Category Archives: Sourcing

Maximizing Employee Referrals: The Key to Hiring Success

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Referral hires often stand out as the cream of the crop in any company’s recruitment efforts. It’s a simple equation:

Good Employee + wanting to stay a good employee + employee’s reputation = usually good people they recommend to HR/Recruiting to go after and hire

I’m like Einstein when it comes to HR math! However, here’s the challenge: despite this equation, many companies struggle to receive enough referrals. We’ve analyzed our referral process, fine-tuned collateral materials, and even leveraged technology to automate referrals. Yet, the numbers remain short of our expectations and needs.

There’s a straightforward but often overlooked aspect: giving employees explicit permission to share job openings within their personal and professional networks every time a referral is needed for a specific position.

HR excels in roll-outs—we’re masters at initiating programs. However, where we often stumble is in the continuity of these programs post-roll-out. Brutal truth, but true.

So, how can you ramp up your referral game?

  1. Establish a program (surprisingly, not all companies have one).
  2. When in need of a referral, ask for it every single time. Assuming that employees will naturally share openings isn’t always effective.
  3. Specifically “give permission” to employees to share job openings on their social networks—Facebook, LinkedIn, Twitter, Instagram, TikTok you name it!

BEST PRACTICE TIP: Create departmental email groups. When a relevant position opens up, send an email to the group with standard referral language and an easily shareable hyperlink along with clear instructions.

Granting “permission” triggers action—it’s a psychological thing, and it works wonders. Think about it, like you were a 5 year old.  Your parents tell you, you can’t ride your Green Machine in the street.  Then, one day, Mom is out getting her nails done and your Dad sees you doing circles in the driveway on that Green Machine and he goes “Hey, why don’t you take that into the street?!”  What do you do?  You immediately take that bad boy for a ride in the street! Dad “gave you permission” and you ran with it!

Referrals aren’t quite the same, but it’s surprising how some employees question whether they’re allowed to share job postings with friends and family. Don’t assume—they might surprise you.

So, empower your employees. Give your employees permission to get you some referrals! Or what if you allowed anyone in your company to hire?

TA Tech Vendors, You all are sleeping on #SHRMTalent!

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I just returned from the SHRM Talent Conference in Orlando, and while it’s growing and getting bigger, I was somewhat shocked at the lack of big-name TA Technology vendors in our space who weren’t there.

The argument from the vendor community has been, “Well, Tim, SHRM Talent doesn’t have enterprise buyers.” The thought is that SHRM’s audience is roughly 65% SMB HR professionals. This is when the vendor community shows their lack of math skills. Or really it’s their marketing teams, so I guess we should probably have lower expectations on math skills.

Let me give you some personal data from my 2023 SHRM Talent experience. I was told there were 2300 participants at SHRM. It definitely felt that way. I had two sessions there that were packed with TA professionals, and the rooms were big (500+).

My connection numbers from SHRM Talent 2023:

Total LinkedIn connections: 163 (90% TA-specific titles)

Total downloads of an eBook offer: 141

NPS score of my talks (this is just bragging): 87%

Title level of connections by percentage: Over 50% were “Manager” or above. Of those, over 25% were “Director” titles and above.

Of the 163 connections, how many came from organizations over 5,000 people? 68 and 26 were from organizations over 20,000. Including Toyota, Boeing, Siemens, Johnson and Johnson, Gannett, large universities, large health systems, banking and finance, state and fed gov’t, and large franchise organizations.

In one of my sessions, I asked how many folks were using Workday Recruit, and more than twenty hands went up. There were massive amounts of Greenhouse users, Paradox users, and HireVue users. None of those brands cared to show up. These are some of the biggest brands in our industry.

The SHRM Talent Attendees Are My People!

They are in the trenches, real talent acquisition professionals doing the work and using the tools. They are leaders of TA in organizations that are spending real money and buying technology. In my sessions, these professionals stood up and spoke about the tools they were using. The vast majority are desperate to find recruiting technology to buy, and they believe they have limited options because they aren’t being sold options.

