I’ve been on the road a lot this fall. It’s conference season, and that’s what I do!
During that time, I was lucky enough to see two concerts: Garth Brooks (okay, calm down and let the legal stuff play itself out first) and Pink. Both shows were amazing. Both artists have a ton of hit records. Both artists came out and played all of their hits! It was basically a two-hour sing-along, and it was amazing.
Garth even came out and just said – “Don’t you hate it when you go to a concert, and the artist wants to play all of their new stuff that no one knows?!” Yes, Garth! I hate that! He said, well, that isn’t going to be this show, and played all of his great songs. I lost my voice singing!
Play your hits!
As organizations, we stop playing our hits. Marketing departments are the worst at this, but employment branding is pretty bad at this as well. We always want to tell people about the new stuff, not the stuff that made us who we are!
We get sick of our own bullsh*t way faster than the market gets sick of it.
New features, new menu items, new products, new colors, new, new, new.
I get it, and I love the new stuff as well. But we tend to walk away from what we are really good at way too often and way too quickly. There should be a part of our strategy that looks at what are we really good at and how often are we reminding people we are really freaking good at this?!
In HR, that is doing stuff like continuing to tell our employees about those great benefits that we know are great, but not enough are taking advantage of. To highlight great leaders in our organizations that employees love to work for, but well, Tim got that award last time, so let’s not talk about him this time. No, talk about him! Keep selling what you’re good at!
In recruiting, we tend to sell what we think candidates want to hear. Instead, sell who you really are, the good of who you are, and then the candidates who come will want you, the good you! I want to hear about why your longest-tenured employees decide each and every day to stay employed with you. Those hires are your hits!
As individuals, do what you are good at and do it some more. I can’t tell you how often I see amazing individual performers get pulled into jobs they really don’t want. They might want that pay increase, but they definitely don’t want that job. They stop playing their hits, and no one likes their new stuff!
So, what did we learn today? Tim has a very eclectic music taste, and he likes to sing-alongs!