Category Archives: Candidate Experience

Zero-point-zero!

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Zero. Nada. Zip.

In my decades of hiring experience, that’s the exact count of candidates willing to commit to a job without a phone call. Zero-point-zero!

Chances are, your experience aligns closely with this. I swear it’s a universal benchmark across corporate, agency, and RPO sectors, spanning all job types—hourly, salaried, temporary, contract, and seasonal. The whole shabang. No one’s willing to just jump in.

Let me ask you a couple of questions:

  1. Would you accept a job without talking with anyone from the company?
  2. Would you go for an interview without prior dialogue about the role?

My guess is almost 100% will say no to number one, but some of you would actually say yes to number 2. Okay, I’ll buy some of you would go to an interview before ever speaking to anyone live about a job. I don’t think it’s many, but I’ll give you some people just want a job and a text or email communication is good enough for them. I’ll also assume the quality of those people will be questionable.

The fact is that there’s a very strong correlation between engaging candidates through live conversations and their commitment to the hiring process. Like extremely strong.

Recruiters who invest in meaningful phone outreach witness a surge in candidates eager to explore opportunities. This principle holds true in every recruitment setting—every single one.

If you’re not picking up the phone every day, you’re likely missing out on candidates who are ready to navigate your hiring journey.

I Want You To Want Me

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We make talent acquisition much harder than it needs to be. We talk about employment branding, candidate experience, and recruitment analytics—all important, but sometimes we overlook the basics of attracting great talent.

At its core, the most powerful talent attractor is simple: it’s about being wanted.

I want you to want me.

Imagine getting a call from a recruiter who wants you to join their team. Doesn’t that make you feel good? It’s like a validation of your skills and worth. We all love to feel wanted—it’s a basic, natural emotion.

The key to successful talent acquisition is helping your team and organization understand this. Imagine if recruitment felt more like trying to impress someone you like, rather than assuming candidates should naturally be drawn to us.

Unfortunately, that’s often not the case. We tend to act as though candidates should be eager to join us, rather than recognizing our own desire to have them on board.

Now, flip the scenario. Imagine that same call from a recruiter, but this time they’re not interested in you personally; instead, they’re seeking referrals. How would that make you feel? Dismissed and unimportant, right?

We want to be wanted. We want to be desired.

If you can shift your recruiters’ mindset to embrace this concept, you’ll notice a remarkable change in how you approach candidate interactions. Understanding that candidates are just like us—yearning to feel wanted—makes recruiting feel effortless.

“So, I shouldn’t act like I’m doing them a favor by talking to them?”

Exactly! Treat every interaction like you’re hoping they’ll agree to a date—with enthusiasm and genuine interest, but without the direct proposal. Consider your communication with candidates as a reflection of how you’d want to be approached yourself.

What is a Passive Candidate anyway?

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Every hiring manager wants passive candidates – to stumble on those hidden talents just waiting to be discovered. But what exactly defines a passive candidate today? Let’s break it down without the frilly stuff.

Traditionally, passive candidates were those who were not actively seeking jobs. But what does “actively searching” really mean? It used to include only the unemployed, those in irrelevant jobs, or on the verge of being fired. But that’s too narrow in today’s reality.

Recruiters often boast about finding “passive” candidates like they’ve hit the jackpot. But let’s be real. Take Timmy, for example. He seems passive, but he’s quietly applying for jobs while stuck in a dead-end job. Anyone with an online profile is fair game – they may not hunt for jobs daily, but they’re definitely open to offers.

So, here’s an updated definition:

“A Passive Candidate is someone found through various channels, not actively seeking your job.”

A passive candidate isn’t someone you found who hasn’t happened to think about applying to your job, yet. They actually might be the most active candidate on the planet, who you just happen to run into. Think of candidates buried in your database or referrals from employees.

We know a truly passive candidate when we speak to one. They’re a bit nervous. A bit surprised. A bit flattered. You can tell they’re not used to talking to recruiters and feel guilty talking to you. This is the person you’re hiring managers are asking for when they say they want a passive candidate.

This isn’t to say passive candidates are better. That’s an entire other post, but let’s not act like we are providing passive candidates when we aren’t.

Getting Recruitment Right

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Sometimes we get so far into the weeds in recruiting that we forget what is actually important.

We have to have a brand!

We have to have an ATS!

And now, a new ATS!

We have to have a CRM! What the hell is a CRM!

Our job descriptions need a refresh, and let’s face it, our career site could use some work too.

And don’t get me started on the employee referral program.

There’s always a million things to do in recruitment, and it’s hard to keep up.

But here’s the thing: recruiting isn’t rocket science. It’s just about finding people to join your team. There are plenty of potential candidates out there; you just need to let them know you’re hiring.

That’s the golden rule of recruitment: Spread the word that you’re looking for new team members.

It’s pretty straightforward, yet so many good candidates slip through the cracks because they didn’t know there was an opportunity.

Recruitment is all about getting the word out. Sure, you might get some applicants who aren’t quite the right fit, but that’s part of the process.

