TransfoRM Recruitment Marketing Conference! Sign Up Today!

The World’s largest Recruitment Marketing Conference is Back for 2021! You can sign up for free here using the code “TIMTRANSFORM” to join TransfoRM 2021! The conference will be held on August 5th, coming to you live from DETROIT!

For the 5th year, I”ll be the Emcee for this event, and I’ll also be bringing you the 4th edition of my popular walk & talk series “Recruitment Marketing Bootcamp” and in this episode, I’ll be discussing AI in Recruitment.

TransfoRM is such a unique conference that has been breaking barriers since it was started five years ago, and it has created a community of some of the greatest Recruitment Marketing Professionals in the world. The interaction is tremendous, and I wish more conferences would take note of what TransfoRM does! It’s fast, fun, and informational. No back-to-back, one-hour sessions – sessions that are short and sweet, get to the point, and make us smarter!

Who else will be joining me for TransfoRM 2021 Virtual?

  • Torin Ellis – my friend and who I believe is the top Diversity Recruitment Strategist in the world, will be dropping his amazing knowledge on us!
  • Debbie Tuel – The Chief Joy Officer and the Queen of the Joy Roadshows for Symphony Talent
  • Chad Sowash and Joel Cheeseman – From the popular HR Tech podcast Chad and Cheese
  • Julie Sowash – Amazing disability advocate and star of the podcast Crazy and the King
  • Roopesh Nair – the CEO of Symphony, and one of the smartest dudes you’ll ever hear from in Recruiting!
  • Advent Health will bring you Talent Attraction Strategies you haven’t thought of!

What else? TransfoRM 2022 will be coming back LIVE and if you register using my code “TIMTRANSFORM” you will get $500 off the live event also, for next year, on top of getting into the virtual 2021 conference for FREE!

Even if you can’t make the live event on August 5th, sign up and you can get the content sent to you afterward so you don’t miss a minute of great ideas and motivation!

Recruiting is Not Marketing Nor Sales!

We love, I love, to say Recruiting is Marketing! I love Recruitment Marketing and the technology behind it, I think it’s brilliant! Recruiting is also not sales!

Why is Recruiting neither Marketing nor Sales?

What’s the core function of marketing and sales? To welcome as many people as possible into your funnel so that all of those people will buy your product or service, or give to your charity, etc.

In Recruitment, we are in the Rejection business!

Can you imagine you walk into a Cadillac dealership? You saw the commercial for the new SUV, you decide you want that SUV. You saw the billboard for that same car, heard the radio commercial, heck you even saw an Ad on Facebook, it’s almost like they’re listening to your brain! You’ve got a pocket full of hundred dollar bills and you walk into the dealership because today you’re driving away in that brand new, beautiful Cadillac SUV!

DealerNo!

MeUm, what?! 

DealerNo, we aren’t selling you that new Cadillac SUV, you’re not a Cadillac “Man”! 

MeA what!? 

DealerYeah, sorry, you don’t get a Cadillac today, we’re saving those for only certain people! 

It’s funny because we know this would never happen! I could walk into the dealership holding a severed head and the first words out of the salesman’s mouth would be “the trunk on our new sedan could hold a hundred of those heads!”

Recruiting isn’t Marketing or Sales, because true Marketing and Sales are in the business of ‘All’, not one. No one really gets rejected in marketing and sales if you have the means. In Recruiting, you could fit every single thing the organization is requesting and you will still get rejected. Recruiting is in the Rejection business, not the sales and marketing business!

If we/recruiting are in the Sales and Marketing business, we are in a really sick and twisted business! Hey, “Everyone” come and apply to our jobs, because I get really excited when I get to turn you down and say “no”! So, let’s not kid ourselves. Our business is about Rejection. Hey, come on over here and let me tell you what’s wrong with you, and then I’ll make the decision if we want you to be a part of our team or not.

Marketing campaigns sometimes try to fake like they’re being exclusive. “Only ‘you are being invited to buy this new SUV! You’ll be the first to own it! No one else!” Until next week when everyone will own it and actually have a better color than you. That’s not true rejection for those who don’t get it first, it’s just a game we play to increase demand.

