Every year around this time the content machine delivers an endless amount of “Graduation” advice to new grads. “As you leave the manicured lawns of your youth…” I’ve actually done the “wear sunscreen” posts myself from year to year. They are easy to write because it allows the writer to just wax poetically about all the mistakes we’ve made ourselves, which in turn becomes the advice for you to do or not do (thanks, Yoda!).

I realized just yesterday the problem with the grad advice columns is we’ve completely forgotten about dropouts! In today’s world, with declining higher ed enrollments (college starts are down 5 quarters in a row) it’s even more important that we talk to the dropouts as well. Of course, we see many more dropouts when unemployment is very low as it is now. With a ton of jobs open, young people can make really great money without going to college, so it’s a natural phenomenon.

The Sackett Tips for Grads and Dropouts

• Work for the biggest brand possible right out of the gate. You most likely won’t have a great experience, but it will help your career out way more in the long run. We are all enamored with the person who worked for Amazon and Apple over JBE Automation in central Iowa. Like somehow that Apple job where you got to focus on a sliver of a project is way more valuable than actually owning an entire project. But that’s life. Go work for a giant brand.

• Calculate the value of leaving a job and people you really like. You will hear estimates from “experts” telling you not to change jobs unless you get a 10-20% increase. And that is really a lot of money. But, what if the new job sucks and the new people suck. Is that $5,000-10,000 worth it? Each of us has to make that call. What I find is most people will tell you it’s not worth it. 

• Maintain relationships with peers and co-workers from other jobs you left and with those who left your company. That network will pay you back in the future like nothing else you have.

• Say, “Yes” to jobs no one else wants. Those are the jobs that get noticed by executives. We all know the stuff no one else wants to do, so when someone steps forward and “takes one for the team” you stand out above the rest. 

• Protect your time, but have a reason. Executives totally understand the person who says, “I can’t this weekend, I’m coaching my little girl’s soccer team and I have to be there for her” vs. someone who just says “No”. 

• Every executive is looking for people who treat the organization and the brand like their own. I get it, they make a crap ton more than you, but they always didn’t make more. At some point, they made peanuts as well but treated the company like it was their own. Protected assets, spent budget wisely, etc. 

• Diversity isn’t about color, gender, etc. But it also is about all that. You want to hire great people who fit your culture and who are also from diverse backgrounds. Most organizations fuck this up by just hiring color or gender and forgetting about the fit. It’s not one or the other, it’s both. 

• Don’t wait for an employer to develop you. Find ways to develop yourself. Build a business case as to why your employer should pay for you to take a class that costs money. 

• Make yourself as pretty as possible. Every single study you can find will show that the more attractive you are the more money you make, the more likely you are to get promoted, work for a great company, etc. Turns out, everyone loves pretty people. You, like me, might not have been blessed with “pretty” DNA, but we can all make ourselves the best version of ourselves! Don’t believe people that tell you looks don’t matter. They matter greatly, they’ve just given up.

• Put on your own oxygen mask first. I run into so many kind souls who are trying to protect and help co-workers, peers, etc., but not helping themselves. Take care of yourself, so you can properly help others.

Oh, and wear sunscreen.

So, what’s the difference in advice between the grads and dropouts? None. Turns out, once you start working no one gives a shit whether you have a degree or not, now you have to actually perform.

It’s a great time to be a hard-working, attractive, smart person in our society. Take advantage.