2021-2022 HR Trend – Teaching Sales People to Get Back on the Road!

“Yeah, I can get as much, or more, done right from my living room as I did before the pandemic!” (said in the snotty tone of a spoiled brat kid, maybe a slight valley girl vibe) “Like, there is absolutely no need to go visit clients and potential clients in person!”

I don’t know much, but here’s what I do know:

Pre-Pandemic:

  • Next to impossible to hire good salespeople.
  • A constant struggle to get average salespeople to get on the road and meet with potential clients. (Why do we need to meet with people in person when we have email and Inmail?)
  • Overall, sales results weren’t too bad because the economy was on fire.

Post-Pandemic:

  • Next to impossible to find good salespeople.
  • Now everyone thinks working at home is great and why should I ever leave my couch!?
  • Overall, sales results won’t be as good because the economy isn’t as good.
  • Executives will freak the f*ck out because sales aren’t as good.
  • Someone will knock on the HR door and say something like, “Our sales suck, we need better salespeople and better sales training!”

Do NOT underestimate how difficult it will be to get your people back on the road!

Right now you’re thinking the opposite. “Tim, every single day I hear from our sales folks about how they can’t wait to get back on the road!” Yeah, turns out, they’re pretty good at telling you and their boss what they want to hear! They already sucked at getting out and making sales calls, staying home for a year, didn’t make them better!

What can HR do to help the Sales Results at their Company? 

1. Help your Sales Leaders make really good accountable goals that are trackable by individuals.

2. Report to your sales leader weekly travel budget stats. You might not be able to see if they did a good sales call, but you can ensure they actually got on the road!

3. Mentor/Buddy programs. It’s hard making sales calls in person. It’s a bit easier when you get back on the road with a partner. Yes, this increases cost, but we need to break the ice and get back into the groove.

4. Force your sales leaders to get back on the road with their team. We love, as sales leaders, to talk about our glory days, yet, not actually show the kids how it’s done.

5. Add a sales “work sample” into your interview process. Make the person interviewing come in and do a sales call with you and someone else from the sales staff. Make them show you they can actually do it. “Timmy, you’re going to come in sell me this Montblanc Pen. Go!”

HR Pros, do not discount the value you can bring to the sales operation of your organization. Sales, revenue generation, is the lifeblood of your company. Want to elevate your status within your organization? Get involved with helping your sales team thrive!

Are We Still Pissy About Unpaid Internships?

Back in the height of the Great Recession (think 2008-2010), when we had double-digit national unemployment numbers. It was dark times, especially for those students who were graduating and those trying to get internships.

Most organizations in hard times cut internship programs. It’s not that they are not important to recruiting, it’s just the ROI drops as unemployment numbers rise. If you have a lot of candidates, it’s tough to spend valuable resources on interns who aren’t really adding much value, if any, to most organizations.

Internships, at its core, is mostly a one-way proposition on the front side. We hire you to get experience. We pay you. We hope you’ll come back and take one of our open jobs and in the future help us be successful. It usually works out, but it’s not a guarantee. In hard times, “not a guarantee” is a hard budget item to get approved!

During the Great Recession the idea of offering “Free Internships” was being used by many organizations and a lot of people lost their minds!

“You have to pay people for the job they do!” “All Interns should be paid fairly!”

Basically, this all went away pretty quickly because the economy took off and we got to the point where we weren’t just paying interns, we were competing for interns and developing all kinds of programs and incentives for interns because talent was so scarce.

The argument wasn’t really solved, it just disappeared because it was no longer relevant. Well, say hello to my little friend! The Free Internship concept is back! Thanks, COVID!

Let’s talk a little bit about our current internship situation!

  • Most organizations have canceled internships for this summer. There will be significantly fewer internships for the summer of 2021, as compared to summer 2019
  • As unemployment rises and layoffs grow, more will cancel these programs.
  • New graduates who can’t find jobs, need experiences to build their resumes.

Should we offer Unpaid Internships? 

YES!!! 1000% YES!!!

Now, let me explain. If you can afford to pay your interns, but be a dick and not pay them! If you can’t afford to pay interns, but you can afford to give students and graduates valuable experiences, give them those experiences!!!

I never understood the argument that you must pay interns for their time. I did student teaching as part of my undergrad degree. I worked a full semester as a teacher and I paid full tuition and never got a dollar for that work! My wife is a Physical Therapist and she did many practicums (medical internships) where she had to pay for school, work full time without pay. Many professions have this happening.

