No one cares!

I had an HR peer send me a note this past week. They were a little frustrated with all the COVID communications that have been coming out from everyone. She was a bit snippy with me. The basis of her message was like, “Stop it! We get it! You’re doing something! We are all doing something! Do I really need to know what you’re doing!?!”

Here’s the list of places I need to know what you’re doing in regards to COVID:

• Hospitals and other medical facilities I might have to use. Tell me what I should do in case of…
• Grocery stores – when the F is the toilet paper going to be back in stock!?
• My work – Do you want to come in, stay home, am I getting paid, etc. (I don’t care if you’re paying your employees, that’s up to you and your employees. OH! Wait! You’re doing the humblebrag thing…okay, good for you, you’re paying your employees currently and are constantly evaluating the situation…)
• Netflix, Hulu, Amazon Video, Xfinity, etc. – we’re still good right because I’ve got 500 channels on cable and nothing is ON!!!!!!!!
• diet Mt. Dew factory – I’m ready when you need me, just pick up the bat phone and I’m there. Need to keep the lines running No. Matter. What.

Seriously, is it just me, or did every organization in the free world lose their minds when it comes to communications, PR, and marketing over the last seven days!?!

I can just imagine the comms war rooms as everyone nitpicked every single word that was going to be used in the most important communication that would ever be sent in history of mankind, around what you were doing to ensure your customers dry cleaning didn’t fall through the cracks and you didn’t kill your employees to ensure said customer had clean, crisp shirts while sitting at home watching Love is Blind during the apocalypse!

My lawn service sent out communication! Thanks, Jimmy for letting me know you won’t lick the kids and old people while continuing my lawn service during these trying times.

The best/worst of this is the marketing that is happening right now. I sent out a tweet condemning the HR Tech world for their crappy marketing during this time and hundreds of people liked it and three people (all of whom had crappy marketing go out) said I wasn’t being fair and if we have products that can help, we should be letting people know right now.

Oh, that’s why you are giving a 20% discount with the coupon code #CoughFreeWorkFromHome for your work-from-home job board! I get it, you have a business to run and you need to sell your product. The problem is, your buyer (HR and TA pros) are in the biggest firefight of their life right now and your sales pitch looks cold and heartless, and the timing sucks. Give them a week and then pimp away.

But, all that being said I thought it was vital I inform all of you about my Coronavirus (COVID-19) plan:

Dear Readers, 

As a shared service that this community relies on daily, ‘we’ here at the Tim Sackett Project are deeply committed to the health and wellness of our readers during this time. We plan to keep you updated on our ongoing efforts to ensure the well-being of this community. 

All of our blog posts are currently open, and we do not expect a lapse in service, unless Tim drinks too much while working from home and misses a deadline, in which, we will guarantee to re-run some crappy post of his from four years ago. 

We are closely monitoring updates from the World Health Organization, Centers for Disease Control and Prevention, the Grammar Society of America, and local public health offices. If anything changes, we’ll immediately notify every single person in the world. 

What are ‘we’ doing:

– Increasing the frequency with which we clean our blog posts. Every time some reads a blog post, we quickly pull it down, scrub it clean of your dirty internet germs using a space-age disinfectant that is designed for internet use only. The normal reader should not see any difference in your reading experience. 

– All employees of the TSP are required to wear gloves while typing each blog post. 

– To ensure that ‘all’ of our employees of the TSP are fully taken care of during this challenging and trying time, we will be sending ‘all’ employees on a fully paid trip to the Cayman Islands upon clearance from the proper government agencies that it is once again safe to travel to the Cayman Islands. 

How to Keep Yourself Safe: 

– Wipe down and disinfect your keyboard before clicking on any TSP post or before reading said post. 

– Use hand sanitizer that contains at least 60% alcohol or wash your hands until they bleed with soap before entering any hot tubs to read the TSP. 

– Consider gloves and face masks as an extreme preventative measure as you actually aren’t coming into contact with anything, except ideas, when reading a blog post. 

‘We’ will continue to keep you updated with thrice-daily emails. If you have any questions please forward them to tim@timsackett.com email address because it’s the one I don’t monitor.