The week on the Weekly Dose I review the recruiting chat application FlashRecruit. FlashRecruit built a technology for recruiting that everyone is already familiar with and comfortable with. It’s not a chatbot, but a real-time messaging application your recruiting team can use to connect with candidates when they are engaging with your employment brand.
FlashRecruit Live Chat connects qualified candidates to recruiters everywhere they post their jobs: career sites, job boards, social media, and email campaigns. It allows you to use Intelligent Screening to ensure quality and easily screen a candidate in or out of your process. The value of FlashRecruit to your recruiting team is its ease and simplicity of use!
Not only can the chat window pop up for candidates who are on your career site, but you can also link to the FlashRecruit live chat function in sourcing emails, and various other recruitment marketing campaigns. A candidate can easily click to ‘chat live with a recruiter now’ and it will open up the application and start the chat. FlashRecruit has seen engagement with email campaigns go from 9% to 36.9% by adding in the option for candidates to do a live chat!
What I like about FlashRecruit:
– It fits seamlessly into your current recruiting process. You can add the application, and your recruiters get a notice that a candidate wants to chat. FlashRecruit gives recruiters the option of ‘being away from my desk’ communications (or after hours, lunches, etc.). So, your team can turn on and off the ‘live’ ability of the tech.
– It works and it’s inexpensive! Quite simply, we live in a world where people want to ask a question and get an answer when they have time to ask the question and not wait. It might be the biggest complaint candidates have about recruiting in general, and FlashRecruit solves that main issue.
– It integrates into whatever process you’re using, and you can use it sourcing and recruiting campaigns for higher reply rates – just this makes it exciting!
– On average, FlashRecruit users see that candidates ask 2.5 questions. So, this isn’t something that will overwhelm your team, but actually, allow them, and the candidate, to screen themselves out quickly by just asking a couple clarifying questions.
– Recruiters can use this across platforms, so if you have a super hard to fill position, and the recruiter chooses to have the chat on 24/7 so they can interact with that one candidate who might have interest on a Sunday afternoon – they can choose to do that. Or they can set it to out of office and create custom messaging for those candidates who try to connect after hours.
Currently, FlashRecruit is primarily working with staffing companies, but this application can really be used across any talent acquisition function. They started with staffing because for the most part staffing recruiters are more willing to give this access to candidates, but I’m finding more and more corporate TA shops who are also opening this up to better their candidate experience.
If you haven’t seen this type of technology you should be taking a look and demoing FlashRecruit. We know that younger generations of candidates engage with this type of messaging at a high rate, and I would not be shocked if this becomes a standard option in many ATS platforms down the road. FlashRecruit already has built out this integration with Bullhorn.
The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on The Weekly Dose – just send me a note – firstname.lastname@example.org