We turn a blind eye to these examples and just believe it’s part of getting that degree, but it’s truly no difference. The reality is, the experience you get, the ability to put that brand on your resume and have a professional reference is very valuable. So, working for free almost always works out for the best for those who take on those experiences and give it there all.

For the record, I have paid my interns. I will pay my interns this year. But, I can’t tell you I’ll always be able to pay interns. At that point, I have a decision to make. Not have interns, which only hurts those kids who need an internship, or have unpaid interns. I’m completely comfortable having unpaid interns, as I know the value it gives those individuals.

I’ve gotten questions recently about unpaid internships, as I hear so many people canceling their internships for this summer. “Can we have an intern work remotely and be unpaid?” Well, it’s not officially an employee, but if you want to “mentor” a student, and that student what’s your mentorship, nothing is stopping you from helping that person out!

Understand, if you aren’t going to pay someone, you get what you pay for. But, I also truly believe that a student who says, “Hey, I can give you twenty hours per week to learn the business” we have a moral obligation to help these students out in a time of crisis!

Okay, hate me in the comments – but we need to be open to Unpaid Internships!

Josh Bersin Academy Launches New Remote Work Program!

As some of you know, I’m a Senior Faculty Member of the Josh Bersin Academy (we like calling it JBA for short!). It’s a great digital on-demand learning program for HR pros and leaders, with a really active international community. Currently, over 8,000 professionals in the academy and growing.

We are announcing a new program – the Remote Work Bootcamp!

“It is designed to help HR professionals, your teams, and your organizations get to the heart of these changes together as you navigate THIS public health crisis. But it will also help you develop new practices and habits that will improve the way you and your organization work remotely, long after the crisis has passed.” 

The 5 Field Manuals for this program include:

  • Remote + HR
  • Tools + Rules
  • Space + Routine
  • Trust + Relationships
  • Uncertainty + Resilience

Because JBA knows so many of us have current budget restraints, they are reducing the cost to $25/month for all the programs, or a full annual fee for $250. It’s a great deal to help improve yourself and your team.

What we learned during the Great Recession was that it became harder to find jobs. It became harder to get promoted. Those who put in the extra development and education put themselves in a better position to get the job and get the promotion.

What I really like about JBA is not only the great learning that takes place, but it’s the network you build with others in our community. This isn’t some static watch a couple of videos and move on type of course work. There’s a group of peers you go through each course with and the number is small enough where you can really work and learn from each other.

I recommend a lot of technology solutions and it’s rare that I recommend a learning opportunity. Go check this out and make the decision for yourself and your team. I was really surprised at how many full HR teams are going through this together!

 

What’s Wrong with Virtual Conferences? #Covid19 #Coronavirus

My Spring is usually filled with travel. This year because of the “Great Outbreak’ (I used this on Twitter before everyone, once you start to see it everywhere, just know, you and I, will know where it truly came from!) I’m not traveling at all, but I’m still doing a few conferences, virtually.

Virtual conferences have been around for a long time. Almost every organization I know has tried them at least once. Most of these were free events and while most have fairly high numbers organizations go back to the “real’ thing. Most of us tend to not like virtual conferences over the in-person conferences. Why?

I have an opinion that most virtual conferences fail to prosper is because we try and take the in-person experience and we just transfer it to online. Here’s everything we did at the in-person show, now it’s online and just via video. The thing is, an in-person presentation is quite different from an online presentation. It’s one reason so many people hate webinars! It’s just some person talking at you through your speakers with a deck in place of their actual face.

The reality is, these two experiences, in-person vs. virtual are truly two extremely different experiences. Just throwing content up online doesn’t make it the same. In fact, it kind of sucks for most attendees!

So, how could we make virtual conferences better? Big question! One no one has really figured out. We just keep throwing the same garbage up thinking it’s the future of conferences. It’s not, in its current format. Here are some things I think we should be doing to make virtual conferences something people will want to attend and pay for:

Live interaction with the community attending. One way to make this something people will remember is to get them more involved. I once did a “live” virtual event, which wasn’t really live. My presentation was recorded and then ran at a specific time and date, but I actually went into the chat while I was presenting and started asking questions and responding, etc. The chat blew up and everyone was interacting.

