The single most-searched-for candidate on the sourcing technology platform Hiretual over the past twelve months has been for “Software Engineer”. Turns out, almost everyone, in every industry, in every market has a need for Software Engineers!
Hiretual recently released their 2021 Software Engineering Report (Click to download report) and it’s packed with some great data, you can download the report for free! Here are some nuggets from the report:
– The companies having the most success in recruiting Software Engineers are paying 13.2% more than the industry average!
– The sweet spot for experience level that companies are looking for is between 6-8 years. Those folks are probably going to be the hardest to find and most likely being paid above the market average. (Pro-tip – go for segments of experience that others aren’t – 10+ years, or under 4 years).
– The big East Coast cities are begging for Women and Underrepresented Ethnic Minority candidates more than the west coast. (San Francisco metro area probably has a more robust pool of women and underrepresented ethnic minority software engineer candidates than anywhere else in the US).
How can you use this report to help us recruit more Software Engineers?
1. Zig when others are zagging!
If everyone is trying to hire Software Engineers in San Fran and Austin, maybe you should hire in Chicago and Boston? Or Nashville and Atlanta. Let’s face it, most Sotware Engineers can Software Engineer from almost anywhere!
2. Fish in bigger ponds.
Use the data to know where to spend your job advertising dollars, and where to focus your sourcing efforts. Too often we spend way too much time fishing in small ponds for big fish when we should be fishing in big ponds for bigger schools of fish.
3. Pay us like you owe us!
Your C-Suite, especially your CFO needs data around compensation by market. It doesn’t matter how great you are at recruiting, and how great your recruiting technology is. If you aren’t paying the appropriate amount of money, you will lose.