Airlines and Credit Card Applications

I’ve been flying a ton lately and have had to experience quite a few airlines. I usually only fly Delta when given a chance. Honestly, I’ve flown all the others, and I find them to be superior in the things that matter to me. Delta gets me to where I’m going when they say they do. The Delta flights I’m on also seem safe and clean. The Delta employees I’ve run into actually come across as professional and friendly.

At the end of the day, most air travel has basically become akin to taking a ride on a Greyhound bus. I say this knowing most people have never ridden on a Greyhound bus. A real trip from one city to the next where you had to go to the bus station to catch the bus. It’s not glamorous. It’s slow and tedious. I once took a Greyhound bus trip from Grand Rapids, MI, to Omaha, NE, to see the girl I love. I believe that specific bus is still en route to Omaha. I started that trip over thirty years ago!

The one thing you notice when you fly a lot, which seems rather out of place, is the pitch to buy the airline credit card. What I’ve witnessed recently is the pressure on getting an airline credit card is directly correlated to the level of the airline you are own. Let me give you some examples:

  • Delta: They make a brief announcement over the intercom of some great offer of free flier miles if you go to some website and get the credit card. That’s it. One mention takes less than a minute. (For transparency’s sake: I have a Delta Skymiles credit card, but they got me via email, not flight announcement).
  • American Airlines and United: They also make the credit card announcement, but they also have their flight attendants walk up and down with actual applications for the credit card. Like, here you go, fill this out right now. It’s almost as if the flight attendants themselves are getting some sort of kickback. Or they should be!
  • Southwest: Much longer pitch, as is the Southwest way. They give way too much freedom to flight attendants and the intercom! I have to believe that standup comics actually get jobs at Southwest as flight attendants simply because it offers them a captured audience for their sh*tty jokes. You know, it’s some flight attendant up there telling a story about how their grandma got the card and came to see them for the holidays. I can’t remember if they also have the brochures/credit card applications that they hand out, but I’m guessing they do. There’s no way they don’t.
  • Spirit/Frontier: Okay, let’s be honest. I don’t fly these airlines. I would take the Greyhound bus before subjecting myself to this Carnival of the airways. But I can imagine what these pitches must be like, given all of the other cheap policies they have in place. Something like, “Yo! If we don’t get ten of you to sign up for this card, this plane isn’t leaving the gate!” They get their ten and then go, “Okay, only five more before we can take off from the tarmac!”
  • Korean Air: Nope. None of it. They just took care of me and made my flight the most pleasant experience ever.

Why do airlines shove their credit cards down our throats after we pay an exceptionally high amount for a ticket? Because it makes them a ton of money! It’s pretty simple economics. We have a captured audience. We are going to assume at least part of the audience are fans because they chose to fly with us. Of course, they want our credit card!

It’s actually somewhat surprising they aren’t pitching more things for us to buy. A new Away suitcase with a special Delta Airlines luggage tag that acts as a tracker as well! (I love my Away bag!) Some arrival limo service that’s easier than Uber and picks you up directly at your gate. Girl Scout cookies. I mean, who wouldn’t kill an entire box of Thin Mints on a flight from Detroit to Dallas? How much for the Girl Scout cookies? $20! Sold! Airport money is different than any other kind of money.

It’s all lazy marketing. We have a captured audience who paid for one thing. Why don’t we jam something else down their throats and see if we can make the flight experience even more miserable? The best is when your flight is delayed, and you hear the pitch. “Hey, why don’t you sell fewer credit cards and just get me to my destination on time!?”

I feel for the flight attendants forced to do this as part of their job. I hope they are getting kickbacks for each one they land. They should!

So, that’s my rant. Airline credit card applications in the air. Stop it. Be better.

Also, if you click here and use the code #SackettMiles you can get 90,000 Delta Skymiles!

Exploding Job Offers!

I had a question the other day from an executive outside of HR and Talent. A C-suite type who was frustrated by the lack of hires his “HR” team was making. My first question was, does HR hire for you, or do you have a recruiting or talent acquisition team? He didn’t know. Problem number one.

This guy wanted my opinion, well, he really wanted my agreement if I’m honest, to something he was forcing his HR team to do with job offers. You see, they had many job offers turned down to accept another job offer. Basically, almost all candidates we have are interviewing at multiple places, and these are technically skilled candidates, in IT, engineering, etc.