Live video feed of the presenter, not just the slides. We know people are more likely to watch a live person speak versus just watch a static slide for two minutes while you tell some story or make your point. Virtual conferences need to find out how to put the real person on screen.

Full professional production. You know what we love, all of us? Watching a well-produced TV show. If I’m running a virtual conference I’m not renting out a hotel ballroom and stage, I’m renting out a production studio and I’m going to make sure I’ve got great sound and lighting, etc. If you want someone to pay $1,000 or $2,000 to attend a virtual event, I better be entertained and it better look and sounds amazing. In the middle of the presentations give me live “anchors” talking about what we just saw and what we are about to see. Bring on a guest to talk shop, etc.

This will cost some money. It will cost way less money than an actual in-person conference, but if you want to make money doing virtual events, you need to up the production value a million times more than it is right now. No one is going to pay you big money to jump on a pseudo-Zoom conference call!

Your Weekly Dose of HR Tech: @TryVantagePoint – Virtual Reality Harassment Training!

Today on the Weekly Dose I take a look at the HR technology startup VantagePoint. VantagePoint is a virtual reality(VR) learning technology company that has produced both sexual harassment and diversity and inclusion training, as well as a training metrics dashboard to go along with their VR training.

I’m not sure we are even close to what VR can become in the HR world. Clearly, there is a great use case for it in training and we see organizations are beginning to start testing it, but to this point, it’s still rather uncommon in most organizations. In fact, it’s uncommon in almost every part of our lives. Only 2% of people in the world have ever even tried it! But, it’s growing like crazy, basically doubling in usage every year.

All that said, it’s actually super cool and fun! Now, if you ever had put on a VR headset and did a fly through the grand canyon, or taken a trip on a roller coaster, you could probably see how that might get old, are nauseating, very quickly! If you have watched a live NBA game from the first row at half-court, through VR goggles, you start to understand how totally awesome it can be!

VantagePoint’s CEO, Morgan Mercer, was early in on the VR tech and it’s potential use to train our employees in how to be better with sexual harassment and has also added in content for D&I as well. VR is only part of what VantagePoint is about. Doing great VR means you have to have great content for your employees to get emersed in. Ultimately, VR is the training delivery tool, but what VantagePoint understands is you better deliver great engaging content is you want great training.

What do I live about VantagePoint? 

– When you go through harassment training with VR goggles and headphones on, you feel like you are witnessing harassment happening, live, right in front of you. You’re uncomfortable. You want to do something. The fact is, doing training in virtual reality forces the user to be totally focused unlike any other kind of training I’ve ever done.

– VantagePoint has figured out, as LOD and HR pros we don’t really want to mess around with hardware (VR goggles, etc.). So, part of their strategy is to just bring everything to you, have a person on-site, and take away any pain or frustration that might go along with that side of training. You just have them show up, and they take your employees through the training. (You can also do it on your own if you like)

– The harassment training isn’t just watching this stuff happen on VR. The user also gets calls on a pop-up looking iPhone with a call from HR telling the user what they did right or wrong, etc. If you get something wrong, you get thrown back into the experience to do more work.

– I love that you can measure not only the compliance side of the training, but you can also see who is actually getting it, and who isn’t with the metrics dashboard they’ve developed.

We all know we can and have to do better when it comes to sexual harassment training in our workplaces. Traditional, classroom-style training just doesn’t seem to cut it, because it doesn’t grab the attention of the audience. No matter how well done. VantagePoint has figured out a better delivery tool, and one that will be commonplace in the very near future when it comes to all kinds of training.

The price point is actually less expensive then I thought it would be, and I would think most organizations of every size will be able to afford the VantagePoint VR training. I do think Morgan, and her team, are just scratching the surface of what’s possible when it comes to this kind of training in our workplaces. But, great VR content is also labor-intensive to pull off well.

I would definitely recommend a demo, especially if you’re looking for a great alternative to traditional harassment and D&I training. This is training that your employees will definitely remember and pay attention to!

How to Impact Company Culture from Any Role

Experiments with organizations

In the past 5-10 years, we’ve seen businesses increasingly experiment with different organizational structures, including “holacracy” and similar concepts like “self-management.” In most organizations, though, hierarchy persists. And while hierarchy has some negative elements to it, by and large, it makes sense. It helps the human brain organize who is responsible for whom, whom to contact for what, and how decisions get made.