To find the right people, you need to cast a wide net and let everyone know you’re hiring. Cast that net people!

It’s not just about posting on job boards or your career site; it’s about creating a culture where everyone in your organization understands the importance of spreading the word about job openings.

Unfortunately, many companies miss the mark on this. Whether it’s because they’re too proud or they think it makes them look desperate, they don’t make enough effort to let people know they’re hiring.

This is a big mistake that can sink your recruitment efforts.

Recruitment isn’t about showing off; it’s about being humble and inviting talented individuals to join your team.

It Takes a Village

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In the hiring game, going solo just doesn’t cut it. It’s like raising a kid – you need a village. This village isn’t just HR and TA; it’s the whole organization.

Dealing with clients who think we can do it all on our own is a challenge. Even if we’re an outsider, we still need input from TA, HR, and the hiring manager to know what makes their company tick and why a candidate would want to join.

And guess what? The same goes for in-house hiring.

For me, it starts with the hiring manager and the team needing a new member. Sure, TA does a lot, but the big cheese in hiring is the one making the final call.

Some top-notch hiring managers stand out by doing a few basic things:

  1. Making it crystal clear what they need in a candidate.
  2. Getting all the info out there pronto, even redoing job descriptions on the spot.
  3. Jumping into the candidate search, getting the team involved until the job is filled.
  4. Making hiring a top priority in their schedule.
  5. Setting up a simple communication plan to stay in the loop without the drama.

If more leaders did these simple things, hiring would be a breeze. Too often, though, we’re told to hire alone – just fill the position and stop complaining. Usually, it’s from leaders who are as clueless as us about how to make it work, so they vent their frustration this way.

Give them these steps, and suddenly, they become team players. Define the roles, and things start moving smoother for everyone.

Don’t let yourself get stuck hiring solo. Your gig is to lead a team effort. TA’s main job? Keep things on track and make sure everyone knows their part.

HR and Recruiting: The Unspoken Rules

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Some unsaid rules guide us through HR. They’re not really hard and fast rules, just practical tips that we’ve learned along the way. Let’s break them down:

  1. Stay away from personal questions in interviews.
  2. Keep reference checks simple – just confirm dates of employment.
  3. Guard employee files like they’re top-secret.
  4. If it’s important, put it in a policy.
  5. Take every accusation seriously and look into it.
  6. “Mutual decision to leave” usually means otherwise.
  7. Measurement gets things done.
  8. Be careful about setting precedents.
  9. Expect things to go haywire on day 2 of your vacation.
  10. A candidate hasn’t really accepted the job until they show up to work on Day 1.
  11. If it’s on the ‘roadmap’ of your HR or Recruiting technology vendor, it means it’s not actually built and might never be built.
  12. Employees tattling on others probably have their own issues.
  13. Employee harassment stories are rarely simple.
  14. Open enrollment meetings need cookies.

We love our rules in HR! Ironically, I love the profession so much because I’m a low-rules kind of person. The reality is, in my couple decades of HR and recruiting work there really has only been one Rule of Thumb that has been the same at every organization I’ve worked in. Big and small. Public and private. Across all industries…

– Things change.

This basic principle reminds us that flexibility is crucial in the ever-shifting HR landscape. What’s your go-to rule in HR and recruiting?

Are All Employment Brands the Same?

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I’ve always thought that 9 out of 10 employment brands are basically clones. If you asked candidates to tell the difference between them, they’d probably draw a blank.

Employment Brand #1 claims to hire top talent, treat employees well, value diversity, have a fun work vibe, and actually listen to staff.

Now, Employment Brand #2? They do the same as #1 but their logo is blue!

Then comes Employment Brand #3, doing the same as #1 and #2, but adding the twist of exclusively hiring top-tier talent.

And, of course, Employment Brand #4 follows the pattern but sweetens the deal with pay-for-performance.

Everyone’s saying, “We’re just like them, but better because we say so!” So, what makes some brands stand out from all the spam? The only answer that clicked with my limited marketing brain is a genuinely transformative leadership vision.

Sure, any company can offer more money, better perks, and all that jazz. But having a clear, inspiring, and unshakeable vision is a rare gem. Think Elon Musk, Steve Jobs, Henry Ford, Oprah Winfrey – leaders with a vision that stands out and makes employees follow without question.

If a transformative vision is the only thing that sets organizations apart, and the rest of us are pretty much the same, what’s the real message to candidates? Are we just serving up more spam? If so, is employment branding just a waste?

We’re living in an Instagram world, where good design and a smart media strategy are seen as ‘better’ – even if they don’t make you a better employer. Let’s not kid ourselves; we all play the game. And that’s okay, as long as you’re not playing without that transformative vision.

It’s even cool if you truly believe your company is great! Because, let’s be real, belief is what makes employers stand out. It’s the basis of a transformative vision.

Your Recruiting Process Is Doomed

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Here’s the real talk: sooner or later, you or anyone in recruiting will feel the itch to shake things up, thinking it’ll make the process smoother, sharper, or just better. The old ways failed, usually because you didn’t create them, so you figure a makeover is in order to match today’s standards. The revamped process promises to make hiring managers happy and completely change how talent flows into your organization.