I get asked weekly, by recruiting technology vendors, how they can get connected to our potential buyers. Every single time I tell them they have to get out and put themselves in front of them. It takes time to build the pipeline. People have to see your brand multiple times before they buy. They just don’t get an email and buy. I tell them to go to SHRM Talent, but most don’t listen.

The SHRM Talent Conference continues to grow. When I went a few years ago, there were 50 vendors at the expo. This year there were 100. Next year, it’ll be bigger. The reality is SHRM Talent is one of the only talent acquisition-specific conferences in the US that is really delivering content for TA leaders trying to get better. The sessions aren’t sold to vendors like most conferences in our space.

We (Talent Acquisition) need a great conference in our industry. SHRM is getting close. Having the great TA tech companies show up would definitely put it over the top. It’s a huge miss for the attendees who are there not to have access to all the great tech.

SHRM Talent attendees are the top 10% of talent acquisition professionals in the world. Why? Because they are few who made a conscious commitment to investing in their development. To be at the forefront of TA. To be interested in what’s next. To be open to new ideas and new technologies. You won’t change my mind on this. The vast majority of TA professionals in our industry just show up and do the job, and don’t look for further development. These folks did and I celebrate you.

Recruiting Communication Hacks #1

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I was out at iCIMS Inspire last week, and I was listening to a recruiting product leader and TA leader talk about a process involving texting candidates. iCIMS purchased TextRecruit years ago, and it’s now baked into iCIMS. I think across the board, everyone believes you should be texting candidates at this point. It’s 100%. You won’t meet anyone in recruiting who’s like, “Hey, yeah, texting candidates is bad” as a form of communication with candidates.

I say statements like that above to see the one dumb person on LinkedIn who will share this post and give me the one outlandish reason in the world when you wouldn’t text a candidate. “Well, TIM! I once had a candidate who was blind and deaf and lived only underwater and communicated telepathically, so what about that person!? Should we text them!?” Yes! Now, go away.

For the most part, recruiters are pretty good about using expected communication norms with candidates. We kind of have to. If you’re awful at comms, your recruiting career will be shorted lived. This doesn’t mean there aren’t recruiters out there working in sweatshops that still don’t spam. Of course, we’ll always have that. But, for the most part, the vast majority of professional recruiters, agencies, RPO, and corporate try to communicate around expected societal norms in the areas they recruit.

One of those comms standards is the Opt-Out text message sentence:

“If you no longer wish to receive text messages from this company, reply “STOP” to unsubscribe from any further messages.”

Now, these messages all sound and look the same. We basically just copy each other. One person, one time, wrote a version of what’s above, and we’ve stolen and tweaked this same message.

When I was at iCIMS, this leader was sharing an example, and this came up, and no one batted an eye. Yep. Yep. Move on. That’s when it hit me. That’s an opportunity! Every single comm we send that touches a candidate is an opportunity to stand out and leverage your brand! We should be better than what’s above!

So, I started thinking. What would a great opt-out text message be for a recruiter? Try these on for size:

“If you no longer want to receive messages from Tim, simply reply “I HATE TIM” and make him cry!”

“Yeah, we know you didn’t opt in for this, but can you blame us? We wanted to offer you a job!? Reply “No Job For Me” to Stop these messages.”

“Hate Text Spam? You can call me instead and stop all of this nonsense! Come on. I dare you!”

“Look, I’m a Stan! No cap, but you’re super dank. Texts hit different but if you’re sus just reply “This ain’t it chief”

“Hey, I just texted you, and this is crazy! But if you don’t like me, just reply.”Maybe Later”

“Wait, we get it. This isn’t for you. Before you opt-out, maybe you know someone who could use this. Please share it with them. Reply “Stop” to end these messages.“

Had enough!?

We might want just to disregard this and think about our corporate brand and being “professional.” The reality is this isn’t your corporate brand. This is your employment brand. For some, yeah, just stick to the same old boring script. It’s safe. For many of us, let’s show candidates we can be fun and have fun, and we don’t take ourselves so seriously.

