With fall comes HR and TA conference season. From October through December, there are events happening every week around the globe. These conferences are packed with vendor booths, big-name speakers, and the chance to step away from the office for a bit. But there’s a common strategy behind these events that keeps people coming back year after year.

The secret? They won’t tell you that your processes are bad. Instead, they show you how far ahead everyone else seems to be, making you feel like you’re behind.

Picture this: You’re at a session, and they’re talking about how a company like Google has created the perfect, diverse workforce. Now, you’re thinking, “How can we ever compete with that?” That’s when you start looking at the expo booths for tools to help you “catch up.”

The truth is, no company is perfect, even if it seems like it at these conferences. The reality is that everyone is trying to improve, and most companies are far from flawless.

“Exceptionalism” is this idea that every company has achieved greatness. But if everyone is “great,” doesn’t that just make “great” average? The cool new tools you see at a conference today will be standard practice for everyone else tomorrow.

In HR and TA, we see this all the time. A new trend or tool spreads fast, and before you know it, everyone’s doing the same thing. You’re not paying all that money to be just like everyone else, but that’s often what happens.

What Really Builds a Great HR or TA Team?

Here’s what they don’t always talk about:

• It’s about small, consistent improvements: Great HR and TA teams aren’t built overnight. Instead, they grow through steady progress that matches what your company actually needs.
• Chasing the top 1% isn’t always the answer: It’s tempting to try to be like the few companies doing amazing things, but leadership often doesn’t want to make those big changes. Pushing too hard for this can lead to burnout or frustration.
• Real greatness takes sacrifice: Reaching the highest levels of success requires both vision and hard work, but not everyone has the desire or resources to make those sacrifices.

But let’s be honest, this isn’t what sells conference tickets. What sells is the idea that you can be just as great if you invest in the latest tools or strategies.

At the end of the day, it’s not about being perfect. It’s about making steady improvements that move your company forward. So instead of feeling like you’re always behind, focus on what really matters for your team’s success.