6 Surprising Ways GenZ is Changing the Workforce!

I’m in love with Gen Z! It might be because I’m raising 3 Gen Zers, two in college, one on the way, but it’s also because I love how each generation is shaped by the period of time in which they are raised, and I think Gen Z, specifically, was raised in one of the most unique periods in history!

We’ve had the Millennial “differences” jammed down our throats now for a decade! When it first started, I was fascinated with the differences, now I’m just bored. I think what we learned with the Millennials was that so much of what each Generation has, is truly just based on time in life. Then we have this much smaller percentage of some stuff that truly makes each generation stand out.

Gen Z was raised during the Great Recession. This is a fact, it’s not something we can discount. The generations directly before the Boomers, the Silent Generation, and the Greatest Generation, were raised during the Great Depression, this had a significant impact on how they viewed the world, and how they viewed jobs specifically. Gen Z will have some modern similarities to these generations.

You can not be in your formidable years, have the access to information that Gen Z has always had, and see your family and friends lose jobs, houses, etc., and not then have that come out in your relationship to work in some unique way. There’s been very little out about Gen Z, to this point, but recently there was a fairly substantial study done with over 25,000 Gen Zers. Here’s what it said:

97% of Gen Z own a Smartphone, 93% own a Laptop! Gen Z is digital natives. They are the very first digital-native generation. They grew up with a smartphone in their hands before they could even communicate what they wanted or needed in a meaningful way. Gen Z will not ever work well in an environment that doesn’t use technology to solve common problems. “We have always done it this way” makes no sense to them. Not in a frustrating way, but in a truly perplexed way. Kind of like how someone looks at a Caveman exhibit in a museum.

Gen Z is very price-conscious. Employers will love them because they constantly work to get lower costs of goods and are very adept at doing things on their own when they feel they can produce similar quality for a lower cost. Again, go back to what they saw growing up. They use technology for price comparison, reviews, check availability, etc. Rarely will you be able to sell Gen Z in one meeting, and without competition also being in play.

Only 1 in 8 Gen Zs gets their information from printed materials. Good job on those printed career fair brochures! You might as well just have a big bomb fire at Corporate HQ because your printed job material is almost worthless with Gen Z. Although, they do consume information through a ton of channels including social media (79.7%) – yeah, that Twitter/IG is just a fad…TV/Video, radio, and video streaming services, etc. When we go to recruit Gen Z, we have to be ready to use multiple forms of media to reach them.

Crazy enough, Gen Z actually loves to read books, not digital.  Again, generationally, Gen Z was raised during the Harry Potter days, etc. Some of the best young adult literature in history was written during their young years, and in hard economic times, a book is a fairly inexpensive entertainment option that takes up a lot of time. No wonder Gen Z is a generation of readers! 77% prefer to read a printed book, rather than digital. So, while we tend to focus employee development on online on-demand types of media, some leaders will find giving a book to Gen Z might be a real connection for them.

Gen Z demands information. Gen Zers, for the most part, won’t demand to be the boss, but they will demand to be kept in the loop. Why? Because they’ve always been able to find out anything they wanted in seconds, so you playing the power position of keeping information from them will not go over well! When you’ve never not had information, working in a corporate culture that uses information as power, is a stifling environment to be in.

Gen Z is the most diverse generation in American history. I will tell you my sons are somewhat confused by old people’s obsession with diversity issues. They understand America is far from perfect, but they also have grown up in a generation that is much more accepting than any generation before them, so they find ‘our’ obsession with these topics sometimes overdone. They would prefer to focus on how we are similar, then on how we are different.

Currently, Generation Z is about 40% of our workforce and growing. The largest generation in the workforce, with Millennials being a shrinking second place. Gen Zs are not Millennials, just like Millennials are not Gen X, etc. Each is mostly similar, with some differences. Gen Z will take some getting used to for some leaders, but those who embrace their uniqueness will truly get rewarded!

3 Great Learnings from Rejected Offers!

The CEO of Kapwing, Eric Lu, a video online technology company, recently wrote a blog post about what he and his team learned from recruiting engineers and had sixteen offers that were rejected! Go read it, it’s a great insightful post, from a leader will to share a bit of his pain and learning for the benefit of all of us!