So, why does this manner? 

If we know we are actually in the Rejection business, and we are, we/recruiters have to have an empathy level that is off the charts if we want to survive. Let me get this straight, you want me to talk as many people as possible into loving our company, then you want me to reject 99.9% of them? Yes!

To be able to do that and not drink yourself to sleep every night takes a really high ego or an endless supply of empathy towards all those great people who just wanted you to pick them, but your organization picked someone else, but they left it on your desk to share the bad news!

This is probably the main reason so many candidates never get dispositioned. We can all just crush only so many souls in a day! It’s easier to ghost candidates than to crush their dreams!

Rejection business is a hard, hard business to be in. Sales and Marketing are easy. Can you imagine how easy your life would be if you were able to give everyone the job!?

Why do managers hold on to bad hires for so long?

I’ve been very public about my philosophy on hiring. I do not hire to fire. In no way do I hire someone thinking “I can’t wait until the day I fire them!”, I don’t think any of us really think that!

I hire someone believing that with the right training, development, and support, they will be wildly successful! I own at least half of that equation, the person I hire owns the other half. Many times it works, sometimes it doesn’t.

The problem with my philosophy is “Sunk Cost”.

Sunk cost is an accounting philosophy that means a cost that has already been incurred and cannot be recovered. So, you’ve already sourced, recruited, and trained an employee. You’ve gone beyond training working to develop them. All those costs are now spent.

BUT – because you’ve ‘invested’ those costs into an employee, you are less likely to let them go believing you are more likely to get a return on those costs. In reality, there is absolutely zero evidence that shows you’ll get any return for future investment into that employee, but we really struggle to give up on them based on what we’ve already spent.

This is super common in the management of people resources!

Well, I’ve already dropped $50K into Tim, I guess another $10K isn’t that bad. When in reality that $10K is actually way better spent on another employee, and you fire Timmy!

I’ve known about Sunk Cost for a long time, but now there is actually scientific evidence to back up the fact we should be firing failing employees sooner:

“Sunk costs are irrecoverable investments that should not influence decisions, because decisions should be made on the basis of expected future consequences. Both human and nonhuman animals can show sensitivity to sunk costs, but reports from across species are inconsistent. In a temporal context, a sensitivity to sunk costs arises when an individual resists ending an activity, even if it seems unproductive, because of the time already invested. In two parallel foraging tasks that we designed, we found that mice, rats, and humans show similar sensitivities to sunk costs in their decision-making. Unexpectedly, sensitivity to time invested accrued only after an initial decision had been made. These findings suggest that sensitivity to temporal sunk costs lies in a vulnerability distinct from deliberation processes and that this distinction is present across species.”

This scientific study showed both humans and rats basically do the exact same thing. If we feel we have already invested a ton of resources in a task, we are more likely to continue pursuing this task even when all the evidence to that point has only shown failure!

This is Poor Performing Employee Management 101!

-You hire an employee.

-The employee gets trained and should have the skills to perform the job.

-The employee doesn’t perform the job, so you give more resources to help get them up to speed.

-The employee still doesn’t perform.

-The manager decides not to terminate the employee, but to continue to give more resources and chances.

Why do we do this?

You hired 3 employees before the failing employee and all three completed training and did the job successfully. We know the process works. So why do we not fire the employee?

Sensitivity to Sunk Cost. We are as dumb as rats when it comes to investing our own resources into failing employees. We act the exact same way!

It has nothing to do with the employee and our desire to give everyone a fair shot (I don’t hire to fire). It has everything to do with our own internal drive of not wanting to lose, what we feel we’ve already invested, even when all the data tells us future investment is akin to burning a pile of cash.

So, don’t hire to fire, but also don’t be as dumb as a rat and not fire someone who shows you they can’t and won’t do the job you hired them to do!

2.9 million Americans have been unemployed for at least a year! Why?

When I saw this number released this week, I was shocked. This month that number increased by almost 250,000! The 2.9M number represents 29% of all unemployed workers. I found myself asking, Why and How? How can someone who wants to work be unemployed for one year?

