So, there’s this lady, Mary Meeker, who does this annual Internet trends report. It’s super cool! Packed with odds and ends. I’m a data geek, so I love it! Go read it, I could do a hundred posts on it! One of the things that caught me right away, actually blew me away, was this slide:
What does this all mean? Basically, Google’s Android operating system and Apple’s operating system now run 97% of all smartphones. 8 years ago, it was 5%.
Remember your cool flip phone, the one your Dad still has? Yeah, that was a Nokia. What about that fat Blackberry IT made you have because it was safe for email? Yeah, almost dead!
Think your business is really strong right now? Market leader? Don’t blink! It can all go away that freaking fast!
This isn’t a public service announcement, this is just a wake up call. Know your customer. Take care of them better than anyone else ever thought of taking care of them. Listen to them. Hear them. They’ll tell you what they want to buy next.
Be your customers next buy.