His plan was to start offering expiring job offers so that the candidate would be forced to accept their offer at risk of losing it!

Brilliant, right!? He asked me…

Here’s my exact reply:

“So, in an employment market where the unemployment rate is around 1% for technical candidates, you feel the best strategy is to force someone to make a decision to come to work for you? Also, who says that they won’t just accept your offer, continue in the process while waiting on other offers to come, and eventually just leave you high and dry? Also, do you really want to start off an employment relationship with someone who felt forced to take your offer?”

His response:

“Well, the hell should we do?”

The Problem with Exploding Job Offers

  1. Expiring job offers only work on candidates who are lower end of the value chain, or have no other vaiable offers to choose from. The best talent, won’t even consider you if you pull that strategy.
  2. If you aren’t a “unicorn” brand (Google, Apple, etc.) you have no shot at getting good talent to accept your exploding job offer.
  3. While it might in theory “end” your hiring process faster, you have a higher chance of a late no-show/decline that puts your team even farther behind in hiring. Especially, if they went back to your other viable candidates and told them they were silver medalist.

What’s a better way? Because it’s not unheard of in today’s world where we put some timing around job offers. The reality is, we can’t wait forever. So, the real question is, how long should we give someone to consider our offer before we have to pull it back?

I like to use this as a great way to find out what I’m up against. Let the candidate tell you a time, and then negotiate it down if you don’t feel like it’s appropriate. First, when I make an offer, I expect a full acceptance the moment I make it! What?! But, you just said…! Yeah, I don’t like exploding job offers, but I also work as a recruiter who has already pre-closed the candidate and knocked out all the objections, so when I make the offer, the candidate and I have already agreed, if I get X, Y, and Z, you’re answer is “Yes”, correct?

That doesn’t mean it works every time!

In the case where the candidate, legitimately needs some time, I give them some time, but also I need reasons to go back to the hiring manager with. Why do you need the time? Are there other offers you are waiting on? What would make you take those other offers over ours? Again, keep closing, with demanding an answer. Changing jobs is one of the top three most stressful things a person does. These decisions don’t come lightly, and we need to respect that.

Offering Exploding Job offers is old advice that has turned into bad advice, similar to not accepting a counter-offer from your employer. Job negotiation has changed a lot over the last few decades, some of the traditional things we did in the past just don’t work anymore.

What About Me!?

The year is 1981, the artist is Shayne Ward, the song is “What About Me” (Look it up, kids!). I actually sing this to my wife all the time as a joke:

The chorus:

“What about me, it isn’t fair
I’ve had enough now I want my share
Can’t you see I wanna live
But you just take more than you give”

What about the employees who have that are staying!?

We all have a lot of employees who are leaving us. I’ve had a couple of really great folks of my own that have left for new positions. I also have the vast majority that have stayed and are also really awesome!

We do this stupid thing in organizations that I hate. It’s been going on forever. We tend to really overvalue new employees and employees who are performing that leave, and we totally discount the folks who stay. Dare I even say, those who are “loyal” and stay. That’s a trigger I know, because honestly, those who left were loyal also, until, well, they left.

I mean, just because someone leaves for an opportunity that feels is right for them and their family doesn’t make someone not loyal. I believe disloyalty is when someone purposely tries to hurt your organization, and as such, is trying to hurt all the employees who actually work there as well. That’s way different!

We have this fixation on trying to “save” an employee who wants to leave. I actually think trying to save good employees is a good investment. The problem is, we also need a “save”/retention strategy for all those employees who are killing it every day and not going anywhere. They need the love as well!

Wait, isn’t that just good old fashion employee engagement or good new fashion employee experience?

Yes.

Yes, and in certain times it’s also more than that. In times of terrific economic advantage to workers, like we are now in, we probably have to do a bunch more. You can show your employees some love, or someone else will!

I had a number of conversations recently with really smart leaders around pay and compensation. In times like we are in right now, compensation market-level data can’t keep up. It never really can, but it usually doesn’t move this fast, so being 3-6 months trailing is okay. Right now, you can not be one month behind. Actually, your recruiters probably have better market data than your compensation team. They are seeing it with accepted and declined offers every day, with pre-screen expectations, with comments they are hearing from hiring managers on offers they are hearing about.

Don’t kid yourself, it’s about pay until it’s not about pay.