Being someone who is in the business of hiring people my gut reaction wants to say, “well, these people must not really want to work!” But that’s a cop-out and mostly ignorant way to think about it. The truth is, there are 2.9 million reasons why 2.9 million people remain unemployed for a year or more!

If we could easily go to each of these 2.9 million people who have been unemployed for at least a year I think we would start to hear some common reasons:

  • Pandemic related reasons: They have medical issues that make it very dangerous for them to return to the type of work there were doing prior, and possibly they are also concerned over an experimental vaccine that could protect them, or even that the pandemic shuttered the work they do, and it still has not come back. Childcare issues do to normal school and after-school programs not running as usual.
  • Pivot Reasons: We talk about “Reskilling” all the time but we don’t truly talk about the logistics of truly reskilling yourself. I was employed as an “X” and because of whatever reasons I left the workforce to reskill because I now want to be a “Y”. Maybe this was of their own doing, maybe this was pandemic related, etc. Some probably are unemployed because they lost their job and decided to go back to school.
  • Executive Positions: There is a lot of data around how long it takes someone to find a job the higher up in a company or your salary is. At a VP level for large organizations, on average it takes six to twelve months for people to find their next position after a job loss, at that same level. This is simply do to the fact that very few of those positions come up, so there’s a waiting game that takes place.
  • Retirement: For a number of reasons I made the decision to retire, but because it’s to my benefit to not actually retire, and claim unemployment, I now get this soft landing going into retirement by taking advantage of extended unemployment benefits, etc.
  • Stimulus and Extended Unemployment Benefits: Let’s not be naive and act like this doesn’t have an impact as well. It does, but probably not to the extent that most people believe. If I can make more money not working than working, well many people will decide to ride that out as long as possible. Some would even find that you know after doing this for 6-9 months, maybe our family can actually live on one income for a while, etc.
  • Habitual poor performers: Have you ever noticed that some folks just aren’t good at working, any job, ever! For whatever reasons, these folks just are not wired to work. They constantly get fired, and eventually it’s really hard for them to get a job. Could be cognitive issues, mental health issues, drug and alcohol issues, etc.

What I know is having 2.9 million workers out of the workforce for a year, is a problem for US companies. We need those individuals, or at least we need those within the 2.9 million capable of working, to return to the workforce in whatever capacity they can!

The unemployment rate currently sits at 5.9% that is still rather high as compared to early 2019, but actually not very high historically. Those of us in HR and TA figure that once you get below 5% unemployment, you have slim pickings when it comes to talent, for many of the reasons listed above. Within that 5% or less, many of those folks just don’t want to work, or can’t work, in the jobs we have open.

Currently within the US today we have one open job for every unemployed worker, but as we all know, those jobs are not aligned in a way that we can fill those jobs with those who are unemployed.

If you are one of those folks who have been unemployed for a year or more, I would love to hear your reason and see if it aligns with mine above. Hit me in the comments!

The One Reason It Is Almost Impossible to Remake Your Recruiting Department!

I got asked by a CEO of an F1000 company last week how would I build a Recruiting Department from the ground up if I was given the chance. Clearly, she was not happy with her current TA team and the results.

It’s a fun thought exercise to run through and we were talking socially, so we both played along. The problem is, in enterprise-level organizations, you never really get the chance to start from scratch. Anyone who would come in has plenty of legacy issues to deal with: technology, process, and the biggest issue, the people.

The people on your TA team become the biggest hindrance to you truly changing your talent acquisition function!

Why?

Not because they’re bad. In fact, some of them might be world-class. It’s because, especially in large shops, everyone is empire building! Okay, you want me to reinvent Recruitment Marketing, well, it starts with “Me” at the top, and then how many of my current team do I keep, and how many new heads do I get, and…

Recruiting Ops, Sourcing, Recruiting tech, etc. Every single leader you have has a number of goals and one of those goals is to grow their team! If you bring all of these people together, let’s say it’s you (the biggest leader) and all of your VPs and/or Director levels (let’s say 5 of those). If you truly started from scratch in your design, immediately you might not need three of these legacy leaders.

