Category Archives: Association of Talent Acquisition Professionals

That 20 Minute Phone Screen is a Candidate’s Most Important Moment of the Week!

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A lot of folks are currently out of job and looking for work. Not many jobs open. Too many candidates lead to a lot of rejections, black holes, no feedback, and very few “interviews”.

You and I (TA Leaders and Pros) don’t consider a twenty-minute phone screen to be an interview. Candidates definitely believe it’s an interview. They prepare for your phone screen at the same level they prepare for an in-person interview with the hiring manager. First impressions and all.

Here’s the problem, that twenty-minute phone screen, one of many you will have during the week, isn’t even in your top 25 most important things you’ll be doing this week. So, how do we address this variance in importance with how the candidate will ultimately view your employment brand, you, your hiring manager, and the job?

That’s a tricky question.

I think the first thing we need to do in talent acquisition is simply to recognize this reality. We are going to be talking with scheduled candidates about who we are, who they are, and what we have, and this is extremely important to them, especially for those out of job. To have some empathy and understanding of the situation. To provide something of value, even as we look to gain some value of information ourselves.

It’s a powerful thing to know you’ll be talking with a number of people in a week, all of whom this could be their most important conversation of the week, month, year. That we (all recruiters) have a major impact on this event in their lives. We can create an amazing experience, or we can do something less than amazing.

I have this naive belief that all of us humans actually want to do things that make other people happy and satisfied. Isn’t that a great little fuzzy, cute world I live in!?! If we knew we had the power to make someone’s life just a little better, we would use that power for good. That if given the choice to make someone’s day brighter, we would always make the right choice.

Well, we do.

Do Good. Be Kind. As Chris Kurtz would say.

This week, as you go out into the world and phone screen your brands out. Try and make someone’s week. You are worth it. They are worth it.

Happy Global Talent Acquisition Day! #GlobalTADay

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September 2, 2020, marks the third annual Global TA Day!

Global TA Day was an event started by the Association of Talent Acquisition Professionals (of which I was a proud founding board member!) and it’s a day to celebrate our profession!

Recruiting is hard! What we do in talent acquisition is difficult! Also, what we do has an extremely positive effect on our organizations! Every single day, we impact our organizations by improving talent. That talent will lead our organizations into the future, and we are the first step to making that happen!

Never discount your role in talent acquisition. So many of our peers in HR don’t want to do recruiting because they know how difficult these roles truly are. In recruiting, your performance can’t hide. We either find the talent or we don’t, and there’s no way to hide from that fact. Our level of accountability is in our face with every single requisition we work.

So, I salute you my fellow TA pros! Take a moment today to stop and celebrate yourself, your team, and your profession. Use the hashtag #GlobalTADay on social today and put up a picture of you and your team doing the work you do! Join along with the celebrations online that are going on across the globe! There will be live presentations and panels throughout the day, all free, for you and your teams to enjoy and learn.

Want to join the movement in TA? Sign up and join me as a member of ATAPGlobal and support your profession throughout the year, and not just this one day! The top TA pros across the world work on their craft all year long, and ATAP supports our development!

Do Recruiters Still Need to Make Phone Calls?

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Recently, I was on a webinar, and in my presentation, I harped on the talent acquisition pros and leaders on the webcast on why 100% of us are not using texting as a primary first form of contact with candidates. The data is in. Texting works! It works better than email by a mile, but still, less than 50% in the room are texting candidates.

After I was done a great TA pro contacted me and said, “Tim, shouldn’t recruiters being calling candidates!” I feel in love! Why, yes, fine, sir they should always be calling candidates! But, let’s not forsake other tools that are working at a high level. We know people, in general, respond to texts at a much higher rate than email and phone calls.

You see a text and within seconds you read it, and you respond to it at more than double the rate of email or voicemail. In talent acquisition, we are in LOVE with email, even when it doesn’t work.

In 2011, I wrote this post below – funny enough, it’s still relevant today (except now I think we need to add in more texting with those phone calls!)

