Over the past few months have had dozens of conversations with Talent Acquisition leaders across America. From SMB to Enterprise, all types of markets, and all with basically the same kind of problem. The need to get better at recruiting, and the need to do it very quickly! (By the way, I actually wrote a book on how to do that! Duh!)
The reality is, none of these folks wanted to read my book (TL;DR). Okay, actually, some have, but they still wanted those silver bullets. Yeah, yeah, I can read the book, but “really” just tell me what I need to do right now to get better! We are desperate to hire better, NOW!
Very Short Rules for Better Recruiting!
1. You must advertise your jobs.
No, posting your jobs on your own career site doesn’t count! Also, this isn’t free. Quality advertising that gets results will cost some money. Also, just posting on job sites, for most, will not be enough. Job sites are for people looking for jobs. The best organizations advertise to people who are not actively looking for a job, and those people are not on job sites.
2. Stop working on requisitions for Hiring Managers who are not “immediately” ready to hire.
Your team already has limited capacity to recruit. You don’t need to be messing around with openings with a hiring manager who is unsure. “Well, just leave it open. Maybe someone will apply.” No, it’s canceled, when you’re serious about hiring we’ll re-open that position and make a hire.
3. If a job is always open, it’s never open.
No one wants a job that is always open. There is a problem with that job. Why can’t you fill it? Why is it never closed? “But, Tim, this is a greenfield position!” Stop it! Think about this from a candidate’s perspective and the recruiter’s perspective. A candidate doesn’t want a position that never closes, and a recruiter doesn’t want to work that position. Plus, it’s very difficult to get both recruiter and hiring manager ownership over a position that never closes. If you have openings that never get filled, there’s a bigger issue at play.
4. It’s not Quality or Quantity, it’s both.
When it comes to measuring a recruiter’s activity and performance, quality and quantity are not mutually exclusive. We need both. You must work through enough candidates to get both a certain level of quality and enough quantity to meet the obligations of the job. We don’t have a quality issue, because every one of our recruiters would only send high quality. Not having enough quantity then becomes a work effort issue, that can be solved in a number of ways.
5. If your recruiters aren’t using your old ATS, they will not use your new ATS.
We buy technology because we truly believe it will make our TA team/process better. Thus, if they are not using our technology, there is a belief that they are better than your investment in technology. So, you must assume that this will happen with any new technology you buy as well. In my experience, this actually happens in about 90% of cases. It’s not a technology issue, it’s an adoption issue.
6. You must know your own baseline recruiting capacity, then improve upon that.
Yes, I can tell you how many reqs, on average, a recruiter can effectively carry. Also, that number is basically meaningless to you. Your team, your leadership, your technology, your market, is different than everyone else. Continuous improvement of yourself, should be your true measure. You only know if that is happening, if you know your baseline performance.
7. Stop doing anything that doesn’t lead to or help you fill jobs.
Most of my job, as a recruiting consultant, is not about finding out what you’re not doing, but finding out what you are doing that you should stop doing. 100% of the time I find recruiters and recruiting teams doing things that have very little to do with filling open requisitions. While, organizationally, those things might be important stuff. Functionally, they are a waste of time.
If you have recruiters who love to administer your recruiting process, but they do not love to actually recruit, you have two options: 1. Fire them; 2. Move them into Recruiting Operations if you’re an enterprise-size shop. You need recruiters who recruit, not ones who talk about the process. We do not have the time nor the resources to carry non-recruiting, recruiters on our teams. FYI, letting them go, won’t hurt your capacity, they weren’t really recruiting anyway!
What are your favorite recruiting rules for being better at recruiting? Share in the comments so we can all get better together!
Re: your bonus tip: what about the opposite? When you’ve got a recruiter who loves to recruit but who hates process rigidity?
We would have to dig into the details. As an organization, I need process, because I need data and I need to be able to replicate. I’ve seen too many recruiters who claim to “love” recruiting, but not process, which is code for I want to do it my own way. Process is necessary for great recruiting and consistency.
Never assume. Qualify everything at each step of the recruiting process. And understand consequences for not hiring and staying put.