If we are going to jam thousands of text messages out to candidates, you might want to have a little personality in those communications. You don’t have to. You can be like everyone else. But you can.

Dare to be a bit different!

The 5 Reasons Your Recruiters Aren’t Recruiting!

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Oh boy, here we go. Buckle up, gang!

I guess I need to start at what the hell is “recruiting” and what’s not “recruiting.” We have to because what most of you are calling “recruiting,” I call processing candidates who applied to your job. To me, that’s administering the recruiting process, not really recruiting.

If you post a job and someone applies, technically, most of you call that recruiting. You’re paying a full-functioning human anywhere from $65K to $165K for them to be a “recruiter,” and they are posting jobs and waiting for someone to apply. I used to say I could train a monkey to do that job, but now I get to say I can easily train A.I. to do that job for pennies on the dollar.

Posting and Praying is not recruiting. Posting, collecting candidates who applied, and screening them, is what I like to call “Inbound Recruiting,” and that’s not really recruiting. It’s just administering the recruiting process. Do. Not. Get. Me. Wrong. Being amazing at administering your recruiting process is still valuable and needed. The best “outbound” recruiting shops will still have about 70% of their hires filled by “inbound” recruiting!

Outbound recruiting is then “real” recruiting. That’s when a recruiter has a requisition and really has no valid candidates for the hiring manager, and thus they have to go out and find valid candidates. Now, part of that process might still be finding new places to share and post jobs, but that’s only one small part. The larger part of “real” recruiting is cold outreach to people who don’t know your job is open or might know, but they need some persuasion.

Okay, Why Aren’t Your Recruiters Doing Any “Real” Recruiting?

1. They don’t have capacity because, as humans, we naturally fill our time with what gives us the most success, and in your current state, that is “Inbound recruiting.” This means you tell your recruiters, and you expect your recruiters to do outbound recruiting, but they can easily fill their day with inbound recruiting, and it pays the same. So, why not take the easier route?

2. They don’t know how to really recruit. Honestly, most corporate talent acquisition pros who have never worked in an agency have spent most of their career doing 99% inbound recruiting. That’s just the truth, and we know why from what I said in #1. So, we have to teach them how to do outbound recruiting! (Side note – HireEZ’s own internal Recruiter, Vivian Jiang, will be doing an Outbound Recruiting Session specifically for Corporate TA Pros at the Michigan Recruiters Conference on Nov. 10th in Detroit!)

3. They aren’t rewarded and recognized for doing real recruiting. Almost every time I work with corporate TA teams, I find that the recruiter who fills the most jobs is looked at and rewarded like they are the top recruiter. What I find is they rarely are the top recruiter, but they are the recruiter who processes the most fills through inbound recruiting.

4. Your TA Shop is not structured to do real recruiting. See #1, but basically, you should have “processors” who only do inbound recruiting, and they are amazing at it, and then you have recruiters who only really recruit in a modern TA function. You can get processors for half the price of real recruiters, and they are measured completely differently than outbound recruiters.

5. Your hiring managers don’t know the difference. Right now, today, your hiring managers honestly believe that your TA team is recruiting for their opening. They have no idea that you are only posting jobs and collecting whatever person applies. Those people applying might be the worst talent in the industry, but you are selling them on they are the best. If they knew the truth, they would demand change. What I find is real recruiters work with hiring managers to actually uncover the best talent together in the best TA shops.

This isn’t easy!

I get it. The change management alone from moving from inbound recruiting to outbound recruiting is painful, which is why I think the best approach is to break up the function into two very specific processes of inbound and outbound. It never, and yes, I’m saying never, works to have and expect recruiters to do both.

We built the Michigan Recruiter’s Conference to specifically work with Corporate Talent Acquisition teams to start to work on these challenges and pain points, and I’m super excited to bring it back on November 10th in Detroit with our awesome corporate TA team sponsor DTE Energy onsite at their beautiful and modern campus. Join us!

Why Does Spam Recruiting Work?

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I just got done deleting the 17th phishing email from my personal email inbox today. Comcast, Amazon, Princes from far-off lands, I’ve never been more popular and, apparently, soon-to-be rich!

