Hexel. A very diverse group of academics from some of the top educational institutions in the world. Here is what they had to say about the study:

“National histories of slavery and colonialism are neither necessary nor sufficient conditions for a country to have relatively high levels of labor market discrimination. Some countries with colonial pasts demonstrate high rates of hiring discrimination, but several countries without extensive colonial pasts (outside Europe), such as Sweden, demonstrate similar levels. Likewise, the lower rates of discrimination against minorities in the United States than we find for many European countries seem contrary to expectations that emphasize the primacy of connection to slavery in shaping the contemporary level of national discrimination. These results do not suggest that slavery and colonialism do not matter for levels of discrimination, rather they indicate that they matter in more complex ways than suggested by theories that posit simple, direct influences of the past on current discrimination.”

And

“Low discrimination in Germany could be a result of distinctive hiring practices in Germany: Employees typically submit far more extensive background information at initial application than in most other countries—including, for instance, high school transcripts and reports from apprenticeships (Weichselbaumer 2016). This may reduce the tendency of employers to assume lower skills and qualifications among nonwhite applicants, which is one potential source of discrimination. If so, this suggests the importance of high levels of individual information about applicants as a method to mitigate discrimination (c.f., Wozniac 2015; Auspurg et al. 2018).”

So, France and Sweden are the most Discriminatory Countries in HIring?!

Well, not exactly. They are the most of this study of nine countries.

I would bet you would see higher rates of hiring discrimination in places like Japan, China, South Africa, etc. Why? How many non-Japanese do you see on the Japanese national team? How many non-Chinese? One non-Chinese, an American snowboarder, was in the winter Olympics, and that was the first one in their history. Now take a look at the US and the other European countries. All of them have multiple people from other countries on their national teams. Is that hiring? Nope, but it shows a willingness to welcome and evolve people from other countries in a very transparent way.

Just because other similar Capitalist countries tend to be more discriminatory in their hiring practices than the US also doesn’t make us better. There are still massive improvements that need to be made. I point all of this out because you will never see this type of study highlighted by the mainstream media most HR and TA leaders and pros read. This won’t be on CNN and Forbes. We love to act like every other country is so much better. They aren’t, and we aren’t. We are all struggling with getting better and closer to the same than most of us realize.

Is More Efficient Recruiting Always Better? #TruthBomb

If you’re in HR or TA and read this blog on a regular basis, you know I’m all for making our recruiting process as efficient as possible! Primarily because so many of us are woefully inefficient in using our technology and the belief that a more involved process must be a better process.

I’m a little nervous about the future and recruiting efficiency.

I think in our rush to become ever more efficient. We might miss out on some great talent. At this point in the recruiting tech stack, I can actually automate every single piece. Anything you have a person do in recruiting, I can automate. I can even ensure that candidates “don’t” get dispositioned if that’s how you like to play it! I mean, about 50% of you don’t do that now, so it seems like that is probably the way you like it.

If recruiting was only about taking a requirement, matching that requirement to available talent, screening that talent, interviewing that talent, assessing that talent, and onboarding that talent, well then, technology can do that better and more efficiently than humans at this point. But, I think recruiting has always been about getting the best talent for your organization.

Available vs. best is where the technology starts to fall down if talent truly makes a difference in your organization. Honestly, for many, “best available” will work just fine, and it has for decades. The vast majority of organizations are hiring the best available at this point.

Technology is exceptional at hiring the best available. Technology hasn’t figured out how to hire the best talent that isn’t openly available at this point. If you don’t have that talent in your database, and that talent isn’t active on LinkedIn or other job boards, technology has a really hard time getting your message in front of them.

The future of recruiting isn’t about efficiency. That is already here. The future of recruiting is about your organization’s ability to actually go out and discover who is the best talent for your organization. That person might not actually be on the “jobs internet,” or they were, but that was five years ago, so you’ll never see them as someone you want because the five years ago person isn’t the person you need today.

Efficient recruiting is great until it isn’t. If you suck at recruiting, then becoming more efficient at best practice recruiting (which recruiting technology can definitely make happen) will elevate your function for sure. But efficient recruiting isn’t world-class recruiting. It’s just efficient.

The best talent acquisition in the future will be able to go out and discover the talent that hasn’t been discovered by everyone else. We like to believe that everyone who is anyone is on LinkedIn, Indeed, or you name the site. But they are not, or they haven’t been active for a long time, so this is a hidden talent.

Too many TA shops are currently working too hard at becoming efficient and not hard enough at becoming experts of the talent for their industry and their marketplaces. You know I love technology. So, be great at technology, but don’t forget to be great at recruiting.

The 5 Steps to Buying HR Technology #HRTechConf

Hey kids! I’m out at the HR Technology Conference this week, and I have 26 meetings set up with HR Technology companies to do briefings. My buddy, KD, says I do a hundred crappy HR tech demos a year, so you don’t have to. That means this week, I’ll knock about 25% of those! It was 27, but I had one cancel because they felt like I didn’t do enough “HR” tech, and I only know “Talent Acquisition” Tech. That made me laugh! Thankfully, I’ll survive. They most likely won’t.

If you are an HR or TA Leader, the biggest budget purchase you’ll most likely ever make in your position is technology. What I find is that even though this will be one of the most important leadership decisions you’ll ever make, most leaders really have no idea how to buy the technology that runs their business. By the way, as leaders, almost know functional leader knows how to buy technology, so we aren’t alone!

Because we lack this knowledge, most of us will either let our IT department make this purchase for us (a super bad idea!) or pay a giant consulting firm a giant fee to help us make this decision (not as bad of an idea, but not great). Your IT department doesn’t know HR/TA. You do. That should be enough said about IT choosing your functional technology. The giant consulting firms are paid millions of dollars by certain vendors for “research.” So, guess who they will recommend you buy?