We have been sold an old paradigm that we love to believe is true, but it’s only half true. Pay being equal, all the culture and leadership stuff matters. Pay not being equal, no one cares about your stupid skills development program, and Billy the nice boss. First, pay me what I should be getting.

We have a major crisis on our hands right now as organizations. You can only solve so much of this by backfilling talent and turning on your recruiting machine. You first have to turn off the exit pipeline leaving your organization. Settle down the turnover and it will be easier to recruit and build back to where you need to be.

You have a ton of employees who are staying and not resigning. Those folks are now doing more to take up the slack because turnover is so high. As leaders, this is the time you actually make your money. Full court press on making sure your folks are taken care of in the ways that are important to them, that they feel appreciated and seen, that they matter.

It’s not about the folks leaving. It’s about the folks who are staying!

College Recruiting For Candidates Is A Giant Mess!

I think about 99.99% of us believe that we actually put a man on the moon! We have put together technology to take someone on earth and put them on the moon, and then actually get them back to earth! That is amazing. Do you know what we haven’t figured out?! One system to help college kids connect with employers to get jobs!!! UGH!!!!

Why hasn’t recruiting technology solved this issue?

Okay, don’t start with me on Handshake or LinkedIn or Yello or Brazen or whatever dumb tech that says it’s for college recruiting but doesn’t really work for every college or every student.

First, shout out to my guy John Hill, former Campus Evangelist for LinkedIn, who is now with TechStars. Six years ago this man figured out how LinkedIn could have owned this space, but they weren’t interested. They walked away from owning every single professional at the beginning of their career. It could have been so easy for us all. One platform under God, indivisible, and all that sh*t. John, you are a genius, and I so badly wanted you to succeed with that idea!

If you want to hire an upcoming college grad for a job you have, it’s a freaking nightmare, mostly. First off, you have to find out from each college/university who they actually work with and to which platform are they sending their kids. Handshake is the big one, but not everyone works with them, and as an employer, they are kind of difficult to work with (I’ll explain later). LinkedIn is the easiest to work with. Yello and Brazen, and others like them, are more event and campus management, than a database of students.

The reality is, employers just want a database of students! We want to log in, pay whatever fee you ask, and search by the university, year, major, location, etc. We are simple people with simple needs. Why can’t we have our simple tech!?!

Why doesn’t one technology own the college recruiting space?

First, it’s not really a technology problem. It’s an empire-building and power play by university career services offices. Let’s do some history. Old school career services ran “Job Fairs”. You came to campus, paid them money, and ran the dog and pony show. It was awful. Everyone hated it. Except for the Career Services employees. This was their singular job and how they proved their value to the powers that be.

The future came and employers and students were like, “Job Fairs Suck!” and why can’t we just put up a profile on LinkedIn or something like LinkedIn and connect with employers that way? Well, you can’t because then we (the Career Services) lose power! You have to join the platform we tell you, so we can still get paid because while you paid us way too much for your education, we still need to make more money on you and your hard work!

Is all of this sound familiar and accurate?!

Before “Karen” or “Ken” from Career Services at State U. loses her/his mind, let me just say, I get it. I know of many career services folks who truly want to help the Art History majors of the world get employed. Which they never succeed at, but keep helping those MBA’s and Engineers find a job…

Can I be real for a minute? in 2021, do we really think the function of “Career Services” at a university is necessary? If a kid can’t figure out how to get on Handshake, or LinkedIn and Indeed, shouldn’t that be kind of a sign of their employability?! I just hear from too many students that feel like Career Services did nothing for them in finding a career. In fact, that’s all I hear. I can’t remember ever hearing one story from a new grad going, “OMG! Career Services at State U. was so amazing and helpful!” Not once, in twenty-five years!

My Experience with Handshake

Recently, I was hiring a couple of recruiters for my team. We have had great success hiring new grads, we have a great university (Michigan State) in our backyard, so I was like how do we post a job for MSU students to see. Handshake has entered the chat.

The MSU Career folks said get on Handshake it’s easy! Which was mostly true, any idiot can figure out how to get on a site and register themselves. But using Handshake to recruit becomes a different story. First, we are a “recruiting agency” so right off the bat Handshake hates us. Plus, Handshake works off of a “Trust” score to get schools to work with you, which seems super fishy!