Do we (recruiters) still need to make telephone calls?

I mean really it’s 2011 – we have text messaging, emails, Facebook, Twitter, etc. – hasn’t the telephone just become obsolete?  Does anyone actually use their cell phones to make actual phone calls anymore?

The New York Times had an article: Don’t Call Me, I Won’t Call You, in which they delve into this concept of whether the act of making a phone call has jumped the shark or not.  From the article:

“I remember when I was growing up, the rule was, ‘Don’t call anyone after 10 p.m.,’ ” Mr. Adler said. “Now the rule is, ‘Don’t call anyone. Ever.’ ”

Phone calls are rude. Intrusive. Awkward. “Thank you for noticing something that millions of people have failed to notice since the invention of the telephone until just now,” Judith Martin, a k a Miss Manners, said by way of opening our phone conversation. “I’ve been hammering away at this for decades. The telephone has a very rude propensity to interrupt people…

Even at work, where people once managed to look busy by wearing a headset or constantly parrying calls back and forth via a harried assistant, the offices are silent. The reasons are multifold. Nobody has assistants anymore to handle telecommunications. And in today’s nearly door-free workplaces, unless everyone is on the phone, calls are disruptive and, in a tight warren of cubicles, distressingly public. Does anyone want to hear me detail to the dentist the havoc six-year molars have wreaked on my daughter?

“When I walk around the office, nobody is on the phone,” said Jonathan Burnham, senior vice president, and publisher at HarperCollins. The nature of the rare business call has also changed. “Phone calls used to be everything: serious, light, heavy, funny,” Mr. Burnham said. “But now they tend to be things that are very focused. And almost everyone e-mails first and asks, ‘Is it O.K. if I call?’ ”

Sound Familiar?

Now I could easily turn this into a generational issue because for one it’s easy to do, but this isn’t a GenX vs. GenY issue.  This is a basic communication issue.  An understanding of what we do in our industry issue.  Whether your third party or corporate recruitment, we do the same thing, we search and find talent.  There are two basic ways to screen potential talent for fit for your organization: 1. Meet them in Person (no one would argue that this is the best way, but boy it’s expensive if you are using it as your first-line screen); 2. Meet them over the phone (done in some form or another by 99.9% of recruiters).

There really isn’t any way around this issue, we recruit, we make telephone calls.  If you don’t like to make telephone calls, if you believe what the New York Times article believes, you shouldn’t recruit.  It’s not an indictment on you, this just isn’t your gig.

Recruiters like to talk to people, to question people, to find out more about people, not a career, best done by email and text messaging. We need to talk live to others. That’s how we go to work. Doesn’t matter if you’re 21 or 6. It’s how to deliver great talent to our hiring managers.

So, here’s a tip, if you’re in recruitment and you don’t like making phone calls get, out of recruitment, you will not be successful.  If your first choice of contacting someone isn’t picking up the phone and calling them, instead of sending them an email, when you have their phone number, get out of recruitment. If you’re thinking you want to recruit, and you don’t like making phone calls take another path.

Recruiters make phone calls, that’s what we do.

The Weekly Dose: An Updated @Workday Recruiting Roadmap!

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Today on the Weekly Dose I dive into largest and arguably fastest-growing recruiting technology on the planet, Workday Recruiting! Workday Recruiting currently has over 2350 clients, all of which would be considered enterprise, and over 50% of the Fortune 500 are currently using Workday for recruiting.

Let that sink in a bit. A decade ago, no one was using Workday to recruit talent, and now over 50% of the largest organizations on the planet are using it! You have to be impressed by those numbers and growth of Workday Recruiting.

Workday Recruiting has taken its share of criticism over the years coming out of the date and trying to deliver an enterprise recruiting solution at scale. It’s not easy. Ask Oracle and SAP, no one would consider their recruiting offerings to be world-class. It’s a tough game at scale.

