LinkedIn’s 2024 Future of Recruiting Report #FutureOfRecruiting @LinkedInTalentSolutions

This week, LinkedIn released its latest Future of Recruiting Report, and as always, it was packed with great data for TA pros and leaders. LinkedIn has an absolute treasure trove of recruiting data, so this is always one of the reports I can’t wait to dig into.

What were their predictions?

  1. AI will supercharge recruiting.

This isn’t surprising as AI is on everyone’s mind across the entire enterprise. AI is changing work, and it will change how we recruit talent. Interestingly, we are still in the early days, so while it’s the #1 prediction, there still isn’t a lot of meat on this bone around how. That’s really the billion-dollar question everyone in TA is working to answer, including LinkedIn, which will have a giant advantage because of their parent, Microsoft, and Microsoft’s massive investment into OpenAI, which is out in the lead on GenAI. Stay tuned. I’m very interested in seeing what the LinkedIn product team is working on!

2. Recruiting will help build the skills-based workforce of the future.

This kind of gives you a bit of an answer to the first prediction. If recruiting is going to change, LinkedIn believes skills will be the answer to what recruiters will be shifting to in the future. Skills are definitely evolving, but it’s another massive understanding for organizations. Also, it’s just about skills. We still must consider the whole person and their fit into the culture. Just because someone has the skills to do the job doesn’t mean they’ll succeed at the job or within your unique culture. It’s still a work in progress.

3. Quality of Hire is top of the recruiting agenda.

As it has been for two decades! And yet, we still do not have an industry standard to measure QoH, nor do most organizations actually use it as a measure of success. Nor is it actually a recruiting metric! Here is where I think LinkedIn could espouse a measure and even build it for the industry. Currently, CrossChq is the closest to making this a reality within their product and consistently delivering a QoH metric that is reliable to the business (Editor’s note: CrossChq isn’t paying me – neither is LinkedIn – which seems like an opportunity!). The reality is that QoH can be a fantastic measure of success around talent for an organization, but you actually have to do it!

4. Agility will be a must-have for recruiting teams.

Again, see number 1. As the great Ferris Bueller once said, “The world moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Agility in TA means we need to stop guessing and be more data-driven in our decision-making. This means you have to stop using archaic measures like Time to Fill to understand talent acquisition.

5. Recruiting teams will advocate for flex work policies.

And higher wages. And better benefits. And managers that don’t suck. In the future, recruiters will advocate for anything and everything that will help them attract the best talent.

6. Attracting GenZ will require a new playbook.

Yes! And that playbook is as follows (Tim’s words, not LinkedIn!):

  • Good pay and benefits for the work
  • A chance to learn and grow within their role
  • An organization that cares about them
  • A manager and leaders they can trust
  • To be treated like an adult around work and life.

Okay, so maybe it’s not a totally new playbook…

You might look at the six predictions and think, “these could have been the same last year, and the year before” and you probably wouldn’t be wrong. Also, they might be the same next year. That’s what happens when you have a major technology shift happening. It’s hard to predict. But, these are six strong strategy pillars for TA leaders to build around for the years to come.

Go download the report – there’s a massive amount of arts and charts, and data in it!

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