Recruiting isn’t about hiring one person. That’s easy.

It’s about consistently hiring one person, and that person should be, at the very least, as talented as the last person you hired. But, really more talented. Then, continually do that, hire better talent, over and over.

To do that, you have to be able to continually build a better mousetrap. You have to continually get better organizationally and individually.

The reason we suck at recruiting is we get satisfied with making that one hire.

“Yay! We did it.”

“Now, what?”

Great recruiting organizations aren’t satisfied with one hire. They aren’t satisfied with having all of their positions filled. They only get satisfied when they are replacing lower talent, with higher talent.

That’s a really hard place to get to. 99.99% of organizations will never get there.  It’s really hard work. Heavy lifting.

So, we give up. Screw it. We’ll just keep filling these one positions.

This is why you suck at recruiting.  Your goal is fill positions, not to make the talent in your organization better.  If increasing the talent was your goal, you would do things differently. You would act differently. Your sense of urgency would be different.

Talent Acquisition isn’t about acquiring bodies.  It’s about making the talent in your organization better. Every day. Every week. Every year.

Most companies suck at recruiting because they see recruiting as filling positions.