You follow Gary Vee on Instagram, right? I mean he’s just a truth teller! I don’t go to church, but I do watch Gary Vee videos any time I really need something from a higher power! (My friend Connie Costigan just threw up in her mouth a little – she can’t stand Gary!)

Gary Vee is probably the king of Hustle Porn! He’s made himself extremely rich out making people believe all you need to do, to become successful, is outhustle and outwork the next person. I actually believe this concept, but only if you already have a number of other things, like a brain, a decent reputation, the ability to connect with people, some sort of skills, etc.

All things being close to equal, outhustling and outworking your competition will push you over the top more times than not.

So, what’s Hustle Porn?

Hustle Porn is the concept that people put out on social media about how hard they are hustling always. It’s that Instagram photo at midnight of you still in the office all dark, except your laptop screen going with your latest project. Basically, projecting that you’re successful because you’re working late into the night.

Hustle Porn is basically the same thing as Crossfit Porn, Gluten-free Porn, etc. For most people it has nothing to do with reality, it’s all a mirage, but what it’s doing is making us all believe we have to do these things to be successful. You always have to be on! I work 24/7/365! I never turn it off! If I’m not putting in 100 hours per week, I just don’t feel fulfilled! You know what I’m talking about, this porn gets thrown at us constantly!

Reddit’s Alexis Ophanian came out this week and called Hustle Porn the most toxic and dangerous things in technology, in regards to the tech work environment:

“This is one of the most toxic, dangerous things in tech right now,” he says. “This idea that unless you are suffering, grinding working every hour of every day, you’re not working hard enough.”

“It’s such bulls—, such utter bulls—.”

Ohanian is referring to the fetishization of extremely long work hours, typically by entrepreneurs or tech workers, who give up nights and weekends to code their software or build their businesses.

What do I think? 

I think Alexis is a whiny, rich, child!

No one told Alexis he had to work 100 hours a week to make his dreams come true. No one tells any of us that we have to work 100 hours per week to make our dreams come true.

But, guess what? It takes a lot of f’ing work to make your dreams come true!

Do you hear Bill Gates go, “Oh, I wish I would have worked less on Microsoft!” No. Did you hear Steve Jobs go, “Oh, if really regret all the time I put into Apple to make it successful!” No! There work is their passion, so they wanted to put that time in to make successful. In fact, if you asked them if they would do it all again, they would!

Building a successful business is the American Dream. American Dreams don’t happen if you work 9 to 5 pm. Sorry, that sucks, but’s it’s mostly true! Hard work doesn’t always guarantee success, but it delivers more success than average work. You will almost never find anyone go, “yeah, well you know, I just showed up to work each and did my 40 hours and that’s when it all came together and I became super successful!”

I don’t have any problem with people wanting and believing they need to work harder than everyone else to become successful. Very few will do it, in reality. It’s not for everyone. The majority of people will work a normal job, collect a check, have other things in their life, and complain about some rich prick who has everything and they don’t understand why. But, those same people will never put in the work. The real work. The hard work. The long work.

The world needs ditch diggers. The world needs cashiers. Accountants. Lawyers. Doctors. Teachers. Engineers, etc. The world also needs those crazy entrepreneurs who will work ungodly hours for years trying to make their dream come true.

My issue with Hustle Porn is when you see idiots masking as hustlers when you know the truth! They throw up that IG photo of them flying on Sunday and they think somehow they’re a superhero because they flew out on personal time to make a Monday morning meeting in another city. Welcome to the show idiot, you’re not a superhero, that’s life!

The real hustlers don’t have to show how hard they’re working, what they will produce, will tell their hustle story.