As a result of the sheer number of organizations that use a standard hierarchical structure, though, company culture tends to come from the top. The mission statement is usually defined by the founders and revised (if this happens) by subsequent senior leaders. It’s very rare that an entry-level employee would be at the table when cultural contexts are being defined.

It can seem hard to impact your company’s culture from any role on the team, then. But in reality, it’s not as hard as you might think.

First, think of what culture actually is

It’s not words on a sheet on a wall somewhere. It’s not posters of cats hanging from clotheslines in the break room.

It is the living and breathing of that company every day. It’s how work gets done, the process. It’s how people greet each other in the morning, how people interact in that same break room, how conflicts are handled and joyous moments are celebrated. That’s what culture actually is. If you think of it in that way, then everyone automatically is contributing because they are a part of the bigger ecosystem, and their part contributes to the culture just as much as any other, regardless of compensation, decision-making authority, size of office, or anything else.

Think for a second about toxic employees. Even a low-level, toxic employee can greatly impact the culture because other employees want to disengage, work falls through the cracks, and people feel negative about meetings and even coming to work. That’s not a fun example, no, but it’s an example of how any employee, regardless of level and rank, can shift the culture one way or the other.

In the same vein, think of a movie like Rudy. For the entire film, Rudy is the mutt of glorious Notre Dame football. Whether or not he was offsides (ha), he remains one of only two people in Notre Dame history carried off the field by his teammates. Most offices have a Rudy: a spunky, high-energy, committed-to-the-brand young buck at a low level. That office Rudy inspires people to work harder and better. Even small cogs of good and bad can shift a culture.

What you need to do as an employee at your level

You cannot impact culture from lower levels without some form of respect from upper levels and peers unless your impact will be negative. The only path to a positive impact on culture from your level is to be seen as an employee that:

  • Shows up on time
  • Works hard
  • Is always professional
  • Delivers for clients and customers
  • Defers when you need to defer
  • Learns from others

If you are seen as that type of employee, it’s then possible to push the edges a little bit, and:

  • Speak up more in meetings
  • Push back on ideas
  • Attempt to motivate/encourage others
  • Ask for more responsibilities
  • Have small pockets of leadership and management

If you try to do the second set of bullet points before establishing the first, the reaction might be negative. Many managers do not like people asking for more until that baseline of professionalism and hard work has been set firmly. Once you have a baseline, you can get more for yourself, and you can contribute even more to the culture of the organization.

Be an advocate

Finally, go to HR to offer your help with recruiting. Often, recruiting is drowning in new requisitions and trying to find time on the calendars of hiring managers, plus the logistics of active searches. We speak often of “employer brand,” and it is valuable, but the recruiting function doesn’t always have the time to strategically manage what that needs to be done. So, go to them and offer to attend local networking events and happy hours to be an advocate for what the internal culture is like. Offer to do peer interviews where applicable and be a “face” of the business. Now, you’re unquestionably impacting the culture because you’re out there in your business’ market, setting the tone of what it would be like to work there. You’re basically doing business development, even if some might think of it only as networking. That’s hugely powerful.

Always remember

Culture might be set in terms of documents by the highest ranks, but it’s lived and breathed by everyone, every day, in cubicles, offices, conference rooms, and on Zoom and Skype calls. You have your impact on it, too, and it can be a massive impact if you’re willing to set your professionalism baseline and put in the work.

It’s imperative that culture be sustainable and permeate throughout the entire workforce. Employee engagement and investment are key factors in creating a culture that does more than coming from the top down. To learn more about company culture, including how to promote an organizational culture that is positive and sustainable, check out King University’s guide What’s All the Buzz About? The Importance of Company Culture.

You can learn the latest in this and other business topics by earning an online MBA through King University. Throughout the program, you’ll study management, research, theoretical systems, quantitative analysis, ethical practices, and more, preparing you to become an effective and strategic business leader in a variety of settings. Designed with working students in mind, their flexible program can fit easily into your schedule, and no GMAT is required.

DisruptHR Detroit 3.0 Speaker Applications Now Being Accepted!

For those who don’t know, I’m involved with DisruptHR Detroit with an amazing team of HR pros and leaders, and we are putting on our 3rd event on Thursday, September 19th at 6 pm.

Great DisruptHR events start with Great content and we are now Accepting Speaker Applications for DisruptHR Detroit 3.0!

Due Date is August 2nd!

Tickets for this event will go on sale on August 5th and we’ll announce the full slate of speakers and the agenda on August 9th.

