T3 – @Ongig Transform Your Job Descriptions

This week on T3 I review the video job description platform Ongig. I first ran into Ongig when their co-founder and CEO, Rob Kelly, started posting some great content around the ATS market and which ATS systems were being used most. I’ve used Rob’s data at least half a dozen times for posts of my own! (Top 70 ATSs on the Market

So, I knew of Rob before I knew of Ongig. Because I liked the great content Rob was putting out and I wanted to know more about him and his company and what I found was really impressive! Ongig takes your boring, static job descriptions and turns them into dynamic digital job ads that match your employment brand and drive more candidates to your organization.

Ongig isn’t the only company on the market that can do this and I’ve highlighted others on T3, but the Ongig has taken a few more steps others haven’t. They’ve figured out how to integrate these within your ATS environment, not outside it, thus capturing and driving all this traffic back into your one system and process. That’s huge. It’s great to have great looking digital job descriptions, but it doesn’t do me a ton of good if they’re just sitting there outside my current process.

What I like about Ongig:

– Every ATS has the same issue, the job description pages are usually boring and plain. Ongig shows you and lets you build great job description pages for each job that are multimedia enabled with video and much more.

– The platform is easy to use and intuitive. Simply drag and drop your own pictures and media within the platform to control your own media management.

– ATS integration is paramount. It’s not enough to just have great digital job descriptions with video. You also need to be able to drive all those applicants into your current process to capture. Too many clicks and all that great looking video and branding is meaningless. Ongig is currently working with Taleo, Brassring, Greenhouse, Lever, SmartRecruiters, etc. The more open the API of the ATS the easier it is to pull off this integration.

– “App Store” type experience. Want to add a “Join our Talent Community” to your career site, JDs, etc. Ongig can support third-party talent community widgets or embed their Talent Community widget. Work Testimonials built into your JDs and career site? Sure, if that’s what you want. Glassdoor comment stream on your career site? Yep. Purpose driven mission statements on every JD? Not a problem. Pick and choose which features you want with rather ease. Chatbots, social sign-in, maps, walkscore, etc.

– Have an ATS that forces each applicant to register and you just want single-click to apply? Ongig can build that out for you as well.

Too often I run into TA executives who have their tech stack fairly determined for a number of reasons (long contract, limited budget, etc.), but they still have a need and a desire to add a bunch of stuff that candidates expect. Ongig has the ability to prop up these kinds of processes through their job description platform.

Clearly, the ability to add video to job descriptions and make them dynamic is Ongig’s bread and butter, but really Rob and the team can do so much more. If you have god awful boring job descriptions, need more functionality than you have with your career site and JDs, Ongig is worth a look.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

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