I wanted to hire someone directly for my company, not a client. We are a good employer. Good culture. Good pay. Local. Etc. Doesn’t matter, our “Trust Score” is low. How do we increase this Trust Score, I asked? Go to this one page and read a bunch of stuff that won’t help you at all! That is all. Can I just pay you some money and we stop this nonsense?!

The way it’s supposed to work is I have to reach out to a school and ask to be able to post a job and have access to their students. But the schools don’t know one employer from the next, so they rely on this “Trust Score” but no matter what you do, your score doesn’t really move that much. I’m assuming it would move if I paid them money, but that was the one thing I didn’t try!

I actually had local schools reply back and said because of your trust score we have a policy not to post your job! This is particularly hard for small employers who don’t have much activity. Thankfully, most schools would let you in if you made a personal plea and explained the issue. Still, this is a pain in the butt! This isn’t a good experience for anyone involved, the employer, the schools, or the students trying to get jobs.

Don’t take this as a slam on Handshake, it’s not! At least they are attempting to build something that is better than showing up on 500 campuses and doing traditional job fairs! The biggest problem is they left the Career Services still in charge! (BTW – I reached out to Handshake to try and get some help with this, I’m kind of in the space! No one would help, besides sending me to the same lame talking points on how to increase your trust score.)

There has to be a better way!

You would think because of the pandemic someone would have figured this out, and I’m sure even the folks at Handshake could figure this out if they had willing participants at the college and university levels. I’m still a bit salty that LinkedIn just didn’t do this because I’m guessing they had the size to just roll over career services and actually make something that works great for both students and employers.

The reality is employers are trying to recruit like it’s the 2000’s. Students are trying to get jobs like it’s the 2000’s. University and colleges are still trying to help like it’s 1970, and the technology companies are trying to find some sort of weird middle ground to keep them happy, but at least give students and employers something to work with.

Well, it doesn’t work. It sucks.

We (the recruiting industry overall) should be better than this. University and college career services should be better than this. We should have one global database for graduates and upcoming graduates to see all the jobs and internships, and for employers to see all the potential student candidates, and allow them to interact.

Instead, we play this game of who has the power, and who wants to make money on whom, and in the end, the students and employers are the ones paying the price.

Is there a way out of this mess?

I think the only way out of this mess is for students to recognize one brand as the place to go. The problem is, they don’t. If you talk to most university students about where they should go find a job, the answers are all over the board, and they mostly take direction from those at the university who are paid to help them.

A brand like Google or Apple might be able to break through the noise and stop all of this mess, but they are like any other company, there just isn’t enough money in it. I do think 100% of organizations would pay to have access to something like this if it was all-inclusive. Get every single public and private college to put in their students, give them a cut of the money based on being a part of the system, and everyone is happy.

I have yet to speak to one corporation’s Campus TA team who thinks the current situation is good. It’s a giant sh*t show, and university Presidents and Boards have no idea how bad it is.

Okay, rant over, that’s as long as a chapter in a book. Thanks for attending my Ted Talk. Now Fix the Damn Thang!

“I Fully Reject the Employment Model of Pre-Pandemic America!”

This was an exact quote on a comment on one of my blogs about how hard it is right now for companies to find talent in America to work hourly jobs. This isn’t the first time I’ve heard something like this from an old GenZ or very young Millennial (basically early to mid-’20s).

What does this even mean!? 

Let me interpret, for the older millennials and GenXers in the crowd who are actually working and don’t have time to learn the GenZ vernacular. This is actually a cross of GenZ and Snowflake which can be very confusing sometimes to understand.

What this person is trying to convey is that they don’t believe they should have to work a job for pay and benefits (employment model of Pre-pandemic America). They actually love the employment model of Pandemic America – which is either sitting at home and getting paid to mostly not work, or actually just collecting unemployment and government stimulus to the tune of about $1000 per week, to do nothing at all.

Their idea is in Post-Pandemic America they would like to continue to get paid a living wage and benefits to do what they want. That might be something very productive and useful, like volunteering to help children to read or older people to have a better life in their later years, or it might be growing weed in their basement. This employment model is much more attractive to them. I get great pay and benefits to do what I want, not being told what to do by “the man”.

“The man” doesn’t actually have to be an actual “man”, it might be a rich woman or rich non-binary person. Basically, anyone who would make money off of their labor is now “the man”. They also reject anyone making money from their efforts, except for themselves. Which is actually wonderful if they would start their own business, but that would take work that feels too similar to an employment model of pre-pandemic America. Because of course, they would then become “the man”.

