This week on the Weekly Dose I review the TA technology Crowded. Crowded is a platform that fixes what’s wrong with most ATSs! What’s wrong with most ATSs? Let me explain.
A typical ATS does one thing really well. It posts jobs to your career site and collects applicants from those jobs posted. From there it basically allows you to digitally move applicants through your hiring process. That’s a normal ATS. Heck, that’s about 90% of the ATSs on the market.
What big issue then becomes what do you do with that huge database of applicants that you have? This is why Crowded was built. You spend a ton of money and resources filling your ATS with talent. If you are like most organizations in the world, that talent then sits in your ATS and dies (figuratively). Once most applicants apply for a job and enter your ATS they are never heard from again. This is a major problem!
Just because you didn’t hire this talent the first time they applied, doesn’t mean they might not be your next great hire, or a great hire a year or two down the road. Crowded is a technology that integrates with your ATS, pulls out your jobs and your applicant database and re-matches them on a constant basis. Crowded then allows you to reach out to these ‘newly’ found candidates and engage them with your current jobs.
Not only does Crowded do this matching, but Crowded also updates each candidate in your database. So, that entry-level engineer who applied two years ago, but you didn’t have anything, now becomes that Engineer with two years of experience working at your competition that is no super valuable and someone you desperately want to hire! That is why this technology is so powerful and needed by most organizations!
What I like about Crowded:
– Can be used by both staffing, RPO, and Corporate. We all use ATSs, and we all face the same issue using ATSs.
– Bi-directional data exchange, which basically means all the cool stuff Crowded is doing, ends up back in your ATS (system of record) for compliance sake.
– Crowded allows your recruiters to communicate via email and text through their platform with each exchange being captured and uploaded back into the candidate ATS profile.
– Crowded has some built-in intelligent automation that will actually allow the system to automatically reach out to candidates that match your jobs at a certain level, so your recruiters don’t have to. Funny thing – almost no corporate TA shops use this, but staffing and RPO do! Why? You tell me! This is a brilliant use of technology and efficiency, everyone should use it.
– Data analysis from Crowded will help you make more strategic talent decisions. Crowded’s technology will show you data on what schools, companies, etc. you’re hiring from, and which ones are getting interviews, etc. This way you can be more strategic about where your team is spending its time and resources. The system will also show you apply vs. hired skills gaps.
You are sitting on a gold mine of talent in your ATS database, but you don’t ever mine it! Why? Because most ATSs suck at search, and most TA shops suck at searching our ATSs and then believing anyone in there has talent! The Crowded platform automates this process and bubbles up great talent that your team has been ignoring forever! Every single company has great hires in their ATS database waiting to be hired, but most of us never will. With Crowded, you’ll start to see these hires happen almost instantly.
The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net