I hate administrative work. Dotting i’s and crossing t’s puts me to sleep. I’m not a tasky person. This past week, I had to do a billing/invoicing thing for a client. It was like this 37-step process that I’m sure some accountant is so proud of. It wreaked of CYA. They used technology and walked me through each step. Dot this i. Cross this t. Give us three pints of your neighbor’s youngest son’s blood. You know the deal.
I skipped over one step because it was a live verification step. They wanted to verify that the person willing to go through 37 steps was actually a real person. I didn’t have time for this nonsense. I’ll ignore it. Most likely, they won’t need it. I mean, look, I’ve got a blog! Tens and tens of people know me. Surely, some real person on the other end of this process will see this and check the box.
That’s when the nudges started. “Hey, Mr. Sackett, We see you mistakenly forgot to schedule your meeting with us…” Ugh. But, look, I’m a pro. I’ll keep ignoring it, and it’ll go away.
“Hey, Idiot, Do you ever want to get paid?”
Okay, the tech wasn’t ever rude, although I suspect if it were, I would be more apt actually to respond! The nudges kept coming, and I was worn down. I scheduled my little call and finished the process. Long story short, the nudging worked. It always works.
I saw some data this past week from a company that gets about 2,000 applicants a month. Only about 500 of those actually follow through with the process and turn it into an interview. What’s the process, you ask? They get sent a link to schedule an interview! The company sends out one “reminder” after 24 hours, and then nothing ever again.
They decided maybe we should give some of these applicants one more chance and send them another reminder/nudge to have them schedule an interview. In the first round, an additional 300 responded. The company got 300 more interviews by sending out one email reminding them to click a link to schedule themselves for an interview.
I tell my recruiting clients that you can never nudge enough. Your goal in nudging applicants to finish your process is to receive cease and desist letters from attorneys! If someone started your process, clearly they have interest. Our job as talent acquisition professionals is to follow up on this interest until we are 100% sure they no longer have interest. Not 97% sure. 100% sure!
It’s the only thing in recruiting that is black and white. You are either interested = Yes. Or you are not interested = No. Hearing nothing = make more f*cking nudges!
Your nudges should be multi-modal, meaning you should nudge via email, SMS, LinkedIn messenger, snail mail, phone calls, smoke signals, etc. You can use these modes simultaneously, like sending a text and an email at the same time. Or my favorite, The Triple Threat, calling the applicant and leaving a voice mail, texting them and saying, “Hey, I was the crazy person who just called you,” and sending an email, all together. 60% of the time, it works every time!
If we have learned one thing today, it’s to nudge more. Nudge all day, every day. Nudge until you can’t nudge any more. Then, nudge a little more. Get nudgy with it! Just Nudge It!