I got a chance to sit down with the Workday Recruiting product team last week to look at where they’ve been and where they are going, and it looks like they are on the right track:

– Workday internal mobility functionality is a clear differentiator amongst its competitors, connecting the entire experience across the platform for both the employee, the recruiting team, and the hiring managers. Also, the ability to post “gigs” internally to staff that might have capacity is great and the design is very modern and user friendly for employees. The internal mobility tech also gives employees a suspected career path based on all of their own data and the data of those before them in similar situations.

– The ability to adjust each hiring process by position was a critical need and now your recruiting team can easily make custom applies on the fly per position, even with the ability to apply to a job with one click if necessary.

– Candidate experience and a candidate home dashboard make it easy for candidates to track where they are in the process and also machine learning push other potential matches they might fit for, as well as assisting them in applying and suggesting things that might increase their chances at getting hired.

– The Recruiting Dashboard has been completely redesigned and now allows each recruiter to build their own custom dashboard by simple drag and drop. Also, adding in the ability to offer and process at scale, which was a must-have for enterprise organizations. Recruiting analytics and reporting continue to evolve as well, and Workday Recruiting has some of the most eye-catching metrics dashboards out there.

– Workday has been slower than most in building out partnerships of add-on recruiting technologies, but that was by design, partly to ensure what they were offering clients in terms of partnerships where products they could fully stand behind (and actually invest in those they feel most strongly about). Workday has two forms of partnership: Venture partners (Jobcase, Mya, Beamery, and Pymetrics) which are technologies Workday has a vested interest in success, and their ecosystem, which are partners that are vetted by the Workday Recruiting team. The four current Workday Venture partners are some of the strongest recruiting technologies in the game right now.

– The roadmap is full of features that current Workday Recruiting clients are looking forward to including: Candidate matching scores, built-in interview scheduling assistance, external candidate referral automation and tracking, and database candidate rediscovery technology.

Workday Recruiting is a large enterprise HCM recruiting module. They won’t apologize for that because large, enterprise organizations need hiring technology that can handle the scope and scale of hiring at massive volumes, that is super secure, and has the ability to hire globally. Workday Recruiting can do all of that, and it’s doing it well based on the large number of clients awaiting implementation.

What can Workday Recruiting do better? I think they have the ability to truly help organizations around D&I hiring. They have the data and the ability to connect the dots for senior executives on what’s going on with their diversity hiring. They do some of this now, but it’s mostly tracking and reporting anonymous data. And will soon be producing the ability for organizations to make candidate records anonymous to hiring managers, but this is clearly something I suspect we’ll see additional roadmap items on in the near future.

I think Workday Recruiting’s strength definitely lies in their ability to pull in learnings from their giant client base and they have extremely active user groups that are jointly developed by both Workday and their clients, providing non-stop product feedback on desires and enhancements. The trick being the balance of delivering features and functions at scale for the good of all, compared to what they believe they want/need individually.

Workday Recruiting has been the one company in the recruiting technology space that folks have loved to hate on over the past few years, but I think they are doing the right stuff and developing the technology that their clients need, without listening to the outside noise.

Someone is Banking on You Being Lazy!

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I work in an industry where I’ve been told for a decade technology is going to take my job. The staffing industry is half a trillion-dollar industry worldwide. The entire industry is built on us banking on the fact that someone in corporate TA is going to be lazy.

Ouch! That should sting a little!

So, I don’t really bank on you being lazy at my company. We do contract work so we are looking to fill contingent roles, not direct hire staffing, which is an industry almost completely built on lazy! For my staffing brothers and sisters out there, I hear you, I know you’re ‘just’ filling in when ‘capacity’ is an issue. (wink, head nod, wink)

There are other industries that bank you us being lazy. The entire diet industry! You’ve got overpriced awful foods, bars, shakes, workout gyms, at home gyms, etc. Because we won’t eat less and move more, because we are “lazy”, we pay a lot for that! Believe me, I pay my fair share! Just because I’m too lazy! Ugh, it’s embarrassing!

