T3 – @HireVue’s “Introduce Yourself” is a pretty cool Recruitment Marketing tool

This week on T3 I’m talking about the video interview and assessment platform HireVue. Most people know HireVue as the high-end video interview platform, but HireVue found out a couple of years ago that they could turn all of this video data into some really great pre-hire assessment/predictive data on which interviewee you should hire. Welcome to HireVue Assessments.

I like to tell you guys about stuff I know works, and I was able to talk to some actual users at Digital Disruption that were raving about a feature on HireVue’s interview platform called “Introduce Yourself“. The feature basically allows a potential candidate to briefly introduce themselves to your organization via video, without actually applying for a position.

Why is this good, or important?

Once someone is an actual applicant you have to follow the government’s OFCCP Internet Applicant Recordkeeping Rules. But, if they actually don’t apply and are just showing interest in your organization, you have a ton of flexibility on how you pursue them and next steps. What the HireVue clients are finding is being able to see these short “Introduce Yourself” videos before someone applies is opening them up to a great new pool of talent!

What does “Introduce Yourself” do for candidates and employers?

1. For candidates, it gives them a voice. I think if you were to ask candidates, “Hey, do you want me to present you as a recruiter, or do you want to present yourself?”, 100% of the time they would want to present themselves.

2. For employers, it gives them a chance to meet potential candidates before they actually apply for a job, and give you the option to recommend them for positions you feel they might be a better fit. With how we use TA technology right now, many times we miss candidates because the tech washes them out before we ever even see them. This way we get to at least see and hear them first.

Children’s Mercy Hospital in Kansas City, MO started using HireVue’s Video Interviewing tool in this way and found that it really helped them hire more diverse candidates. So, often diverse candidates fall through the cracks and the introduce yourself tool was one more way to get them front and center. 28% of Children’s hires from the Introduce Yourself tool were diversity hires.

Another thing that Children’s discovered were that they ended up hiring ‘serial’ candidates more often after viewing introduce yourself videos. You know, those candidates who have applied many, many times, but you never hired because their resume or application doesn’t seem to fit any of your openings. When you actually get to see and hear the candidates, you realize you’re probably missing some great cultural fits that you can train for positions.

Well worth a look! If a healthcare system can find value in a tool like this, I think almost any environment can!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

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