And you wonder why you can’t find anyone to come work for you? 

Some would believe this to be a socialist movement that has began to grow in America, mostly started by Bernie followers. No, this isn’t socialism, this what happens when you helicopter and snowplow parent your way to a generation that thinks the world should revolve around them.

I should only get A’s because my Mom says I’m the smartest little boy on the planet. And I should only get first-place medals because I showed up to the game. In fact, we should all get first-place medals because there should be no losers in the world, only winners.

And we truly wonder why terrorists want to bomb our country.

The world, in the end, will be truly harsh for these people if they don’t change. The world, since the beginning of time, has winners and losers. If you think socialist societies don’t have winners and losers, you might actually want to read about the history of socialist societies and inequality.

Do CEOs of companies need to make one hundred times more or a thousand times more than the average worker? No, probably not, but if you think you can just show up to a job and you should be within ten times of a CEO’s salary, you’re actually just ignorant.

This isn’t a political statement. This is the real world. Every single elected politician in the house and the senate is more wealthy than the average American by a giant margin. All of them. Winners and losers. People who take risks to start a business get all the bad and all the good. America, for good and bad, was built on Capitalism. It’s not perfect. I don’t know of a perfect society or culture in the world.

So, I do not fully reject the employment model of pre-pandemic America! 

Is it great? Nope. Can we do better? Yes.

Have we changed the employment model any over the past century? 1000%

Worker safety, health and wellness, D&I, training and development of skills, employee engagement, candidate experience, you could literally list a thousand improvements that have been made to the American employment model. And we’ll continue to improve.

I have hope that we’ll get better and solve our pay equity issues and we’ll continue to improve our diversity, inclusion, and belonging for all employees. America is a big and complex situation. Change does not happen overnight. For how bad young people think we are now, we have made tremendous strides along the way.

Okay, time to end this, I’m starting to feel like this guy…

Buy Game Stop! No wait, get back to work!

Everyone is talking about Game Stop and AMC and a bunch of other companies that no one should really be talking about! Why? Because a bunch of remote workers are sitting at home, not working, and playing around on Reddit and their Robinhood brokerage accounts!

Yeah, I said it!

You have employees you’re paying to work remotely who are messing around thinking they’re day traders by buying crappy stocks off Reddit suggestions. Also, they think they’re sticking it to the “man” by doing this, so in their mind, they’re really saving the world. All while you’re paying them to sell more Saas software…

This is why Remote Work doesn’t work! 

Everyone loves Remote Work. Why wouldn’t you. You get paid to do the same work in half the time, and you get to do it sitting on your couch with Netflix running in the background and you’re still wearing the same stretchy pants you woke up in! God Bless America! Am I right!?

Remote Work fails when leaders feel like even one person is taking advantage of the system!

Look I get it, I get that Timmy is sitting in his office, at the office, and still not doing anything, but Mary, your CEO, can walk by Timmy’s office and scare him enough into thinking he should probably do some work.

Most organizations suck at having measurable performance indicators for every position, or any positions, besides sales. Most performance measures that employees have, would happen regardless if they actually did their job or traded crappy stocks all day, or ran an Etsy shop out of their cube.

Can’t we all just be adults!? 

Apparently, no.

You don’t want to be micromanaged at work, but the true future of “Remote” work is we are going to micromanage the sh*t out of you! (No, not me, all the other bad folks!) The bigger the company, the better the technology they’ll be able to afford to ensure you’re actually working and not acting like a wannabe revolutionary taking down the stock market by buying bad stocks.

If you have over 500 employees working remotely right now, at least 3% of those people are amateur day trading on your dime. It’s just a numbers game, at this point. Depending on what your business does, you can probably raise or lower that number 1-2%.

“But, Tim! You don’t get it! I work a flexible schedule, so I’m putting in more hours and still being a bad day trader!” No, you’re not. You’re an idiot who is going to cry you got wronged when you get fired because your company found out a part-time seventeen year old can produce more than you, without any formal college education.

Gawd, I actually love being the voice of reason! 

Man! I’m not a life coach, but what I wouldn’t do to punch some stupid 35-year-old dude in the mouth who’s trying to explain to me why Game Stop is a good investment, ‘really’! Turns out, no one needs a brick and mortar store to buy online games! Thanks for the advice, Trevor, how did all those folks at your company respond to that analysis in the company Slack!?