First, we all know that recruiting technology candidates have been, and will continue to be, very difficult, especially in Silicon Valley. Eric knows this as well, but you still like to dig into your own data and find out more. I find most leaders don’t truly like to know why someone rejected their offer. In fact, most leaders make up excuses about the candidates who reject them, instead of learning more about themselves. So, Eric is already a pretty damn good leader by just wanting to know more about this issue!

Why do people reject your offers?

Before we even get into some of the common reasons, the reason most candidates reject an offer is that “we” (recruiting, hiring managers, leaders) did a crappy job at closing the potential candidate. What should happen is we all have pre-closed enough that when an offer is made, we already know the answer, and that answer is “yes”! You should rarely be surprised by this answer, and if you are, something failed in closing this candidate.

Money! (Duh, you really wrote that?!) Yeah, turns out people almost always want more money to come work for you, when they have a job and have some experience. They want a lot more money when they have those things and others who also want them.

No High-Level Title. Why? Ego, yeah. But, honestly, this is also another money thing! If you can actually get a higher title, this helps in your career progression. If I’m looking to hire a “VP” I want someone who has that experience or career progression. Most orgs won’t hire a “Manager” to become a “VP”, so titles matter to a lot of people. Even though they shouldn’t.

Your Brand/Position/Leader is what they want. This is the hardest one because many times there’s nothing you can do. Some candidates are looking for something specific and they don’t know if that will be you until they go through the process to find out. Sometimes that takes them to the end where they discover this isn’t for them.

What did the CEO of Kapwing learn from his rejected offers?

1. Expiring offers actually work! I absolutely love this concept! It’s a psychological concept to be sure! Once someone decides to accept your offer, even if other offers come in, they will usually stay with that offer. Kapwing had both sign-on bonuses and offer expiration dates! Take a look at this pic –

Expiring Offer Model from Kapwing

2. Access to your founders, C-suite, and Board can make a difference! But, really it’s more than just access, it’s also about those folks showing interest and making the person feel desired. If I’m interviewing for a non-leadership role and the CEO and a Board member reach out to me to say great things, that makes me feel all warm and fuzzy, and like those folks give a sh*t! I want to work for a company like that!

3. Communication from interviewers and potential new teammates is a big win! Candidates constantly get ghosted. They hate this and they hate “you” for it! If you want to land more candidates FORCE those who interviewed to email, call, send flowers, etc., and give those candidates constructive, yet positive, feedback. Also, have potential teammates of this person send notes, like “hey, Timmy, said he interviewed you last week and mentioned you have some knowledge around “X” we could so use you right now on this project…can’t wait to work with you!” A future employee wants to feel like they will find great friends at your company!

Shoutout to Eric Lu and the Kapwing team for sharing their pain, knowledge, and learning. It was a brave post, honestly, and I loved it!

@Hiretual’s 2021 Software Engineering Recruiting Report!

The single most-searched-for candidate on the sourcing technology platform Hiretual over the past twelve months has been for “Software Engineer”. Turns out, almost everyone, in every industry, in every market has a need for Software Engineers!

Hiretual recently released their 2021 Software Engineering Report (Click to download report) and it’s packed with some great data, you can download the report for free! Here are some nuggets from the report:

– The companies having the most success in recruiting Software Engineers are paying 13.2% more than the industry average!

– The sweet spot for experience level that companies are looking for is between 6-8 years. Those folks are probably going to be the hardest to find and most likely being paid above the market average. (Pro-tip – go for segments of experience that others aren’t – 10+ years, or under 4 years).

– The big East Coast cities are begging for Women and Underrepresented Ethnic Minority candidates more than the west coast. (San Francisco metro area probably has a more robust pool of women and underrepresented ethnic minority software engineer candidates than anywhere else in the US).

How can you use this report to help us recruit more Software Engineers?

1. Zig when others are zagging!

If everyone is trying to hire Software Engineers in San Fran and Austin, maybe you should hire in Chicago and Boston? Or Nashville and Atlanta. Let’s face it, most Sotware Engineers can Software Engineer from almost anywhere!

2. Fish in bigger ponds.

Use the data to know where to spend your job advertising dollars, and where to focus your sourcing efforts. Too often we spend way too much time fishing in small ponds for big fish when we should be fishing in big ponds for bigger schools of fish.

