This week on T3 I present an option for doing great video for the majority of us. LaunchMedia.tv is a video production crew that has created a nice niche in the employment space. Employment branding, recruitment, safety and training videos, etc.
Unless you’ve been living under a rock you know video has exploded! Short-range video is consumed so much on all devices some days it seems like that’s all you watch. Especially if you’re in that 18-35 year old demographic. The Google machine even ranks videos higher in SEO than normal written content.
The problem with those highly produced great looking videos you see from the giants who are killing it, like GE (some of my favorite EB videos!), is that most of us have no idea of how to even get started, or believe we just can’t afford it! Sure, you don’t have GE money, but you can afford great video, which is why I wanted to make you aware of LaunchMedia.
What are some of the things you should plan on when deciding on producing employment related videos:
– Use a production company that understand employment branding and what your vision is for this product. Do you need to attract talent? Do you need to build brand awareness? What is the message you want to get out, and what is the audience?
– Plan on 8-12 weeks for a well-managed video project that is fully produced.
– You should be able to get a 2-3 minute really professional EB video for about $10-20,000. Sure, it won’t be the million dollar GE commercial, but it will be something that looks and sounds great, and something you can be proud of to present to candidates.
– Most PR and marketing firms don’t do their own video work and usually shop this out. So when your current firm say, ‘we can do that’, ask for some examples and see if they actually do the work themselves. The great thing about using a firm that specializes in video is they know what will get the most bang for the buck with your budget.
– Whatever company you use, make sure it’s delivered in a package that is instantly usable by you and your organization. The last thing you want, after spending some good money, is now trying to figure out how to get it on your site, share with your audience, etc.
The last thing you want to do is look cheap. Make sure the production quality matches your message. Also, spend some time around your distribution strategy. Too often, I see organizations spend time and resources to produce a great video, then it just sits in on their career site. Great video needs to be shared. You want it shared. You need to spend time thinking this through!
T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on T3 – just send me a note – firstname.lastname@example.org