It takes a very, very, very, special person to throw themselves on the chopping block and say, in the new organization, I’m not needed! Like this is a one in a thousand type person. The rest all will work not with an open mind to what is best for the organization, but what is best for me and the organization, as long as the two things are running parallel to each other.

True story

If I do 100 recruitment consulting gigs, 99 of those times the leader will tell me how great the team they have is. Yet, they are totally failing!

They are open to change anything, except let’s be careful when we start talking about people. They’ll go to great lengths to save most of their people, even when facing team failure and ultimately probably termination.

“You can change the people, or you can “change” the people” – was a phrase a great leader use to love saying to me. Meaning, you can physically change people. Fire some, hire new ones. Or you can actually change people and help make them better. Both take a lot of work, but not “changing” the people, isn’t the right answer!

Back to my CEO friend and starting from scratch…

So, I reminded her I wrote a book about this very thing! But like most leaders, she just wanted the highlights. I went through at a high level what I would do, and she would jump in and say, “oh, we can’t do that, “Mary” is good and that’s her role…”

That’s when I became the thing I hate the most. Tim Sackett, Life Coach.

You asked me what I would do to remake your recruiting department. You didn’t ask me to remake your recruiting department with all the current people. That’s impossible. Mary might walk on water and maybe there will be another role for her, but I don’t need her the role she’s in, in my “new” recruiting department.

What we really discussed was how far could we use technology in today’s modern recruiting and where do people then fit within that modern recruiting tech stack? There are definite roles that are much needed, but there are also roles that I think could be done away with if technology was fully utilized.

It’s a fun leadership experiment to have with your team if you’re looking for certain behaviors. You’ll see immediately people trying to hold onto their territory, protecting their empire, not really even comprehending they really aren’t trying to remake your function, but only trying to build and maintain their empire.

The First Sign You Suck at Hiring!

Hiring people to work for you directly is probably the single hardest thing you’ll ever have to do as a manager of people. To be fair, most people are average at hiring, some are flat-out kill and probably 20% are awful at hiring.

The first sign you suck at hiring is your new hire turnover is an outlier in your organization, your market, or your industry.

So, what constitutes new hire turnover?

I find most organizations actually don’t measure their hiring managers on new hire turnover but use this to judge effectiveness on their talent acquisition team. That’s a complete joke! That is unless you’re allowing your TA team to make hiring decisions! New hire turn is a direct reflection of hiring decisions. Period.

When should you measure new hire turn?  Organizations are going to vary on this based on your normal turn cycles and level of the position. Most use 90 days as the cap for new hire turnover. That is safe for most organizations, but you might want to dig into your own numbers to find out what’s best for your own organization. I know orgs that use one year to measure new hire turn and orgs that use 30 days.

How do you help yourself if you suck at hiring?

1. Take yourself out of the process altogether.  Most hiring managers won’t do this because their pride won’t allow them. If you consistently have a high new hire turn comparable to others, you might consider this, you just have bad internal filters that predispose you to select people who don’t fit your org or management style. Don’t take it personally. I suck at technical stuff. I shop that part of my job off to someone who’s better. You might be an exceptional manager of your business, but you suck at hiring. Shop that out to someone who’s better!

2. Add non-subjective components into your hiring process and follow them 100% of the time. Assessments are scientifically proven to tell you what they’re designed to tell you. If you follow what they’ll tell you, you’ll be much more likely to make consistent hires. If that assessment gives you better hires, then keep following it, or find an assessment that does give you that consistency.

3. Analyze your reasons for each misfire hire. Were there any commonalities in those? What I find is most poor hires stem from a hiring manager who gets stuck on one reason to hire, which has nothing to do with being successful in your environment. Example: “I want high-energy people!” But then they work in an environment where they are stuck in a 6X8 foot cube all day. It’s like caging a wild animal! 

Numbers don’t lie. If you consistently bomb your new hire turnover metrics, it’s not the hires, it’s you! In the organizations where I’ve seen the best improvement in reducing new hire turnover, it was in organizations where new hire turnover metric results were solely the responsibility of each hiring manager, and nothing to do with talent acquisition.

It’s the 80/20 rule. 80% of most new hire turn is usually coming from around 20% of your hiring managers. Fix those issues and ‘magically’ your new hire turn improves.