3. Pay us like you owe us!

Your C-Suite, especially your CFO needs data around compensation by market. It doesn’t matter how great you are at recruiting, and how great your recruiting technology is. If you aren’t paying the appropriate amount of money, you will lose.

Check out the 2021 Software Engineer Report by Hiretaul!

5 Things You Can Do To Hire More College Students!

For part of my career, I did the standard corporate college recruiting gig. It sounds “super-cool” when you first think about it. “Wait, I get to fly around the country and go to the best college campuses and recruit people who actually want to be recruited?!”

The reality is college recruiting as a corporate recruiter is much less sexy. Think a lot of Courtyard Marriotts, a pizza, and a six-pack, while you watch crapping hotel TV and follow up on work email. Then wake up early and get to the next campus. You quickly begin to hate travel, hate college campuses, and miss actually being in the office!

But, corporations believe they must be on campus to recruit the best and brightest college students. Here is where the problem begins. College students don’t even know you’re there! A recent study by Walker Sands found out that the majority of college students don’t even know you were on campus:

Walker Sands’ new Perceptions of Consulting Careers study, 56 percent of college students don’t even know if consulting firms recruit at their school. On top of that, 82 percent feel that major firms only recruit from a limited group of select universities.  

Okay, this study focused on consulting firms, but the reality is the students don’t really know the difference between Deloitte and Dell when it comes to getting a job!   What can you do to make your company stand out and be remembered while you’re on campus?

Try these five things:    

1. Develop a Pre-visit communication strategy. Work with the schools you want to recruit from most to find out how you can get your message in front of them (email, text, the student newspaper, geo-targeted social media campaign, billboards on campus, etc.). Each school has a way to reach every student, you need to find out what that is, and how you can tap into that, even it costs a little money.    

2. Come in early and take over classes in the majors you’re most interested in. Professors are like most people, they don’t want to work hard if they don’t have to. So, if you build 45 minutes of great content, most Professors will let you ‘guest’ lecture as long as it’s not one big sales pitch. Come up with great contact professors will find valuable for their students, then go deliver it the day before the major career fair. Then invite each class to come to see you.    

3. Make a splash in high-traffic areas on the day of your visit. College kids haven’t changed much, they like free food and drink free stuff, basically anything free! So, find the highest traffic area on campus and give away free stuff college kids will like. If you’re only interested in one specific school within the university, find out where those students hang out.    

4. Stay a day later after everyone else leaves. Whether it’s the day after or even another time altogether, find a time to be on campus when you don’t have any competition to getting your message out. 99% of employers only show up on career fair days. Stand out and be the employer that is there when no one else is!    

5. Post-visit communication strategy. Most organizations never contact the students who show interest in them after they leave campus.  They’ll contact a handful of the ones who stood out to them, but so is every other employer. Recruiting kids after you leave is more important than the time you spend on campus. Most kids will see 20+ employers and will only remember a couple. If you stalk them after the fact, they’ll remember you!

Choose Your Hard…

I was at SHRM Annual last week and a very common story from everyone I spoke to, know matter their title, was the fact that recruiting talent is extremely difficult right now. Most organizations are in desperation mode, and I’m not saying that to be dramatic.

There’s a concept that motivational folks have been using for a while now. The concept is “Choose your hard.” Meaning, a lot of stuff in life is hard. It’s hard to be overweight and not feel good about yourself, it’s also hard to work out and eat healthily. Choose your hard.

It’s hard to get up and go to work each day and put in long hours to make ends meet. It’s also hard to be unemployed and figure out ways to survive. Choose your hard.

It’s hard to recruit talent.

There are so many things organizations can do to recruit talent better. You can hire great recruiters and give them the right tools. You can actually fund your recruitment marketing and advertising appropriately. You can measure and performance manage your recruiters and sources. You can work with your hiring teams to help out as employee advocates to produce more referrals. You can shop out your entire recruiting to RPO or Agency. You can hire great employees who love your brand and train them to be recruiters. You can go out and lead the market in pay and total compensation packages.

All of this stuff is hard to do.

It’s hard because most of this stuff comes with accountability. If I can talk my CEO and CFO into funding us correctly, this will come with some expectations of performance. I will put a bullseye on myself and my team.

It’s hard to get fired from a job because you didn’t perform. Because you didn’t do the work that was needed to be successful. That you didn’t put in the work to build the plan, to acquire the needed resources, to lead your organization to success.

