Today on The Weekly Dose I take a look at the employer review technology Kununu. Kununu is a technology that allows employees of a company to share their insights with potential applicants of what it’s like to work at that company. It also allows the company to mine that information to have a better understanding of how they can impact this experience in a more meaningful way.
So, they’re Glassdoor?
No, not exactly, Kununu goes much deeper in gathering those insights than a simple verbatim review from a past employee who hates your company!
Each person who gives a review of an employer on Kununu is asked a series of 18 different insights in which they rank the employer. This level of insight allows both applicants and employers to really dig into what the real issues are when it comes to both the candidate experience and the employee experience.
To leave a review of an employer, the person must also have an actual company email address, so you aren’t getting jaded ex-employees, but actual employees who are living in that work world right now. In this type of framework, you’re probably going to get a better balance from both sides.
What I like about Kununu:
– To consume their content you don’t need to log in and create a profile. Just go on there and start reading reviews of potential employers.
– Q&A Tab which allows users to ask a question and those employers who have claimed their Kununu profile will get an alert to go out and answer the question. This is public for all to see. If it’s inappropriate it’s immediately flagged and taken down.
– Kununu doesn’t make most of their revenue as a job board, all job ads are free to employers, which gives them a higher level of transparency when it comes to who their ultimate customer really is. Candidates coming to your profile won’t see your competition’s job ads like you see on that other review site!
– The review profiles created by Kununu reviewers are very robust and have a ton of detail. So, as a potential applicant, I get a much truer sense of what it’s actually like to work at each location.
– Offer both employee reviews and applicant reviews so you get to see what’s it’s like to work at an employer, but also what’s it’s like to go through the applicant experience. This also gives you competitive benchmarks so you can see how your experience is compared to others in your market.
The entire world of employer reviews become much more important with Google for Jobs using this type of data within their algorithm to determine how high your job postings should show up in Google’s search results. Organizations are now tasked with ensuring they pay attention to their online reputation as an employer.
Kununu is definitely a more robust alternative to the one main employer reputation site that most will believe they have. It’s also a great technology to give you real insights to not only your employee experience but also to your candidate experience. Kununu is definitely something employers should be checking out!
The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on The Weekly Dose – just send me a note – firstname.lastname@example.org
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