Writing LinkedIn Recommendations like Yelp Reviews!

I want to start a trend.

I’ve had some really great people write LinkedIn recommendations for me. I think all of them are from people I’ve actually personally worked with and had a strong relationship with. The dirty little secret, though, is no one really ever reads or pays attention to these reviews. I mean, no hiring decisions are based on “OMG! Tim’s LI recommendations were off the charts! We must hire him!”

The trend I want to start is to start giving each other LI recommendations like we give Yelp reviews of restaurants, hotels, attractions, etc. Wouldn’t that be at least more fun!?!

They would read something like this:

Tim S. on Laurie Ruettimann: 5 Stars – Once walked a mile, drunk, with Laurie to a Sprinkles ATM in the middle of the night because Sprinkles Cupcakes are the best! We have a secret IG group where we talk “ish” about everything, and it’s super fun! Be careful though, she’s always trying to talk you into going to work out and other stuff you probably don’t want to do.

Tim S. on Kris Dunn: 4.5 Stars – I would have given him 5 stars but I was expecting Kris Dunn the NBA basketball player, and while this Kris Dunn does play basketball, he’s nowhere as good as the real Kris Dunn in the NBA. Loves to wear dress sneakers as part of his get-up, which I dig. The only person alive who drinks 32 oz Powerade Zeros in the morning, but didn’t drink the night before.

Tim S. on Steve Boese: 5 Stars – Have you felt his muscles? No, he legitimately works out, under all those fancy suits is a chiseled beast (or at least I’m told). The one dude is constantly on speed dial for a road trip to any sporting event in the world but prefers NBA and Gamecocks sports. Super secret Chairman’s dinners were the best until he sold out and went commercial. King of the top ten list.

Tim S. on Carmen Hudson: 4.5 Stars – She and I were separated at birth. Don’t even try to question, we have the 23 and Me results, haters! Shoes on point. Perfect travel pal. Drags a dude around with her that’s pretty cool, but he constantly complains about his plane seat while on this way to 5-star hotels. Not a 5 star because she lives in Seattle and that’s too far away from me.

So, what do you think!?! 100% improvement from a traditional LI Recommendation, right? I mean, you would hire all of these folks above, I mean if you could afford them, but you can’t, but you would!

Hit me in the comments with your LinkedIn/Yelp Recommendation of me (oh, this will be fun)! Also, be aware, I might hit you back with mine of you!

Using Video to Attract More Talent! @Prezi

We do not use enough video when trying to attract talent! So, I made a video about how you can increase your use of video and attract more talent! Check it out!

HR and TA Peeps! I got a chance to test out Prezi’s new video presentation technology and you can see the results below. It’s pretty cool, and definitely a great way to do remote and virtual content for others!

You can go test Prezi Video for free! I really like the outcome as compared to a static slide deck and a window of me next to it!

Want to Recruit Better? Hire more Recruiters and less Recruiting Managers!

 

Take a look at what’s happened in healthcare over the past 40 years:

 

In the healthcare industry over the past forty years, there has been a 2000% growth rate in the number of “Administrators” in healthcare, which the number of Physicians has remained relatively flat. Now, some of this growth in administration could be that for decades prior there might have been a lack of proper administration and some of this growth is just catching up, but 2000%!?

And we wonder why the cost of healthcare in our country is out of control!

Healthcare isn’t the only place where this happens! The more successful an organization is, the more mid-level management hires increase. So, in times of prosperity, we tend to want to surround the worker bees with tons of management “help”. Our organizations get bloated with none productive hires all hired believing we’ll make those who actually produce more efficient and effective.

We do this in talent acquisition, a ton!

I get asked by HR and TA executives frequently about hiring recruiting leadership. Recently, I spoke with a CHRO who was struggling to attract talent and fill positions and I asked her to give me their TA structure. “Oh, we have a Director of TA, a Manager of TA, and a Recruiter.” So, you can’t hire, but you’ve got two TA leaders and one person actually doing the hiring!?

I told her to fire the director and the manager and hire 4 more recruiters and let the team of 5 recruiters work the openings. I was exaggerating a little, but she got my point. Positions don’t get filled by managing them to death. Positions get filled by recruiters generating activity that leads to filling positions.

