How To Push Top Talent Away

When you’re trying to bring great candidates on board, communication is key. But sometimes, the wrong word can send them running for the hills.

There are certain words and phrases that can make a candidate lose interest in working for your company. I often tell students that what they say in an interview can make or break their chances of getting hired.

Picture this: You’re interviewing a candidate, and they start explaining why they left their last job, saying, “Oh, it was just a ‘misunderstanding.’ I can explain…”

“Misunderstanding” is a huge red flag! It wasn’t just a mix-up—it likely got them fired. The real misunderstanding is not realizing what they did was wrong.

So, what are the 7 Words that will push candidates away? Don’t use these:

  • “Layoff” – No matter how you spin it, this word is bad news. Even saying, “We’ve never had a layoff!” can make candidates nervous. People want job security, and “layoff” screams instability.
  • “Might” – Top talent wants clear answers, not wishy-washy ones. Saying “might” makes things sound uncertain. Instead, say, “I’m not sure, but I’ll find out for you.”
  • “Maybe” – This is another word that makes you sound unsure. Candidates like to know what they’re getting into, not guesswork.
  • “Unstable” – When you call something “unstable,” it doesn’t sound good. If things are shaky, be upfront about it, but don’t make it sound worse than it is.
  • “Legally” – Nothing good ever follows this word. For example, “Legally, we’d love to give you a $25K sign-on bonus, but…” It usually means bad news is coming.
  • “Temporarily” – This word makes candidates uneasy. For instance, saying, “Temporarily, you’ll work out of the Nashville office, but soon you’ll be in Austin,” just adds uncertainty.
  • “Fluid” – Saying a situation is “fluid” is another way of saying you don’t have a solid plan. Candidates prefer stability, not a situation that’s “up in the air.”

That right there is how to push top talent away!

We often use these words because we’re afraid to be completely honest. But the truth is, most candidates appreciate transparency and believe they can make a difference. By being straightforward, you’ll attract candidates who are ready for the challenge and more likely to stick around.

One thought on “How To Push Top Talent Away

  1. Great insights! Being in consulting, “might” and “maybe” are running themes (as we know, clients never disclose everything). I’ve found a mix of the two to be helpful such as “I’m not sure, they might; but I can find out!”. A little uncertainty followed by reassurance.
    The key is to actually follow through on your word and get the missing info to relay back to the candidate. Usually not intentionally, a lot of [overwhelmed] TA professionals skip this step. Not following up with information that was requested and/or ignoring the outstanding request while pushing them through the interview process anyway, is another sure-fire way to push away candidates.

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