I was asking our Cyber Security company why phishing is still such a big deal. I mean, don’t we all know by now that some Nigerian Prince isn’t going to give us a million dollars or that Amazon doesn’t send us emails asking for our credit card numbers or passwords!? There is no way someone can be this stupid, right!?

Apparently, I’m way wrong, we are all still a lot stupid! 

The reason phishing and spam are not because they are really tricking us. It’s the sure volume of messages and cadence. While we can all spot a fake fairly easily, can you always spot a fake when it’s sent a thousand times, all different times, with all different designs and strategies? Scammers will send a million to get one click. That one click will pay off.

Therein lies the strategy of why Spam Recruiting still works. It’s not about being good or the best. It’s about being there all the time, knowing a certain percentage of the time will be the right time! Do we like it? Well, I guess that depends on who you are. If you happen to be that one person who gets the spam recruiting message at the exact time you’re desperate for a job, then yes, you will like it!

If you are the superstar performing software engineer getting twenty spam recruiting messages a day, you hate our industry!

Spam Recruiting Works Because It Works Some of the Time

I have never met one American-based TA Leader who believes that Off-Shore Recruiting firms (you know, the off-shore RPO spam emails you constantly get all day long) actually are good. For the most part, they don’t recruit. They spam. Because they pay next to nothing to their workforce, they can spam a whole bunch and still make money, even if the entire process truly sucks.

They don’t have to be good. When you’re being paid like $10 a day, all you have to do is spam a couple of thousand people a week to get one placement a month, and you’re making a profit for the “man”! Any company engaging in off-shore recruiting for hiring in the U.S. is basically engaging in slave labor. But I digress. Back to crappy recruiting.

Bad recruiting is a lot like bad sex. If you really need a job, you don’t care how you get it. Which perpetuates you just continuing to be bad.

Spam recruiting works, and will always work, because the world will always have candidates who just need a job. They don’t care that you’re awful at your job. They don’t care that you are spamming them. All they care about is getting the job. Also, if you do care. If you do hate bad, spammy recruiters. It turns out you also are fine with them being awful when you’re out of a job!

Spam works because we are all vulnerable at some point. It feeds on us being weak, naive, and desperate. But, at the end of the day, it works. It doesn’t work well. But it does work. And that sucks.

The Recruiter Texting Rules!

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Here we go! Your boy is back with some more rules! You know I love me some rules! I’m high rules, and low details, which drives most people crazy!

I was having a conversation recently with some recruiters about texting candidates. For the most part, in recruiting, we’ve gotten to this point where we believe every candidate prefers texting over every other kind of communication. And, if they don’t want a text message, then they want email.

This isn’t exactly true! I did some research and surveyed over 1600 candidates we screened to find out the facts and published it – 6 Things Candidates Want You to Know – you can download it here for free. But I’m not here trying to sell you a free whitepaper!

The entire reason we believe candidates prefer text over any other form of communication is some creative marketing around text vs. email response rates in overall text vs. email communications. Now, this is where all of this falls apart. I get over 500 emails per day. I get maybe 25-50 messages. Of course, I’m going to respond more to text messages vs. email. But that doesn’t mean, as a candidate, I want text vs. email, necessarily!

This all lead me down a path where I believe we need some rules around texting as recruiters!

The Recruiter Texting Rules:

Rule No. 1 – As the first outreach to a candidate you don’t know, texting is not preferred by candidates. They don’t know you, and they certainly don’t want you jumping into their private text messages with a spammy job offer!

Rule No. 2 – No one of quality ever accepted an interview and job offer through text message without first speaking to a real human. Pick up the god damn phone. Once a candidate is all in with you, then yes, they will most likely only want texts from you.

Rule No. 3 – Give me a way to opt-out of your bad text recruiting automation hell! For one, it’s the law. But, most still make it way too difficult to stop the automated texts.

Rule No. 4 – Just because you have my number as a candidate does not give you permission to stalk me for a date. It’s super creepy!

