This week on T3 I look at two pieces of technology for job postings and job seekers, Job Samurai and Recroup. Job Samurai is a job search engine that searches for jobs for you without you having to do any searching. Basically, they use retargeting algorithms to put jobs into ads on sites you go to visit. You register once, and after about ten days you’ll begin to notice that some of the ads on pages you go to visit are jobs you might have interest in. You can decide to click on them, or ignore them.
So, what’s retargeting?
Retargeting is a technology that you come into contact with everyday, but you probably don’t realize it. Let’s say you go to an online store and look at a pair of shoes, you might even put them in the shopping basket, but eventually decide you just aren’t going to get them. Later that day your on Facebook and it seems like those shoes are following you! You keep seeing them in ads on every site you visit. On the side of CNN. On the top of that Mommy Blog you love. This is Retargeting.
Now imagine how you can use Retargeting in job postings and job searching. This is what Job Samurai and Recroup are doing (both owned by same company).
Recroup is on the company side selling retargeting to organizations for their job postings. As part of your recruitment marketing strategy you might decide that retargeting is something you must have. You’re looking for candidates with a certain set of skills and Recroup can make sure your jobs, or Ads of your jobs, are getting in front of the audience you are seeking. Many of the top ATS systems are using Recroup’s technology to advertise their openings.
Recroup’s hope with Job Samurai is that they have found a site that will bring both of these groups together. Job seekers and organizations looking to hire, in a way that is unlike anything else being done. It’s very non-invasive for both parties. Job seekers see ads for jobs they signed up for and said let me see jobs that match my profile. Takes seconds to sign up versus putting up profiles on a job board or continuing to look back at career sites. It’s all inclusive as Job Samurai will search sites like Indeed to pull jobs, so you don’t have to set up individual job agents.
Online retailers have had gigantic success with Retargeting. 2% of online sales come from an individual going directly to a store, the first time, to buy. 98% come from retargeting! Think about that in terms of job seeker behavior. A job seeker comes to your site once, doesn’t see a job, and more than likely they might never return. Recroup will keep you jobs in front of candidates, and Job Samurai will make sure the talent sees the openings that are out there with their specific skill set in mind.
I love how they’ve taken a consumer driven technology and found a way to use it for talent acquisition.
Check them out!
T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the space and I wanted to educate myself and share what I find. If you want to be on T3 – send me a note.