Don’t get me wrong, working harder is not a strategy. Working harder is a short-term fix, that eventually leads to failure and burnout. Hard is doing the work that needs to be done so your sole strategy is not just working harder.

At the end of the day, we all have to choose our hard.

The LinkedIn Invite That Got Me to Click!

The recruiter in me is constantly trying to figure out the best subject line for emails and Inmails to get a response. At the end of the day, I need people to click to open so I can potentially recruit them. That’s how we become successful in recruiting, getting people interested!

My #1 go-to subject line for years has simply been my last name “Sackett”. Just that one word in the subject gets more click-throughs than anything else I’ve used. Now my friends Stacy Zapar and Angle Verros will both kill me if I don’t mention that the real #1 click-through subject line is really anything personal to the person you are sending it to!

For me, being a huge Michigan State Spartans fan, if you sent me an Inmail or email that said, “Go Green” I would definitely open that message! It’s specifically personal to me and I know you had to take a few seconds to understand me as a person.

This Lady Got Me!

Here’s the LinkedIn Invite that got me to accept:

Brilliant LinkedIn Invite

So, I’m not making fun of Yvonne! I’m admiring her marketing brilliance!

I only accept about 40% of my LinkedIn invitations because, like you, I get so many that are just spam and/or sales outreach for things I do not want or need. The moment you accept comes some cheesy sales pitch and you end up hating yourself for accepting! So, I’m pretty picky. This one got me!

Right away I was leary. “Private Coach” – no thanks! “Business Owners” – Ugh, sales pitch coming…but Yvonne did something special. She personalized it, or at least it felt personal to me! “I’ve decided not to send you the generic LI invite…” And then the magic, “Fingers crossed”!

FINGERS CROSSED!

I got duped by a generic mass invite message, by a person saying “THIS ISN’T GENERIC” and then saying “Fingers Crossed”! My mind couldn’t comprehend that this wasn’t an actual personal message. It seemed so personal and yet was not personal at all once you really dig into it.

I was the idiot. The moment after accepting came the auto-response cheesy sales pitch! Ugh! Damn you, Yvonne (if that’s even your name!) you go me!

I actually was super impressed and told her, right after removing the connection! Give credit where credit is due. She got me and I had to give her a hat tip. It’s pretty rare that I find a truly magical wording that can get someone to click, and I think she found it. And I think we all should steal it because it’s actually marvelous in its simplicity!

G*d Damn, fingers crossed got me. I feel like such an amateur right now!

7 Words That Turn Candidates Off!

Communication is a tricky thing. It’s so easy to turn off another party by simply using just one wrong word, especially when you’re trying to build a relationship with a candidate you potentially want to hire.

I think there are some words and phrases that have a high probability of turning off a candidate to want to come work for your organization. I speak to students a few times a year about interviewing and I tell them something similar, which is what you say can automatically make a hiring manager not want to hire you!

Think about being an interview and the candidate starts to tell you why they’re no longer working for ACME Inc. “Oh, you know it was just a ‘misunderstanding’, I can explain…”

“Misunderstanding” is a killer word to use while interviewing! It wasn’t a misunderstanding! You got fired! The ‘misunderstanding’ is you not understanding the crap you were doing was wrong! 

So, what are the 7 Deadly Words you should never use as a recruiter? Don’t use these:

-“Layoff” – It doesn’t matter how you use it. Even, ‘we’ve never had a layoff!’ “Layoff” isn’t a positive word to someone looking to come to work for you, so why would you even add it to the conversation!

-“Might” – Great candidates want black and white, not gray. “Might” is gray. Well, we might be adding that tech but I don’t know. Instead, use “I’m not sure, let me check for you because I want to get you the truth.  Add

-“Maybe” – See above.

-“Unstable” – You know what’s unstable? Nothing good, that’s what! If something isn’t good, don’t hide behind a word that makes people guess how bad it might be, because they’ll usually assume it’s worse than it really is!

-“Legally” – “Legally” is never followed by something positive! “Legally, we would love to give you a $25K sign-on bonus, but…” It’s always followed by something that makes you uncomfortable. When trying to get someone interested in your organization and job, don’t add “Legally” to the conversation!

-“Temporarily” – This is another unsettling word for candidates. “Temporarily” we’ll have to have you work out of the Nashville office, but no worries, you’ll be Austin soon enough! Um, no.

