Category Archives: This is HR

It’s Time for our HR Community to Give Back! #SHRM

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I’m asking a favor. I do this extremely rarely as a blogger. But I know the power of our HR community worldwide! We have a bright, shining star in our industry who is in need of a miracle.

If you haven’t heard SHRM’s Field Service Director, Callie Zipple has recently been diagnosed with Stage 4 Cancer.

Callie isn’t her diagnosis. If you’ve had the pleasure of meeting her you know she’s a tiny ball of pure energy and smiles. She loves her job. She loves our industry. It pours out of her like a fountain.

She graduated from St. Norbert’s College’s HR degree program in 2010, under the mentorship of my friend and Professor at St. Norbert’s, Matt Stollak. He wrote a post about her – check that out.

This is from Callie’s Go Fund Me page that he sister set up for her:

“Callie is a 31-year-old, Harry Potter loving midwestern girl. She loves her husband Shane and Frenchie Gryff madly. She is an HR professional and wonderful wife, daughter, sister, human being. This past week Callie was diagnosed with stage 4 stomach cancer and started chemo immediately post-diagnosis. It’s a very aggressive cancer but she’s young and going to fight as hard and as long as she can.”

I got a chance to spend time with Callie twice this year. Once at a local SHRM event in Kalamazoo, where she showed up and we got to meet in person for the first time. And then at SHRM National this year where I was drilling her with questions about her popular podcast she does with SHRM.

Callie is the perfect spokesperson for SHRM. She’s positive. She’s high energy. She’s helpful. She’s hopeful. Callie sees the best of our industry. She sees potential in all we do. She isn’t naive to the realities of how hard HR can be, but she leans on the side of ‘we’ll figure it out together”.

Callie’s Go Fund Me page is seeking $100,000 to help her battle her diagnosis. Currently, she only has $25,000. She has a gigantic battle in front of her. She is going to go through hell to beat this. She needs our help.

What you begin to understand, even with great health insurance, is beating cancer takes money. Insurance only covers certain treatments. It won’t cover everything and it won’t cover stuff like travel and loss of income from missing work, etc. Beating cancer becomes Callie’s full-time job and it’s an expensive job, but the most important job of her life.

So, I’m asking for your help. Help Callie in her fight. If you can give $5 dollars, give $5 dollars. $10, $100, whatever you can do, please do. If you can’t afford to give money, please share this post socially online – Facebook, LinkedIn, Twitter, etc.

Give to Callie Zipple’s fund to Beat Cancer! 

Every HR and TA Tech Vendor Should Go To @SHRM National for this One Reason! #SHRM

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I absolutely love going to the SHRM National Conference.  I’ve been 8 out of the last 9 years. I’ve spoken at many. I’ve been a part of the blogger team at many. I’ve had real conversations with real HR and Talent pros at every single one.

If I was advising HR and TA Technology vendor teams (oh wait, I do) I would tell them to take their product teams to SHRM National and make them go to sessions, meet real HR people, walk the expo and observe and listen, and invite a group of customers to dinner or drinks.

Why?

You (HR and TA tech vendors) are not listening to the masses.

For the most part, most teams building HR and TA technology are not and have never been HR or TA practitioners. They are technologist by trade and are looking to solve problems. The problem is, this leads to solving problems for the 1% not the 99%.

When you sit in sessions at the SHRM conference you get to hear real-life HR and Talent. What you quickly realize is that the problems in the field, are much lower than you’re trying to solve for, and much more common. We (the HR and Talent community) want easy-buttons, not higher levels of technology. We want simplicity and shit that works.

You make us believe this is a single point solution, a suite. It’s not and we get pissed off because your promises end up making us look like idiots. We want great payroll, great HRIS, great recruiting, great performance management, etc. You give us great of one or two things, and then average for the rest, leaving most of the organization upset and believing we have no idea what we are doing, and then IT and Finance picks our technology and screws up everything.

When you have real conversations with real HR pros you learn what our real pain is, and then you can learn how to solve that. SHRM National gives you the best opportunity to actually see this in a giant way. Once you go, you can’t stop thinking about what you just learned, what you just experienced.

I go to SHRM National every year because it grounds me in reality. The reality that each day, if I truly want to help, my people are SHRM people. I need that reminder because it’s too easy to walk away from those doing the actual work and think it’s the 1%ers who I should really be focusing on. It’s not.

What’s the one reason you should attend SHRM if you’re building technology for this space? 

Because the attendees at SHRM National is who you are really building technology for. This is the cross section of your user community, all together in one place, with a desire to improve themselves and their organizations. They made a commitment to show up and develop themselves. They care.

I hear from way too many HR and TA tech vendors that SHRM is a waste of time. “There are no buyers there, Tim!”

Yeah, probably not a ton of enterprise buyers, or folks who will ultimately sign the contract. But, it’s loaded with HR and TA pros and leaders who have the budget authority of $5K, $10K, $25K. But I guess those amounts aren’t interesting to you.

20,000+ HR and Recruiting pros were in Vegas this week, all of whom are using HR and TA technology. All of whom were looking to make themselves and their organizations successful.

I’m not saying you need to go drop big money in the expo, but you should at least send some folks from the product team out to do some due diligence around what reality is, every once in a while.

