Lately, I’ve been thinking a lot about what makes work truly meaningful. Many HR professionals believe that for employees to be truly engaged, they need to feel that their work is meaningful.

I agree with this idea.

However, some HR pros have misunderstood this concept. They’ve started pushing social causes onto employees, thinking that supporting these causes equals meaningful work.

Tom’s shoes are the best example. Each pair costs around $45, but the materials and labor probably only amount to about $5. While Tom’s donates a pair to a child in need for each one sold, they’re essentially sacrificing $5 of profit per pair. Can we really say this is meaningful work?

So, what’s my idea of meaningful work?

Meaningful work isn’t about saving puppies. It’s not about supporting causes. It’s about employees feeling that what they do every day contributes to the organization’s success. For many organizations, this has little to do with supporting specific causes—although it might for some.

The problem with equating meaningful work with causes is that everyone has their own causes they care about. If an organization defines helping the homeless as its cause, that’s great! But now, they need to find employees who also care about this cause to make work meaningful for everyone.

In HR, we sometimes make the concept of meaningful work too complicated. Instead, we should help leaders communicate better with their teams about how individual efforts impact the organization’s success. Meaningful work is about using your skills to contribute to your organization’s prosperity.

Sorry, we’re not saving puppies or planting trees here – but I promise it’s still going to be meaningful to us!