Remember what Steve Jobs said – people don’t know what they want until you show them. This applies to careers too. You might think you want a specific job title or hit certain goals, but the reality hits differently.

I once told my wife I wanted to be a vice president by 35 when I was 25. Got there, and it didn’t feel any different. It turns out, what I really wanted was control. Titles didn’t matter; I wanted to be the one calling the shots.

As a leader, I’ve noticed maybe 10% of the people you guide know exactly what they want in their careers. The other 90% are like me back then – they think they know but are just winging it until they hit some goal.

Most employees don’t really know what they want in their careers. That’s where leaders come in. It’s our job to help them figure it out.

Your job as a leader is to show your team what they want. Don’t assume they already know – most don’t. They won’t admit it, but that shouldn’t stop you from pointing out the possibilities.

From my own experience, the best leaders I had showed me the way. Four mentors in my life called me out on my title obsession and guided me in the right direction. They didn’t give up on me, and I’m grateful for that.

So, leaders, your role is like a career guide. Help your people see the path, and you’ll see them step up and do more than they thought possible.