-“Fluid” – Well, that’s a great question, right now it’s a fluid situation, we’re hoping that hiring you will help clarify it! Well, isn’t that comforting… Add: “Up in the air” to this category!

We use many of these words because we don’t want to tell the candidate the truth. We think telling them exactly what’s wrong with our organization, the position, our culture, will drive them away. So, we wordsmith them to death!

The reality is most candidates will actually love the honesty and tend to believe they can be the ones to come in and make it better. We all want to be the knight on the white horse. Candidates are no different. Tell them the truth and you’ll end up with better hires and higher retention!

7 Quick Lessons to Improve Your Recruiting Immediately! #GlobalTADay

First, before we get into the juicy content, Happy Global TA Day to all my TA, Recruiting, Staffing RPO friends out there working the grind! Today is a celebration of our profession! For me, recruiting has always been one of the most important aspects of any organization. We, the Recruiters, work daily to increase the talent in our organizations, and I’ve yet to find a CEO who won’t say that is one of the most important things an organization can do!

The 7 Lessons:

  1. Advertising works – what I’m finding right now with most TA shops, SMB to Enterprise, are they are funding their job advertising like it’s 2019, and 2021 is a completely different animal! I’m seeing organizations spending 5-10X to get the same traffic. So, open the check book, it’s time to up your advertising budget!
  2. Push for Referrals. No! Harder! Employee referral hires make up on average 40% of your total hires for most organizations. They are on average some of our highest quality of hires. Work to get more of these! That doesn’t necessarily mean higher referral bonuses. Before you pay more, invest in some great referral automation technology.
  3. Establish an Employee Advocacy Group. We have a small set of employees who love their jobs, the company, etc. This small group can help us spread our employer brand message, jobs, etc. For little more than some recognition, a few lunches, and some inside access. Use the power of your employees to incraese your brand!
  4. Nurture your own Resume Database in your ATS. Your ATS database is your most underutilized resource you have in Talent Acquisition, by a thousand miles! Maybe a million miles. Every single person in there at one time applied to a job saying I love you I want to come work for you. If we actually threw some great CRM technology on top of that database, you would be amazed at how many additional hires you could make. We currently use two tools Loxo and Candidate ID.
  5. Old School is New School. I keep hearing from Enterprise TA leaders that old school recruiting activities like, in-person career fairs are working right now! Why? All of the new automation has made recruiting a bit more impersonal, and candidates actually like being able to talk to a real human and get told “yes” or “no” to their face. At the very least, they don’t get ghosted or lost in the black hole!
  6. Increase your Automation! But, wait, you just said…Yeah, it’s one or the other, it’s both! A.I. driven automation, especially in high volume hiring, will help you hire faster and better. Having an AI driven chatbot on your career site will drive more applies. The data is all pretty clear on this tech.
  7. Train and Develop Your Recruiting Teams! Want to be better at recruiting, how about putting some money into making your recruiters better! I love the training tool that Social Talent has. My entire team has been through it. SourceCon also has some good training.

Bonus Tip! Actually, measure your recruiting funnel and react accordingly. I find most TA shops measure things that really don’t move the needle in recruiting. You need to know the baseline activity of your recruiters, so you can actually understand what your overall recruiting capacity is, and if recruiters are meeting a level of activity to produce results.

I actually wrote all of this in my book (The Talent Fix), along with some other stuff! But, as it turns out, most people hating reading books! 😉

Happy Global TA Day my friends!

Adjust Your Recruitment Packaging!

I talk to a lot of TA leaders and pros who tend to get stuck when it comes to their employer branding and messaging. They want to be transparent and tell candidates exactly who they are and what these candidates should prepare for. The problem being, they believe if they are transparent then candidates will not want to apply or join their company.

The problem with this type of thinking is every single employee, and every candidate for that matter will look at your company and your jobs through different lenses. Take your most loyal employee of all time (Timmy), the person who loves working for your brand more than anyone. What they believe is their truth. Our hope and dream is everyone sees the world, and our company, the exact same way!

Now, take the employee who is the exact opposite end of the spectrum as Timmy! This employee hates you, the company, their job. They are a walking work cancer. The only question you really have about this employee is can we fire them faster than they might be able to quit.

The reality is, your brand and your jobs are truly no different to these two employees, yet they see it as completely different.