Direct hire staffing as an industry could be gone tomorrow if corporate TA just did what they were hired to do. You have an opening, you fill the opening. We aren’t trying to put a woman on the moon! This isn’t rocket science!

But, we don’t fill the opening. In fact, we do just about everything except filling the opening. We post the opening. We meet about the opening. We send whoever applies to the manager of the opening. We meet some more about candidate experience. We have another meeting about employment branding. One more meeting with the manager to see if anything has changed.

That doesn’t sound lazy, does it?

But, deflection of more difficult work is just another form of laziness.

My kid doesn’t want to go out in 90-degree heat and mow the lawn. It’s a hard, hot job. So, they come up with ‘alternative’ work that they have to do that just happens to be inside in the air conditioning.

As TA Leaders, we have to understand how are others are banking on us being lazy, and then make adjustments to stop lazy. So, how do you do that?

Well, I wrote an entire book on the subject – The Talent Fix – you can buy it here – but until you can get it, here are some tips:

  1. Have clearly defined measurable activity goals set for each member of your TA team.
  2. Make those measures transparent so everyone can see them every day.
  3. Have performance conversations immediately when measures aren’t met.
  4. Course correct as measures need to be adjusted to meet the needs of the business.
  5. Rinse, repeat.

1 -5 above is like page 37 of the book. So, you can imagine what the rest of the 200+ pages will be like! 😉

If you follow the five steps above about half of your team will quit in 90 days. That’s a good thing, those idiots didn’t want to recruit, to begin with, they just wanted that fat corporate check and Taco Tuesdays. They were being lazy and it was costing your corporate bottom line.

The talent acquisition function is not a charity case. I think in the history of HR we’ve done some corporate charity where we let people keep collecting money even though they were costing us money. They weren’t giving back the value we needed for what we were paying. Great leaders stop this from happening.

Great leaders understand that there are people in the world that are banking on us being lazy.

The New Normal for Hiring Hourly Employees!

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Not many of us are actually doing a ton of hiring right now. How do I know? There are 25 million people who applied for unemployment! That means there’s probably another 75 million that are currently under-employed or utilized.

This means that when we all get back to the ‘new normal’ of working, a bunch of stuff is going to change! How we attract, select, onboard, etc. can not be the same as what we did only sixty to ninety days ago.

Hourly hiring has always been a very “hands-on” endeavor and we must change that! My good friend and Recruiting Expert, Madeline Laurano has done a major research project looking specifically at hourly hiring. I’ve been spending time interviewing TA and HR leaders on the changes they are planning moving forward, and we are going to share with you all of those ideas and strategies!

Join us for a free Webinar on Tuesday, May 12th at 1pm EST: The New Normal for Hourly Hiring: 5 Strategies TA Leaders Must Consider Moving Forward! 

I’m so excited to have this conversation and share the information that Madeline and I have found! It’s always a great time just talking shop with her, and this is a topic we are both passionate about.

Thank you to the great folks over at Get.Fountain.com for sponsoring this and allowing us to present this information. Fountain is an easy to use Hiring Software trusted by the world’s leading companies. Source, screen, and onboard your hourly workers, giving them a great experience without all of the physical high-touch!

Your Hosts with the Most!

The Top 4 Recruiter Lies We Tell Candidates!

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The world quickly turned from a candidate-driven market to a company driven market, meaning for the first time in about a decade Recruiters will have the power. Now, as a candidate, you might have always felt that recruiters had the power, but you haven’t seen anything until you’ve seen a recruiter in full “I’ve got the power” mode!

I was thinking about this and wanted to share some of the top Recruiter Lies so candidates could spot them, and while you probably can’t call them out, spotting a recruiter lie will help you strategically begin to work on another way to get the response you need:

Send Us Your Resume, Even Though We Don’t Have a Job Lie – I would say this is a ‘semi-lie’. While the recruiter might not have the opening currently, they’re asking for a resume because they frequently have those openings and they never know when one is coming. The recruiter, though, is wrong by not telling you this upfront, so you know what to expect.

