Today, it’s rare to get honest feedback. Most people just want praise instead of hearing what they need to improve on.

The thing is, folks struggle with criticism unless they’re expecting it. And not many have the guts to handle it well. So, instead of giving real feedback, we often sugarcoat things to avoid hurting feelings.

Here’s an example:

Soft Feedback: “You’re doing well, but it’d be nice if you could push that project forward.”

Honest Feedback: “You’re good at what you’re told to do, but I need someone who can take charge of projects without constant supervision. I’m here to help you grow, but I need more initiative from you. Can you step up?”

Both say the same thing, but the honest one gives clearer direction. Sadly, we rarely give this kind of feedback because we’re scared of upsetting people.

So, how do we fix this?

It starts with hiring. Candidates need to know we value honest communication and expect them to take feedback well. Those who handle it during interviews are more likely to thrive in a culture that values growth over ego.

For existing employees, leaders need to lead by example. They should show they’re open to feedback themselves and train others to give it constructively.

Coaching and mentorship programs can also help. They give employees support and examples to help them embrace feedback for personal growth.

Sure, it takes time and effort. But companies that prioritize honest feedback build a culture of trust and growth. Employees see the value in open communication, making the company stand out as a place where people can truly grow.