This week on T3 I take a look at the employee communications application, Smarp. Smarp is a comprehensive communications app that connects employees with the employer’s online content, generating positive brand awareness and exposure by empowering employees to participate in the internal and external communications of the company.
The Smarp app ensures employees are well-informed whether they are at the office or on the go and allows them to improve their own professional brand by helping them position themselves as thought leaders in their fields through the content they share. At its core Smarp is an application that allows an admin (HR, marketing, EB, etc.) to schedule content to be distributed to employees with simple one-click access for them to share the content with their social circles that they decide.
Smarp can easily be used for Employer Branding, but it’s not limited to only HR and Recruiting, all employee communication within the organization can leverage this tool. Smarp is a better way to share and exchange content amongst your employees.
The things I liked most about Smarp:
– Smarp gives you an easy to use tool that gets your branded (or approved) content into the hands of your employees, then rewards them for consuming and sharing the content with a broader audience.
– Mobile App, with an Admin desktop interface, Smarp also allows your employees to recommend content to be shared across the organization, with specific locations, groups, or departments. This let’s the organization source content that your employees are already consuming and finding value in.
– Smarp has a major gamification element that rewards employees, through a point-based system. Not only are employees rewarded for sharing the content, but they are also rewarded for the quality of the share, thus, the amount of reshares, likes, comments, etc. also count for more points. It’s not only about the quantity they share but about the quality of the share. These points give each employee a “Smarp Score” that is tracked on an organiational leaderboard. Employees then use their “Smarp” points to purchase items you choose, give to charities, etc.
– The Admin dashboard has a great analytics engine integrated that truly gives you the metrics you need to know which content is performing the best, with which groups, etc. It will show you the reach of individual pieces of content, your estimated earned media value (EEMV), and allow you to disable certain share networks you might not want to frequent.
– Internally, Smarp also allows your employees to engage with content and drive collaboration within the organization, while also sharing the content externally, without any of the internal dialogue reaching the outside. I love this feature. It allows you to have dynamic conversations internally, without fear of the public seeing what’s going on behind the curtain.
– Smarp also allows you to share job postings if you have a unique URL for the job posting. Also, if you have an RSS feed to your jobs these will be brought in automatically if you would like that ability for your employees to share these jobs externally and give you the ability to measure this kind of activity.
This application is more likely one that would be used by larger organizations, or more tech-savvy organizations who have an employee base that would embrace this type of activity. Built as an annual license per employee user, organizations will get the most out of this with high user adoption, which can be tricky if you’re not prepared. I was impressed with what Smarp has to offer, not only for HR and Recruiting but how this tool could easily be used across the enterprise for employee communication.
T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on T3 – just send me a note – firstname.lastname@example.org