Since I get to do a lot of demos and briefings, I like to think I most likely have some good insight into how to do this. Wait, what the heck is a “Briefing” with an HR Technology company? Basically, “briefing” is analyst-speak for speed dating with a tech vendor. In 30 minutes, they’ll tell you why they’re awesome, what they have built recently, and what they plan on building in the future. Then I get to ask them what their favorite movie is, where they’ve traveled, etc. You know, all the normal dating questions. If they really know what they’re doing, they’ll bring diet Dew to butter me up!

How Should You Buy HR Technology?

Step 1 – You actually use your current software fully and truly figure out what it can’t do that you desperately need to do your job better. I find almost no one does this first step. They just want something better, even though when asked, they struggle to verbalize what better is.

Step 2 – Once you know what you need, you figure out who the best players are in the market who do that thing. That takes some research and a hell of a lot of demos. For anything you need, figure out at least twenty vendors selling that solution. Based on your size, that will limit your selections, but at least 5-6 will always be in play. Think about Enterprise-level HCM alone; you have: Workday, Oracle, SAP, Infor, Ceridian, ADP, UKG, and I’m sure others that I’ve missed. This is why I got to the HR Technology Conference every year, to keep up with the market. Every HR and TA leader should be doing the same.

Step 3 – Depending on your size, you’ll have to RFP. For many SMB and Mid-enterprise buys of point solutions, you’ll just be on your own trying to find a partner. In this case, step 2 becomes super important for you because I find that most HR/TA shops buy what is “Sold” to them, not what is available. Turns out, HR Tech companies are super good at marketing and advertising to potential buyers. Those companies marketing to you might be the right choice if you’re lucky, or it could be an awful choice. You need to know your options!

Step 4 – You need to talk with users of the technology you decide to buy before you buy it in three ways: 1. Users currently going through an implementation. 2. Users who are through implementation for at least one year. 3. A user who has left them within the past year. If the vendor doesn’t give you these references, walk away! You need to know how much pain you’ll be in and the realistic timing of implementation, you need to know what learnings others had during their ramp-up of the technology, and you need to know what could go very wrong as a worst-case scenario.

Step 5 – Network in the community for other users who use the same technology you want to use and find out what they are paying for that same technology. I find tech vendors charge as much as they can, and some buyers are better at negotiating than you’ll be. If you can come back with some hard numbers, the vendor will work with you. If you have no idea, you’ll pay a much higher rate than another company using the exact same solution. Also, if the big giant consulting firm that you’re paying six figures for can’t give you these introductions, you’re paying them too much!

There are obviously a bunch of steps within these steps, but this framework will give you a good start and make sure you don’t make a bad purchase. Also, remember the old technology buying saying, “no one ever got fired for buying IBM.” That was said because, at the time, IBM was the gold standard and the most expensive. So, while you might be able to find a good technology cheaper, you also have more risk of it failing.

The same goes for HR/TA buying decisions. There are over 10,000 HR Tech solutions on the market. You can find some amazing technology where the vendor will almost give it away to gain you as a client and get more users, but that comes with some big-time, unproven risk. For some, that risk will be worth it because you’ll be able to get and use the technology you could never afford without taking that risk.

The Recruiter Texting Rules!

Here we go! Your boy is back with some more rules! You know I love me some rules! I’m high rules, and low details, which drives most people crazy!

I was having a conversation recently with some recruiters about texting candidates. For the most part, in recruiting, we’ve gotten to this point where we believe every candidate prefers texting over every other kind of communication. And, if they don’t want a text message, then they want email.

This isn’t exactly true! I did some research and surveyed over 1600 candidates we screened to find out the facts and published it – 6 Things Candidates Want You to Know – you can download it here for free. But I’m not here trying to sell you a free whitepaper!

The entire reason we believe candidates prefer text over any other form of communication is some creative marketing around text vs. email response rates in overall text vs. email communications. Now, this is where all of this falls apart. I get over 500 emails per day. I get maybe 25-50 messages. Of course, I’m going to respond more to text messages vs. email. But that doesn’t mean, as a candidate, I want text vs. email, necessarily!

This all lead me down a path where I believe we need some rules around texting as recruiters!

The Recruiter Texting Rules:

Rule No. 1 – As the first outreach to a candidate you don’t know, texting is not preferred by candidates. They don’t know you, and they certainly don’t want you jumping into their private text messages with a spammy job offer!

Rule No. 2 – No one of quality ever accepted an interview and job offer through text message without first speaking to a real human. Pick up the god damn phone. Once a candidate is all in with you, then yes, they will most likely only want texts from you.

Rule No. 3 – Give me a way to opt-out of your bad text recruiting automation hell! For one, it’s the law. But, most still make it way too difficult to stop the automated texts.

Rule No. 4 – Just because you have my number as a candidate does not give you permission to stalk me for a date. It’s super creepy!

Rule No. 5 – If we aren’t friends, don’t text me like we are friends. Avoid sarcasm. Keep it professional and short.

Rule No. 6 – If it feels like you’re sending candidates too many text messages. You are sending candidates too many text messages! Also, don’t text me a novel! Send long stuff in an email.

Rule No. 7 – If I ask you a question, answer the damn question! We are adults. You can tell me the truth I don’t need some run-around answer that doesn’t really answer my question.

Rule No. 8 – If you expect me to respond within minutes. I expect you’ll respond within minutes. Set the ground rules around expectations early.

Rule No. 9 – Never! And I mean, NEVER! Text with a green bubble! Just Kidding! 😉

Okay, peeps, what did I forget? Give me your favorite rule for texting candidates in the comments below.