Category Archives: Culture

Please! Help me turnaround our employment brand!

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In HR and talent management discussions, I feel like I get asked two main questions:

  1. Which ATS do you recommend?
  2. How can we turn around our bad employment brand?

Let’s save the first question for another blog. Now, addressing the second question—it’s not always easy, but it’s definitely doable with some effort.

The first step is figuring out why your employer reputation is suffering. Sometimes, it’s a complex issue; other times, it’s more straightforward. For example, if your reputation took a hit due to how you treated employees in the past, rebuilding trust will take time. On the other hand, if it’s because of a recent negative news story, you can recover more quickly. I guess depending on the facts of that news story, though…

Start by pinpointing the root cause of your employer reputation challenges.

While some issues might be obvious, conducting employee surveys can provide helpful insights. I recommend alumni surveys among employees who left voluntarily—they often give constructive feedback.

The second important step is getting your entire leadership team on board.

HR efforts alone won’t be enough if leadership isn’t aligned. It’s not just about the CEO; all leaders need to acknowledge the problem and commit to fixing it. Once leadership is on the same page, the path forward becomes clearer.

The third crucial step is making your current employees believe that real change is happening.

Consistent communication is key. When employees see meaningful changes internally, they’re more likely to speak positively about your company externally. Consider identifying and rewarding employees who truly believe in the changes for referrals—this can drive positive change from within.

Lastly, work on changing the external perception of your company.

Don’t focus on external marketing before addressing internal issues. Fixing internal problems first will significantly strengthen your external branding efforts.

Remember, the initial steps require the most effort. Getting everyone in leadership to agree can be tough, especially if the root cause is ineffective leadership. There’s no quick fix for a damaged employer reputation. External marketing alone won’t solve it—it’s like putting a band-aid on a deeper issue.

What it Really Means to Be a Partner

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In our little world, being a “partner” carries weight, right? But, serious question. Does anyone really know what it means?

I operate a staffing firm, where I end up working for free quite a bit. Staffing involves providing services up front, hoping to get paid when the right candidate is found. To succeed, you have to minimize the unpaid work as much as possible. I also speak and write in the TA and HR space, I do free work there too. A lot actually.

Often, I’m asked for “favors” – which translates to free work. Despite being called a “partnership,” it’s usually one-sided—I give, they take. I get it, though. Sometimes, giving something for free can lead to future benefits. It’s like a “loss-leader” strategy.

In my experience, this strategy succeeds about 20% of the time. People generally like helping when asked.

In real business partnerships, it’s similar. While you don’t want to work for free, you should always get something in return. Always.

For example, if you partner with a hiring manager, they should provide valuable feedback or help with networking. If they give nothing, it’s not a partnership—it’s a one-way street.

Genuine partnerships involve support, respect, and mutual benefit. Just calling yourself a partner isn’t enough—you have to act like one too.

Improving Diversity in Your Engineering Team

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Struggling to diversify your technical hires? You’re not alone if most of these hires are men, but by now you probably know the value of having diverse teams. So, how can you attract and keep more female and minority engineers? It’s tough, but doable!

Many of our clients quietly express interest in hiring female or minority engineers. Some HR folks worry about appearing discriminatory, but actively seeking diversity is not only smart but legal too. Look at Etsy – they boosted female engineering hires by 500%. It’s not about the numbers alone; it’s about meaningful change. Etsy revamped their interview process to be fairer to women, resulting in more female engineers joining them.

Here are three practical steps you can take:

  1. Publicly Commit to Diversity: Don’t keep it a secret. Let everyone know you’re actively seeking to hire women and minorities – add it to your marketing, careers page, all of the above. Transparency matters.
  2. Maintain Standards: Don’t lower the bar for just diversity’s sake. Stick to your hiring standards while actively seeking diverse talent. They’re out there!
  3. Involve Female Leaders in Hiring: Representation counts. Have female leaders lead the hiring process for engineering roles. They can bring valuable insights and help attract top female talent.

Remember, fostering diversity takes time and effort. Start small, but start now. Your engineering team’s future depends on it!

Getting Recruitment Right

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Sometimes we get so far into the weeds in recruiting that we forget what is actually important.

We have to have a brand!

We have to have an ATS!

And now, a new ATS!

We have to have a CRM! What the hell is a CRM!

Our job descriptions need a refresh, and let’s face it, our career site could use some work too.

And don’t get me started on the employee referral program.

There’s always a million things to do in recruitment, and it’s hard to keep up.

But here’s the thing: recruiting isn’t rocket science. It’s just about finding people to join your team. There are plenty of potential candidates out there; you just need to let them know you’re hiring.

That’s the golden rule of recruitment: Spread the word that you’re looking for new team members.

It’s pretty straightforward, yet so many good candidates slip through the cracks because they didn’t know there was an opportunity.

Recruitment is all about getting the word out. Sure, you might get some applicants who aren’t quite the right fit, but that’s part of the process.

To find the right people, you need to cast a wide net and let everyone know you’re hiring. Cast that net people!