The location of DisruptHR 3.0 will be downtown Detroit at The Madison. Click through to the DisruptHR Detroit site for more information.

Who makes a Great DisruptHR Speaker

Anyone with a passion for HR, Recruiting, People and pushing the envelope around what, why and how we do what we do every day in the world of work!

We especially love practitioners of all experience levels. You don’t know have to be a twenty-year vet to be great at DisruptHR! You can be an HR pro in your first year on the job. It’s all about passion and ideas!

So, what makes a great DisruptHR Talk?

  1. It’s 5 minutes – so you better be tight around what your topic and idea is!
  2. 20 slides that move every 15 seconds – you don’t control this, we do. So you better practice!
  3. No selling products or services – Yes to selling ideas and passions!
  4. Make us feel something – laugh, cry, anger – have a take and be proud of that take!
  5. We see and feel your passion.

We’ve built DisruptHR Detroit to be a supportive hub of HR and Recruiting. We want people to come and challenge us, but know you’ll be rewarded with an audience that will support you and cheer you on. These talks aren’t easy, and we get that! The audience gets that!

How can you speak at DisruptHR Detroit 3.0?

APPLY to Speak it’s easy! It’s a great development opportunity for those looking to get on stage and have some professional experience speaking. You actually get a professionally produced video of your talk that you can use as evidence of your ability. It’s also a great networking opportunity with the Detroit metro HR and Talent community!

You Can’t Teach Your Employees to be Human! #Transform

You might have seen this in the news a few weeks back. Mom and Dad take their Autistic son to a Universal Theme Park in Orlando. The son is over the top excited for the Spiderman ride, and Murphy’s Law comes into play.

The family gets to the ride and it’s broken down. The son loses it. Full blown, five-alarm tantrum on the ground in front of the ride. Mom and Dad are doing all they can to help him calm down, he’s having none of it, when this happens:

So, you see the son with his headphones and you see an actual park employee from Universal from the Spiderman ride who came over and got on the ground and just laid down with this child. Let everyone know who was gawking that you know, it’s okay, some days the Spiderman ride breaks down and it sucks and we all want to scream about it.

The child eventually calmed down with the help of the employee. The parents were all so grateful for the assist and help.

This is a great human story. This is also a great story for Universal’s recruiting team! Let’s be honest. The reality is, the TA team really had nothing to do with this. They ran their process, and out of that, got lucky enough to hire a person who had these capabilities and a giant heart.

You can’t expect or set out to hire, individuals like this woman. She’s a unicorn. In fact, I would bet that Universal in their training would probably use an example like this of what not to do from a liability standpoint! All that said, it happened and it was wonderful.

You might see a story like this and say to yourself, “we need to add this example into our onboarding so that our new employees know this is what we want them to be like!” That’s really unfair to your new hires. Some might see this and think that’s the scariest thing I can imagine, but they might be willing to do a thousand other great things.

The biggest learning from an HR standpoint on this for me is that we can’t eliminate risk in our environments. Things are going to happen. We hope we hire and train employees to do the ‘right’ thing. To be kind. To be human. To do what they would want someone to do for them in a similar circumstance.

Also, to know, when we ask our employees to take the risk of being kind, being human, etc. that sometimes it’s going to backfire, but if it was done with positive intent and good heart we are willing to take that risk.

Are you ‘Manager Shaming’? #WorkHuman

Do you know what’s wrong with companies and organizations?

I know the answer because I go to a lot of conferences and listen to a lot of speakers. All of them will tell you exactly what’s wrong with your organization and every other organization. Turns out we all have the exact same thing wrong! Which is comforting in a way.

Our Managers Suck!!! 

Yay!! We figured it out!! We all agree!! Good for us!!

Can I tell you something? I hate Manager Shaming!! HATE IT!

Almost every speaker, at every conference, who speaks about the employee experience or employee engagement, or just about anything to deal with people blame managers. It’s lazy analysis for the most part. Let’s find someone or something everyone loves to hate and then we’ll blame them for everything, and then I’ll give them some great plan that you can’t possibly pull off, filled with funny little stories about my kids.

Look, I get that we have managers that are struggling, but the reality is we put them in a position to fail and now we just want to shame them and blame them for every single ill we have in an organization.

We have to be better than this. We were the idiots who put these folks in charge, didn’t teach them to properly lead people, or hold them accountable to properly lead people, or actually select them based on who had the right DNA to lead people, and not who is the best individual contributor but truly has no ability to lead people. It’s so stupid.

