Your Weekly Dose of HR Technology: @Workday and AI #HRTechConf

This week on The Weekly Dose, I’m going to discuss some recent announcements from Workday around some AI functionality they’ve launched. Workday might be the biggest brand in HR. You would have had to been completely sleeping through the past twenty years not to understand the giant impact Workday has made in HR Technology. There might not be another single brand in HR Tech that has taken more overall market share in the past couple of decades than Workday.

I think it’s important to have a productive conversation around Workday because of how many users use Workday in HR, Learning, and TA on a daily basis. Large HCM technology runs most HR shops across the globe, and while they might be as nimble as HR startups, they do the vast majority of blocking and tackling in HR.

In January, when ChatGPT and Generative AI became the most talked about topic of the year, my feeling then, and now, was that we would really have to wait and see how companies like Workday build out this new AI technology within the systems and processes we use every day. This is truly how most of us will experience AI, so I’m excited to see Workday’s recent announcements because this will really be the future of HR Technology for most of us.

What are the big Workday AI announcements?

  • “Ask Workday” – one of the major announcements that will feel most familiar to many of us is the Ask Workday feature built on Generative AI. In an everyday sense of how most users use HR Technology, this feature, to me, is how I imagined AI would impact us! Having a hiring manager ask something like, “What is the activity on my open jobs?” Instead of waiting to get a response from a recruiter, the hiring manager can get a real-time data-driven narrative, which is truly a game changer. But it’s more than that because this is also something employees can use to shape their career path, etc.
  • “Manager Insights Hub” – This is a new feature that truly uses the power of AI and Workday’s data insights. This is a completely integrated Manager portal that lets any manager of people look at employee goals, development plans, feedback, and other information in a single integrated page. This is a feature completely designed to solve one of the major deficits we see in so many organizations – making our leaders better! This feature also helps the manager and employee create a growth plan.
  • Automatically create Job Descriptions from Workday’s LLM, create policies, how-to guides, etc. This is what so many of us expected from GPT-like AI built into our HR systems, so this wasn’t unexpected, but it’s nice to see how quickly some of this tech has been rolled out and able to be used in real-world everyday HR use cases.

While just a start, it shows how serious Workday is at moving as fast as they can to leverage this new technology and help HR teams become more productive. I’m excited to see the direction they continue to evolve this technology around things like skills measuring, matching of skills to jobs, and the potential for screening both candidates and internal candidates to jobs.

It’s clear from these recent announcements that we should be prepared to see ongoing announcements coming from the large HCM players in our space. AI is transforming all of our functional systems and technology, and Workday is moving fast to take advantage of the productivity gains that can be made, but also how AI can transform your HR practice across the enterprise.

Your Weekly Dose of HR Technology: This week is @JobSync

Okay, it’s been a minute since I’ve been sharing my HR/TA Technology reviews. I’ve been busy finishing Volume 2 of the Talent Fix. Honestly, I’ve missed looking at a lot of tech, so get ready, I’ll probably be talking about more than you want! I’m excited to be writing tech reviews again.

If you’re new to my reviews, let me give you a little insight. None of these reviews are paid for. I just like this stuff, and I find the audience doesn’t know a lot about it, so I share what I know. I also try and focus on what is useful and what I like. Someone might think a piece of technology is junk, and the next person thinks it’s brilliant. If I share it on this page, I think it’s worth you doing a demo and finding out more about it, and you decide if it can work for you. Most likely, I would not be talking about a certain technology if someone hadn’t told me it was working for them!

This week, I revisit a technology that I’ve talked about before, but like most technology in our space, it evolves. Some change completely, some just become more feature-rich (marketing speak for adding more bells and whistles), and some pivot but stay in the space. JobSync didn’t add features or change or pivot, but they did become a little more laser-focused on their messaging, and as their client base will tell you, it just works.

What is JobSync?

JobSync solves a problem that most TA Teams have: getting more candidates to apply for your jobs. Specifically, it works well for enterprise, high-volume hiring. At this low-skill, no-skill candidate level, most candidates are coming from sites like Indeed, ZipRecruiter, etc. They find your open job on one of these sites, and then they get pushed to your site and your mostly vanilla, painful, large recruiting HCM module that asks them to register and jump through hoops.

Most candidates drop off at this moment. Seriously! 95%+ drop off. The conversion is awful.

The solution then becomes how do we get candidates to apply to our job when and where they are at the moment they find your job? This is where JobSync steps in and builds the workflow that gets all the information you need and makes it less painful for the candidate without the candidate even knowing anything is different.

Your conversions of applicants go from 3-5% to 20-50%. You can see your applicant flow 8-10X overnight!

Honestly, it seems too good to be true, and you have to be thinking to yourself, it probably costs an arm and leg. It actually very cost-effective and has a large ROI; when you factor in, you will be reducing a lot of your job ad spend because of your higher conversion. I hate to even say this because it’s just a tech marketing pitch, but it’s one of the few techs in our space that pays for itself almost immediately.

So, why isn’t everyone using JobSync?

Our space is very noisy. It’s hard to get heard, even when you’re good at what you do. Also, they’re selling an invisible solution, so it seems a bit like you’re buying magic! Your CFO and CIO can’t see it, so you have to actually know what you’re talking about to get it through all the decision-makers.

It’s way easier to show them other solutions to fill your top of the funnel that they can see and might be easier for them to comprehend. That’s also another major problem. Most executives have no idea that only 3-5% percent of potential candidates turn into an applicant. Hell, most TA leaders don’t know this! When I ask for a room of C-Suites, they’ll usually land on 60-75%. So, it’s hard for them to comprehend it’s so low and that connecting with candidates where they are can make such a huge difference.

JobSync has a couple of things going for them and their clients. They have one of the smartest teams in our space. I mean people that I listen to and ask questions. Don’t underestimate hiring smart people to solve your problems. They’ve figured out the psychology of high-volume hiring applicants and what it takes to get them to apply, and the data shows it’s really working.

Give them a demo and take a look. They are a technology that is recommended to many of the recruiting consulting clients I work with at the enterprise level.

The Biggest Trends in Recruiting Technology in 2023! #HRTechConf

Next week, my good friend and super smart lady, Madeline Laurano, and I will be leading a session at The HR Technology Conference and Expo in Vegas. We did a short video to give you a sneak preview of what to expect:

The Great Duo in TA Tech History

Also, I’ll be introducing “Tim Sackett’s TA Technology Product of the Year!” sponsored by Aptitude Research! I’m dropping this on Madeline right now – she didn’t even know I was going to do this! You have to come to see who and what it will be!

If you can’t be in Vegas, I’ll announce it right here on the morning of Friday,hr t October 13th! Stay Tuned!