It’s not just about posting on job boards or your career site; it’s about creating a culture where everyone in your organization understands the importance of spreading the word about job openings.

Unfortunately, many companies miss the mark on this. Whether it’s because they’re too proud or they think it makes them look desperate, they don’t make enough effort to let people know they’re hiring.

This is a big mistake that can sink your recruitment efforts.

Recruitment isn’t about showing off; it’s about being humble and inviting talented individuals to join your team.

Say Goodbye to the Employee Handbook Snooze Fest

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Updating an employee handbook is like doing your taxes – it’s a necessary chore that nobody looks forward to. But it doesn’t have to be that way.

There’s two types of companies when it comes to these handbooks:

Option #1 – We’ve had the same employee handbook since the beginning of time. It’s written on stone tablets.

Option #2 – We rewrite our employee handbook each year because it’s the most important document on the planet.

The problem is both options usually end up writing an employee handbook that reads like a welcome packet to prison. If you forced candidates to read your employee handbook before actually accepting a position with your company 99% would decline your offer!

Your handbook can be more than just a boring document; it can be engaging and reflective of your company’s culture. Here are some tips to make your handbook more appealing to people like me:

  1. Tell a Story: Instead of listing rules and regulations, try to tell a story. People are more likely to read through something if it’s presented in a narrative format. Work with someone in your organization who has a knack for storytelling to craft a more engaging handbook.
  2. Explain the ‘Why’: Many rules in handbooks seem arbitrary. To make them more understandable, explain the reasoning behind them. Even if the rule itself remains unchanged, transparency helps employees understand its purpose.
  3. Add Visuals: To make your handbook more visually appealing, bring in a graphic designer to add some color and simple illustrations. This can help break up the text and make it easier to read.
  4. Communicate Your Culture: Your real culture. Don’t have a funny and engaging handbook when you have a buttoned-up culture, it sends a mixed message. Also, don’t write this boring legal document of a handbook if you have “No Pants Wednesdays” in your office. It doesn’t fit your culture!

Does anyone have a good employee handbook story? What’s the longest handbook you’ve seen?

Are All Employment Brands the Same?

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I’ve always thought that 9 out of 10 employment brands are basically clones. If you asked candidates to tell the difference between them, they’d probably draw a blank.

Employment Brand #1 claims to hire top talent, treat employees well, value diversity, have a fun work vibe, and actually listen to staff.

Now, Employment Brand #2? They do the same as #1 but their logo is blue!

Then comes Employment Brand #3, doing the same as #1 and #2, but adding the twist of exclusively hiring top-tier talent.

And, of course, Employment Brand #4 follows the pattern but sweetens the deal with pay-for-performance.

Everyone’s saying, “We’re just like them, but better because we say so!” So, what makes some brands stand out from all the spam? The only answer that clicked with my limited marketing brain is a genuinely transformative leadership vision.

Sure, any company can offer more money, better perks, and all that jazz. But having a clear, inspiring, and unshakeable vision is a rare gem. Think Elon Musk, Steve Jobs, Henry Ford, Oprah Winfrey – leaders with a vision that stands out and makes employees follow without question.

If a transformative vision is the only thing that sets organizations apart, and the rest of us are pretty much the same, what’s the real message to candidates? Are we just serving up more spam? If so, is employment branding just a waste?

We’re living in an Instagram world, where good design and a smart media strategy are seen as ‘better’ – even if they don’t make you a better employer. Let’s not kid ourselves; we all play the game. And that’s okay, as long as you’re not playing without that transformative vision.

It’s even cool if you truly believe your company is great! Because, let’s be real, belief is what makes employers stand out. It’s the basis of a transformative vision.

Employees Want You To Tell Them This

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“Can I be honest with you?” is a phrase usually followed by some sh*t you don’t want to hear.  We talk about this concept a bunch in HR. We need to tell our employees the truth about their performance.  We work to coach managers of people on how to deliver this message appropriately.  We develop complete training sessions and bring in ‘professional’ communicators to help us out on the exact phraseology we want to use.  All so we can be ‘honest’ with our employees.

Can I be honest with you?

No one wants you to be honest with them.

Employees want you to tell them this:

  1. You’re doing a good job.
  2. We like having you on the team.
  3. You’re better than most of the others here.
  4. Your career looks promising, and a promotion might be on the horizon.
  5. Here’s your yearly raise.

But that’s only true for about 5% of your crew. The other 95%? Well, they won’t be thrilled with total honesty.

Talent management is a tough nut to crack. No fancy software can fix this. Most folks don’t dig straight-up honesty. It’s uncomfortable, causes drama, and people don’t like hearing they need to step up. Tell someone there’s ‘room for improvement,’ and they think you just called them a failure about to get the boot.

As managers, we tend to dance around the truth. We all have things to get better at, but saying it out loud stings. If someone says they’re cool with feedback, they’re probably lying to you and themselves. Those are the ones who lose it when they hear the truth. People who say they want honest feedback actually want to hear they’re rock stars. Anything less, and they freak out.