– The Hiring Manager Hasn’t Gotten Back To Me Lie – This is a lie and not a lie,  potentially! For Corporate Recruiters this is a lie or lazy, I’ll let you pick. If you’re a corporate recruiter and tell the candidate that the hiring manager hasn’t gotten back to you get your butt up from your desk and walk over to the hiring manager’s desk! If they’re in a different location and won’t get back to you, then you have an influence problem you need to work on. Agency-wise it’s the one frustrating things recruiters have to deal with. Hiring Managers will get to ‘us’ when they feel like it, and usually after they’ve exhausted every other opportunity internally to fill the position.

– The Never Call Back the Candidate Lie – this really isn’t a lie but this happens all the time!  For the sake of Recruiters everywhere if you do this please quit this profession! We (all Recruiters) Hate you as well. You give all of us a bad name. It takes 10 seconds to call back a candidate you spoke to a job about, and tell them “Sorry, you were not chosen and stay in touch, or don’t call me again, etc.” 10 seconds!

– The You Didn’t Score High Enough On The Assessment Lie – The company you’re trying to get into might actually have cut-off scores they’ve established and the lie comes into play when a hiring manager presents someone they’ve worked with previously and that person scores the same as you but they still get the job. If they really like you, the assessment wouldn’t stop them from hiring you.

– The We’ve Decided To Go Another Direction Lie – This comes along with the ‘We really liked you, but” Lie.  This is Recruiter training 10, to not get yourself into trouble when telling a candidate they didn’t get the job we give them a reason that legally can never come back and bite you in the butt. “We really, really, really liked but have decided to not fill the position.” Two weeks later a job posting comes out that seems very similar but with a title change and a few description changes. They didn’t like you.

What’s the biggest reason Recruiters lie? 

They have major conflict-avoidance and are not willing to tell you the truth, which is usually there is something wrong with you based on what they are looking for and don’t want to hurt your feelings.  Unfortunately, many candidates would actually be helped by a little Recruiter honesty but recruiters are afraid of candidates who get told the truth and then get charges from the EEOC, other state or federal agencies, or just get flat out sued.  Candidates have a hard time with feedback like, “you’re really creepy”, “you’re annoying” or “your personality is grating”.  So, the lies come into play because Recruiters have found Lies are easier than the truth.

Google Leading the Way on #COVID19 Gig Worker Response! #Coronavirus

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Google has more contractors (gig workers) than actual full-time employees. Did you know this? I didn’t. Google employs roughly 120,000 contractors and has about 100,000 regular full-time employees. Welcome to 2020!

Here’s what most people don’t understand about the contracting world (it just happens to be my world at HRUTech.com!)

  • Most contractors (gig workers) want to make as much money as possible, as such, most will choose to take the highest dollar offer in lieu of medical insurance and paid time off (PTO). Some states require a certain amount of PTO.
  • Running a contract staffing firm, our contractors are our product. If our ‘product’ doesn’t work, we have zero revenue. So, it’s not like we can just have contractors stay home for 14 days and pay them their full-time wage. It’s simple economics, zero revenue in means no money to pay out, plus most large enterprise clients, like Google, are usually out 30-90 days in paying their contract staff invoices.
  • Of course, every contract and temp staffing firm wants to do what’s best. They also want to stay in business.

Google understands this simple dynamic and they stepped up big time this week in making this announcement:

“As we’re in a transition period in the U.S.—and to cover any gaps elsewhere in the world—Google is establishing a COVID-19 fund that will enable all our temporary staff and vendors, globally, to take paid sick leave if they have potential symptoms of COVID-19, or can’t come into work because they’re quarantined,” the post read.

Google relies on approximately 120,000 temps and contractors on top of its 100,000 full-time employees, and not all of them have paid sick leave currently. Google’s post seemed to indicate that the fund would cover expenses for those not already able to take sick leave under current employment arrangements.”