Okay, you don’t have to work forty hours a week, because when you’re home you have fewer distractions and you get your job done in thirty. The question you should really be asking yourself isn’t if America is considering you a hero for buying Game Stop stock, but if you can do that all day and still get your job done, who else is thinking they probably don’t need to be paying you any longer?

I can guarantee you, Game Stop doesn’t care about your job!

Does a $15/hr Minimum Wage Really Help Workers?

There might not be a more controversial topic in 2021! Whether or not we (the United States of America) should raise the minimum wage for all workers, in all states, in all jobs to $15/hr.

I would love to say this is ‘simply’ a political issue, but it’s not. It’s much more complicated than politics. Both sides will point to studies that prove why or why not we should have a minimum wage of $15/hr. The reality is, a $15/hr minimum wage is more of an economic issue than political.

What is the argument, really, for and against a $15/hr minimum wage? 

For $15/hr:

  • People need a living wage. $15/hr for a forty-hour week, roughly puts a person at an income level of $30,000 per year. Which, in theory, would bring that person above the poverty level. Let’s be clear, “above poverty level” is still a freaking tough life!
  • Corporations are making record profits on the backs of hourly workers. Hello, Jeff Bezos!
  • Other countries have done this and it’s worked out just fine.

Against $15/hr:

  • Raising the minimum wage to $15/hr and above will cost jobs. If you force employers to pay $15/hr as a minimum they’ll hire fewer workers and have them work fewer hours.
  • $15/hr minimum wage is too little for some markets and too much for some markets. We should let market dynamics decide what the minimum should be.
  • Other countries, like Australia, pay a living wage, but have you been to Australia? It’s not the U.S. It’s U.S.-like, but when you go to a “bar and grill” in Australia you don’t get waited on. You go to the bar, order your food, and they yell your name when it’s done. Need extra ketchup? Go to the bar, wait in line, and hope you can get the one bartender to get it for you. Why? Because wait staff costs too much, so they use them. Things are different. So, yeah, “waitstaff” in Australia gets paid a living wage, but those places just don’t hire very many.

What does the research really say? 

Here is where the rubber meets the road because we can always find a study that will back up whatever point we might have. I’m for an increase in the minimum wage, or I’m against it, I can share with you five studies each supporting my take. Ugh! So, what is it really?

I found a study that looked at all the minimum wage studies (not some dumb Forbes article, real academic research), both for and against, to break down the facts and the myths. Here’s what they found:

  • There is a clear preponderance of negative effects on employment when raising the minimum wage.
  • The evidence is stronger for teens, young adults, and less-educated.
  • The evidence around specific industries is less one-sided.

What does all of that mean? 

First, while you will find studies saying that minimum wage does not impact jobs, there is way more academic and economic literature supporting the other side. Also, the evidence shows a strong effect on younger workers and lower educated, so there might be some room to talk about family or adult minimum wage standards verse just the standard one-size-fits-all. There is also a need to look at minimum wage by industry, again not just across the board.

An example might be, manufacturing sectors can pay $15/hr but service level restaurant jobs can not. Or, $15/hr makes sense in New York City, but not in Winona, MN. Maybe it could be looked at via high margin industries verse low margin industries.

What is clear, from the evidence, is that a straight $15/hr minimum wage, for all people, for the entire country, is not the best remedy for our current dilemma. Most likely, what will happen, if the $15/hr minimum happens is you’ll see organizations adjust accordingly by doing a combination of rising prices, cutting costs, cutting hours, and cutting jobs.

If you believe corporations are just going to “eat” the additional expenses, at the cost of profit, you are at best naive.

What’s my take?

I don’t like the proposal of just across the board we are going to raise the minimum wage to $15/hr across the country. I don’t like it because it won’t do what people think it should do, it’s really just more political posturing. In the end, consumers will pay more (which maybe we should) and corporations will cut to make the same profits. Ultimately, workers will take it on the chin, again.

If politicians truly cared about workers, they would dig in and do a minimum wage by market. It would be way higher than $15/hr in some locations and probably a bit lower in some locations, but there would be more strategy and thought behind it. The federal government does this now with pay bands for federal workers, they should be able to do it for all workers with minimum wage.

To not include market dynamics in compensation policy shows the government doesn’t really care about workers, truly. Because when it comes to taking care of their own, federal government employees, they do take into consideration market dynamics. $15/hr in Los Angles, San Francisco, and New York City is nothing, let’s be real.