So, what’s the real solution?

Say nothing. Set clear metrics for performance. Make sure everyone gets them. When an employee asks for feedback, hand over the metrics and let them spill first. That way, you can agree or disagree. Otherwise, it’s all just opinions, and opinions and honesty don’t mix well.

But hey, you already knew that. Thanks for stopping by. You’re doing a solid job – way better than the other readers. Keep it up, and you’re on the up-and-up!

The 10 Rules of Office Romances

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So, I’ve dished out some rules before—actually, a lot of rules. You’ve probably seen my guide on Rules for Hugging at the Office, but let’s face it, office romances are trickier than a casual side hug in the hallway. In case you need a refresher, here are my no-nonsense rules for office romances that you can share with your team.

Rule #1 – Avoid falling for someone you supervise. But let’s be real, it happens. If you find yourself in this situation, be prepared to either quit, get fired, change departments, or witness the person you’re involved with facing similar consequences.

Rule #2 – Steer clear of anyone in Payroll. Messing with them may result in a temporary paycheck glitch, and even when it’s fixed, errors might haunt your payslip forever. Just don’t mess with payroll.

Rule #3 – Keep the office and office grounds off-limits for romance. I get it, love is in the air, but security footage is forever. Don’t give us reasons to laugh at your love escapades long after you’ve left.

Rule #4 – Save the explicit emails for after hours. It’s not that I won’t enjoy reading them, it’s that I get embarrassed when I have to read them aloud to the unemployment judge at your hearing. Trust me, it’s awkward.

Rule #5 – Don’t get involved with a married colleague. Even if you’re the work spouse, remember it’s not real. Reality hits hard when the actual spouse shows up, possibly keying your car in the parking lot.

Rule #6 – Choose someone with good performance. Falling for a stellar performer is a win-win. Don’t complicate things by getting entangled with someone who’s about to be shown the exit. It just makes life easier for everyone.

Rule #7 – Inform relevant parties ASAP. Movie dates are no big deal, but waking up in a different bed than your own might be. If there’s any hint of conflict, let someone in HR know. They’re there to help figure things out.

Rule #8 – Trust your instincts. If it feels wrong, it probably is. Don’t rationalize a questionable relationship. Saying things like “If this is wrong, I don’t want to be right” is a clear sign that it’s time to reassess.

Rule #9 – No need to hide your relationship. We’re all adults here. If you’re considering keeping it under wraps, that’s a red flag. Normal relationships don’t need to be hidden.

Rule #10 – We all know. Seriously, office romance isn’t as discreet as you think. We see the frequent stops at their desk and the suspicious stairwell visits. We’re not oblivious. Cut it out.

Hey, Be A Career Guide

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Remember what Steve Jobs said – people don’t know what they want until you show them. This applies to careers too. You might think you want a specific job title or hit certain goals, but the reality hits differently.

I once told my wife I wanted to be a vice president by 35 when I was 25. Got there, and it didn’t feel any different. It turns out, what I really wanted was control. Titles didn’t matter; I wanted to be the one calling the shots.

As a leader, I’ve noticed maybe 10% of the people you guide know exactly what they want in their careers. The other 90% are like me back then – they think they know but are just winging it until they hit some goal.

Most employees don’t really know what they want in their careers. That’s where leaders come in. It’s our job to help them figure it out.

Your job as a leader is to show your team what they want. Don’t assume they already know – most don’t. They won’t admit it, but that shouldn’t stop you from pointing out the possibilities.

From my own experience, the best leaders I had showed me the way. Four mentors in my life called me out on my title obsession and guided me in the right direction. They didn’t give up on me, and I’m grateful for that.

So, leaders, your role is like a career guide. Help your people see the path, and you’ll see them step up and do more than they thought possible.

Burning a Hire

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If you’re a fan of baseball, you know there’s this cool thing in the game where a pitcher throws a ‘burn’ pitch to set up another one. It’s not about scoring a point but getting ready for a better play down the line.

Ever thought about doing that in HR? Ever burned a hire?

In big companies, sometimes you have to burn hires to make a point or get your hiring managers on board. I remember when we brought in this fancy pre-employment test, and the managers hated it. They didn’t trust the science behind it. Good assessments only work if everyone believes they’re worth it in the end.

I let the managers hire people they liked, even when the test said they might not work out. It was a gamble, but I wanted to show the value of the tools we were using. I wouldn’t keep doing it, but sometimes you need to prove your point for the greater good.

I’ve also burned hires with executive referrals. Top-level folks sometimes want to get jobs for their family, and most of the time, these hires don’t work out. But fighting against it isn’t smart, so you burn a hire.

Not many HR people openly admit to burning hires, but behind closed doors, we know it happens. Sometimes, the small battles aren’t as crucial as the bigger internal war, so you let certain hires go through even when you’d normally stop them.

This doesn’t make you bad at HR; it’s just being strategic. Like the pitcher, you’re setting yourself up for success by burning a hire here and there.