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Jun 3

Transform Recruitment Marketing Live Stream Registration is Now Open! (Free!)

June 20-21st I’ll be in Boston as the Emcee at Transform Recruitment Marketing conference. This is the 5th year of Transform and I’m super excited to be attending, but also super excited that Transform has opened up this conference to a virtual audience for those who can’t attend in person, for free! I’m constantly speaking […]

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May 23

The Myth of Being a “Highly Selective Employer”

We all think about it, don’t we?  We all want to believe in this notion that we only hire the best and brightest. We only hire the highest quality candidates.  We are ‘highly’ selective! We’ll show our executives really cool data that shows how ‘highly’ selective we are.  The number of applicants per hire, 25,000 […]

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May 7

Are you measuring the Intelligence of your candidates? You should be!

Hire for Smarts. Train for Skill. It doesn’t sound right, does it? The old adage is “Hire for attitude, train for skill”. The reality is, we probably have done this wrong for a long time. We hire for attitude, thinking we can train the person to do what we need if they just have the […]

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Apr 3

Career Confessions of Gen Z | The Power of Seeing – B-roll!

Hello everyone! Thank you for joining me on this Gen Z journey. In the last episode, I talked about what verbal and spoken content can do for your recruiting methods, but I think it’s just one side of things to simply hear what a job is like. It takes it to a whole other level […]

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Mar 8

It’s International Women’s Day! Is Your CEO Female? #ReferHer #BalanceForBetter #IWD2019

6% of CEOs in the S&P 100 are female. 50.8% of the population is female. I’m not super at math, but that seems like a disconnect, right? Today is International Women’s Day and a young lady (Tatiana Hollander-Ho) reached out to me this week. She’s an entry level marketing pro for The Ladders, 2018 grad from […]

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Mar 7

The Rise of the Super Star Employee

Artificial Intelligence is changing the future of work, but there’s one thing that AI won’t be able to do. AI will not be able to create more ‘geniuses’. A recent study by MIT professors found that as the digital versions of labor grow and will continue to grow, and labor will be able to reproduced […]

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Feb 4

@SHRM Making a Stand for Hiring Candidates with Criminal Record!

When it comes to hiring bias in America we HATE hiring 3 types of candidates: Old People Fat People People with a Criminal Record SHRM decided to try and make an impact and help those with past criminal records get hired with their new initiative called: Getting Talent Back to Work.  GTBW is an initiative […]

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Feb 1

2019 Transform Recruitment Marketing Conference

Recruitment Marketing is on the hottest trends and functional areas in talent acquisition right now! I hate even calling it a trend, because the conference is in it’s 5th year, so five years ago it was a trend! Now it’s a must have in your talent strategy! What I love about Transform is it’s less […]

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Jan 16

Guerilla Recruiting Marketing

All I know about marketing I’ve learned from friends. Brilliant people like William Tincup, Michael Carden, Laurie Ruettimann, Jamie Gilpin, Bret Starr, Leela Srinivasan, etc.   I remember sitting in front of William Tincup and Bret Starr when they were partnered up and running Starr-Tincup (which is now the top marketing firm in the HR […]

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Jan 11

What’s the most luxurious benefit you can offer an employee in 2019?

I read a bunch of article about what’s the next greatest benefit to offer employees. I read one the other day that tried to make it seem like now offering food at work is normal, like everyone is giving away breakfast and lunches, like you give away health insurance. It’s the one thing I hate […]

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