How can a HR vendor standout in a sea of competition? #SHRM19

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Just flying back from the SHRM National Conference. This SHRM conference was the biggest ever. Over 20,000 HR and TA pros and leaders all in one location. Thousands of others from vendors and support staff. It was a bit crazy and awesome all at the same time.

When you go into the expo of SHRM National (and other giant conferences like the HR Technology Conference in Vegas in October) it can be a bit overwhelming. Not only for the attendees but for the vendors as well. How the heck are you supposed to connect with the people you want? Both sides, by the way, have this problem.

Vendors only want to connect with a small segment of those attending, their actual buyers. Attendees also only want to connect with a small segment within the expo, those products, and services they actually have a need for. The current design of expos at large conferences doesn’t help either side.

Do you know why Home Depot and Lowes build across the street from each other? If someone wants to buy home repair type of items it makes it super convenient for them to be so close. One location doesn’t have what you need, the other might and it’s right across the street.

What if expos put all the same types of tech within the same areas? Need a recruiting tool? Go over to the Recruiting section of the expo and you can see all of the products, solutions, and vendors in one place. Need performance management tech, go over to the performance management selection area, etc.

Seems like this would actually be a better design for both sides, yet we don’t do this because of traditional sales strategies of the conference community. How much are you willing to pay for prime spots and how long have you been coming? Thus we end up with this scatter blot of an expo floor with people wandering around aimlessly collecting bad swag.

I don’t think any conference will change anytime soon, but sometimes you just have to throw out ideas to the universe and see what happens.

So, how can you stand out in a world of expo chaos?

  1. You can’t just sit in your booth and wait for people to find you. Hire some “interns” for the week and have them moving around the expo dressed up in a way people will take notice and want to find your booth.
  2. Give an email, direct mail offer so enticing that people have to show up to your booth. Come to our booth, do a 20-minute demo, and we’ll give you a $25 gift card to whatever. People who aren’t interested in you will not waste twenty minutes for $25 bucks so the lead gen is good and cheap.
  3. Zig when others are zagging. You can have the most expensive, and brightest booth on the planet or you can do something totally different. I’ve seen companies just put down astroturf and fill it with puppies and their space was full all day. I have an idea that you could go buy a bunch of really high-end women’s shoes. Shoes that every woman is interested in trying on, but in reality could never afford. You basically use your booth a shoe store, but you aren’t selling them, you’re just giving them the experience of trying them on and seeing if they would actually want these for real, without the stress of going into these high-end stores. Your salespeople turn into old-school shoe salespersons and have great conversations. In the end, the women trying on shoes can register to win the shoes they like the most. You would have a line into your booth for the entire show. (partner with Zappos or something and probably can get the shoes at cost for the try-on experience)
  4. Celebrity guest and photo opportunity. You would be amazed at how cheap you can get someone to come to your booth for an hour. Again, partner this with an ‘if you demo, you get to get your photo at the meet and greet” of this celebrity. It might cost you another $10-20K, but if that turns into an additional 200 demos, you win! We are in a world where we are all enamored by celebrities.
  5. Make it extremely clear what you do. I can walk by 90% of booths and have absolutely no idea what you do and why I would want to buy your product. In big expo environments, less than 10% of the audience is your potential buyer, so you can’t miss anyone, and if one of those buyers walks past your booth because it’s not 100% clear what you do, you lost. No, we don’t know your brand. Just tell us!

I know you already spend a tremendous amount getting the booth, the swag, and having your entire team travel out to the event, but if you don’t attract buyers, all of that expense is just a waste! In expo lead gen, you are either all in or you’re just burning a giant pile of cash.

The best booth experience is one where you are only attracting the buyers you want and not spending half your time handing out stuffed animals to people who don’t know you and will never buy your stuff. I know it’s a risk not doing what everyone else is doing, but great marketing is risky.

This is HR! The Podcast – Episode #2 is out! @Kris_Dunn, @Jessica_Lee and Me! #SHRM19

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[buzzsprout episode=’1315399′ player=’true’]

In this episode of THIS IS HR, Kris Dunn (CHRO at Kinetix), Jessica Lee (VP of Brand Talent, Marriott), and I hit the following topics:

—A recent report on employee activism at companies like Google, Microsoft and Salesforce. If a small section of your employees starts protesting against your business plan or specific clients you serve, what do you do as an HR Pro? The gang digs in and finds that it’s complicated (2:53)

—The team tries to bring the outrage at a new Netflix series, hosted by Dustin from Stranger Things, that take advantage of unemployed people who think they’ve finally landed a job.  They find their outrage uneven and too pedestrian so they start brainstorming Netflix pitches with an HR theme that would be cool (11:53)

—An exploration of the trend across some cities to enact mandatory sick leave laws.  Good thing or bad thing?  The gang digs in (18:51)

KD closes it out by going to the mailbag and getting a simple question from a manufacturing HR Pro on favorite interview questions, which Tim and JLee turn into a potentially ill-advised primer on passion in your job (27:21)

BONUS: We uncover that that one of the gang is stressed about prepping for Maternity Leave, while another one’s not stressed but always preparing for the unexpected like a boy/girl scout.

What could go wrong with topics like these?  Give it a listen!

Enjoy!

Also, if you want to get your question into the “Mailbag” just hit me in the comments or send me an email to timsackett@comcast.net!