Let me hear it in the comments! Are you for or against a $15/hr minimum wage and why? 

Guest Bloggers Wanted! #Rant

Can I be real a second?
For just a millisecond?
Let down my guard and tell the people how I feel a second?

No! I don’t want your stupid Guest Blog Post! 

Several times a day I have “writers” reach out to me and ask me if they can submit a guest blog post to my blog. Anyone who blogs, in any industry, has this happen to them. The more traffic your blog gets, the more requests for “guest blogs” you get.

The problem is, all of these guest blogs aren’t what they seem. But, these folks pitching their guest blogs act like the people who own blogs have no idea what they are really trying to do.

The seedy underbelly of the blogger world! 

You didn’t know I was going to open up the kimono today and let out all the secrets, did you!? Here’s the real deal, 99.9% of folks who request to write a guest blog are only doing it so they can put up marginal content that is loaded with links that go back to a client site they are getting paid by.

They don’t care about the content.

They don’t care about my audience.

They only care about getting paid and getting their below-average content on as many blogs as possible.

Welcome to the show, kids!

I don’t want your guest blog, I want to punch you in the face! 

Look, I get it. We all need to make a buck. I’m not trying to stop you from that. I’m trying to stop you from having to lie to people all day, every day. I think the better ‘sales” strategy for pitching me a blog, should be:

“Hey Tim” (No, not just “Hi” so I know 100% you have no idea who I am) 

“I’ve got a piece pre-written with 7 link backs to my client. I’m getting paid $X for this piece if I can get it on your blog and promote the crap out of it. I’ll Venmo you $X if you work with me and getting this posted.” 

“Here is the Title and what it’s about. Are you game?” 

Here’s why you suck, super hard! 

  1. You contact me and ask to use some of the most valuable real estate I own, but you only give me your Gmail address and your first name. No company name. No LinkedIn profile link. No phone number. Why is that? Because the vast majority of you are frauds and you don’t want me to know who you really are.
  2. Your content, at its best, is vanilla. While your client loves it because you blew hot air up their asses, everyone else thinks it’s crap.
  3. See #1

Guest Blogs that I Accept

Rule #1– I don’t accept guest blogs.

Rule #2 – When I do accept a guest blog there are personal reasons for me doing so. I had my son guest blog to help him find a job. I had friends in the industry guest blog for me while I was on vacation because I love their voices in our industry and I want more people to meet them and hear them.

Rule #3 – You can’t sell my audience a bunch of crap disguised as content with a ton of link backs, where you are getting paid and me and my audience are getting your lame content!

Rule #4 – Pay the dude who owns the blog! I’m like all the kids – I have PayPal, Venmo, Cash App, etc. You can pay me in U.S. Currency, BitCoin, Gin, Puppies, etc. but if you’re getting paid, I want to get paid. It’s a fairness thing. Why should you get to put up your work for free on my blog and get paid, and I’m not? Does that seem fair to you?

So, here’s the deal! 

There are about 13,000 ghostwriters, link-back, guest blogger types right now that have bots set up reading this title “Guest Bloggers Wanted” who will start emailing me constantly, without ever reading this post believing I truly want their shitty content. I don’t. But, like everyone in the world, I’ve got a price. If you pick the right price, we can probably do business. The odd of you picking the right price, are not in your favor!

Guest Blog Inquiries Can Be Sent To: 

YourParentsDontEvenLikeYou@Gmail.com

I’ve Got a Great Business Opportunity for You!

No. No, you don’t. You have a great business opportunity for you, and you need me to make it happen.

Email Subject Lines in the Past Week

  • “Business Opportunity”
  • “Potential Opportunity”
  • “Great Business Opportunity for You!”

There was one common theme with each one of these messages sent to me. Not one of them was an opportunity for me to make money, but each was an opportunity for me to pay someone else money!

Idiots Using these Subject Lines

Do you seriously believe that these subject lines are working? That people are reading them and going, “OMG! I’m the Luckiest Girl alive today! This beautiful human chose me for this opportunity that I was neither looking for nor really even wanting! #Blessed”

I have a feeling there is something clinically wrong with the person who uses this subject line. I want to get them professional help. Medication, therapy, a punch to the throat, whatever it takes, I’m a giver, a helper of sorts.