Sounds legit, right?

It does, been there, done that. But here’s the kicker – it won’t work. The ‘new’ process is just the same old one with a fancier look. Sure, it might be somewhat ‘better,’ but that’s not the issue. The real problem is you’re missing something crucial. Why the urge to ‘re-process’? Let’s say it’s about getting “more” out of your recruiting game – more talent, more compliance, happier managers, better retention, just more.

But let’s be real. If your current setup was delivering, you wouldn’t be fixing it.

Wondering why the ‘new’ process won’t be your golden ticket either? It’s not because you don’t want ‘more.’ You’re scared of it. ‘More’ means facing things you could dodge in the old routine.

That’s the real reason your ‘new’ process is set up to fail. Deep down, where water cooler talk doesn’t reach, you don’t actually want it to work.

Having a successful process means opening up to failure. It needs hard numbers, accountability, a clear line in the sand that screams “we own this.” Those things spell out success and shout out failure. Success is cool to show off, but no one wants to flaunt failure. So, you go on this ‘re-processing’ spree, hoping to secure success without risking failure. Newsflash: that’s not happening. Success only matters when you know what failure looks like.

Sure, failing as a team isn’t the end of the world, but on a personal level, it’s terrifying. This fear keeps you from building the process your organization actually needs. A process that calls out the winners and the not-so-great players. A process that pinpoints where things need fixing. A process that calls for clear decisions.

Why is your new recruiting process doomed? Because you’re not willing to build one that shows your failures.

I’ve Always Been a Straight-Shooter

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Like most recruiting teams, we deal with our fair share of “Repeat Offenders” – those folks who just won’t quit when it comes to job contacting you. Maybe we’ve called them, interviewed them, or even hired them at some point. But now, they’re like persistent shadows – calling, emailing, hitting us up on LinkedIn, and even sending friend requests on Facebook. Stalker!

One of our recruiters said, “John Smith (a boring fake pseudonym, I know) won’t stop bugging me; he emails me his resume every single day!” We all know John Smith. He used to work for us at a client, and it didn’t end well. Now, he wants us to find him his next gig. But here’s the catch – it’s not about his skills; it’s his personality. He was a pain for the client and his co-workers, and frankly, he’s not the right fit for any job.

So, here’s the burning question: How do you get John Smith to back off? This is a situation every recruiter faces sooner or later.

Here’s my simple solution:

  1. Tell Them! Be honest. That’s it – no more steps.

    The problem with recruiters is that we’re scared to burn bridges. We worry about where the person might end up, who might hire them, and we don’t want to mess up our good rep. We’re all about the “Candidate Experience,” right? Well, that’s a load of nonsense. It’s just avoiding conflict. It’s better to give them that gift than let them walk around clueless. So, be straight up.

    Tell them exactly, very specifically, and calmly, with no ill intent: “I want to give you a gift. You might not see it as a gift right now, but I hope in time you’ll understand it to be a very valuable gift. I (don’t use ‘we’ or ‘us’ or ‘the company’ – you’re avoiding again by using those) – I think you have a significant personality flaw that comes across as annoying to me and, from the feedback I have received, to those you work with. If this does not change, I won’t be finding you any job in the future, and you’ll probably struggle to find one on your own as well.” OUCH! That hurt, right? But, read it again. Was there anything mean or untrue in the statement? If this person actually listens to the statement and acts on it, will they be better for it? You can change the reason for whatever issue the person might have – maybe it’s hygiene, maybe it’s a crazy laugh, who knows – but the basic message stays the same. You need to change, or I never want to speak to you again.

It’s tough for recruiters because we’re trained to be nice, but sometimes being nice means stringing people along. It’s rude not to tell them what’s wrong. Stop with the blow-off lines and start telling the truth. At the very least, you’ll free up time to talk to the candidates who actually matter.

2 Steps to Climb the Corporate Ladder

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When it comes to advancing in your career, it’s not just about chasing promotions. Let’s say you have been at X company for 5 years and you’re hungry for more. We’ve all been there, right? Here’s what I would say:

Step 1: Put together a self-improvement plan with goals and a timeline. Show you’re working on your weak spots (let’s call them “opportunity” areas for the GenXers).

Step 2: Let your boss know about your plan, and here’s the kicker – ask for their help in pulling it off. Be specific about what they can do to help you reach your goals.

We discussed some ideas based on his “opportunity” areas.

Bosses love promoting folks they’ve mentored. It strokes their ego and scores them points in the organization for developing talent. Hiring doesn’t get them as much credit as promoting does – it’s basic Organizational Behavior 101.

It doesn’t have to be fancy. Bosses like promoting those who show they’re into their job and the company. Taking charge of your development plan and asking for help doubles your shot at getting promoted.

There are a lot of moving factors in this, but if you are working for someone who is respected in the organization, and you have an above-average performance compared to others in your work group, this will almost always play out well for you.

Trying to climb that career ladder? Just follow these two simple steps.