When it comes to your employer brand there are some key things you should not adjust for:

  1. This is who we are.
  2. This is what we stand for.
  3. This is what we do.

The rest is just packaging!

Now, I’m not saying you should put out a video that shows daily ice cream socials and free Tesla’s. That would be lying. But if your packaging of your jobs and your company aligns more with how Timmy sees your brand, that’s the packaging. This world is real for at least one person at your company. It’s not a lie, it’s one employee’s truth.

You can change your packaging constantly. By location, by job, by month, etc. The core of your brand doesn’t change. This is who we are, and what we stand for, and what we do. You might even add to this with some this is what we will do for you or help you become. As long as that’s your core and you can deliver on it.

Each of us works for a brand and a job that can sometimes suck and sometimes be amazing, but mostly is a job that we like fine enough, but not as much as a puppy giving you a kiss, or your child running to you after you’ve been gone on a trip. And that’s okay!

So many of us are struggling to get people to apply to our jobs and come work for us right now, and the truth is, we need to step up our marketing game! We need to make our stuff more attractive! More desirable! We need to adjust our packaging. You’re trying to sell high-end jobs with generic branding, and you’re getting generic results.

3 Things to Stop, Start, and Keep Doing in Talent Acquisition! #SHRMTalent

Hey, gang, I’m out at SHRM Talent this week, and I have to tell you, it feels amazing to be back doing some in-person events! I’ve been a part of some exceptional virtual events during the pandemic, and the content is always very strong, but there’s something about interacting live with practitioners, face-to-face, that can’t be replicated!

As I’ve been hitting sessions and talking with corporate TA pros and leaders this week, it’s clear that the pandemic has given us some new challenges in TA, but we also have so many things that were broken before that we keep doing. Usually, at SHRM Talent, I find a lot of stuff that speakers are telling us we should start doing, some will tell us some things to stop doing, almost no one says “Hey, keep doing this…”

The Top 3 Things I Heard You Should Start Doing:

  1. Find automated ways to include all applicants in the selection process. Currently, we eliminate too many candidates that we believe aren’t a candidate, by taking a five second view of their application or resume. Hello, unconscious and conscious bias! Also, this kills are diversity and inclusion. We need to find ways to let everyone in the process, without slowing the process down!
  2. Go back to old school techniques! I’ve been hearing from everyone at SHRM Talent that many are finding success by going back to some old school techniques like, in-person career fairs (no black hole!), actual newspaper advertising, community networking with religious organizations and community organizations, etc. Yes, digitial is important, but when everyone turns right, some will find success by turning left!
  3. 95/5 – Still only 5% of organizations are using Programmatic for job advertising. 95% of organization’s marketing teams are using Programmatic to sell your organization’s products and services. More organizations are going to have to start testing and using programmatic for job advertising.

The Top 3 Things I Heard You Should Stop Doing:

  1. Stop treating candidates like crap. Okay, you aren’t, but everyone else is! The fact remains that candidates are telling us in survey after survey they keep getting ghosted and not getting feedback after applying and interviewing.
  2. Stop spending money on “job boards” without knowing what your actual stastics are regarding that spend. Which “job boards”? Indeed, LinkedIn, ZipRecruiter, etc. If you are spending money to post a job you need to know what is actually happening or not happening. Too many of us are still posting jobs and spending a ton of money without really understanding what is happening. More spend doesn’t always equal more of what you want.
  3. Stop allowing HR to pre-board and on-board all those candidates you worked your butt off to get to a “yes”! The candidate has the relationship with a recruiter, and they are more likely to work with a recruiter on issues they might be having intially. It’s too easy for them to break-up with HR, because they don’t know HR.

The Top 3 Things I Heard You Should Keep Doing:

  1. Keep picking up the phone. Turns out, very few candidates claim they will accept a job without first speaking to someone either via phone or live about a job.
  2. Keep trusting your remote recruiters by fully understanding and knowing what they are actually doing through measurement of funnel recruiting metrics that validate why you trust them so much!
  3. Keep communicating non-stop with your executives, and really your entire organization, weekly on what’s really happening in recruitment. Be transparent and ask for help. When a crisis hits any part of your organization almost all employees would be willing to help. We are in a hiring crisis, it’s not time to be quiet, it’s time to be loud and get everyone on board!