TA Leaders and Executives, this is the dirty little secret that your Recruiters and the Talent Acquisition Technology industry does not want you to know! Candidates actually prefer to have human interaction when searching and applying for a job. From a study done by ASA:
“Three of the top five ways job seekers land a job are “high touch,” according to the survey findings. Word of mouth is the most popular means (43%)—followed by job board websites and employer websites (both at 30%). Contacts or acquaintances with prospective employers (30%) and staffing and recruiting companies (25%) also rank high as resources that led to job offers.
Three in four (77%) actually prefer human interaction when searching for a job, according to the ASA Workforce Monitor.“
Recruiters and TA Tech are in bed together to pull the wool over your eyes! TA Tech wants to sell you automation! Recruiters don’t want to pick up the phone! Put those two groups together and it’s one big circle jerk about to use only technology solutions to recruit and never pick up another phone as long they live!
Seriously! 3 out of 4 candidates prefer to have human contact them and tell them about the job you have open. I bet if you sent out an informal survey to your recruiting team, right now – today, the response from your recruiters would be that they believe only 25% or less actually would prefer a call!
That’s a huge disconnect, and should be very telling about the talent on your team!
So, how do you get your recruiters back on the phone?
1. Measure the number of outgoing calls by each recruiter and post it publicly for all to see. You don’t even have to say one thing about it, the calls will automatically increase! True recruiters hate being on the bottom of any scoreboard!
2. Have fun with it! Run a contest and provide incentives for more outgoing calls by your recruiters. For recruiters who grew up in a world where they thought they could just email and message their way to success, the phone is scary! Some will need a kind push!
3. Group call parties. Take one hour of the day and plan for every single recruiter to be on the phones at the same time. Make sure they prepare by sourcing ahead of time and have a number of candidates to reach out to. They should have at least 25-40 to call. Most calls will go to voicemail if they’re lucky they’ll actually talk to a few people. It will be the fastest hour of their day or week! When everyone is doing this at the same time, you get great energy from the group and it seems less scary!
An average recruiter with 25 openings on their desk should be talking live to around 75-100 people each week on the phone. What I find when I first go into a new shop and measure this, the real number is more like 15-25! It’s shockingly low! How are you going to fill 25 openings by talking to 25 people per week!? You won’t. That’s why your TA shop is failing.
I love TA Tech! I love TA Tech more than almost anyone I know. What I also know is that all great recruiters spend more time on the phone on average than weaker recruiters. It’s so simple, yet most of us fail as TA leaders not recognizing this.