That message right there is coming from a huge place of understanding from Google! We rely incredibly on this pool of talent, our contractors, and we have to find a way to make sure that the suppliers of this talent are taken care of so they can take care of their employees.

Uber and Lyft also came out this week and told drivers that tested positive for COVID-19 they would also pay them their average week’s wage to stay home and not drive. Another giant cost for these companies, but when you rely on gig workers as your business model, you better find ways to take help these folks out when a crisis hits.

Most organizations don’t consider “Total Employment” when a crisis happens. They circle the wagons around their own FTEs and not much else. I’ve spoken to multiple giant enterprise HR leaders this past week and this concept wasn’t even a blip on their radar! They could care less about their contractors and their partners for talent when it comes to COVID-19.

This is ultimately a much bigger problem for these organizations. I preach constantly to organizational TA and HR leaders they should be owning all talent in their barn. Total employment (FTEs, Contractors, Temps, Consultants, etc.). This is who really gets your work done, and if you don’t have awareness of all aspects, you are truly missing the boat.

What do you think? Do you feel your organization should be paying attention to contract and temporary workers during this public health crisis?

The First Rule of Recruiting!

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Sometimes we go so far into the weeds in recruiting we forget what is really important.

We have to have a brand!

We have to have an ATS! Or a new ATS!

We have to have a CRM! What the hell is a CRM!?

Our job descriptions need to be better!

Our career site sucks! Don’t they all!?

We need to relaunch our employee referral program!

There are literally a million things you could focus on in recruiting and you still would have a list of crap you never even got to.

You know recruiting isn’t difficult. It’s not like we’re trying to launch the space shuttle. Recruiting is finding people for your organization. People are everywhere. We just need to talk them into coming to work for our organizations.

It’s the first rule of recruiting – Just let people know you’re hiring.

We make it so difficult when all we have to truly do is let people know we actually want to hire them. Do you have any idea how many people would really want to work for your organization, but they never know you are hiring or were hiring?

Recruiting is really only that. Just letting enough people know that you want them to work for you until you’ve reached the right people. It’s okay that you will reach some you don’t want. That’s part of the game.

To reach the people who you want, and who want you, you have to let a lot of people know you’re hiring.

Letting people know you’re hiring goes beyond your career site. It goes beyond job boards. It goes beyond employee referral programs. It’s a philosophy throughout your organization. It’s about an understanding that you want everyone to know that you’re hiring.

Most organizations don’t do this. It’s a combination of issues, but mostly it’s a conceited belief that letting people know you’re hiring seems desperate. That we are too good of an organization to let everyone know we are hiring, because we don’t want everyone, we only want a few.

This is why most talent acquisition departments fail. Simple conceit.

Great recruiting isn’t conceited, great recruiting is about being humble enough to let people know you want them, that you really want them. At the end of the day, that’s what we all want. To be wanted.

SHRM-SCP or HRCI-SPHR? HR Pros – Which one should you get?

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I’ve been HR blogging for ten years. You learn a few tricks about blogging after that amount of time. One is you find out what people actually want to read by the search words they use to find your blog and various blog posts.

One of the most all-time most searched for terms that find my blog is:

“SPHR or SHRM” or “SHRM or HRCI” or “SCP or SPHR” or some combination of those terms.

For my non-HR readers, SHRM is the world’s largest HR association. HRCI is an organization that has certified HR pros through education and testing for decades. A couple of years ago, SHRM decided to take that type of activity in-house and do it themselves, which led to competition around who’s certification is better SHRM or HRCI, or which certification should you get SHRM or HRCI?

I wrote about this a couple of times, years ago, and it still comes up and I still get questions about it, so I thought I would do an update on the topic. The first time I wrote about this was in December 2016 when SHRM first announced its move into the certification space. My opinion then was I’m going to have both, and see how it all plays out, but SHRM is the brand name that HR pro and leaders identify with, no one really knows HRCI outside of the HR world.