I would love it if we could have a law where if some moron uses a subject line like this we can send them away for a while. Like prison, but more used car sales lot they have to live in for eternity. Every day, all day, just wandering the lot getting approached by an overly aggressive used car salesman that won’t leave them alone.

Look, I Get It 

I run a company that has to sell our services. Every morning I get up, shower, get dressed, and head off to work. “Gotta make the donuts!” They don’t make themselves. Our world is predicated on someone buying whatever it is we’re selling.

So, I feel for you, but I’ve got a few words of advice –

Be Better! 

Be someone who you want your kids to be. Be someone you want your grandmother to talk about at bridge club. Be someone who will get referred by one client to a future client.

Also, I get you can’t just put up a subject line that says, “Hey, buy my crappy lead generation tool!” (Although, I bet your click-through rate on that is a minimum of 100% higher than “Business Opportunity”.

The world isn’t looking to do work, to make you money. Maybe I’m wrong, maybe your subject line of “Business Opportunity” was just one big miss by me. You were saying, “Hey, I’ve got a business opportunity for me, I just need a sucker like you to bite”, if that’s the case, my bad, continue being an awful person.

Great Business Opportunity

As always, I’m here to help, fellow sales pros. Here are some subject lines that are guaranteed to get some click-through:

– I’ve got your bag full of puppies!

– You need to verify your Pornhub password

– BOGO on Wine, Chocolate, and Jimmy Choos

– Is this your Mom on Facebook?

“But, Tim, these are all lies!” I know, and I’m super excited you found the commonality between my subject lines and yours. Good luck!

 

Someone is Banking on You Being Lazy!

I work in an industry where I’ve been told for a decade technology is going to take my job. The staffing industry is half a trillion-dollar industry worldwide. The entire industry is built on us banking on the fact that someone in corporate TA is going to be lazy.

Ouch! That should sting a little!

So, I don’t really bank on you being lazy at my company. We do contract work so we are looking to fill contingent roles, not direct hire staffing, which is an industry almost completely built on lazy! For my staffing brothers and sisters out there, I hear you, I know you’re ‘just’ filling in when ‘capacity’ is an issue. (wink, head nod, wink)

There are other industries that bank you us being lazy. The entire diet industry! You’ve got overpriced awful foods, bars, shakes, workout gyms, at home gyms, etc. Because we won’t eat less and move more, because we are “lazy”, we pay a lot for that! Believe me, I pay my fair share! Just because I’m too lazy! Ugh, it’s embarrassing!

Direct hire staffing as an industry could be gone tomorrow if corporate TA just did what they were hired to do. You have an opening, you fill the opening. We aren’t trying to put a woman on the moon! This isn’t rocket science!

But, we don’t fill the opening. In fact, we do just about everything except filling the opening. We post the opening. We meet about the opening. We send whoever applies to the manager of the opening. We meet some more about candidate experience. We have another meeting about employment branding. One more meeting with the manager to see if anything has changed.

That doesn’t sound lazy, does it?

But, deflection of more difficult work is just another form of laziness.

My kid doesn’t want to go out in 90-degree heat and mow the lawn. It’s a hard, hot job. So, they come up with ‘alternative’ work that they have to do that just happens to be inside in the air conditioning.

As TA Leaders, we have to understand how are others are banking on us being lazy, and then make adjustments to stop lazy. So, how do you do that?

Well, I wrote an entire book on the subject – The Talent Fix – you can buy it here – but until you can get it, here are some tips:

  1. Have clearly defined measurable activity goals set for each member of your TA team.
  2. Make those measures transparent so everyone can see them every day.
  3. Have performance conversations immediately when measures aren’t met.
  4. Course correct as measures need to be adjusted to meet the needs of the business.
  5. Rinse, repeat.

1 -5 above is like page 37 of the book. So, you can imagine what the rest of the 200+ pages will be like! 😉

If you follow the five steps above about half of your team will quit in 90 days. That’s a good thing, those idiots didn’t want to recruit, to begin with, they just wanted that fat corporate check and Taco Tuesdays. They were being lazy and it was costing your corporate bottom line.

The talent acquisition function is not a charity case. I think in the history of HR we’ve done some corporate charity where we let people keep collecting money even though they were costing us money. They weren’t giving back the value we needed for what we were paying. Great leaders stop this from happening.

Great leaders understand that there are people in the world that are banking on us being lazy.