We’ve been told for years now, based on the Gallup research, that having a best friend at work is one of those anchors that will lengthen a person’s tenure with an organization. New research is proving this might not be as easy it sounds! Business Insider:

A Study by Plos One asked students to rate their friendships and also rate whether or not the ‘friend’ would reciprocate by telling researchers they also believed they were friends. Here the results:

In 94% of these perceived friendships, students expected them to be reciprocal. So if John rated Jack as his friend, he expected Jack to rate him as a friend also. But this was so in only 53% of cases; less than half of the students had their friendship beliefs about others reciprocated.

Ouch! Almost half of your friends, do think of you as a friend!

The researchers point to the social network-style of so many friendships today of why people have this wrong perception. People are now building so many friendships with individuals they rarely see or interact with but feel like they have a strong friendship with.

So, what should you be doing as an HR Pro to take advantage of the Friend Anchor?

1. Help provide real-life interactions with your employees to build ‘real’ friendships, not just social network friendships.

2. Give employees the opportunity to work with employees of their choosing on projects. Give an employee a project and let them pick their team to work on it.

3. Don’t ignore those employees who don’t interact with anyone. This is usually the first red flag you’ll get that a person is unhappy at work and more likely to turnover.

I know you didn’t get into HR to play a friendship matchmaker! But, if you value retention and want to lower turnover, being a great matchmaker might be the best tool you have in the HR toolbox!

To increase the difficulty of the position of being a matchmaker, what will you do for a remote workforce to increase friendships? The truth of the matter is it easier to create friendships in person, face to face, then it is when everyone is remote. The process of workplace friendship building has to be purposeful, and again this will mostly fall on HR pros to lead.

Also, remember, you can pick your friends and you can pick your nose, but you can’t pick your friend’s nose. Unless they’re a really, really, really good friend, but even then, that’s creepy, don’t do that.