Rule No. 5 – If we aren’t friends, don’t text me like we are friends. Avoid sarcasm. Keep it professional and short.

Rule No. 6 – If it feels like you’re sending candidates too many text messages. You are sending candidates too many text messages! Also, don’t text me a novel! Send long stuff in an email.

Rule No. 7 – If I ask you a question, answer the damn question! We are adults. You can tell me the truth I don’t need some run-around answer that doesn’t really answer my question.

Rule No. 8 – If you expect me to respond within minutes. I expect you’ll respond within minutes. Set the ground rules around expectations early.

Rule No. 9 – Never! And I mean, NEVER! Text with a green bubble! Just Kidding! 😉

Okay, peeps, what did I forget? Give me your favorite rule for texting candidates in the comments below.

4 Strategies to Get Candidates to Open Your Emails!

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I found some cool data that probably got overlooked a while back from CB Insights. Now, this data is from 2016, but it’s super relevant!

CB Insights did some testing with their own email newsletter that went out to 175K+. A very big sample, and the reality is they have the exact same goal as we all do, Get Candidates to Open Our Email!

These four things work really well in getting people to open your email:

1. Brand Names. CB found that using a big brand name like Apple, Google, Nike, etc., in your subject line increases your odds greatly of getting someone to open your email. Now, you might be asking yourself, “Tim, how the heck am I going to use a brand name in my recruiting emails!?” How about something like, “3 Ways we are a better place to work than Apple!”

2. Short Titles. Less is more when it comes to attention-grabbing subject lines! I suggest under five words if possible. “Are we paying too much?” or “I’ve Got a Quick Question” or “Sackett” – Yep, in my own testing, the one email that gets open at a higher rate than any other is when I only put my last name in the subject line!

3. Negativity. This seems counter-intuitive. No way! People love positivity. You are right, but negativity draws them in! “How Candidates Fall on their Face!” will get opened way more than “How Candidates Succeed!” Again, in ten years of blogging and making headlines, this data also rings true. I get way more interaction on negative headlines than positive headlines.

4. Surprises. Different viewpoints that people don’t expect. “Punching Your Boss Can Get You a Raise!” or “Older Workers Have More Energy Than Millennials!” or “Hiring Dumb People!” Basically, people open these because they don’t agree with the headline. What the heck is Tim talking about today!?!

So, if all of these things work. What does CB Insights say doesn’t work?

What should we stop doing with our subject lines? 

  • All of the opposites of the above! Long headlines, positive headlines, boring, etc.
  • Question Headlines. “What 3 Things Are You Doing to Hurt Your Brand!” While Buzzfeed has made billions with these clickbait headlines, CB found readers are getting fatigued with these types of headlines. (I will tell you “The X Things to do…” headlines still work in my world. 5 Ways to Hire More People! Will always do well.
  • Broad topics do worse than Niche. A headline that says “5 Ways to Attract More Talent” will do worse than “5 Ways to Attract More Nurses Right Now!”

The key to great email subject lines is they get opened! If you send out a hundred emails to candidates and no one opens them, it doesn’t matter what the content is and how much time you spent making it perfect. Get Them To Open Your Emails! Is the single most important thing you should worry about first!

It’s very Recruiting 101, and it’s something almost every recruiting shop struggles with, but then we go and focus on the picture we’re using. Does it have a puppy and a kid in a wheelchair? No, stop the presses! Stop it. Fix the basics first, then worry about doing the higher-level stuff.

What is your most responsive email subject line?

If You Could Choose 1 ATS Which One Would It Be?

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One of the most asked questions I get over the last decade of writing and speaking is “What ATS should I buy?” I don’t have one, because there are so many variables at play, plus there are most likely over one thousand ATSs in existence!

My buddy, Hung Lee, at Recruiting Brainfood, had this study put together and I love it! Basically, it was asking users of ATSs (a couple thousand, worldwide, so statistically relevant), if you could choose an ATS which one would you choose?

The results:

https://insights.recruitingbrainfood.com/wdrw/2021

What can we learn from this data?

