T3 – BrandAmper #HRTech

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

This week I have the pleasure of reviewing one of the hottest companies in HR Technology, and one that was named 2014 HR Technology Conference Awesome New Startup, Brand Amper by Ajax Workforce Marketing. Brand Amper is the genius behind two of the smartest people in HR Tech, Jason Seiden and Lisa Cervenka.  I’ve known Jason for years, and I personally consider him one of the brightest people I know, thus he makes really cool stuff for HR and Talent Pros! Lisa is the marketing genius behind the brand, and really helped to bring Brand Amper to life.

Brand Amper, at its core, is a branding solution specifically designed to meet the demands of managing and building a brand on social platforms like LinkedIn, where the “voice of the employee” trumps the voice of the company.  By helping employees use the company’s employer brand to look their best on social media, Brand Amper helps companies (1) make their brands stronger and more consistent, (2) identify keyword trends to improve social and career site content, (3) engage employee advocates in sharing authentic content about why people should join—and stay at—the company, (4) improve transparency and accuracy on review sites like Glassdoor, and (5) understand how employees represent the brand in real-time.

Employment branding has exploded onto the HR scene in such a huge way that almost no HR or Talent Pro doesn’t have this on their radar as a major issue/project they’re constantly involved in, in today’s work environment.  The one major problem we all face is how do we share ‘our’ brand, when our employees are going out and sharing something completely different. Brand Amper turns this upside down, and solves the issue from the opposite angle!

5 Things I really like about Brand Amper: 

1. Brand Amper solves your dilemma about “what is our employment brand, really”, issue.  It gives you exactly what your true employment brand is, and helps you to shape it on where you want to take it.

2. Brand Amper helps employees draft their employment story by walking them through some simple steps. Not creative? Doesn’t matter, Brand Amper can help the least creative person in the world come up with their story.

3.  The platform makes it really easy for employees to go out and share their story, making these stories some of the most powerful recruitment marketing you can buy. Except you didn’t have to buy it!

4. Connects with both LinkedIn and Glassdoor to make it super easy to help manage your employment brand on these two giant networks of potential candidates.

5. The entire process, while not designed to be an outcome, will raise your employee engagement.  Jason doesn’t sell this aspect, yet, because he wants the data from current clients to prove this, but I’ll say it, because it’s going to happen.  Employees love to share the good things about their job and their companies. I call this the “Grandma Effect”.  Employees want their grandmas to be proud of the job and company they work for.  Pride, raises engagement.  I’m not a genius, I just have worked in HR for 20 years.

I want to call out another T3 review I did on QueSocial (first time I’ve done this), but if I’m using Brand Amper, I’m following it up by using QueSocial. If I’m already using QueSocial, I think I would strengthen that investment by going back and starting to use Brand Amper!  If I own Brand Amper and Que Social, I’m figuring out a way to blend these two products together – because they would work great together!

Check out Brand Amper your employment brand needs this!


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