What’s changed in the past three years? 

Really, not much! It’s played out a little slower than I thought, and there hasn’t been really any big moves like I thought would happen on the HRCI side. My feeling back then was SHRM would slowly bleed HRCI dry and take over the HR certification space. That has definitely happened, but not at the pace I thought it would. I would have thought HRCI would have had to pivot by now or be out of business altogether.

But, a funny thing has happened. HR pros/leaders, by their nature, hate change and are slow to change, so those who had their HRCI certification, have basically just kept at it, instead of changing. If anything, we probably see more people now holding both certifications, which is really kind of silly to pay both fees. In fact, my plan is to not renew my HRCI certification the next time it comes up.

Why?

My feeling hasn’t really changed. SHRM is still, by a mile, the brand name that is recognized in the HR community. The reality is HR pros get an HR certification to better themselves, their career, and their HR knowledge. As an HR pro, when you go on an interview, almost no one is going to question whether you have an SHRM cert or an HRCI cert, only that you have the certification. Also, most executives will identify with SHRM as being the gold-standard, again mainly because the brand is so strong in the industry.

What’s Next? 

In a modern world, what is it that people really need to show you they know their stuff? We all know someone who has a certification in HR that basically sucks at HR, so we go, “well, certifications tell us nothing!” I don’t agree with that. Taking both the SHRM cert and the HRCI cert, those assessments are for real. You just don’t show up, without studying, and pass those. So, there is definitely knowledge that is learned if you have one. But, we know that knowledge, alone, isn’t enough to be great at a profession.

SHRM has launched Micro-credentials, like mini-certifications, where people can dive deeper into certain aspects of the HR knowledge base. I think those have merit.

I think both HRCI and SHRM have completely missed the boat on talent acquisition certification. I’m on the board of ATAP and because it’s newly formed, and mostly volunteer, we don’t have the capacity to make this happen, but someone like HRCI could do it and it would be huge. Corporate TA leaders, more than anyone, struggle to find talent that knows what they’re doing. Again, certification doesn’t mean you’ll be great, but it’s a good first step to show someone actually cares about their profession and educating themselves.

SHRM’s answer to Talent Acquisition was the micro-credential and I got to be an instructor for one of the classes for this credential and the content was really good. But, it’s mainly designed for non-recruiting, recruiters. HR Pros who have to recruit, but it’s not their full-time gig.

More and more, we are seeing that formal education, getting your bachelor’s in HR, etc. It doesn’t have the ROI that it has in the past. This has led to many organizations hiring for positions and no longer requiring a college degree. HR is clearly one of those fields where a degree shouldn’t be a requirement. Some of the greatest HR pros I know do not have a degree but do have certification, and their lack of a formal degree has no bearing on their ability in HR at all. All that said, getting the degree will get you where you want to go faster.

The key to being great in any field is how you educate yourself and keep up on the industry. Too often I find way too many professionals that believe the way you keep up on being a great professional in your field is by showing up to work each day. That is not how you become great at anything! If you do not keep yourself up to date in your field and interact with others in your field, you slowly (or sometimes quickly) become obsolete.

Is there something else I should be getting besides SHRM or HRCI?

I do not feel, in the HR community, there is something else that replaces either one of these right now. There are a ton of new micro-learning, on-demand digital learning sites that are out there (Udemy, Lynda, Khan Academy, etc.) that can augment the things you won’t learn studying for SHRM or HRCI certifications.

Also, I do believe any modern HR Pro/leader has to really work to educate themselves on the HR Technology space that is now a critical component and competency for great HR in today’s world. Neither SHRM or HRCI really go deep enough on HR technology, but you will never get all you need from any one organization.

This is why your HR network of peers and mentors is critical. Networking with HR pros outside of your normal everyday world. Facebook and LinkedIn groups have really been excellent for this, in an online format. Local SHRM groups, DisruptHR, and various other local HR groups are also a great way to network and stay up to date on the latest HR trends and topics.