I read an article a few weeks back in Detroit about a local gym that is offering a reduced gym membership for females. Males pay full price, females pay 30% less because females make less than males. How does that sound?
From the article:
“Ever wonder why XY>XX? WE DO! The Gym values its male members tremendously but we don’t value them a THIRD more than our female members!” the ad reads
The ad goes on to read that women can join for $20 a month with no initiation fee. The Gym Lake Orion’s ad promoting that women will pay 1/3 less for membership than men. (Photo: Rich Garvin)
The manager and operator of the gym, Rich Garvin, wants to even the playing field for women due to the pay disparity between men and women. “It’s just difficult to observe injustice or unfairness,” said Garvin. “I think it’s important that we don’t sit idly by … if we do, we condone it. And I don’t condone it.”
Garvin also said he’s not raising anyone’s prices. “You can get a $30 a month membership (for $20) … having a discount, encouraging women to come in, in an attempt to make it a little easier for them to do so, I think is a good business practice and just the right thing to do.”
So, first let me call B.S. on this entire thing and say I don’t believe Rich the owner one even little bit!
The type of gym that Garvin runs is more likely frequented by weightlifting dudes. He knows if he can get more women to sign up, even more, weightlifting dudes will show up. This is just good old fashion marketing, wrapped in activism for a hook.
Can you imagine if you actually tried to do something real like this in your workplace!?
This year we’ve decided instead of actually fixing pay inequality, we’re just going to reduce the cost of everything females might pay for in our environment! Health insurance is now 30% off! Coffee at the coffee bar is now 30% off and get scones buy 1, get 1! All full priced menu items in the cafeteria will be 30% off for women only.
Male employees don’t get upset, you make more money!
Have a great week!
Yeah, that probably wouldn’t play well! But, is that the ‘right thing to do’?
So, this sounds completely crazy. Of course, you would never charge employees differently for the same access to healthcare and cafeteria food! I mean come on!
But, what do you do when you know you have certain employees making less for doing the same work? Do you automatically do what’s right and adjust their salary to make it equitable?
Giving your female employees a 30% discount on cafeteria food and drinks sounds ridiculous, but so does paying a woman less for doing the same work.