From the get-go, Greenhouse Software seems to be very popular with users! Greenhouse is definitely one of my top recommendations when people ask, and I truly think you can’t go wrong if you choose them.

You can also probably understand fairly quickly, that there isn’t a ton of big enterprise users that answered the survey because the vast majority of giant enterprise use one of the big 3: Workday, Oracle, or SAP. Taleo/Oracle and Workday are at the top of the big enterprise ATS world, with SAP/Successfactors coming in third, which seems to align with what I hear from enterprise Talent leaders.

You hear the big 3 enterprise recruiting modules get beat up a lot, but the truth is, when you’re hiring hundreds of thousands, if not millions of employees per year, you need a system that can handle that volume and complexity. Plus, you most likely need full global and you want something that won’t break. They tend to lower marks from users because they aren’t as feature-rich as the best-of-breed ATSs on the market, but all have a solid partner ecosystem that adds most of the features a big enterprise is looking for.

As you start to look at the lines that have more attractors than detractors, you see some interesting stuff. You see the large numbers of likes for SmartRecruiters, Lever, and SMB ATS Workable. All of which are great selections as well. Avature is a surprise, as they are an ATS, but were built as a CRM, but users seem to like the combination.

I use Loxo, so I’m excited to see them in a very positive light on a list with all these big brands and established ATSs. At the end of the day, the best thing that can happen for any brand or service is the people using you would choose you to use it again if given the option.

Is it okay to be biased toward underrepresented communities in hiring?

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I’m a big podcast listener. It’s one of the reasons we started HR Famous because we loved the format! One of my favorite podcasts to listen to is The Prof G Show with Scott Galloway.

If you aren’t familiar with Scott Galloway he’s a New York University professor of marketing and hugely popular. He’s a liberal and rails openly against Trump and also his own industry, Higher Education. I’m a moderate and he’s so freaking smart, I could care less about his political leanings, I just get smarter listening to him.

Besides being a professor, he has started and exited a few technology companies, sits on boards, has school-aged kids, and talks a ton about the stock market.

On a recent pod, Elitism: Money vs. Influence, he gave his top 3 attributes to the top-performing employees of the companies that he has started. These are:

  1. Most likely Female. “First they were female. If they were male I couldn’t say this but it’s okay because as long as you are biased for underrepresented communities your okay, but we try and ignore that…” (42:03 in the pod)
  2. Graduate from a world-class university. Ivy League, Penn, Michigan, Stanford, Berkley, Vanderbilt, etc. “Better schools matter…more applicants…start with better core human capital…better screening.”
  3. Athletes are very successful. They understand teamwork and discipline, and they can endure and push themselves harder. “Someone who can finish an Ironman isn’t lazy”, says Galloway.

So, a Professor of NYU, former business owner, and thought leader says it’s okay to be biased in selection.

I’m not sure I agree we should ever be biased in our hiring selection practices, but Galloway points out a reality in our culture. As long as we aren’t biased towards the majority, we will look the other way and ignore it.

What Galloway is saying is not different than how the vast majority of hiring managers are making their final selections. They take a look at past and current performances and they make some educated inferences about what those top performers have in common. Based on this knowledge, it will shape their hiring selection. Does this, or could this, lead to bias? Yes.

Does it make it wrong?

That’s the big sticky question, isn’t it?

We want to say, no, it’s fine, continue to hire the females if those are your best performers. But, just because your current females are your best performers doesn’t mean they’ll be your best moving forward, or that maybe one of the males will be even a better performer.

Flip the scenario.

Galloway now tells us that one of the three attributes for high performance is they are “male”. Do we have a problem with this now? Most likely, you do have a problem with it based on hiring equity issues, broadly, but it’s hard to say specifically since maybe this organization doesn’t have gender equity issues.

Want to know what Inclusion is difficult when it comes to organizational dynamics? It’s because what Galloway laid out is exactly what every organization lays out. The difference is, it isn’t always friendly to the underrepresented community.

Like I said, regardless of your feelings on this one subject, Galloway’s podcast is money! It’s on my must-listen to pods each week.

Give me your thoughts on this in the comments?