Of course, great leadership can help any function be more effective, but having leaders for the simple fact that we believe someone or something needs to be “managed” is short-sighted at best, and destructive at it’s worst. I’ll always choose a flatter structure over empire-building any day of the week. Give me some soldiers and let me fight!

The problem with hiring non-productive employees is what we’ve seen in healthcare. Once you get one administrator/manager every other employee wants to do the same thing. “Wait, I can get paid more and not have to actually produce!? Yes, please!” And soon you have a 2000% increase in hiring folks who don’t actually see patients, who don’t fill positions, who don’t make the donuts.

 

Why Aren’t You Celebrating When You Make a Hire in Recruiting?

When I was a brand spanking new recruiter right out of college something amazing would happen every single time we made a placement. Now, granted, this one in an agency environment, and we were kind of a small business, startup, but if we (not I, but anyone on the team) made a placement we celebrated!

Now, I’ve heard of TA shops where they ring a bell or play a song, or something like that. NO, I’m talking about closing down the office and popping a bottle of champagne that usually turned into other drinks, and coming to work the next morning with a slight headache, celebration! Doesn’t that seem crazy now, in the world we live in!? I know high-volume recruiters who are making 15 hires a week or more! That’s a lot of champagne!

It might not be popping bottles, but we should still be celebrating!

Let’s be honest. Currently, for almost all recruiters, we are on a treadmill and it doesn’t look like that treadmill is going to stop anytime soon! If there was ever a time to celebrate a hire, filling a position, it’s now! I had a TA leader tell me last week that she has never been more stressed in her career than she has been right now, and over the past 6-12 months. The job is non-stop, and not trying to sound too life-coachy but we have to stop and enjoy our successes!

So, what can we do to celebrate filling a position(s) on a daily, weekly, and/or monthly basis?

  1. Acknowledge those fills as a true success. Period. Because here is what happens. We start off a meeting by saying, “Hey, I just want to recognize Mary because she made four fills last week and that’s just awesome! Now, let’s talk about the 660 openings we still have open!” That is defeating. Try and separate the success conversation from the rest of the work conversation.
  2. Have a senior-level executive, above the hiring manager, send notes of thanks and encouragement. We many times feel like second-class citizens in recruiting. We hear the hiring managers and their bosses talk sh*t about us in meetings. It’s our fault that these positions aren’t getting filled and because of that, they are failing. Actually, it’s all of our fault, but they love using that excuse. If senior executives recognize and celebrate the successes of the recruiting team, it goes a long way. It goes even longer if they actually understand their role in this failure!
  3. Have a Hiring Manager who just had some great fills happen, come buy lunch for the recruiters. Yes, it’s the job of TA to fill jobs, but if you’re a hiring manager and you want great recruiting, recognize and thank your recruiters, often. It’s a super hard gig right now. They will appreciate you.
  4. Have the CEO send a company-wide note or video recognizing an individual recruiter who has gone above and beyond to get positions filled. Share the stories. Yes, this makes this one recruiter feel special, but it also signals to the company how important recruiting is right now for our entire success.
  5. Don’t allow you and your recruiting team to be victims or use victim phrases or behaviors. Yes, we are in a difficult spot, but we are here together, and the only way we’ll get out of this, will be together, as one. We support each other, always. We only talk about our team and the teammates on our team in positive ways. We help each other, unconditionally. In times of crisis, victim mentality kills recruiting teams faster than anything. I’m not asking you to be “Polly-Ann-ish”. I asking you to understand where you are and do not allow outside forces to pull you apart.

Also, ring the bell, buy cupcakes, take the team down to Dairy Queen for an hour, do crazy stuff that shows the organization that a hire was made, and goddammit, that is important to recognize and validate!

Recruiting is hard. Life is hard. What makes it all worth it, it to feel valued. Valued for who you are, and the work you do. To have some enjoyment amongst the chaos. To feel supported by peers, and support them back. It doesn’t take much, but it does take something.

Keep grinding out there people. I see you! And once is while, Pop a Bottle of Champagne and Celebrate!