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Dec 6

Transform Recruitment Marketing Conference is Back for June 2019!!! @Smashfly

Transform is Back!!! Smashfly Transform is the bold community that’s impressively grown from 200 at the first-ever Recruitment Marketing Conference in Boston in 2016 to more than 10,000 strong across the globe today. Transform is the place for this community to come together. I was the Emcee for the very first Transform in Boston, and […]

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Oct 26

Recruiting is not Marketing – Here’s why!

We love, I love, to say Recruiting is Marketing! I love Recruitment Marketing and the technology behind it, I think it’s brilliant! Recruiting is also not sales! Why is Recruiting neither Marketing or Sales? What’s the core function of marketing and sales? To welcome as many people as possible into your funnel so that all […]

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Oct 19

5 Things Great Employers are Doing to Drive World Class Candidate Experience in 2019!

I’m still struck at how for the most part, we treat candidates like garbage. Historically in Talent Acquisition, we had this really weird power dynamic that took place. We believed we (TA) had jobs to give out or not give out, like prizes, so we would force candidates into our processes and make them jump through hoops. […]

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Oct 18

How do candidates find your company?

I have a brain crush on Smashfly’s Tracey Parsons. She’s a great Recruitment Marketer who flat out gets what you and I should be doing to get candidates to find us! I only tell you this because Tracey shared something online this week that I had to share. I came on a LinkedIn post by […]

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Oct 11

What if you let your TA Interns run your campus Career Fairs? #TC18Live

I’ve noticed something when I go onto campus for career fairs. The TA Pros that are there representing your company, don’t really want to be there. They don’t really want to be talking to students. They find this beneath them in many aspects. That is if you’re over one year out of college! It seems […]

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Oct 8

Your EEOC Job Posting Statements are Hurting Your Diversity Hiring!

Employers discriminate in hiring. This is a fact. It’s been a fact for generations. It’s the main reason anti-discrimination statements show up on job postings. That and it’s the law for Public employers and Government contractors who are required to have these statements. Many private employers use these as well to show they don’t discriminate […]

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Oct 1

Everyone Wants a Talent Brand That Candidates Love, But…

Everyone wants a talent brand that candidates will love, but almost no Talent Acquisition function is actually willing to love those same candidates back! You get this, right!? Do you know why you love certain brands? It’s usually a combination of an experience you had with that brand. You loved their product or service, how […]

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Sep 26

Could We Use Congestion Pricing Theory in Recruiting? #SourceCon

Oh, lord, what the heck is Sackett talking about now!? Congestion Pricing Theory (CPT) is basically paying more for convenience. We see it used on things like tollways, where if you want to ride on this road you pay a premium, or if you want to use this certain lane on a tollway you pay […]

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Sep 21

“Overqualified” is Just another word for Age Discrimination

Had a really talented lady reach out to me the other day. 49 years old, college grad, great portfolio of work. She has been interviewing and is being told she is “Overqualified”. There is some truth about her being called this. She does have more qualifications than the position requires, but she fully understands what […]

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Aug 21

Your Weekly Dose of HR Tech: @CandidateReward – The final piece of your Candidate Experience! #CoffeeIsForClosers

Today on The Weekly Dose I review the candidate experience technology Candidate Rewards. Candidate Rewards is a new solution from the folks at Total Rewards. Candidate Rewards is basically a platform that allows you to build personalized micro-sites for each candidate to present them their offer. The offer letter virtually hasn’t changed in years. You […]

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