I want us all to start calling out Manager Shaming at conferences.

Cool tell me all my problems are my terrible managers, but you better be super quick to help figure out how to solve this or we get to throat punch you right on stage! If I hear about one more ‘study’ on how they found out managers suck and this is the ‘real’ problem with helping our organizations be successful I’m going to vomit.

So, how do we stop “Manager Shaming”:

1. Understand we are all part of this problem. It’s not ‘managers’, it’s all of us. We all suck because we all allowed this to happen. Also, most of us are managers.

2. Stop picking people to be managers based on they were the best at something, that has nothing to do with actually managing or leading people!

3. Build a leadership program that not only teaches and mentors employees on how to be effective leaders, but then hold them accountable to be that person.

4. Stop blaming and start fixing. It’s not a ‘manager’ issue. If it’s broke. If you are not successful. That’s an organizational issue. We all own that.

5. Move people out of management roles who are unable to lead people. You know who they are, just make the move.

6. Celebrate, publicly your great managers, and be very specific about the behaviors you are celebrating.

Select, educate, measure, reward, repeat. We aren’t trying to launch the space shuttle. We are trying to do something way, way harder. We are trying to lead people!

Stop Manager Shaming!

Your Weekly Dose of HR Tech: I Failed @SHRM’s new Talent Acquisition Credential!

So, you guys know I wrote a book, right? A book on talent acquisition! I truly believe I actually know something about Talent Acquisition and Recruiting! So, it came as a pretty big shock when I took SHRM’s new TA Specialty Credential and Failed It! Well, kind of…

I’m the President of the Association of Talent Acquisition Professionals (ATAP), so I have a real interest in training and learning programs for talent acquisition. Also, because I’ve been in the TA space for a couple of decades I wanted to take the TA credential cold. No studying. Don’t even look at the materials or what it involves. If I’m good, I should still be able to pass it, right?

Right away I knew I made a mistake. Part of it is just simple word usage. What I might call something, the instructional designers at SHRM call it something else. Another part of it is how the material is taught. What’s the most important of the following four….? Well, I might believe something is more important based on my experience and situation, but if I actually studied the material and took the two-day course, I would know what was ‘the’ most important based on how the material was put together.

All of that being said, I was really impressed with the questions! 

Every single question (there’s 50 that you take for the test) were really legitimate TA questions, and the questions were designed around a really modern, up to date talent acquisition function. The questions spanned a broad area of TA from workforce planning, to recruitment marketing, to sourcing, to technology.

Now, you also have to put this into perspective. SHRM didn’t launch this believing a micro-certification was the answer to educating someone to take the credential course, pass the test, and then go run a Fortune 500 TA shop. The credential is meant to help educate an HR professional who is moving into TA, or works as the sole HR pro/leader of a company that also has TA responsibility. So, you might only be doing TA as part of your role.

I’m actually teaching one of these SHRM TA credential courses in San Francisco May 13-14th. That was the main reason and desire for me to take the exam, I wanted to see what those going through the program would experience, and I can confidently say that if someone goes through and does the self-paced modules, does the two-day workshop, studies, and passes the exam, I would feel very comfortable that they have a working knowledge of how a modern-day TA department functions!

The reality is no one certification, credential, training course, etc. is going to make you an expert. You become an expert by doing many of these things and becoming a continual learner. What I love about SHRM Speciality TA Credential is that it exposes HR pros to a new world in a way that lets them know what’s important in talent acquisition, some baseline knowledge, and teaches them how to pursue each part further for expertise.

So, who should take the SHRM TA Credential?

  1. HR Pros who don’t have TA background, but want to expand their tools across HR.
  2. HR Pros/leaders who have TA as part of their function and they don’t feel comfortable in the modern world of recruiting
  3. Corporate TA pros/leaders who feel behind and want some freshening up of their skills.

I think this is a great development opportunity for HR Pros who are looking to develop themselves for future promotion. Having a Talent Acquisition skill set, with your HR skill set, is a differentiator when it comes to hiring HR leaders. Modern organizations are desperate for great TA, and for HR Leaders who understand how to leverage the TA function to drive business success.

So, for all those who love to dump on SHRM for being dated or behind the times, Kudos SHRM! Your TA Specialty Credential is something that is really helpful to individuals and organizations looking to modernize their TA practices!